How do you choose the theme for your website?

Web Design: Choosing Your Theme For Your Website

Yesterday I mentioned that you just needed two more things for really getting started with your website and yesterday we looked at one of these being the question of where to host your website and I gave you a few possible suggestions of hosting services that I’m currently using myself and have been fairly pleased with. You can read yesterday’s post here: Where Do I Host My Website?

We are in the midst of the article series on the topic of How You Create The Perfect Website.

So following up on yesterday’s post, here is the last thing that you will need in order to really get going with your website: Choosing Your Theme.

Previously we discussed the platform to be used and I stated my personal preference and suggestion for opting for WordPress. One of the powers of WordPress is the abundance of themes (i.e. looks) available for you to choose from and the relative easy with which you can change the theme of your website and with (almost) one fell swoop change the entire look and feel of your website completely.

Here are a couple of resources that I have personally used in my work at Amazing Ideas, Inc. and that I would recommend that you have a look at for yourself:





Disclaimer: At the current time of writing this I have no affiliation with any of these and am in no way compensated for recommending them. These are some of the resources that I use myself and have been fairly pleased with.


A great way of sometimes finding the theme that you want is when you come across someone else’s website that you really like. If that website happens to be on a WordPress platform, then you can actually easily find out what the theme is called and where you can acquire it. To find out what WordPress theme someone is using, you can use this website: WhatWPThemeIsThat

Should the website that you like happen to be a non-WordPress platform site, then of course the above website service won’t help you much. Should that be the case, I would just suggest to go to one of the above mentioned resources and see if one of the themes offered look somewhat like the one you like.

Since there’s so many to choose from and since more and more great looking themes are entering the market on a continuous basis, you’ll be sure to find something you like.


One of the things I like so much about the whole concept of themes is that when eventually, you feel there’s a need to update the look of your website, then you can do so usually fairly easily and fairly quickly. And the change can be dramatic, completely giving your site a brand new look and feel.

I do say “usually” for I have had a few experiences that gave me a few headaches and where I had to do quite a bit of adjustments from one theme to another in order for it to look right. But in most cases you won’t be having too many difficulties when you change out a theme.

Again, in the “old” days, pretty much all websites were custom built and coded from scratch pretty much. That also meant that to change the look and feel of a site would require quite probably considerable new coding and new work, basically building a new site from scratch. With platforms such as WordPress you are so much better off and can make changes quickly and make the changes beautifully too.


Your choice of looks and feel may at times be more or less dictated by what it is you are selling and what your profession is. We talked about that a little in the post called:

You may wish to revisit the considerations I provided you with there to ponder.



Upcoming Post: There are a ton of themes available out there for you. Many are Free and even more are available at a price. The upcoming post will have a quick look at whether you should save some money and go with a free theme or whether you should spend a little money to get a premium/paid theme.

To follow along this series, just bookmark The Perfect Website, or better yet, sign up using the box below to get notification of future posts in the series.

Thanks for coming along this far.







Which Platform Should I Use For My Website - The Perfect Website article series continued

Which Platform Do I Choose For My Perfect Website?

Alright, you have followed along this series on The Perfect Website and that means that by now you should have established who your ideal client is, or as we in the marketing world call it, who your ideal avatar is. Also you know specifically what problems you solve.

That means you know exactly who your audience is and how to talk to them and you know what you can solve for them and how to communicate that.

You also now have establish a great domain name, a great URL that possibly also will help you with your chances of getting a high ranking for one keyword that is important for your business.

Now comes then the time to make a decision on the subject of on which platform to house your website.

This post is not to become too technical, but by platform in this case I mean what technical platform to build your website on.

Do you go for a Drupal site, a Joomla, a WordPress or something else?

Here at Amazing Ideas, Inc. we exclusively use a WordPress platform. The reasons are many, but one of them is in fact that it is easy. It’s also a platform that thousands of people are writing code for, which means that more and more cool solutions are offered (in the form of e.g. plugins and themes). In addition what I really like, is that you can relatively easily and quickly change the look and feel of your website with a WordPress platform, just by changing out the theme you are using.

You may be able to find similar abilities and advantages on other technical platforms, but I’m pretty convinced that you are making no wrong decision by going the WordPress route.

Personally, I have had a little experience with a few other platforms. My first online website creation experience was via Apple’s own program. I cannot really remember what they called it, but I almost would think it was called iWeb (at least that seems somewhat logical following all of Apple’s i-something-programs).

I liked this program for it was so easy and that’s what I was looking for. I was not in the game to learn technical stuff at all. However, it came will many limitations among which was the lack of abilities for really optimizing for web searches.

As I have previous stated, you can have the best solution in the world for some problem, but if no one knows about it, it will do you no good (nor your target audience). If you cannot get found in search results, you are likely to get nowhere.

A further limitation is that I believe Apple subsequently killed the application off, which probably was a very sensible thing to do seeing these other platforms are so well functioning, relatively easy to grasp and use and seeing they probably each are more focused on providing such solutions, whereas Apple’s focus might have been too distracted on other products.

I have also for a brief time had some experience with the Joomla platform. Personally I found it to be cumbersome and “oldish” to work with. When the site that we worked on had to be upgraded because of security issues and concerns with the platform, we chose to build a brand new site on WordPress.

On occasion you will run into other platforms that promises easy build and drag and drop features. While I welcome ingenuity and intuitive platforms, I wish to make to sure that in the midst of things we are not losing abilities for awesome plugins en masse, as well as excellent tools for carrying out the necessary and important work of Search Engine Optimization (SEO) along the way. Platforms such as Wix and Weebly come to mind. People sometimes come and ask me; “But what about this site… and this site?” and without being a true expert of these sites, let me just say that, I have my personal doubts.

Some years back, a friend of mine got me into bike riding as a way to get fit and stay fit. I thought “great, why not?” and started looking into what bike to get.

He mentioned the brand Lightspeed which was aluminum based, but then also mentioned a few brands that were carbon based. Of course the bikes looked awesome and held promises for me to become the coolest bike rider in no time. Hmm.

I looked a bit further and before long I found that there were at least 10 or 12 very high end brands all with their own very cool bikes (expensive too). I also found that speaking with any bike sales guy or any bicyclist would result in a new opinion on what to get.

Long story short. I wanted a bike and needed to cut through the clutter. So I asked myself: “Who is the best bike rider out there?”

Well, this was probably 2004 or so and Lance Armstrong was winning one Tour De France race after the other, so I thought, “OK, Lance Armstrong must be the best”.

No concerns at this point on drug enhancement or not. That’s not the issue here, nor if indeed Lance was the best rider of them all. Point is, he was killing it and that meant he probably also was using a great bike.

I proceeded then, by asking the next question: “what bike does Lance ride?” Well, easy to find out, it was a Trek bike and at the time I entered into it was the Trek 5900 or something to that effect.

My conclusion was simple: If the Trek 5900 was good enough for Lance, it was probably good enough for me.

So off I went and bought a Trek 5900.

The power of marketing and exposure, huh?

I’m by no means a mean bike rider. In fact I get on my bike way too little, but I still enjoy having a great bike when I do venture out on it and I actually still have and use my Trek 5900.

My point is, when deciding on choices among a myriad of what seems to make for good solutions, you will often find a ton of so-called experts that each have their own opinions and recommendations about what you should go with. What I do, is to look at who is doing the best out there. Who is crushing it? Who is creating phenomenal results and who is dependable – in this case – on their web platform to be working and function able at all times?

When I looked around almost all that I found, who really depended on the web platform and web presence, were using the platform WordPress. If it was good enough for them, it would probably be good enough for me too.

Those who were not using WordPress typically had some custom made platform.

But custom made, while it can be powerful – also renders you in need of specialized knowledge and expertise to keep running. Want an upgrade to it and now you are more than likely suck facing yet another expense on developers and coders. So custom is not the route to go in my opinion.


So without mocking any other platform, let me just say, that I personally see no point in investigating (at least at this point in time) any other platform than WordPress. Indeed, if I get involved with a client that demands another platform to be used, I will either outsource that work or tell the client that we are not a good fit.

Truly, I don’t believe there is some need a client might have in these regards that can not be satisfied via the WordPress platform, so instead of thinning down our expertise, we will rather want to stick to this platform and thereby only get better and better and even more savvy than we currently are.

My conclusion and recommendation is thus simple: Just go with the WordPress platform and you’ll be fine. Could this recommendation change later on? Possibly, but I don’t foresee this for any foreseeable future.


Upcoming Post: Where to get your hosting service and a couple of things to look for.

To follow along this series, just bookmark The Perfect Website, or better yet, sign up using the box below to get notification of future posts in the series.

Thanks for coming along this far.





New Product: Learn WordPress

We would love to sell you a new website for you or for your business. But from time to time, we have connections with people who would actually rather like to build their own website. That’s cool too, and we can understand how there are situations in which it can be the route to go.

So, in order to help you go that route we have created an online training course that will show you how to create your own professional looking website using WordPress.

Learn how to create your own professional website

The program is a full 6 module – 6 week program that is aimed for the total newbie to WordPress and to building websites. There’s no need to have special skills or to be tech savvy. The program seeks to avoid the use of coding to as great an extent as possible, but shows you how to create really awesome looking websites for yourself or for your business. It’s the program that we wish we would have had when we started out learning how to build websites.

There’s even a glimpse into the program with a Free Fast Track Videos Series that you can avail, so you can get more insight into the program and to gauge if it is for you. Click here to learn more about The Free Fast Track Video Series. We think you will love it.


If you know someone else who would be interested in learning how to build their own website, then please share the link to this post. We would love to help a lot of people with their websites – whether they wish to build their own or if they wish for us to build their sites.


Wordpress Sparkle Free Wordpress Training Series

Press Release: December 5, 2012, Successful Entrepreneur Gives Away Free Program Showing You How To Build Your Own Website


Successful Marketing Expert and Entrepreneur Mikkel Pitzner is launching his online information product titled WordPress For Non-Techies which actually offers a Free Fast Track video series that will show the newbie how to take their website from the generic look to a website that has the look and feel of your choosing

Ft. Lauderdale, Fla.– December 5, 2012 – Mikkel Pitzner, marketing expert, businessman, partner and owner of many thriving companies is giving away a Free Fast Track video series. The video series shows the new comer to building websites how to quickly make it look and feel the way the user want it to.

On making this information product available, Mikkel Pitzner noted:

“If you look at all the businesses and activities I’m engaged in you will quickly understand my need for having many different websites, each of which will communicate, represent and promote its own business, product range, services or expertise. I do so many different and much varied things that a lot of the activities are completely unrelated. That means that each activity or business really must have its own platform to support it – and by platform I mean also website.

I used to have to pay for having my websites built. But seeing that I not only had to pay typically at least around US$ 5-6,000 per website (and those were just the inexpensive ones), but also that I always were stuck when I needed updates to the sites having to pay for this to happen and then be at the mercy of other people’s attention and time frames it quickly became a bit of a pain point for me. So I decided to learn how to built them for myself.

Now going through my learning experience took quite a bit of time. There are many great things out there to find by searching, but I never managed to find a one-stop good program that would help me from A to Z in a not-too-technical way and not least in a naturally progression of building up my website. Even all the programs that I bought – some better than others – didn’t show me the way for this. So that’s why I thought to myself that this was totally missing on the market and thus I thought, well, hey, I will just make it myself and make it available. So in effect this is the program that I wish I had had when I started out to learn how to build my own websites.”

As part of getting people started off on the good foot, Mikkel Pitzner is giving away a Free Fast Track video series for building your own website. “Great for any type of website and message that you wish to bring out there for the world to see” as Mikkel Pitzner puts it.

“You know what? I have found it so uplifting when you can help someone and make a difference for them. For those who are even considering building a website I believe this program can help them. Even just the free part will enable them to build their website”, concluded Mikkel Pitzner.

To learn more about this, please visit

About Mikkel Pitzner:

Originally from Denmark, where he used to run what turned into the fourth largest car rental company while he quadrupled its locations. The company also had consisted of a leasing division and his leadership helped double the size of that division in just a few years. Up until recently Mikkel Pitzner owned and operated the largest limousine service company in Denmark which profits he managed to grow 3200% during the first year of ownership alone. The company served the most discerned clientele, including no less than 3 recent US presidents, being George Bush, President Clinton and President Obama. Mikkel also successfully ran an import and distribution company for scuba diving equipment until that company was sold to a German distributor.

Currently Mikkel Pitzner owns several companies and is a partner of yet another string of companies. Activities span several countries including Denmark, Sweden, US and soon Germany and Poland.

Mikkel is a multiple best selling author and speaker and teaches entrepreneurs on marketing in the new economy and shows you as an entrepreneur how to create a business that will provide you with the lifestyle of your choice while taking you off the treadmill of your job, so you can spend your time on things of your choosing, family and passions.

He is also a professional board of directors member sitting currently on boards of at least 9 companies including a public company and spanning several countries in Europe and the USA.

Mikkel Pitzner has been featured on CNBC, abc,, Entrepreneur, Fox News, CBS News, The Wall Street Journal, Fortune, Fast Company, SmartMoney, USA Today and NBC. Mikkel Pitzner was also a guest on the Brian Tracy TV Show.

To learn more about Mikkel Pitzner, please visit

To learn more about the Free Fast Track video series, please visit


Mikkel Pitzner