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The Third Thing Your Website Must DO

The Third Thing Your Website Must Do

We have come to the last thing that your website must do in our series of the 3 Things Your Website Must Do and so without further ado, here’s the third thing your website must do:

SELL.

Your website must sell.

If you really want your website to be truly useful for your business, it really should sell for you too.

For many types of businesses this could be specifically that it has a virtual shopping cart and a check out system accepting some means of payment, usually by way of accepting credit cards.

If your products are products that can be shipped off easily, then this is a no-brainer. If your products are electronic and be downloaded from your website it becomes even more of a no-brainer.

“Yeah, that all very fine, but my services are service services and require my physical presence,” you may say. Or, “But I’m a dentist and I need my customers to come and sit in my chair before I can charge then.”

Well, you are right. In such instances (and of course many of our businesses are like that) then your website won’t be selling as in handling the payment part and doing the check out per se. But that doesn’t mean your website shouldn’t be selling.

You see, your website should get the customers ready to buy from you once they then come into your dentist chair or when they do call on your plumbing service.

What I mean is, that your website must do a great job at convincing the potential customer that you are the right person for the job. That you are an authority in your area of expertise and that they will be in the best of hands with you for what they need.

In other words, if your website does a good job, the potential customers will already be pre-sold on you and on your business when they call you up. That way the rest are mere the details, whereas you now no longer will need to try to convince them that they should choose you.

Stated in another way, the website already sold them on you.

 

There are many things that go into ensuring that potential customers get sold on you and your business via the website, but certainly one of the elements is that you need to build a trust. A trust in you being a true expert in your area or that your products or services are truly to be preferred over those of competitors.

We won’t go into all of these aspects in this post here, but will probably come back at a later point in time to do so.

For now let’s just say that achieving the pre-sold stage is an outcome from all elements of your website, including the looks and feel, how effective it works and even how well and logically its navigation is. Choice of words and images play in, and any “celebrity” status that you bring in for yourself or for the exemplification of your business play a role. When you have brought great value via the website as we discussed in the first post in this series of the 3 Things Your Website Must Do, you may be a whole lot more likely that your potential customer is already sold on you.

Via your great content and possibly via your direct response marketing and the auto-responder email series (we have already talked about these in the previous posts) you have already build a Know, Like and Trust relationship with your customer and they already by now, know that you are a true expert and an authority in your field of expertise. The customer feels safe in their choice and the rest becomes more a thing of delivering the rest.

If you have not read the previous posts you may wish to go back and do so. The first post in this particular series spoke spoke about the essential element of bring value via your website. It’s what gives true purpose to your website’s existence and it’s also what helps the potential customer get to know, like and trust you, so that when they call you, they are already ready to buy from you.

Another earlier post spoke about your ideal avatar. Your ideal client. When you know who your ideal avatar is, then many of the elements become more easily apparent for your work that needs to go into your website. For instance you will better know what vocabulary you need to be using. You will know what pain points they have and how then you can demonstrate via your content that you have the solution for them etc. etc. You can go into more details on this subject by revisiting the post The Perfect Website – Session 1 – The Place To Start

 

Amazing Ideas, Inc. is a marketing agency that helps you get your website set up the correct way and installs the lead capture functions and helps you get set up for automated communication pieces to go out to the potential customers. The aim is to first capture the leads and then turn them into friends and ultimately turn them into paying customers. Call us at 888-988-2489 to discuss further or send us an email to info@amazingideasinc.com

To follow further along this series on the 3 Things Your Website Must do, just sign up in the box below for further updates.

 

 

The Second Thing Your Website Must Do

The Second Thing Your Website Must Do

The second thing your website must do, is to capture the visitors coming to your page.

What I mean by that is that you need to have functionality in place on your website that captures the information of your visitor so that you now have the extra lead to communicate to in your further efforts.

You want to turn as many of the visitors to your website into leads.

There are some great tools for this available.

A very simple one, but effective one (and inexpensive) is Aweber. A more advanced and also more expensive solution is InfusionSoft. In between are several others.

You have seen these lead capture devices on many a website I’m sure, and it is the ones that says, something like “Sign Up For My Newsletter” or similar. Even more effective though these days are sign up forms that are somewhat disguised via what we in the marketing world Ethical Bribes.

With an Ethical Bribe, you actually offer the recipient or the visitor something (usually for free) in exchange for their email address (sometimes you may be asking fr more than the email address, such as the name, telephone number and more).

Often the ethical bribe is a free Ebook. A free video or video series. A free report or something. Something that is aligned with the general or specific topic area of what your website is all about. Something that the audience probably has a reasonable interest or curiosity in.

The higher the curiosity or interest they have for your free offer, the higher the likelihood of them opting in to get it and thereby giving you their email address.

At the time of writing this post, you can find on our front page of our website an ethical bribe in the form of a free report that we have called 7 Secrets To Website That Sell. Since most visitors to our site probably found us via some sort of search for marketing or online services, or heard of us via their interest for services and expertise we offer here, then the report is probably a pretty good fit. If you have something to sell or market, then you probably want to have a website (or already have one). In addition you probably want that website to deliver high performance in the form of sales for you. So a free report on secret to websites that sell, should be of reasonable interest.

 

The reason that your website MUST CAPTURE THE LEADS is that we all pretty much have what I call ADHD when we are online. We come to a website and even when said website is of value to us and even if we actually like the website and the people behind it etc., then we invariably never come back and even more seldom, do we bring out our credit cards just like that to purchase whatever is being offered there.

Even in the cases, when we say to ourselves something like “Oh, this site is excellent, I’ll be sure to come back for more information and perhaps even buy something from it..” then way too often we never will be coming back. As soon as we are off the site, we are off and the site is almost as good as forgotten. Getting back to the site requires conscious efforts (if we even remember how to find the site again).

Life shows up and we are distracted. Facebook comes in front of us on screen and we get sidetracked with other things – often non-important things.

That’s just the way things are.

As marketers, we need to understand that that’s just how it is and we need to put in place efforts that can help us limit the loss of potential leads.

We do this by the great value we place in front of our visitors and we do it by luring the visitor to take of ethical bribe so we now have at least their email address and now can speak to them again via emails.

We also need to understand that it takes somewhere between 7-12 times or points of touches for people to get to feel comfortable enough for them to buy from us. People lie to buy from people they know, like and trust. Building that kind of relationship can take a bit of time.

Since people often will not be coming back to your website unprovoked then we need to be able to communicate with them so we get the chance of building the relationship. Emails are a great way of getting that initial relationship going, especially when they have opted in for your ethical bribe. Once they have opted in, you now have a chance to follow up and even referencing the ethical bribe the recipient has a good chance of remembering who in fact you are.

This brings me to the quality of the ethical bribe. And yes, you’ve guessed it: The quality really needs to be great. It needs to have relevance for the visitor and it needs to be great. If the quality sucks, people are just as soon off your list again and they have unsubscribed from you. When the quality is great, you have a chance they’ll appreciate what you gave them and they might be interested in more of the information you may have for them.

Email series can then follow up and build upon that very initial relationship until a time when it seems appropriate that you can take it one step further and actually offer them something they can buy from you.

 

The best thing about the ethical bribe set up, is that it can be set up so that it all takes place automatically. Once set up, the bribe is in place for the visitor to snap up and the system will add their email to your “list”. The system of auto-responders will then commence the communication via emails automatically and can even send out an entire string of emails of the course of time that you feel is appropriate. Testing and tweaking it over time, and you will land at something that seems to bring decent results.

Ideally, as I mentioned above, the leads eventually will turn into some sales. We will get back to that in future posts.

I hope that you understand the importance of such a lead capture. Again you can have a wonderful site, but even when that site resonates well with your ideal client who happens to visit your site, they invariably will not be back and you might be completely off their radar, possibly even for good. If you can capture a way to continue to communicate to and with them, you will now have a chance to convert them into paying customers in due time.

 

If you wish to see our current Ethical Bribe, the 7 Secrets To Websites That Sell, you can grab it here.

 

Amazing Ideas, Inc. is a marketing agency that helps you get your website set up the correct way and installs the lead capture functions and helps you get set up for automated communication pieces to go out to the potential customers. The aim is to first capture the leads and then turn them into friends and ultimately turn them into paying customers. Call us at 888-988-2489 to discuss further or send us an email to info@amazingideasinc.com

To follow further along this series on the 3 Things Your Website Must do and to learn of The Third Thing Your Website Must Do, just sign up in the box below for further updates.

 

 

 

 

Your Website Must Bring Value sm

First of 3 Things Your Website Must Do

OK, so if you followed along recently, I made a bummer. I commenced the series on the 3 Things Your Website Must Do, but in reality the posts that I presented were in fact more the 3 Questions Your Website Must Answer.

While I did set up a separate string of these posts subsequently, it might still create some confusion for which I apologize. You may call this a false start on the string.

Well, my mistake and I want to ensure you are getting what I promised. So here goes, I will commence the string on the subject of the 3 Things Your Website Must Do.

Here is the first thing your website must do:

Add Value.

That’s right.

Your website must add value to the recipient audience. If you add no value then they are not bound to hang around, share, like, make use of your ideas and certainly won’t come back for more.

When we post all these articles, posts and the series that we are, then we are at least aiming to bring you value.

You should find a lot of good value in some of these messages. In fact many of the insights I had to pay for expensively to acquire and they have been acquired over many years and from a multitude of experts and very cool people, who are highly regarded as some of the best in their fields.

Since Amazing Ideas, Inc. is a marketing agency, the ideas we bring you here are usually marketing related and since you are here, it’s probably because you have an interest in marketing or an interest in getting your business, products or services marketed somehow. In other words, there should be a fairly good fit between what we are bringing you here via our content and your interest.

As you will understand as we move along and as we will address more specifically in a future post, bringing the content can serve many, many purposes that can in fact help your website and ultimately help you sell your products, services, expertise, ideas or whatever it is that you wish to bring out there to the world.

For now and for in relation to this post, bringing value is equivalent to bringing reason to your website’s existence. In relation to marketing, if we have hopes of selling our products, services or expertise, we need to bring the market space value. More than that, we need to demonstrate that we bring value. Posts, articles, videos and similar can be great ways of demonstrating the value that you can bring.

On our website here, we add posts and articles quite a bit lately and even if we don’t sell to all visitors, there’s a good chance we have left them with value. Perhaps some key insights to what they need to do for their marketing or their website. While I would love to have all visitors pay me money, I ultimately believe it’s just good karma too to share in abundance and to share in this case the wealth of knowledge we have accumulated from our vast experience and our studies and work with other top marketing gurus.

When we share insights we also give a glimpse of the fact that we do know a thing or two about our topic area – in this case marketing , about the strategies that you need to think about in order to get the most out of your efforts. Over time, what should also be revealed and become apparent is that we are an authority in our field. And customers like to deal with authorities and experts in the field they need help with.

If you go to a dentist, you really want the dentist to be a real authority in his or her field. When you need a lawyer, you really want the lawyer to be an expert in the particular areas in which you seek out the lawyers help. If you have trouble with your car, you really want an expert mechanic to help fix the problem.

When you bring value, people quickly see why you are here, why they should listen to you and why they should consider buying from you etc.

Ultimately, if you bring no value, there really isn’t a very good reason you are here or in this case that you have a website up. You have probably once in a while been searching something online. Clicked a link and found that the content you arrived at brought no help whatsoever, nor any answers to the questions you needed answered. It might even have bothered or irritated you a little. In contrast you may then have clicked another link and all of a sudden landed on a site that gave you all the answers that you were looking for and now you are exceptionally happy.

Well, you want to make your site the site that will leave people exceptionally happy.

So you have to bring value. Again your website will not be for everyone, but within the field that your website is about, there exist an audience and you must ensure that you are bringing said audience good high value. When you do, you are also likely to end up being compensated somehow down the road, potentially even almost straight away from the purchase and dealings it will lead to with the visitors.

 

We will soon look at the second thing your website must do. To follow along this series, please bookmark 3 Things Your Website Must Do.

 

 

Web Design By Amazing Ideas Inc

Free Theme Or Paid Theme

When choosing your theme, you may quickly be faced with the question of whether to go for a Free theme or a premium theme that you would have to pay for.

Here are my 2 cents on that subject.

While there may be some great looking themes available for free I will suggest that you opt for a paid theme. Ordinarily speaking – at least most of those I have come by – the free themes comes with certain limitations or more often than not, come with a link to the web developer. This is usually a little link that will appear somewhere near or in the footer of your website and over which you have little or no control.

My feel is that you don’t want to have such an advertising in your footer, so choose paid themes that allow you to either change the footer or eliminate the link.

Most paid themes are actually also relatively inexpensive. So really there is not much excuse for going cheap here. If you just want a license for a single website of your own or for your business, you’ll often find a high quality theme come with a price tag of only $58 or so. Of course themes come at many different prices, but ordinarily speaking we are not talking about a great deal of money.

Some sites offer multiple theme licenses for you for a wide variety of themes. This can be a great choice if you are in need of several websites for different purposes or when you, like Amazing Ideas, Inc., may be offering web site designs for others. In my last post I offered some resources for where you can get themes. Some of these resources usually have some offer on all of their themes for a one time low price. It might be worth while considering for you.

 

The next post will look at the first of 3 things your website MUST do for you and for your business. These 3 things are super important and critical, so I believe you want to make sure that you follow along with the next 3 posts in this series.

 

To follow along this series, just bookmark The Perfect Website, or better yet, sign up using the box below to get notification of future posts in the series.

Thanks for coming along this far.

 

How do you choose the theme for your website?

Web Design: Choosing Your Theme For Your Website

Yesterday I mentioned that you just needed two more things for really getting started with your website and yesterday we looked at one of these being the question of where to host your website and I gave you a few possible suggestions of hosting services that I’m currently using myself and have been fairly pleased with. You can read yesterday’s post here: Where Do I Host My Website?

We are in the midst of the article series on the topic of How You Create The Perfect Website.

So following up on yesterday’s post, here is the last thing that you will need in order to really get going with your website: Choosing Your Theme.

Previously we discussed the platform to be used and I stated my personal preference and suggestion for opting for WordPress. One of the powers of WordPress is the abundance of themes (i.e. looks) available for you to choose from and the relative easy with which you can change the theme of your website and with (almost) one fell swoop change the entire look and feel of your website completely.

Here are a couple of resources that I have personally used in my work at Amazing Ideas, Inc. and that I would recommend that you have a look at for yourself:

StudioPress

ThemeForest

Elegant-Themes

Theme-Junkie

Disclaimer: At the current time of writing this I have no affiliation with any of these and am in no way compensated for recommending them. These are some of the resources that I use myself and have been fairly pleased with.

 

A great way of sometimes finding the theme that you want is when you come across someone else’s website that you really like. If that website happens to be on a WordPress platform, then you can actually easily find out what the theme is called and where you can acquire it. To find out what WordPress theme someone is using, you can use this website: WhatWPThemeIsThat

Should the website that you like happen to be a non-WordPress platform site, then of course the above website service won’t help you much. Should that be the case, I would just suggest to go to one of the above mentioned resources and see if one of the themes offered look somewhat like the one you like.

Since there’s so many to choose from and since more and more great looking themes are entering the market on a continuous basis, you’ll be sure to find something you like.

 

One of the things I like so much about the whole concept of themes is that when eventually, you feel there’s a need to update the look of your website, then you can do so usually fairly easily and fairly quickly. And the change can be dramatic, completely giving your site a brand new look and feel.

I do say “usually” for I have had a few experiences that gave me a few headaches and where I had to do quite a bit of adjustments from one theme to another in order for it to look right. But in most cases you won’t be having too many difficulties when you change out a theme.

Again, in the “old” days, pretty much all websites were custom built and coded from scratch pretty much. That also meant that to change the look and feel of a site would require quite probably considerable new coding and new work, basically building a new site from scratch. With platforms such as WordPress you are so much better off and can make changes quickly and make the changes beautifully too.

 

Your choice of looks and feel may at times be more or less dictated by what it is you are selling and what your profession is. We talked about that a little in the post called: http://www.amazingideasinc.com/the-perfect-website-session-1-the-place-to-start/.

You may wish to revisit the considerations I provided you with there to ponder.

 

 

Upcoming Post: There are a ton of themes available out there for you. Many are Free and even more are available at a price. The upcoming post will have a quick look at whether you should save some money and go with a free theme or whether you should spend a little money to get a premium/paid theme.

To follow along this series, just bookmark The Perfect Website, or better yet, sign up using the box below to get notification of future posts in the series.

Thanks for coming along this far.

 

 

 

 

 

 

How To Create The Perfect Website sm

Press Release: Castle Rock Marketing Agency Shares Insights On How To Build The Perfect Website

Local Castle Rock, CO based marketing agency, Amazing Ideas, Inc. offers valuable marketing insights via different series on key marketing areas

 

Castle Rock, CO – June 18, 2015 – On an ongoing basis, Castle Rock, CO based marketing agency, Amazing Ideas, Inc., is offering valuable insights on different marketing aspects for free via their website and a series of article posts that follow key topics.

Currently, Amazing Ideas, Inc. is in the midst of the latest article series on how to create The Perfect Website – bit.ly/1ImAPe8.

The Perfect Website article series and the other articles series that either have been posted or that will be posted in future, can be accessed on Amazing Ideas, Inc.’s website at http://www.amazingideasinc.com

Previously posted article series include the topics on the importance of ensuring your business has a mobile-friendly website and on how to get great ranking with the search engines.

 

About Amazing Idea Inc.

Successful serial entrepreneur, Mikkel Pitzner, established Amazing Ideas Inc. in order to help businesses perform better with their marketing. The focus is on online marketing elements, optimized in such a way that customers come calling on you, rather than you having to chase customers.

Mikkel Pitzner has run numerous smaller and larger businesses spanning many varied and unrelated industries and even spanning countries, States and Continents. He quickly learned of the immense importance of good and sound marketing in order for a business to be successful and he especially since 2008 studied and worked with most of the top marketers of today and with a special focus on online marketing.

His marketing agency, Amazing Ideas Inc., seeks to incorporate these insights in a quest to help businesses grow their revenues and profit lines.

About Mikkel Pitzner

Originally from Denmark, Mikkel Pitzner used to run what turned into the fourth largest car rental company and a leasing company he lead to a doubling of size and a quadrupling of locations. He also owned and operated the largest limousine service company of Denmark for 14 years, increasing the profit line in his initial year alone an incredible 32 fold.

Mikkel is a partner of Freetrailer (which comprises of Freetrailer Denmark, Freetrailer Sweden, Freetrailer Norway and Freetrailer Germany) and of a very unique advertising and marketing bureau named Aksel & Ko in Denmark. He is also the founder of RetailWise USA that at roughly the same price you would typically pay for mystery shopping, offers ExitShopping® analyses that combine the very best from mystery shopping, customer satisfaction analyses, loyalty rates, competitor analyses, efficiency measurements and so on. In addition he is the founder of Pivot Point Enterprises, that offers a truly unique business platform for all your business processes. The platform is called Doc&Do and can be found at https://www.docanddo.com

Mikkel is a sought after professional board member and current sits on boards of companies spanning the US, Denmark, Sweden, Norway, Germany and Poland, including privately held as well as publicly traded companies.

Mikkel Pitzner has been featured on CNBC, abc, CNNMONEY.com, Entrepreneur, Fox News, CBS News, The Wall Street Journal, Fortune, Fast Company, SmartMoney, USA Today and NBC. Mikkel Pitzner was also a guest at the Brian Tracy TV Show. He is also a multiple best-selling author with books on marketing, success and entrepreneurship.

To learn more

To learn more about Amazing Ideas Inc., please visit www.amazingideasinc.com

or call 1-888-988-2489

 

 

 

 

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Contact:
Mikkel Pitzner

888-988-2489

info@amazingideasinc.com

 

Amazing Ideas Inc Creates Web Design And Websites That Grow Businesses

Flash Interruption And Quick Introduction To Those New To Our Website

If you have landed here on our website and on this section of our navigation which we call Latest News, which basically is our blog, and not least if you are new to our website, then I thought it might make sense to give you a quick introduction to who we are and what we do.

This particular post is a bit of an interjection in the midst of the informational post that we usually bring (we are currently in our series on creating The Perfect Website), but once in a while I think it may make sense for those of you who are new here to interject with just a few words of where you have landed and how we might help you and how we provide value to the market place.

Amazing Ideas, Inc. is a marketing agency based in Castle Rock, CO. It is headed up by successful international serial entrepreneur, Mikkel Pitzner, who has businesses spanning Denmark, Sweden, Norway, Germany and the United States.

Using the business acumen acquired over several decades from all kinds of industries and cultures coupled with the latest knowledge gained especially in the online marketing industry, Amazing Idea, Inc. is focused on helping businesses with particularly their online marketing efforts

In the words of Mikkel Pitzner: “We help businesses and professionals with their web presence. We call it their digital DNA and we help them get it optimized so that great ranking under relevant search terms is achieved and so that visitors are turned into friends and friends into customers. We look at elements and strategies that can really grow the businesses. It’s not unusual for us to be looking into what can double or triple a business”

Some of the specific services that Amazing Ideas, Inc. provides are Web Design and along with incorporating Search Engine Optimization (SEO) elements and Lead Capture facilitation. When possible automation is implemented where it makes sense.

Everything is done with great eye for sound marketing and great strategic business decisions.

Currently we have a strong focus for the local market of Castle Rock in an effort to connect on a deeper level with the local community. In these efforts we are seeking more local clients and seeking to create more functional and professional websites and incorporate profitable web design solutions for local businesses.

If you are a local Castle Rock, CO business and are in need of a new web design or just need a revamp of an existing website, then we would love to hear from you. Should you not be a local business, then fear not, we would love to connect with you too and love to help providing you with the best of marketing services.

Again, we can assist with strong marketing strategies, website creation and web design, automation of lead captures, direct response marketing and much, much more.

Feel free to send us an email to info@amazingideasinc.com or give us a call to 888-988-2489. Mikkel Pitzner would love to connect personally with you and help you make it a successful endeavor for your online presence.

 

 

How To Design The Perfect Website

Castle Rock Marketing Agency Commences Article Series On The Perfect Website

Every business should have a website. But how should that website look and how should it be set up in order to actually perform? Marketing agency, Amazing Ideas, Inc. sets out to explore this topic in a new article series.

 

Castle Rock, CO. – June 10, 2015 – Castle Rock, CO based marketing agency, Amazing Ideas, Inc., sets out to explore what makes a perfect website for a business. In a new article series launched today, Amazing Ideas, Inc. and marketing expert Mikkel Pitzner will dive deeper into answering the questions of how to get your business’s website to perform well for you.

“Taste of one design over another may vary in the eyes of one person to another. The look and feel of a website may be partially dictated by what the website is about and what is ultimately being sold or what message is conveyed from the website directly or indirectly. However, there are certain aspects that needs to be in place for businesses to actually really gain value from their websites. The article series will explore these, tools available and many other aspects of website design including how to actually derive business from a website,” commented Mikkel Pitzner, CEO of Amazing Ideas, Inc.

Via the series Mikkel Pitzner wishes to bring valuable and key insights into how businesses can perform better with the help of their websites and in the process, he is also hoping that people will chime in, bringing their insights as to what is working well in their businesses now and what is not.

“The world keeps evolving”, say Mikkel Pitzner. “That means we have to keep evolving too. I’m curious to see what insights we may all gain from the collective community of businesses from all industries. Personally I have worked a lot with marketing and I have studied the field intensively. But I’m sure we may just see some very interesting things as we go along.”

Via Amazing Ideas, Inc., Mikkel Pitzner and his team are designing websites, other online web presence and strategies for businesses as well as helping them grow their businesses using key insights and vast experience he has gained from running a multitude of companies.

The new article series that is sparked off today can be read on his website http://www.amazingideasinc.com

 

About Amazing Idea Inc.

Successful serial entrepreneur, Mikkel Pitzner, established Amazing Ideas Inc. in order to help businesses perform better with their marketing. The focus is on online marketing elements, optimized in such a way that customers come calling on you, rather than you having to chase customers.

Mikkel Pitzner has run numerous smaller and larger businesses spanning many varied and unrelated industries and even spanning countries, States and Continents. He quickly learned of the immense importance of good and sound marketing in order for a business to be successful and he especially since 2008 studied and worked with most of the top marketers of today and with a special focus on online marketing.

His marketing agency, Amazing Ideas Inc., seeks to incorporate these insights in a quest to help businesses grow their revenues and profit lines.

 

About Mikkel Pitzner

Originally from Denmark, Mikkel Pitzner used to run what turned into the fourth largest car rental company and a leasing company he lead to a doubling of size and a quadrupling of locations. He also owned and operated the largest limousine service company of Denmark for 14 years, increasing the profit line in his initial year alone an incredible 32 fold.

Mikkel is a partner of Freetrailer (which comprises of Freetrailer Denmark, Freetrailer Sweden, Freetrailer Norway and Freetrailer Germany) and of a very unique advertising and marketing bureau named Aksel & Ko in Denmark. He is also the founder of RetailWise USA that at roughly the same price you would typically pay for mystery shopping, offers ExitShopping® analyses that combine the very best from mystery shopping, customer satisfaction analyses, loyalty rates, competitor analyses, efficiency measurements and so on. In addition he is the founder of Pivot Point Enterprises, that offers a truly unique business platform for all your business processes. The platform is called Doc&Do and can be found at https://www.docanddo.com

Mikkel is a sought after professional board member and current sits on boards of companies spanning the US, Denmark, Sweden, Norway, Germany and Poland, including privately held as well as publicly traded companies.

Mikkel Pitzner has been featured on CNBC, abc, CNNMONEY.com, Entrepreneur, Fox News, CBS News, The Wall Street Journal, Fortune, Fast Company, SmartMoney, USA Today and NBC. Mikkel Pitzner was also a guest at the Brian Tracy TV Show. He is also a multiple best-selling author with books on marketing, success and entrepreneurship.

 

To learn more

To learn more about Amazing Ideas Inc., please visit www.amazingideasinc.com

or call 1-888-988-2489

 

 

##

Contact:
Mikkel Pitzner

888-988-2489

info@amazingideasinc.com

 

 

The Perfect Website The Perfect Website Design - new article series from Amazing Ideas inc, Marketing Agency in Castle Rock Colorado

The Perfect Website

What would the perfect website be like?

For businesses I supposed the perfect website would be one that presents your business well and automates a lot of things for you, not least sales, deliveries and follow ups. In a perfect world it would work so well that sales just come in all by themselves on autopilot, are fulfilled and that subsequent follow through and customer care is carried out also automatically. Even more perfect, once set up, no more work would have to be done.

Sounds nice doesn’t it?

I would like one of those for each and every one of my businesses.

The truth is you can actually have a lot of these things in place for your website. The truth is also that, no, it will never be a set it and forget it.

Things move ahead and things change. You need to tweak and amend as it may become necessary. You may also need to feed your website with new and updated content, so that you keep bringing value into the market place, content relevant to what you are offering, value that your prospects can appreciate and that may help you and topics that may help your website get found in relevant searches and more.

But like I said. You can actually have a lot of the factors set in place and your website will perform wonderfully.

Is it easy?

Well, some of the parts are easy enough to set up. Some are a bit tricky or cumbersome and take some more time and work.

Getting it to work in unison and getting it to attract the right clients is a big challenge.

Often it comes down to what you are selling, how easily it is to specify what unique advantages you have and making a fantastically converting offer to a very highly targeted audience.

The more precise you have these points down, the more likely it is that you can make it happen and generate results from it.

We at Amazing Ideas, Inc., will be commencing a new series of posts and articles here on the topic of websites and website designs.

We hope that you will follow along and chime in with what you like and what you don’t like. We would also love to hear from you what is working for you right now and in fact what is not working for you.

Just enter your comments to each post as we move ahead or send us an email with your insights.

Should you be in need of assistance of getting a new website up, or of revamping an old website, or upgrading your current website to a mobile responsive and mobile friendly website, then we would love to help you out. Just call us or send us an email and we can get started on that.

Please follow along our series on Website Design.

 

This current series is relevant for all who is running a business and it will give you insights and points to ponder when deciding upon your website layout, look, feel and functionality. Current at Amazing Ideas, Inc. we are seeking to expand on the portfolio of websites that we create for customers and we specifically wish to expand on website for our local area of Castle Rock, Colorado. We welcome website design queries from all over though, so don’t let it hold you back, if we can help you.

As we talk with more and more clients about their websites, many of the same questions will arise and with this new series, we hope that we can provide even more answers and insights for you, our prospective clients and clients to go and review.

 

 

 

 

Amazing Ideas, Inc. Castle Rock Marketing Company

Castle Rock Marketing Expert Warns Business Owners Of Complacency

Business owners still don’t seem to grasp the importance of getting their website mobile-friendly. Every day these businesses are losing tons of business as their websites will not appear in searches performed on mobile devices.

Castle Rock, CO. – June 10, 2015 – Marketing expert and successful international serial entrepreneur Mikkel Pitzner warns business owners of not paying attention to their online web presence.

Mikkel Pitzner, who among other businesses runs the local Castle Rock based marketing company, Amazing Ideas Inc., notes that still far too many businesses have not yet updated their website to be mobile-friendly and are therefore missing out on a lot of traffic and ultimately business.

He is referring to the latest Google algorithm update that was effected on April 21 2015, which basically discards all non-mobile-friendly websites from search results that are performed on mobile devices. Mikkel Pitzner also points out that more searches today are done on mobile devices, so in essence businesses that haven’t ensured their websites will perform on a mobile device will lose up to 60 of their traffic.

In fact, Mikkel Pitzner, stresses that for local searches, businesses might lose up 80% of the traffic. According to Mikkel Pitzner, local traffic may even hold the most potential sales, as this traffic often represents buyers who are ready to make their purchases now.

“I have had the pleasure of speaking to numerous businesses about the importance of them ensuring their websites are up to date, but it has been surprising how many of them are yet still so lackadaisical about it and not doing anything about it”, says Mikkel Pitzner and continues, “I believe, they just don’t understand what this actually means for their business and just how much they are throwing away from their businesses. It’s rather incredible, especially when you consider how little an investment is required to fix their problem and how that investment will work for them 24-7 all year round for years to come”

Via Amazing Ideas, Inc. Mikkel Pitzner and his team are helping businesses getting their websites upgraded to mobile responsive and mobile friendly website that will ensure they will show up and perform well across all platforms, including all the mobile devices.

 

 

About Amazing Idea Inc.

Successful serial entrepreneur, Mikkel Pitzner, established Amazing Ideas Inc. in order to help businesses perform better with their marketing. The focus is on online marketing elements, optimized in such a way that customers come calling on you, rather than you having to chase customers.

Mikkel Pitzner has run numerous smaller and larger businesses spanning many varied and unrelated industries and even spanning countries, States and Continents. He quickly learned of the immense importance of good and sound marketing in order for a business to be successful and he especially since 2008 studied and worked with most of the top marketers of today and with a special focus on online marketing.

 

About Mikkel Pitzner

Originally from Denmark, Mikkel Pitzner he used to run what turned into the fourth largest car rental company and a leasing company he lead to a doubling of size and a quadrupling of locations. He also owned and operated the largest limousine service company of Denmark for 14 years, increasing the profit line in his initial year an incredible 32 fold.

Mikkel is a partner of Freetrailer (which comprises of Freetrailer Denmark, Freetrailer Sweden, Freetrailer Norway and Freetrailer Germany) and of a very unique advertising and marketing bureau named Aksel & Ko in Denmark. He is also the founder of RetailWise USA that at roughly the same price you would typically pay for mystery shopping, offers ExitShopping® analyses that combine the very best from mystery shopping, customer satisfaction analyses, loyalty rates, competitor analyses, efficiency measurements and so on. In addition he is the founder of Pivot Point Enterprises, that offers a truly unique business platform for all your business processes. The platform is called Doc&Do and can be found at https://www.docanddo.com

Mikkel is a sought after professional board member and current sits on boards of companies spanning the US, Denmark, Sweden, Norway, Germany and Poland, including privately held as well as publicly traded companies.

Mikkel Pitzner has been featured on CNBC, abc, CNNMONEY.com, Entrepreneur, Fox News, CBS News, The Wall Street Journal, Fortune, Fast Company, SmartMoney, USA Today and NBC. Mikkel Pitzner was also a guest at the Brian Tracy TV Show. He is also a multiple best-selling author with books on marketing, success and entrepreneurship.

 

To learn more

To learn more about Amazing Ideas Inc., please visit www.amazingideasinc.com

or call 1-888-988-2489

 

 

##

Contact:
Mikkel Pitzner

888-988-2489

info@amazingideasinc.com

Make the most of Google's latest algorithm update Mobilegeddon

Successful International Entrepreneur Warns Business Owners Of Ignorance of Google’s Latest Algorithm Update

Castle Rock, CO. – May 6, 2015 – Successful international serial entrepreneur, Mikkel Pitzner, warns business owners of ignoring the latest algorithm update from Google. The algorithm in concern was implemented on April 21st this year by Google and has been nicknamed by many as “Mobilegeddon”.

With the new algorithm Google will now favor mobile-friendly website when searches are performed on mobile devices. The move has been implemented by Google to optimize user experience and makes perfect sense according to Mikkel Pitzner, who welcomes the change.

“The non-mobile friendly websites always presented a horrible experience when you looked them up on say a smartphone. You would have to constantly zoom in and out and pan around. With a mobile-friendly website the experience is altogether different and also gives you a faster result for what it is you wish to accomplish with your search,” says Mikkel Pitzner about the new algorithm choice.

But he also warns business owners to pay attention to this change for it means that if their websites are not mobile-friendly, then their sites will just not appear in searches on mobile devices. It is relevant to note that more than 60% of all searches today are performed on mobile devices. “That means, you are basically cutting yourself off from more than half of all potential visitors to your website, your products and services. That’s just really bad for business”, continued Mikkel Pitzner.

Mikkel Pitzner has just published an article concerning this matter, which can be found at http://www.amazingideasinc.com/articles

 

About Mikkel Pitzner

Originally from Denmark, Mikkel Pitzner he used to run what turned into the fourth largest car rental company and a leasing company he lead to a doubling of size and a quadrupling of locations.

Up until end of 2010 he owned and operated the largest limousine service company in Denmark which profits he managed to grow 3200% during the first year of ownership alone. The company served the most discerned clientele including no less than 3 recent US presidents, being George Bush, President Clinton and President O’Bama, the latter during the World Climate Summit meetings during 2009, servicing more than 200 limousines to the US Embassy of Copenhagen along with numerous other embassies, countries, royalties, celebrities, multi-conglomerates etc.

Mikkel is a partner of Freetrailer (which comprises of Freetrailer Denmark, Freetrailer Sweden, Freetrailer Norway and soon Freetrailer Germany) and of a very unique advertising and marketing bureau named Aksel & Ko in Denmark. He is also the founder of RetailWise USA that at roughly the same price you would typically pay for mystery shopping, offers ExitShopping® analyses that combine the very best from mystery shopping, customer satisfaction analyses, loyalty rates, competitor analyses, efficiency measurements and so on. In addition his company, Amazing Ideas Inc, is a marketing agency that helps clients especially with their online presence and finally, he is the founder of Pivot Point Enterprises, that has launch a truly unique business platform for all your business processes. The platform is called Doc&Do and can be found at https://www.docanddo.com

Mikkel is a sought after professional board member and current sits on boards of companies spanning the US, Denmark, Sweden, Norway, Germany and Poland, including privately held as well as publicly traded companies.

Mikkel Pitzner has been featured on CNBC, abc, CNNMONEY.com, Entrepreneur, Fox News, CBS News, The Wall Street Journal, Fortune, Fast Company, SmartMoney, USA Today and NBC. Mikkel Pitzner was also a guest at the Brian Tracy TV Show. He is also a multiple best-selling author with books on marketing, success and entrepreneurship.

Mikkel is the proud father of son Gabriel and daughter Angelica, husband to Olga, and resides in Colorado.

 

To learn more

To learn more about Amazing Ideas Inc, please visit www.amazingideasinc.com

or call 1-888-988-2489

 

 

##

Contact:
Mikkel Pitzner

888-988-2489

info@amazingideasinc.com

 

Amazing Ideas Inc Website early Nov 2012

Amazing Ideas, Inc.’s Website Sees First Light

Amazing Ideas, Inc. really was established way back in 2008, but not until today did it actually have its own website.

“It’s great to finally get this site set up, since also Amazing Ideas, Inc. will have its own services, products and programs on sale. Amazing Ideas, Inc. is really acting as a Holding Company for several entities and businesses, but it also has its own activities and when sometimes I offer programs of my own, e.g. under my personal website www.mikkelpitzner.com, they will actually be sold under or from Amazing Ideas, Inc. I find it important that customers at least can do their own searches and find what Amazing Ideas, Inc. is”, said Mikkel Pitzner CEO of Amazing Ideas, Inc. in a statement.