I finished the day last night enjoying the fact that we had moved our ranking for our 3 chosen keywords – those being Marketing Castle Rock – up from a page 21 three days ago to a spot on page 2. If you followed along you will see that one of our efforts alone moved us quickly from page 6 to page 2. On page 2 we had the number 4 spot, so page number 1 seemed to be within near reach.
Checking in this morning and out spot had taken a step back for a poorer ranking. OK, it’s actually only one position, so it really isn’t a big deal, but yet psychologically, it’s a step back from the high emotion of success to a set back of a full one position (not bad).
That’s what often happens, in marketing just as we often experience in life.
What happened here is kind of funny, but it also illustrates a point.
The number 1 spot on the Google Search results for Marketing Castle Rock has since we started about 3 days ago been held by a website that actually is called castlerockmarketing.com
It’s kind of funny, for said company has nothing to do with traditional marketing as such, but actually seems to be primarily an auction house for Cattle. That’s right they ones that say muuh. I guess that’s what I get for living in the West out in rural Colorado in the town of Castle Rock.
Now, first off, it proves a point that is worth for you to notice and that is, if you can obtain an URL (i.e. a domain name) that actually entails your keywords, then your rate of success for ranking for same words shoots straight to the top – even without you doing much of anything. Also as I noticed in this case, throughout all my searches for the 3 words of Marketing Castle Rock, these cattle auction guys held the number 1 position, so your position, just due to the right URL, is stronger than most of other efforts you can make (at least for now that seems to be the case).
This is an important point that goes towards how you choose your domain name and it should give you plenty of reason to think about what URL you could think of that might help you in your business.
As I said, these guys have held the number 1 spot throughout and today they even took up the number 3 spot and if we don’t count the Google Local Places results also the number 6 spot. Why?
Why you might ask, did they all of a sudden take up these extra spots, earning them a full 3 important and valuable spots on a page 1 on Google for MY chosen keywords of Marketing Castle Rock?
But they apparently have a Facebook page and a Twitter account and these two popped up and made an appearance this morning for the number 3 and number 6 spot.
Again, the names they have for these two accounts includes the words Castle Rock and Marketing or at least mkgt as short for marketing. Which gets back to the point I made before on the importance that Google places on your URL or Name. For you this means, that you should not only secure adequate account names for your business on the social media. Account names that clearly reference your business name or your URL name.
From a point of view of search engine results, it means finding something that’s descriptive of what it is you offer.
If you are a plumber and you call your company ABC, then it probably won’t help you much in any search results for plumbing services on its own. But change your name that you reference your business to throughout to ABC Plumbing and that changes straight away. Get a Facebook Fanpage called something like facebook.com/abcplumbing and perhaps a twitter account called twitter.com/abcplumbing and you have secured some pretty good real estate.
Now if you don’t post to these accounts once in a while, it’s probably not going to do you much good, yet, in checking in on the facebook and twitter accounts of my cattle competition guys, I found that they posted last on June 2nd 2015 and October 10 2014 on their accounts respectively. In other words not very recently and not very actively, but this only underlines the point of the relative strength that Google do place on the social media account (connected as said to the names of same accounts in relation to what you wish to be found under in a Google Search).
One may wonder, why the respective facebook and twitter accounts didn’t appear in my earlier search results, and when you ask me, my answer would be: Beats me.
Google sometimes works in mysterious ways.
That’s alright too. If it was easy to circumvent everybody would do so, and we would be left with little relevancy to what we found when we performed searches, I suspect.
The changes in the search results on and off, also proves a point I have made previously in this Marketing Castle Rock saga, which is that the internet is a live place. You can do your part to rank well, but others out there are doing things and especially when they are doing things that are relevant for the keywords that you are hoping to get ranked for, it will change the search results too, possibly pushing you back again.
Said in another way, it isn’t a constant.
It also goes back to what I have also posted previously in this continuing story about the fact that Search Engine Optimization (SEO) work is not a one time thing. You don’t just do the work once and get the results and leave it at that. If you do, it’s only a matter of time and your ranking is gone. The more competition for your chosen words, the quicker your ranking will be gone.
No, you will have to have some continuous efforts, but as I have stated previously, it might just be very well worth it.
Well, we will make a few more efforts and see where we will get with our quest to reach a page 1 spot in Google Search results for the words Marketing Castle Rock.
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