5 Star Ratings and Reviews - Reputation Marketing with Amazing Ideas Inc

The Power And Importance Of Online Reviews

Online reviews are getting increasingly important and play an increasingly bigger role in the consumers ‘ decision making process.

According to eTailing Group 92% of Internet users read product reviews and 89% of people say that reviews influence their purchasing decision.

This find is supported by a Bright Local 2014 study that found that almost 9 out of 10 consumers have looked at reviews in the last 12 months to help them make a decision on a local business and furthermore that 4 out of 10 consumers do so as a regular action. The same study also revealed that “67% of consumers say that they read up to 6 reviews when researching a buying decision (vs. 77% in 2013) and that 85% of consumers say they read up to 10 reviews (vs. 92% in 2013), in addition 7% of consumers say they read 20+ reviews (vs. 2% in 2013)”. In other words, a business really needs to have at least 6-10 reviews and that these reviews are predominantly great and have a high rating such as 4 or preferably 5 stars.

A 2013 study conducted by Dimensional Research also confirms it stating that “90% of online customers were influenced into buying a product or using a service based on their reading of positive reviews. Of the 1,046 respondents, up to 86% said a negative review would influence their decision. The study also demonstrated the effect of social media platforms on reviewing, with the most popular site for positive reviews being Facebook. The most common place to find negative reviews was revealed to be online review sites.

The online realm has made is possible for all to post, write and share their opinion about pretty much anything for all to see and the many different review and consumer sites including the social media platforms makes it all even more visible to the world.

Since according to the Bright Local survey 70% of Consumers Trust A Business With A Minimum of 6 Reviews as you conduct your business you will actually want to inspire your customers to post reviews on your business encouraging them of course that such reviews are positive. No reviews and many consumers just don’t trust you. Too many bad reviews and you can guess how that will affect your business.

If you have a business that provides a fairly identical service as two other businesses and you show up in an online search result together. If you have an average rating of say 3.5 stars, one of the other competitors has no reviews and the the second competitor has an average rating of 4,7 stars. Who do you believe the consumer is likely to call? A difference of 1 star rating could spell a difference in many thousands of dollars for your business. Amazon was perhaps one of the first places to incorporate reviews on their site and the impact was substantial leading to much more sales for books that had many positive reviews. Likewise Google has shown that those links that come with highest ratings (along with high number of reviews) receive more clicks than those with poorer ratings (and lower numbers of reviews).

A difference of ONE star in an online review profile can lead to a 5-9% difference in revenues. (Harvard Business Review)


Yelp Study Shows Extra Half-Star Nets Restaurants 19% More Reservations (Huffington Post)

The numbers are important too. The more reviews the better, as long as the reviews are good. If two businesses have good and similar star rating, but one business has only say 12 reviews and the other has 167 reviews, then most consumers will go for the business with the most reviews.

It’s OK that a few reviews are not top ratings. Even a 1 star review or just 2 or 3 star reviews can be OK for a business to have, as long as the overwhelming indication judging from reviews are 4 or 5 stars. The lesser star reviews adds to the credibility of the collective impression of the reviews. Hardly anybody buys into a review system, if all reviews are 5 stars. If you serve a lot of customers, chances are that one or more of them will have a bad experience and will rate your business accordingly. But if the ratings are mixed with different amounts of stars and the overwhelming amount of reviews are 4 and 5 stars, then your business will soon appear worthy of consumers spending.

You are building your reputation every day you are doing business. Conduct your business well, deliver great service, awesome quality and treat your customers well, and you will build a great reputation. On the flip side of that, you are really just one review away from a bad reputation and recency of reviews matter too, so basically you are never off the hook, but are continuously monitored by consumers and customers.

I take it as granted that you wish to build a great business and do well by your customers, so as mentioned as you build your business and your reputation you may want to instill and encourage your customers to give reviews. Do it right and you will have many reviews that have a high star rating average.

It is important that you keep monitoring your reputation, the ratings and reviews that people might give your business on various consumer oriented sites and elsewhere such as on various social media platforms. Address the negative reviews. Reach out to the customer who had a bad experience and see if you can do right by the customer. Perhaps it might even turn the negative review into a positive. Also as you receive a negative review, be sure to evaluate and review your service, product, quality, whatever was the cause of the negative experience. Make sure that it’s not an ongoing issue and that perhaps it was just a mishap or a glitch. If indeed you find that you do have a challenge in your delivery, service, quality or other standards, implement causes of action to correct it, so future customers can receive a positive experience.

Once you then have great and positive reviews and ratings, the Reputation Marketing comes into play to leverage these. Basically, you will want to emphasize the positive reviews and the positive ratings and comments that your customers have given your business. This is where we at Amazing Ideas, Inc. can help. We can basically make use of all the high star ratings and the raving reviews you have and market these so they become even more dominant and visible in online searches and in awareness of customers, present and future.

It also means that a seriously bad review could be overpowered and not appear so prominently any more. A seriously bad review could of course be a real one, but it could also be a disgruntled employee, a competitor or a troll or someone who just had a seriously bad day. Someone who is just out to cause your business harm. You never really know. While I suggest to you all reviews seriously and act accordingly, you don’t want a very bad review to be the first thing a potential customer sees. When we highlight your best reviews and highest star ratings, you will have a solid chance that that’s what your next potential customer will see instead.

We do not recommend nor engage in fake reviews. No, we use the real reviews you have received. We take the best ones and we ensure they get seen to greater extend and that they appear more in search results and higher in the ranking of the search engines. It’s basically about showing off your best sides and in such a way that this is what will prevail mostly in search results and along with first impressions.

We make this happen by combining your real and high star rated reviews with the power of video marketing, authority building, search engine optimization, syndication and a few other elements that all come together in one professional package.

You can call now (888-988-2489) or send us an email ( to discuss how we can help you not only get a high search engine ranking, but also that this high ranking, the first impression, is an awesome one. It’s very convincing for a potential customer indeed, when they see your result pop up along with a 5 star ranking and review.

The Bright Local survey showed that 88% of consumers say they trust online reviews as much as personal recommendations. In other words, we believe in the reviews almost to the extend that we would had it come fro a trusted friend or relative. Imagine if one of the first things your next potential customer saw, was a high star rating and review that was overwhelmingly convincing. Do you think he or she would call you right away?



Here’s part of what Wikipedia writes on the subject of Reputation Marketing: “Increasing numbers of review websites such as Yelp, are gaining credibility and influence over consumer purchasing decisions. This has attracted the attention of Harvard Business School which conducted a study of online reviews and their effects on restaurants. The study found that a one star increase in Yelp rating led to a 5-7% increase in restaurant revenue, which was a major impact on local restaurants and very little on big chains. A similar study done at UC Berkeley reports that a half star improvement on a five star rating could make it 30-49% more likely that a restaurant will sell out its evening seats.”

At Amazing Ideas, Inc. we can help you rank high in the search engines along with your 5 star rated review prominently featured. Hardly anything else is more convincing to a potential new customer than that. You be sure to receive more clicks and more business. Call 888-988-2489 Now to discuss or send us an email to



Market Your Reputation

We Buy From People We Know Like And Trust

That’s right. When we buy, we buy from people we know like and trust.

That’s why among other things we here at Amazing Ideas, Inc. keep bringing you phenomenal marketing insights in the form of article series on specific topics that we know can bring you results in your business if indeed you incorporate some of the ideas into your marketing efforts (or for that matter hire us to help you accomplish it).

We bring these insights so that we can add value to you and to your business and over the course of time (see also the article series on 3 Things Your Website Must Do). Then when you have gained one great tidbit after another of great value, you not only will have gotten to know us a bit, but hopefully also gotten to like us a bit.

In addition, since we just keep pouring out to you these great insights – many of which we have gained through long study and expensive experience of trial and errors or seminars – and since we have made them completely freely available to you, you may also begin to trust us a bit. Trust us that we are here to add real value and real insights to you and that we only wish to make use of things that we know actually work.

In other words, when it comes to hiring us to help you with marketing, by then you should feel fairly confident, that while we do charge for our services, we will recommend only elements, services and solutions that we know will bring you a high return on your marketing investment.

Yes, indeed we do want you to buy our services, products and solutions at some point and the articles series are designed to help your decision making easier and not least put you at ease with the fact that when you buy from us, you can be sure of receiving value and obtain results.


When we talk about Reputation Marketing we are talking basically about the same thing. When we are going to buy something – almost whatever that may be – we feel more comfortable when we buy a product or service that has come highly recommend or that is sold by someone that has been recommended to us.

Preferably, we would like whoever makes the recommendation to be someone that we know, trust and respect, but in lack of that we will gladly accept complete strangers’ recommendations. That’s why social proof is so important too. Social proof is when we e.g. can see that lots of other people have bought it (we see lots of others have “Liked” a page on Facebook or a website, or that we can see from a long string of comments that lots of others have positive remarks about the seller or the product or service. when we see the social proof we too feel more comfortable about potentially buying from the same seller or indeed opting for that particular product or service.

This is also why sites such as Yelp can prove important and why you wish to engage in Reputation Management. We are going to cover Reputation Management in all likelihood later in a separate series to come, but there are some overlap to what we are discussing here in respect to Reputation Marketing.

Sites such as Yelp allows for people to rate a vendor. Be it a restaurant, a plumber or whatever, people can rate their experience on the site and that can help others make the right choice or at least be informed about other people’s experiences good or bad.

With Reputation Management in this regard, you want to ensure that you monitor any ratings and review that may be posted wherever they are posted. If the reviews and ratings are high, then awesome and you have done a good job. If they are poor, you had better see how you can correct it. Correct it not just for the person in concern who had a bad experience, but also look into if you have a general problem of delivery, quality or whatever the negative concern was about, and then see how you can rectify this for future sales and customer experience.

Sometimes, with a bad review, you can rectify the issue with the specific reviewer and turn he or she into a happy customer and sometimes that may actually result in an updated review that would state something about you as a vendor pulling through to ensure all was good again and thus tell an important story about you actually caring about your customers’ experiences.

Regardless of positive or negative reviews and ratings you will want to monitor these and stay on top of them. As soon as you may notice a bad review, ensure you immediately try to rectify the problem and possibly make good again with the customer. When you see a positive review or rating, well, now you actually have some interesting options for some pretty remarkable marketing avenues. These avenues are what we will cover in greater detail in this series on Reputation Marketing.

In short, with Reputation Marketing, you are actually marketing your Reputation. Of course in this respect you are marketing the positive ratings and the positive reviews.

It goes without saying then, that you must have some positive ratings or positive reviews for you to engage in such Reputation Marketing. In your efforts to doing good business, you would like to have that regardless. But what’s cool about having it, is that you can now use them purposefully and in ways that will turn highly effective for turning more ponderers into happy buying customers – and that’s what we are interested in here.

The ideas of Reputation Marketing, which we will spell out in greater detail in upcoming posts, are highly effective.

You don’t want to miss out on these, so stay tuned for more on this topic – I promise you, you are going to get some AHA moments and will want to engage in such marketing for your business. Bookmark the Reputation Marketing series to stay tuned, or better yet, sign up in the box below to ensure you don’t miss out on anything.







Reputation Marketing - a powerful combination of powerful marketing avenues

Press Release: Reputation Marketing A Powerful Marketing Avenue

Castle Rock based marketing agency, Amazing Ideas, Inc., today commences new article series on a very unique and extremely powerful marketing avenue called Reputation Marketing

Castle Rock, CO – July 2nd 2015 – Amazing Ideas, Inc. a Castle Rock based marketing company has previously published several great and insightful article series on marketing avenues that work. Today they announced the commencement of a new article series, one that is titled “Reputation Marketing”.

“You may have heard of Reputation Management and you may very well know of Brand Marketing. Well, Reputation Marketing sort of combines the two into one seriously powerful marketing avenue that get real results fast”, said Mikkel Pitzner, CEO and Founder of Amazing Ideas, Inc.

Consumers need trust in who they are buying from and therefore they listen to what others have to say about their experience from a product or a service. In other words positive reviews are increasingly important to trigger the next sale in a business.

With Reputation Marketing you make use of the great reviews you should have obtained for your products or services and combine them with the power of video marketing along with several other techniques of search engine optimization into one very, very powerful delivery that is sure to get customers calling your business.

To learn more of the keys of Reputation Marketing, please go to the website of Amazing Ideas, Inc. at


About Amazing Idea Inc.

Amazing Ideas, Inc. predominantly focuses on helping businesses and professionals getting found, getting ranked, dominate and leading their space. Web design, search engine optimization and other key and important online web presence make up the primary services offered and performed by the company.

Successful serial entrepreneur, Mikkel Pitzner, established Amazing Ideas Inc. in order to help businesses perform better with their marketing. The focus is on online marketing elements, optimized in such a way that customers come calling on you, rather than you having to chase customers.

Mikkel Pitzner has run numerous smaller and larger businesses spanning many varied and unrelated industries and even spanning countries, States and Continents. He quickly learned of the immense importance of good and sound marketing in order for a business to be successful and he especially since 2008 studied and worked with most of the top marketers of today and with a special focus on online marketing.

His marketing agency, Amazing Ideas Inc., seeks to incorporate these insights in a quest to help businesses grow their revenues and profit lines.


About Mikkel Pitzner

Originally from Denmark, Mikkel Pitzner used to run what turned into the fourth largest car rental company and a leasing company he lead to a doubling of size and a quadrupling of locations. He also owned and operated the largest limousine service company of Denmark for 14 years, increasing the profit line in his initial year alone an incredible 32 fold.

Mikkel is a partner of Freetrailer (which comprises of Freetrailer Denmark, Freetrailer Sweden, Freetrailer Norway and Freetrailer Germany) and of a very unique advertising and marketing bureau named Aksel & Ko in Denmark. In addition he is the founder of Pivot Point Enterprises, that offers a truly unique business platform for all your business processes. The platform is called Doc&Do and can be found at Doc&Do is actually what Mikkel Pitzner calls his secret weapon.

Mikkel is a sought after professional board member and current sits on boards of companies spanning the US, Denmark, Sweden, Norway, Germany and Poland, including privately held as well as publicly traded companies.

Mikkel Pitzner has been featured on CNBC, abc,, Entrepreneur, Fox News, CBS News, The Wall Street Journal, Fortune, Fast Company, SmartMoney, USA Today and NBC. Mikkel Pitzner was also a guest at the Brian Tracy TV Show. He is also a multiple best-selling author with books on marketing, success and entrepreneurship.


To learn more

To learn more about Amazing Ideas Inc., please visit
or call 1-888-988-2489



Mikkel Pitzner




Reputation Marketing from Amazing Ideas Inc

Reputation Marketing

Today we will begin a new series of marketing insights that you can make use of in your business.

In this new series we will be looking at what we call Reputation Marketing.

If you have followed us previously, you may know of some of our previous series. The topics and the series we have run have been the following:

Mobilegeddon (Why You Absolutely Must Have a Mobile-Friendly Website)

How To Get Ranked

The Perfect Website

3 Questions Your Website Must Answer

3 Things Your Website Must Do


As you can see we aim to bring you topic series on some of the most relevant and powerful topics that we know can help your business and your marketing. This new series will be no different and I think you will be pretty amazed at what it could mean for your business.

You have probably heard of Reputation Management and then of course you have heard of Brand Marketing. Well, with Reputation Marketing you actually combine the two areas into one extremely effective marketing that can return exceptional results for you.

Come back a little later today to gain the first pieces of this puzzle and learn why it’s such an effective marketing channel. Also come back later today for an very special offer for your business using this marketing channel.

To follow this particular series, be sure to bookmark Reputation Marketing or sign up for our updates in the box below: