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Dear Business Owner Wake Up, if your website is not mobile friendly then you are missing out of up to 80% of your new potential clients

Dear Business Owner Wake Up

Dear Business Owner, Wake UP!!

 

Dear Business Owner, I understand you. You are constantly bombarded by sales calls and uninvited spammy emails all trying to sell you this, that and the other. Really annoying indeed.

We all hate it, and despise it. Yet they keep coming at us.

I guess someone out there once in a while fall into the trap and the spammers make a sale. Why else would they keep annoying us all.

Ultimately, they are just playing a numbers game: Send enough emails out and in the end they’ll sell enough to have made it all worthwhile.

The problem with all of this is that when something we should perhaps tune into come our way, we tend to tune out and discard it all along with all the spam.

Currently, there are a huge amount of business owners who seem to completely miss the beat on new changes that has already take place with the search engines – most notably Google.

We probably all know that Google is the main search engine for anything online searches.

Well, as I have pointed out previously in previous articles and posts, Google introduced yet another algorithm update on April 21st 2015. This update effectively removed all non-mobile-friendly websites from searches that are done on any mobile devices.

What essentially this means is that if a website is non deemed mobile-friendly, then it just won’t show in the Google searches that are done on a mobile device.

Now, you may be wondering how big a deal this is. And the answer is: IT”S A GIGIANTIC DEAL!!!

More than 60% of all searches these days are done on a mobile device and for local relevant searches this even increases to about 80% of all searches.

In other words, if your website is not mobile friendly, you just might have lost about 80% of all new traffic – read: all new potential hungry to buy your products or services clients.

Now is that a big enough deal for you .

I think we can all agree that is indeed a pretty big deal.

But even today, more than a month after Google made this algorithm update, far too many websites are still not amended to being mobile-friendly.

In other words, far too many businesses are oblivious to what this could and quite possibly already means to their businesses.

In a previous article, I called this a case of a Peter And The Wolf syndrome.

When we are all bombarded every single day with spam – especially in our email inbox, but also in our physical mail, through phone calls and what not, we eventually tend to shut out all that comes our way, even the stuff that we should probably pay attention to.

In addition as previous algorithm updates that we may have paid attention to, really just had negative effects on the “black hat” and dubious marketers, then we as business owners are just not paying much attention to yet another Google update.

How do I know?

Cause I’ just like most other business owners.

I own and operate several small businesses and am in addition involved with several others in the form of being a consultant, board of directors, marketing advisor or other, so I have in excess of 20 email addresses that I need to monitor and thus I too receive more than a fair share of email spam, physical spam and telephone spam calls.

I too used to glance at the news of what a new Google algorithm update would mean for my business and invariably found that Google just tried to eliminate the very dubious efforts of some marketers to “con” Google into high ranking on Google’s Page 1 in searches for their websites, and since I never even wanted to contemplate any trickery or dubious marketing efforts for my businesses, well, then any of these Google algorithm updates, really didn’t have any negative effects on me or my business. In other words, I needn’t worry about it or waste any energy or resources on it. In fact, I was only too pleased that Google would hammer down on something dubious going on, for it would increase my real and true objectives of placing my relevant offerings in front of the right people, as the dubious characters were removed from Google’s search results.

But my point is, that after too many Google updates or rather too much news about yet another Google update that didn’t really affect me or my business negatively or require me to effect some actions, it has lead me to become numb and deaf to more new algorithm updates or news there of.

So that’s what I think is happening now too.

Articles have even demonstrated that even more than possibly 40% of Fortune 500 companies still till date have non-mobile-friendly websites.

Can you imagine the amount of relevant traffic and new customer potentials they might be missing out on now?

It has got to be substantial.

Yet, even if the fix to their situation might be relatively easy, they still haven’t fixed it. And we are already more than one month in following Google algorithm update that took place April 21st 2015.

In other words, it tells us these businesses are just oblivious to what the new algorithm update means for their business.

For small businesses, this is probably even worse. First off, small businesses even though they are often more nibble and can more effectively, they are often also suffering from smaller amounts of resources and thus often learn of certain needs later or may have to postpone implementing changes for longer due to lack of financial resources.

The result is that the problem for smaller businesses probably is way more problematic ad big than even the big companies. What makes it even worse is, that these smaller businesses often cannot withstand another negative blow to their businesses or certainly will feel the grunt of any business set backs to a higher extent.

But such is life. When we have gotten our earful or irrelevant sales calls or doomsday news, we tune out and eventually we may just completely overhear the many taps on our shoulders that here might be something we need to pay attention to.

So, as I said, I get you. I fully sympathize with you and understand why you have tuned out and why you may be pre-occupied with other aspects of your business. I’m there too and honestly, had I not been involved in helping people get their high ranking results on Google and obtaining vastly more sales via my efforts with their marketing and their positioning, then I probably too would completely have ignored any and all news of a Google algorithm update.

But this one, you might just want to actually pay attention to.

That’s why I say to you: Dear Business Owner – Wake Up!!

 

Call on your web developer today to get you and your business and website squared away or call on us to help you out. In many cases the fix is quick and easy, in others the work is a bit more extensive. Regardless, this is an important piece to get right and any day you are not getting it right and you just might have lost about 80% of all new potential clients coming in.

The sooner you get squared away the more you will benefit and regain your business, possibly even advancing in front of your worst competitors along the way.

So call us on 888-988-2489 or send us an email to info@amazingideasinc.com to get you and your online presence sorted, build more sales and make more profits. Mention this article and get an extra 10% off (only valid during the month of June 2015).

 

 

Your Customers Are Looking For You

Your Customers Are Looking For You Online – Can They Find You?

Your Customers Are Looking For you Online – Can They Find You? So reads the tag line of one of my books, the book entitled: Mikkel Pitzner’s Trade Secrets For Marketing Your Business Online.

The book was written a few years ago and it was relevant then. But since the last major algorithm update from the biggest search engine Google, the tag line has become even more highly relevant for most businesses.

I have previously written on the subject of the algorithm update – the one that has also been nicknamed Mobilegeddon. With the algorithm update, Google now favors mobile-friendly websites over non-mobile-friendly websites and they do it in such a way that you non-mobile-friendly website quite simply won’t show up in relevant searches when the searches are carried out on mobile devices.

This is a big deal.

Yes, it’s a big deal, for upwards to 60% of all search traffic is done on a mobile device and when it comes to searches relevant to local searches, the number may been up to 80%.

In other words, if your website is not mobile-friendly, you may just have lost up to 80% of all your new traffic and thus upwards of 80% of all new potential customers.

That is definitely not only just likely to be felt at some time in your business – it will be felt! So, if you haven’t already sensed it in your business or felt a smaller number of calls coming in or seen a decline in new business, then it’s only a matter of time and you will suffer the consequences.

The fix is easy.

Yes, solving the problem is easy enough. All you need is for you to ensure that your website is changed to a mobile-friendly website.

A lot of websites today are already utilizing the popular WordPress platform (which I recommend), and if your website is one of these, then all you need to do, is to find a new theme – one that is mobile-friendly – and then update or change if you will that theme to a mobile responsive theme.

As you change the theme you may have to update certain functions and looks in order to ensure everything looks nice and neat after your theme update, but it’s relatively simple and you will quickly be on your way to gain Google’s liking again.

Indeed the fact that you can change out a look or a theme so easily is one of the major benefits to the WordPress platform and is one of the reasons I recommend the use of that platform over other solutions.

Alternatively, you can have a specific mobile website solution set up. Such a mobile website will be recognized by the mobile devices and you should thus be good to go, however the pain of this can be that you will have to remember going forward that you will need to keep two websites updated instead of just one.

There are more pros and cons to having a website specially dedicated for mobile devices and a website for the laptops and desktops, but these are beyond the scope of this article. Here, what is still the most important take away for you the reader is that you ensure your website is mobile-friendly, so that you will not be lost from the Google searches that are done on mobile devices.

If your current website is not on the WordPress platform, then whatever platform you are on, may have a solution for you with which you can convert your site to a mobile-friendly site. Alternatively, you really should consider converting over to the WordPress platform and then find a beautiful mobile responsive theme and have your website updated to that.

Again, the purpose of this article is not to promote the WordPress per se, but to hammer in the point of ensuring you are not losing out on important web searches.

So to underline the point again: Up to 80% of all online searches for local businesses are done on a mobile device. With its latest algorithm update at Google, non-mobile-friendly websites will not appear in the searches! I have already written two or three articles on the subject, but it seems the business owners are still not quite aware of what the algorithm change means for their businesses. Even among the Fortune 500 companies, an article run in TechCrunch stated that over 40% of their websites are still not Mobile-Friendly. I suspect the number for small business owners is even worse.

The importance as stated many times over is hugely important, so that’s why I’m repeating myself and posting more articles on the subject again and again. Forgive me for this, but business can be tough enough already and I believe far too many business owners are simply not aware of the changes nor what it means for their businesses. I’m hoping that my articles and posts may help some of them become aware so they can implement actions to correct their situation.

Basically it means:

No mobile-friendly website – no appearance!

 

Contact your web developer today to ensure your website will be found on the mobile searches or contact us at Amazing Ideas, Inc. and we will get you set up for great results and great ranking on Google. Send us an email to info@amazingideasinc.com or call at 888-988-2489 and let’s get you the results you deserve.

 

 

Boom You Just Lost Nearly All Of Your Online Traffic

Boom!! You Just Lost Upwards To 80% Of All Your New Potential Customers

Incredibly, Most Businesses Are Still Slow To Amend Their Online Presence To Suit The Latest Important Algorithm Update From Google

 

On April 21 2015, the 800 pound gorilla of online searches, Google, changed once again their algorithm. This time the efforts of the algorithm change were directed towards giving users a better experience when searching on a mobile device.

More and more searches are carried out these days on mobile devices, so it only makes sense that Google would place some emphasis into making that experience better for people. Upwards of 60% of online searches are today done on a mobile device.

For local businesses the algorithm is possibly even more important. A Google search on mobile searches showed me reports stating numbers of upwards 80% of all searches for local businesses are done on a mobile device.

Again this makes a lot of sense. A lot of us look up things while on the go. More often than not, we look up the things on the go that we are interested right here, right now. In other words, we are “hot” buyers at that moment.

Perhaps we need to look up the nearest dry cleaner, find out what’s showing at the nearby cinema, look up a menu of a restaurant we are considering heading to, look up the opening hours of a certain store or perhaps even make an instant call to a vendor or service.

A lot of previous algorithm changes that we have seen from Google and that have been discussed heavily from time to time, seem to have been more directed at eliminating “holes” in the system that made way for “black hat” operators to optimize their sites for traffic.

In other words for the serious local business, these algorithm changes usually had little if any negative effect on the search results and ranking of ones business and thus most of us didn’t have to pay much attention to them.

No, it was mostly the marketers who had used certain ‘tricks’ to rank high, while in fact not really giving the visitor much value or relevance when they got there.

In other words, the ones who used to suffer from a Google algorithm update, typically were the black sheep. Most of us just try to run our businesses and run these with high integrity and no use of suspect “black hat” tricks up our sleeves, so we usually weren’t affected, but actually may even have gained better rankings while the tricksters lost theirs.

So all was good.

But this time it’s different.

Not that it’s bad, for in fact it’s actually really good.

You just have got to ensure that your website is mobile friendly and you are well on your way.

If your website is not mobile friendly, well, then you are not either making it a pleasant experience for a visitor to your site from a mobile device. And you do want to make it a pleasant experience for anyone coming to your place of business, right?

You would have thought a lot of businesses would have updated their sites up till the time the new Google algorithm came into place on April 21 2015, but an article on the subject actually, comparing with the status of websites two months prior, stated that only 4,7% more websites had done so.

Even today more than a month following the Google algorithm update and most businesses have still not made any changes.

What does that mean for you?

It means that you actually stand an even better chance of getting found IF you ensure that at least your website is mobile friendly. When the other businesses don’t wake up and get their act together, they are eliminated from the mobile searches and that reduces the competition, so now it’s actually easier for you to get some traction. Just be a little smart about it and you just might see yourself on the first page of Google when you search on a mobile device.

Again for local traffic it might just be about 80% of all the relevant searches.

Would you say that would be important?

I think we can all agree that’s pretty important.

 

 

If you need help, one of my companies, Amazing Ideas Inc., helps businesses get up to speed with their websites and turn them mobile-friendly so they have a fighting chance of getting found and get more new customers walking in their doors. In fact our service palette can get you onto the first page of Google and help you stay there. We would love to help you, so give us a call on 888-988-2489 and let’s talk.

Why Google's latest algorithm change is a blessing in disguise

Why Google’s Latest Algorithm Change Is A Great Blessing In Disguise

The latest algorithm change that Google rolled out April 21st this year could be a great opportunity and a blessing in disguise for a lot of businesses.

The algorithm, which has lovingly been nicknamed Mobilegeddon, now favors mobile-friendly websites for all searches carried out on mobile devices. The change only affects search results done on mobile devices and therefore you won’t find any changes affecting your searches done on your laptop or desktop.

But seeing that more than 60% of all searches these days are done on a mobile device the algorithm change is to be considered extremely important. In the extreme version, if your website is not mobile friendly, then you may just have lost 60% of all your online traffic (60% of all your new potential customers has just been eliminated from your business).

If your website is not mobile-friendly and you still have not noticed any changes in your inbound calls and connections from new potential customers, then it might just be a matter of time before you will. Google specifically has stated that crawling and re-indexing the websites may take a little time, but the effect will take place.

There’s a great post by Google that offers you more insights to the algorithm changes that I highly recommend you check out. You can find it here: http://googlewebmastercentral.blogspot.com/2015/04/faqs-april-21st-mobile-friendly.html

So why could this algorithm change potentially be a blessing in disguise for your business?

Well, although there’s been a lot of commotion for the past few years about recommendations for websites to be mobile friendly, there are still a huge amount of the websites out there that are not in fact mobile-friendly. In addition, an incredible number of businesses are still not paying attention to the algorithm change that now is a fact. In truth, I believe, it’s a bit of the Peter And The Wolf syndrome that is the cause of this.

For months if not years, we have probably all received a ton of uninvited spam emails in our inboxes that offers us website designs, improved traffic to our websites, SEO solutions and much more. We all hate the spam and yet they continue endlessly. I guess, it’s a numbers game and that whoever sends them out actually do pick up a little business here and there.

But I suspect most of us just discard them, delete them and move out. And rightly so. However, this time the urgency may be well worth your attention. Perhaps not by giving the spammers your business (I personally don’t wish to support any spammers, regardless of how great their offer sounds), but by finding a company that you would trust to handle your online business.

Just Google “Google April 21” and skim some of the articles and posts. Look at especially the posts from Google themselves to see that this is not just some scheme in order to sell new web designs or new solutions you don’t need.

No, the algorithm change is real and it already has been implemented.

I have written previously that the changes in the Google algorithm make perfect sense and really actually helps us all to a better search experience on our mobile device.

Personally, I don’t really love to look up stuff on my smart phone, but invariably I need to find some piece of information while on the go and will of course pull out my phone and tap in the key words. In fact, just like most of people, I guess I’m doing it more and more (even without really thinking about it).

The experience on the mobile device has up till now been less than sublime. How often have you not looked up a site on your smart phone only to find that it appeared as a regular website entirely, which requires of you to zoom in and out and pan around for you to actually read the content or find the information you are looking for seeing that you are looking at it from a very small screen?

We have all been there. Sucks doesn’t it.

No, a mobile-friendly website will make things very easily read on even your small smart phone screen and will offer you ease of navigation. Typically when on the go, you are just looking for some quick facts so you can move on (e.g. a phone, number, an address or a quick insight to the business or such).

When most of all web searches have moved to the mobile devices then Google must implement changes to improve user experiences and that’s exactly what their latest algorithm change is doing.

But when a huge amount of businesses are still not waking up to the fact of the algorithm change and to the fact that they really stand to lose a lot of new business if they don’t ensure that their websites are mobile-friendly, then it opens up for much greater opportunities to the businesses that do. In fact, it may actually offer a head start to small businesses with smaller budgets to improve their Google search rankings, when most resource rich businesses or your nearest competitors are still asleep at the wheel.

In other words, since a lot of businesses are not paying attention, it might actually be a lot easier to get good ranking for those who are paying attention as the competition now is lessened. You may not have this great of a chance to get found for the keywords that make sense for your business for ever though. At some point I suspect that all websites (or at least most) will have been converted to mobile-friendly sites, but for now, there’s a window open and it makes great sense to make use of it.

One of my companies, Amazing Ideas Inc., helps businesses get up to speed with their websites and turn them mobile-friendly so they have a fighting chance of getting found and get more new customers walking in their doors. If you would like to discuss how we can help your website conform to a mobile-friendly and ranking website, we will be happy to spend some time with you. Just go to www.amazingideasinc.com and reach out to us.

For sure, if you do not make use of us at Amazing Ideas Inc., then we would still highly recommend that you get your website in order for you to show up in the Google searches, including the 60% or so that are done on mobile devices. Not ensuring that your website is mobile-friendly is about the biggest mistake you can make these days online. It’s an easy fix (relatively speaking) and your investment in doing so will surely be showing a great return quickly by the extra new business you will be picking up.

 

To check whether your website is mobile-friendly, use this little tool from Google:

https://www.google.com/webmasters/tools/mobile-friendly/

Make the most of Google's latest algorithm update Mobilegeddon

Successful International Entrepreneur Warns Business Owners Of Ignorance of Google’s Latest Algorithm Update

Castle Rock, CO. – May 6, 2015 – Successful international serial entrepreneur, Mikkel Pitzner, warns business owners of ignoring the latest algorithm update from Google. The algorithm in concern was implemented on April 21st this year by Google and has been nicknamed by many as “Mobilegeddon”.

With the new algorithm Google will now favor mobile-friendly website when searches are performed on mobile devices. The move has been implemented by Google to optimize user experience and makes perfect sense according to Mikkel Pitzner, who welcomes the change.

“The non-mobile friendly websites always presented a horrible experience when you looked them up on say a smartphone. You would have to constantly zoom in and out and pan around. With a mobile-friendly website the experience is altogether different and also gives you a faster result for what it is you wish to accomplish with your search,” says Mikkel Pitzner about the new algorithm choice.

But he also warns business owners to pay attention to this change for it means that if their websites are not mobile-friendly, then their sites will just not appear in searches on mobile devices. It is relevant to note that more than 60% of all searches today are performed on mobile devices. “That means, you are basically cutting yourself off from more than half of all potential visitors to your website, your products and services. That’s just really bad for business”, continued Mikkel Pitzner.

Mikkel Pitzner has just published an article concerning this matter, which can be found at http://www.amazingideasinc.com/articles

 

About Mikkel Pitzner

Originally from Denmark, Mikkel Pitzner he used to run what turned into the fourth largest car rental company and a leasing company he lead to a doubling of size and a quadrupling of locations.

Up until end of 2010 he owned and operated the largest limousine service company in Denmark which profits he managed to grow 3200% during the first year of ownership alone. The company served the most discerned clientele including no less than 3 recent US presidents, being George Bush, President Clinton and President O’Bama, the latter during the World Climate Summit meetings during 2009, servicing more than 200 limousines to the US Embassy of Copenhagen along with numerous other embassies, countries, royalties, celebrities, multi-conglomerates etc.

Mikkel is a partner of Freetrailer (which comprises of Freetrailer Denmark, Freetrailer Sweden, Freetrailer Norway and soon Freetrailer Germany) and of a very unique advertising and marketing bureau named Aksel & Ko in Denmark. He is also the founder of RetailWise USA that at roughly the same price you would typically pay for mystery shopping, offers ExitShopping® analyses that combine the very best from mystery shopping, customer satisfaction analyses, loyalty rates, competitor analyses, efficiency measurements and so on. In addition his company, Amazing Ideas Inc, is a marketing agency that helps clients especially with their online presence and finally, he is the founder of Pivot Point Enterprises, that has launch a truly unique business platform for all your business processes. The platform is called Doc&Do and can be found at https://www.docanddo.com

Mikkel is a sought after professional board member and current sits on boards of companies spanning the US, Denmark, Sweden, Norway, Germany and Poland, including privately held as well as publicly traded companies.

Mikkel Pitzner has been featured on CNBC, abc, CNNMONEY.com, Entrepreneur, Fox News, CBS News, The Wall Street Journal, Fortune, Fast Company, SmartMoney, USA Today and NBC. Mikkel Pitzner was also a guest at the Brian Tracy TV Show. He is also a multiple best-selling author with books on marketing, success and entrepreneurship.

Mikkel is the proud father of son Gabriel and daughter Angelica, husband to Olga, and resides in Colorado.

 

To learn more

To learn more about Amazing Ideas Inc, please visit www.amazingideasinc.com

or call 1-888-988-2489

 

 

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Contact:
Mikkel Pitzner

888-988-2489

info@amazingideasinc.com