Thankfully, the economy today is way better than what we saw in the aftermath of the last major financial crisis that set in especially in 2008, but every business is ever still facing challenges, competition and obstacles.
To help overcome some of the struggles, local Castle Rock marketing agency, Amazing Ideas Inc., is helping local businesses with their online marketing, so that they will appear in relevant searches and so that they stand a better chance of capturing the customers that actually are looking for them and their products and services.
“When you put in place the right online marketing so you show up in relevant searches online, you will see an increase of buying customers actually calling you or coming into your store. In other words, the customers are now chasing you instead of you chasing your customers”, says Mikkel Pitzner, CEO of Amazing Ideas, Inc.
With more customers coming in the door, your revenues grow and you will have less wasteful energy going towards chasing customers and less sleepless nights about how you will meet the next bills and other obligations you have.
A business that is thriving offers a better opportunity to focus on the important parts of delivering the right products, services and customer experience. A business that struggles is often too busy putting out fires, instead of focusing on elements that will improve how the customer sees the company and improve results.
“I have been there myself”, says Mikkel Pitzner, who has run a number of small and larger businesses spanning many varied industries. “I’ve had both successes and failures and I recall how it was when you were struggling in a business and you were just trying to keep afloat. In truth, you were so busy dealing with elements of crisis and trying to keep up with next bill coming in, that you just couldn’t seem to shake loose and actually get the business up and running on all cylinders.”
Every business is in need of some marketing. Rarely was there a product or a service that just sold all the time without someone making sure the world knew about it.
“You can have the best product or the best service in the world, but if no one knows about it, you are likely to end up broke”, says Mikkel Pitzner.
Having run several businesses, Mikkel Pitzner soon learned the need and importance of good marketing. In the first many years he did, what most business owners did; went out and hired a traditional marketing company to do his ads and other marketing for him.
However, the world has changed and continues to evolve. That means what used to work best, may in fact not be what works the best now.
So commencing especially in 2008 and ever since, Mikkel Pitzner has feverishly studied marketing and marketing tools and he has studied the best and with the best.
Especially, Mikkel Pitzner studied the area of online marketing. He states: “Although, I love a good print ad or an intelligent TV ad, I believe the online marketing is what holds the most promise for businesses, not least smaller businesses that have a limited budget.”
With the right elements in place and doing the right efforts a small business can actually get placed extremely well in the relevant searches online – and can do so, even within a doable budget.
That’s why, when Mikkel Pitzner set out establishing his marketing company, Amazing Ideas Inc., he decided the focus would be on online marketing.
“We can do other things too and of course we have our list of resources and experts in other marketing areas that we will call upon if necessary. But if your online marketing sucks or is seriously lacking, well, then you are likely to be throwing out a lot of money on any other area of marketing.
Because we all Google everything these days. If we get enticed by an ad, we invariably look up the product, service or company online. If we find nothing or if we don’t like what we find there, then there is no sale. We are validating our purchase before we purchase.
I often see a yellow page ad or other piece of advertising. Then I go and look up the advertisers online presence and see hugely lacking efforts. In my objective that means that that advertiser just completely wasted his or her marketing spend.”
Amazing Ideas, Inc. moved to Castle Rock last year as Mikkel Pitzner and his family moved to Castle Rock. Currently, Mikkel Pitzner and Amazing Ideas Inc., are focused on helping other local Castle Rock businesses get their online presence up to par, so that they will show up in relevant searches online, so that they will increase their revenues and bottom lines. They can help your business too. Perhaps it’s time you give them a ring.
Amazing Ideas, Inc. can be contacted at 888-988-2489 or via email to email@example.com. Amazing Ideas Inc.’s website is www.amazingideasinc.com