Make the most of Google's latest algorithm update Mobilegeddon

Successful International Entrepreneur Warns Business Owners Of Ignorance of Google’s Latest Algorithm Update

Castle Rock, CO. – May 6, 2015 – Successful international serial entrepreneur, Mikkel Pitzner, warns business owners of ignoring the latest algorithm update from Google. The algorithm in concern was implemented on April 21st this year by Google and has been nicknamed by many as “Mobilegeddon”.

With the new algorithm Google will now favor mobile-friendly website when searches are performed on mobile devices. The move has been implemented by Google to optimize user experience and makes perfect sense according to Mikkel Pitzner, who welcomes the change.

“The non-mobile friendly websites always presented a horrible experience when you looked them up on say a smartphone. You would have to constantly zoom in and out and pan around. With a mobile-friendly website the experience is altogether different and also gives you a faster result for what it is you wish to accomplish with your search,” says Mikkel Pitzner about the new algorithm choice.

But he also warns business owners to pay attention to this change for it means that if their websites are not mobile-friendly, then their sites will just not appear in searches on mobile devices. It is relevant to note that more than 60% of all searches today are performed on mobile devices. “That means, you are basically cutting yourself off from more than half of all potential visitors to your website, your products and services. That’s just really bad for business”, continued Mikkel Pitzner.

Mikkel Pitzner has just published an article concerning this matter, which can be found at


About Mikkel Pitzner

Originally from Denmark, Mikkel Pitzner he used to run what turned into the fourth largest car rental company and a leasing company he lead to a doubling of size and a quadrupling of locations.

Up until end of 2010 he owned and operated the largest limousine service company in Denmark which profits he managed to grow 3200% during the first year of ownership alone. The company served the most discerned clientele including no less than 3 recent US presidents, being George Bush, President Clinton and President O’Bama, the latter during the World Climate Summit meetings during 2009, servicing more than 200 limousines to the US Embassy of Copenhagen along with numerous other embassies, countries, royalties, celebrities, multi-conglomerates etc.

Mikkel is a partner of Freetrailer (which comprises of Freetrailer Denmark, Freetrailer Sweden, Freetrailer Norway and soon Freetrailer Germany) and of a very unique advertising and marketing bureau named Aksel & Ko in Denmark. He is also the founder of RetailWise USA that at roughly the same price you would typically pay for mystery shopping, offers ExitShopping® analyses that combine the very best from mystery shopping, customer satisfaction analyses, loyalty rates, competitor analyses, efficiency measurements and so on. In addition his company, Amazing Ideas Inc, is a marketing agency that helps clients especially with their online presence and finally, he is the founder of Pivot Point Enterprises, that has launch a truly unique business platform for all your business processes. The platform is called Doc&Do and can be found at

Mikkel is a sought after professional board member and current sits on boards of companies spanning the US, Denmark, Sweden, Norway, Germany and Poland, including privately held as well as publicly traded companies.

Mikkel Pitzner has been featured on CNBC, abc,, Entrepreneur, Fox News, CBS News, The Wall Street Journal, Fortune, Fast Company, SmartMoney, USA Today and NBC. Mikkel Pitzner was also a guest at the Brian Tracy TV Show. He is also a multiple best-selling author with books on marketing, success and entrepreneurship.

Mikkel is the proud father of son Gabriel and daughter Angelica, husband to Olga, and resides in Colorado.


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Mikkel Pitzner