I’m a little embarrassed to say this, but today I realized it was time for me to take my own medicine.
Lately, I have been so focused on getting other businesses results and helping them with their online web presence and what I call their online DNA. So focused in fact, that I completely forgot to take my own medicine and make it happen for myself.
My company, Amazing Ideas Inc., is a marketing company located in Castle Rock, Colorado. We specialize in online marketing and have a current focus for the local community’s businesses and a wish to help them rank better for relevant search terms for the local area.
Why? Cause it just makes sense.
Local searches typically hold the most promises for leads that are close to buying. Key phrase: Local.
If you are searching for a vendor or a service of some sort locally, then it’s more than likely because you actually have a need and are more than probably willing to actually buy now.
Looking for a plumber? Well, you probably have a plumbing issue that need tending to, right now.
So what do you do?
You Google for the nearest and best plumber in the area that can come and fix it.
In other words as I said, you are probably an eager buyer right now.
What does this mean for the local vendor?
Well, it is so much nicer to get leads in the door that are actually just about to pull the trigger and buy from you, rather than a browser, who is just kinda looking around a bit.
A local search for a local supplier of services, repairs or goods therefore holds good promise for the local vendor. That means, that as a local business you really should make sure that you hold a very sound focus on showing up in the Google searches (and in the other search engines) with a high ranking for the relevant keywords that are likely to be searched under relevant to what it is that you are selling.
Well, you get this already I’m sure.
But in my eagerness to serve others and to get results for other businesses, I just totally forgot to do this for myself, for my business.
So today, it dawned upon me. Since I’m selling (among other solutions) services that will get your business ranking high in the local searches on Google for relevant search terms for your business, well, then I had better show up early myself for something relevant to myself too.
Makes total sense, doesn’t it.
Ok, so first order of business in such regard is to Google yourself, Google for keywords that makes sense for your own business and own local area. In this case, Google myself.
OK, so far so good. Amazing Ideas, Inc. – what do we do? What are we?
Alright, we are a marketing company or a marketing consultancy or a marketing agency. OK, at least the keyword “marketing” should be important to us.
Second, where are we?
OK, we are in Castle Rock, Colorado.
In other words, “Marketing Castle Rock” might make up some of our keywords. We would like to be found under these keywords, so that when someone searches using these words, we will pop up.
Opening up for a Google search and I tap in “Marketing Castle Rock” (without quotation marks).
Well, not quite true. I actually appeared but not until page 20. Ouch.
Now, how good is that for convincing other that I know something about what I’m selling?
Nobody looks all the way to page 20 of Google.
In fact by far the most clicks will happened among the first few listings on Google’s first page of the results for your relevant search.
Obviously, I need to do something about this and I had better do something about this now.
Off to work on this.
I made a couple of things and updated my website and made a couple of posts. Then I went for a run, came back took a shower and had a bite to eat and then returned to the desk top.
Excellent. Now at least I appeared on Google first page for these 3 keywords.
Still, it by far from good enough. I have a bit more work to do.
My first page listing now, was the Google Place listing (in which today I’m last).
Looking for the listing for my actual website for Amazing Ideas Inc. under these keywords and I now am all the way back at page 21.
Yup, actually pushed back one spot, but that’s also because I made sure that I now Google “incognito”. For the first search I forgot to log out of Google and search “incognito”. If I Google with Google knowing it’s me, it can affect the results to such an extend that my listings are favored, so that will skew the results and I will delude myself.
I want to appear on Google’s first page as if I was someone, who had no clue or premonition about Amazing Ideas Inc., but who was just looking for the types of services that I offer. Thus the need for searching “incognito”.
Now in truth, it would be a whole lot easier to get found with a better ranking for a longer keyword tail. E.g. it would be an easier task to get found on a better spot in Google results if I searched something longer like “Online Marketing Company Castle Rock Colorado”.
Because it becomes more specific and the chances are that it will match up better with the words you have on your website etc. Marketing is a very omnipresent word and there are marketing companies all over or other combinations in which marketing is a word, not even necessarily a descriptive for a company.
Castle Rock narrows it down, but what if there were several towns carrying the same name (lots of that around it seems, though perhaps not in case of Castle Rock)?
It will be a serious challenge to get placed on Google results page 1 for just the thre words: “Marketing Castle Rock”. But for sure I can get my listing much, much closer than that of page 21.
Well, as I told you, I did get to page 1 within a few hours, but we can do even better than that. It will just require a bit more work.
Let’s see where we can take it. Let’s see if indeed I can get myself on page one or at least onto the first couple of pages, just using the three keywords “Marketing Castle Rock”.
I will endeavor to make a few more things happen on my end to move up the ranks. The only 3 keywords we will be comparing will again be “Marketing Castle Rock”.
For sure I will rank better much sooner with longer tail keyword usage, but this will be a nice challenge and will serve a great purpose of showing you what can be done and perhaps convincing you, that if you are in more need of help getting your local business (not necessarily in Castle Rock) ranked well, that you might actually call upon my services. I would love to help you and get your business ranked well, so you too can have customers chasing you down in search of your products and services.
So here’s just a few takeaways:
- You definitely must show up in Google Results under relevant search terms
- You must strive to land on Google Result page 1 to have the best chance of people actually clicking on your link
- It’s easier to get ranked with more special and more long tail search terms
- You can move your ranking up, quickly if you implement the right things
And now: On to more work getting Amazing Ideas, Inc. ranked really, really well with Google Results for the 3 keywords: “Marketing Castle Rock” and only “Marketing Castle Rock”.
Wish me luck and check in later for more updates on this story or better yet, grab our free report of 7 Secrets to Websites That Sell. You will like the insights and can use them for your business and your online presence, and it will add you to my automatic update on this developing story.
Google “Marketing Castle Rock” – here we come.