Marketing Roadmap is a 4-step marketing concept that was formulated by top marketer Pam Hendrickson and top survey expert Jeanne Hurlbert and is offered as a Physical Training Kit.
Here’s how you Marketing Roadmap might help you and your business:
Are you overwhelmed by all the “got-to”s and guilt around what you’re not doing in your business? Do you know you need to market yourself to attract more customers and sell more stuff—but no idea where to begin? Want results, yet strapped for time?
Marketing Roadmap is your solution to cure overwhelm and open up the door for more freedom and fun in business. It’s a four-step system to help you organize your marketing around your customers. By delivering the right message to the right people at the right time, you’ll discover how to get better results from your content, product creation and marketing—with less effort. You’ll have a simple, organized marketing plan (that we’ll help you create, step by step)! You’ll spend less time in the “got-to”s and guilt—and discover what owning your business should be like: fun, financial freedom, family, and friends.’
4-Step Marketing Roadmap Physical Training Kit
√ 4-Step Marketing Roadmap Physical Training Kit
Your training system includes these Fill-in-The-Blanks, “Let’s Make this Fun” modules:
- Step 1: The Customer X-Ray (aka “5 Core Problems”)
When you know your customers—really know them—creating offers they can’t wait to buy is simple. We’ll go beyond those “ideal client” exercises that only just scratch the surface and show you how to leverage concrete data to get a deeper understanding of your customers and their top 5 problems. With this knowledge, you’ll be able to create the marketing messages and offers that thrill your clients—and make you money.
- Step 2: “Take the Stress Away” Content Plan
“Content marketing” is one of the hottest strategies out there right now—but what good is content that doesn’t turn your audience into buyers? We’ll show you a quick and easy way to create a content marketing plan that’s 1) easy to manage, 2) attracts a constant flow of leads and 3) turns your audience into buyers.
- Step 3: “Create Passive Income” Product Plan
Consistent, escalating revenue is the key to building a successful business—and the financial freedom you’ve always wanted. We’ll show you how to design and implement the right product suite to turn one-off customers into long-time clients by meeting their needs with the high-value, high-dollar offers that fund your business for years to come.
- Step 4: “On-Demand Income” Marketing Plan
Combine the best of the best strategies from Internet marketing, corporate marketing, direct response marketing and social media marketing in a concise, easy-to-implement marketing plan. We’ll show you exactly how to use your time to maximize your sales—and your impact.
Each step includes: Video training modules, audio of each session for on-the-go listening, worksheets to help you apply your insights immediately, and fill-in-the-blank templates for fast implementation. You also receive a 162-page Summary Book to help you review and employ the strategies in each module.
You’ll also receive training from our Dream Team—the people we trust to help us run our businesses:
- Ed Rush (former fighter pilot, presentation and sales expert) will show you how to get more sales while being 100% congruent with who you are and your brand, because it’s based on authentic connection instead of some slick sales technique.
- Robert Rose (Chief Strategist, Content Marketing Institute) helps you nail down your content marketing message and story, which will become the foundation of all your content. It’s what allows you to do so much more with less.
- Amy Porterfield (co-author Facebook Marketing All-In-One For Dummies) shares how to set up and use your Facebook page the right way to drive leads and convert sales.
- Mike Koenigs (Founder, Traffic Geyser) shows you how to take your content and distribute it to over 6 billion devices simultaneously.
- Karen Davis (marketing strategist for start-ups to Fortune 100 companies) gives you her proven marketing templates and shows you how to use them in your own business, or if you’re a consultant, with your clients. (You may not know Karen, but she’s the secret weapon that huge companies like HP bring in the back door to help when their strategies just aren’t creating results!)
Plus, all of this training is collected in one, convenient box for easy lifetime access to the tools and strategies of the Marketing Roadmap.
Marketing Roadmap Online Training & Community
√ Marketing Roadmap Online Training & Community
In addition to the physical version, you’ll also receive online access to the digital version of the entire product so you can access your training from anywhere.
You’ll receive a personal access to our Marketing Roadmap portal, which includes:
- All of the content in the physical training kit for your convenience.
- Bonus training and resources to fast-track your results.
- Fill-in-the-blank calendars, plus content and marketing templates. Simply enter your information and you’re ready!
- Q&A with Pam and Jeanne to get your specific questions answered 1on-1. Post your question on the forum for their direct feedback on your content, product idea or marketing strategy.
- Membership in our closely-knit Marketing Roadmap community of like-minded entrepreneurs. Our communities have created business partnerships, sparked new ideas and helped our customers get the immediate feedback they need to make fast decisions in their business. Deciding between book covers? Need a graphic design or tech resource? In the Roadmap community, you’ll have the ability to share ideas, tools, resources, and strategies with your fellow entrepreneurs in an environment of friendly collaboration.
- Detailed how-tos for each module. We break everything down for you into easy-to-manage chunks so you can start implementing for results ASAP.
Online modules of the program and associated bonuses will be made available one at a time, on a step-by-step basis over the six weeks after you make your investment.
Incredible Bonus Package
√ Plus, Invest Now to Receive This Incredible Bonus Package:
Bonus #1: 6 Done-for-You Marketing Campaigns
Imagine what it would be like to get advice from the top experts in book launches, social media, product launches, JV campaigns and more—and have them write a full-blown campaign for you. That’s what you’ll get with our done-for-you marketing campaigns: tried-and-proven best strategies for quick results.
Your investment in Marketing Roadmap includes 6 done-for-you marketing campaigns:
- Book Launch Campaign – Become a #1 Amazon bestseller to skyrocket your visibility and credibility. We’ll show you exactly
- Social Media Lead Magnet Campaign – Narrow down what channels to focus on and access the strategies to maximize Facebook and LinkedIn—two of the biggest social media channels for growing and engaging your list. Also model Pam’s personal Facebook Lead Magnet Campaign to bring new, high-quality leads into your business.
- Online Product Launch Campaign – Get your product out in the marketplace in a big way. We’ll show you step by step how to run a product launch to maximize your visibility, your sales—and your profits.
- Affiliate Promotion Campaign – The right JV partners can completely change your business—both by attracting the right partners to quickly grow your list and by providing an additional source of revenue for your business. We’ll show you how to do both, even if you have a small list.
- Trade Show Marketing Campaign – We’ll show you how to get the most out of face-to-face interaction with qualified business prospects.
- Live Event Marketing Campaign – Live events are also the most powerful for growing your personal connection with your audience and expanding into higher-dollar offers. We’ll show you exactly how to make it work for you.
Plus, you’ll also receive our “Money Diagnosis & Cure” financial template.
“Getting the money right” is the holy grail of owning your own business. Once you crack the code, it’s your ticket to a business that works for you, not the other way around. In this template, we’ll show you where your “money holes” are so you can keep more of the money you bring in. More profits = More money in your pocket = More financial freedom (and fun!) for you
Bonus #2: Pam Henrickson’s Business Black Book
You’ll also receive Pam’s personal Black Book for running her business—and those of her high-level corporate and celebrity clients. In her Black Book, Pam shares the behind-the-scenes strategies, resources and tools she’s used in her own business—things she’s collected in her 20+ year career—to get more done at a higher level in less time. This 180-page resource will be one of the best positioning and execution tools you have in your arsenal.
Bonus #3: 6 Coaching Calls with Pam & Jeanne
As you implement the Marketing Roadmap strategies in your business, you’ll have Pam and Jeanne personally coaching you along the way. These coaching calls provide you with 1) additional distinctions to fine-tune your path to results and 2) answers to any questions you’ll have on implementing strategies in your business.
Recordings of the calls will be archived in the product portal, so you can review them at your convenience.
Bonus #4: Two Extra Sessions on Making Data Work for You with Dr. Jeanne Hurlbert
Video #1: The Power of Social Proof
Most businesses miss a HUGE opportunity to skyrocket their conversions because they don’t offer the proof that fuels sales. Jeanne will show you exactly how to put a proven system in place to collect this proof on autopilot—and use it to supercharge your conversions (and revenue)!
Video #2: “Big Data” for All Businesses
Do you have the information you need to make the right decisions in your business or are you overwhelmed by useless, distracting data? In this module, Jeanne will show you how to zero in on the statistics that matter—and how to leverage them to create results—drive sales—in your business.
Money Back Guarantee
Our Money Back Guarantee
We back Marketing Roadmap with a MONEY BACK GUARANTEE that entitles you to a 100% refund (less shipping) for those first 30 days if you decide this comprehensive system is not for you.
In fact we’re willing to go one step further and say that if you’re not fully blown away by what you receive, you can simply return everything in the first 30 days for a full refund—and we can still be friends.
What People Are Saying About Marketing Roadmap . . .
“I have learned so much. I have been in business for 30 years and [Marketing Roadmap] has really been a master class in marketing, product development and just every aspect of running a business successfully. The program itself was one of the best training programs I’ve ever been to. It wasn’t just little ideas here and there. They really taught us how to do a number of different things that I didn’t know how to do before. If you own a business, and you want to really learn how to maximize your profits and build it out, I would recommend this to anybody who is looking for that kind of direction.” — Karen Quinn – New York City, NY
“I have been doing marketing for the best part of 30 years. Marketing Roadmap with Pam and Jeanne was a remarkable experience. It’s been worth more than every dime that we paid. We have raised the marketing game of our company substantially, increased our close rate and substantially increased our presence in the marketplace. That has translated into real sales and big bottom-line gains that I just couldn’t get any other way.” — Randy MacLean – Phoenix, AZ
“You know how when you first start figuring out your entrepreneurial idea, you don’t always know what to do next? Marketing Roadmap solves this with proprietary systems, experts and a community of people all moving in the same direction. These two ladies have designed what absolutely was missing in my plan for creating a business. With this new business that I’ve started, it’s been the easiest thing to do since we had a roadmap to go by: Marketing Roadmap.” — Lori Barr – Austin, TX
“Marketing Roadmap has filled in the gaps of my previous training and experience. It is truly amazing how much more effective I am and how much more I get done. Since taking the Marketing Roadmap program I have landed 2 clients who are currently paying $3,000 and $5,000 a month for my consulting program. I have also landed a project with a COUNTRY! This contract alone is $347,000 for 3 months of work. I cannot say enough about how important it is for anyone who is in the marketing business to take and follow this program. ” — Andy Falco-Jimenez – Orange County, CA
“One of the major things that we learned in Marketing Roadmap was that we were missing an entire segment of our business. Now we have readjusted our business and created content for that segment to increase conversion on our website. Marketing Roadmap allowed me—within a few days—to take all the knowledge and implement it immediately. I learned more from the Marketing Roadmap than I learned when getting my MBA over the course of two years. All the information was consolidated concisely and just gave me what I needed to take my business to the next level.” — Michael McCurdy – New York City, NY
“As a healthcare provider, I have expertise and as a writer and speaker, but I did not know how to turn my idea into a business. I had to learn how to think like a marketer. This course has helped me immensely. Many trainings do not give the step-by-step processes or the tools to actually take the concepts and ideas and turn them into business systems. Marketing Roadmap provides the tools as well as the knowledge base.” — Dr. Nalini Chilkov – Los Angeles, CA
“I highly recommend this to any young entrepreneurs out there. It teaches you some really cutting-edge techniques on how to create and plan for your future marketing events. I found the course very valuable.” — Justin Perry – Orlando, FL
“Everything that we have learned has been immediately actionable. The strategies I learned have the power to completely transform the way that I’m serving my clients. If someone were on the fence about getting this training, I would tell them that they can spend the next few years actually trying things, hit or miss, and experimenting on your own business—or you can take Marketing Roadmap and get all of the short cuts to know exactly what you need to do, step-by-step, to get your business to the next level.” — Tania Mulry – Los Angeles, CA
“I was really blown away. It really is a marketing roadmap. [Pam and Jeanne] were meticulous in letting us know where we should begin so we don’t make the same mistakes that other marketers are making.” — Emma Tiebens – Orange County, CA
“I didn’t understand that creating a single product wouldn’t help me achieve my goal and objective. I had a book but I didn’t know how to escalate that into other products. What I learned from the course was how to create a product funnel. This was really critical because I wanted to be able to take a $30 book and escalate it up to a $1,000 or $2,000 program. When I took the Marketing Roadmap course, I learned that I could create unique, individual products that would add to my product funnel and they would all work as one suite of products. It’s been very, very helpful for me to go after the right avatar or target audience.” — Howard Hale – Seattle, WA
“Marketing Roadmap is a ‘best program’ for anyone wishing to build a successful new venture. When consulting with new clients, my initial consulting sessions are based on the wisdom, tools and system of Marketing Roadmap. To reinvent your life, create a new venture or take your current business to the next level, you need a solid foundation and good tools. Marketing Roadmap gives you all of these. I highly recommend an investment in its wisdom. You won’t regret your decision.” — Sue Ferreira – Victoria, British Columbia, Canada
“Getting your message right is one of the most important, if not THE most important layer of your marketing efforts. Marketing Roadmap spells out exactly how you can do this in a way that is easy, logical and entirely stress free.” — Travis Cody – Santa Monica, CA
“Marketing Roadmap is all about delivering clarity and having a road map. Instead of having things jumbled around in our heads about what we say to our audiences, we got inside their heads and delivered content that connects with them. I can’t say enough about Pam and Jeanne. Pam Hendrickson over delivers every time.” — Frank Leyes – Roanoke, VA
“Recently, I finished my MBA, and the things that I learned [there] are not as clear and as purpose-driven as what I have been learning here. You really get the hands-on for what to do with your business and with your products: how to create them, how to market them, how to launch them in reality.” — Marco Pacheco – Mexico City, Mexico
“I highly recommend Marketing Roadmap! As a result of the deep insights I’ve gained from the program, I have significantly upgraded my offers. It’s so clear to me now why far too many entrepreneurs and business owners don’t achieve their growth goals—even with a great products and services! I couldn’t recommend it any more highly.” — Cynthia Trevino – San Diego, CA
The mission of Pam Hendrickson and Jeanne Hurlbert is to take their expertise and experience (over 50 years between them) — their ups and downs, successes and missteps, and the valuable lessons they’ve learned throughout — to create the strategy that will help you simplify the marketing process for your business. They’re here to help you get more done with less stress and overwhelm, increase your income, and have an even greater impact on your clients and customers, while feeling more joy in the process.
Here’s some background about Pam Hendrickson & Jeanne Hurlbert:
Pam Hendrickson has been producing, launching and marketing highly profitable products for many of the top names in the personal and professional development industry for over 20 years. In addition to consulting with entrepreneurs, celebrities and CEOs, Pam spent almost twenty years at Robbins Research International, Inc. where she worked directly with Anthony Robbins as the Executive Vice President of Content & Product Development.
Pam is the best-selling author (along with her colleague Mike Koenigs), of “Make, Market, Launch IT: The Ultimate Product Creation System for Turning Your Ideas into Income.” A magna cum laude graduate of Brown University, Pam has grown her consulting and product development businesses to seven figures in just under two years. She received the 2013 Bronze Stevie Award for “Female Entrepreneur of the Year” as well as “Woman of the Year
Pam lives in San Diego, CA with her husband and two sons.
Jeanne Hurlbert, Ph.D. is an expert in survey research and social networks. She earned her BA from the College of William and Mary, where she was elected to Phi Beta Kappa. After earning her MA and PhD at the University of North Carolina, she served on the faculty of Louisiana State University for more than 25 years, teaching hundreds of social science students and marketing students how to read people’s minds with surveys. She now helps companies meld research and marketing, bringing “big data” strategies to businesses of all sizes.
Her clients include The Anthony Robbins Companies, $100-million companies like Tatum, and five New York Times bestselling authors. Jeanne has been featured or quoted in such media as The Wall Street Journal, The New York Times, The LA Times, USA Today, Oprah and Friends, smSmallBiz.com, Forbes.com, Monster.com, Juneau.com, US News and World Report, Radio-TV Interview Report, Health, Smart Money, The Christian Science Monitor, National Public Radio, The History Channel, ABC News Now, and Business Talk This Morning.
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my visitors. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”