How To Design The Perfect Website

Castle Rock Marketing Agency Commences Article Series On The Perfect Website

Every business should have a website. But how should that website look and how should it be set up in order to actually perform? Marketing agency, Amazing Ideas, Inc. sets out to explore this topic in a new article series.

 

Castle Rock, CO. – June 10, 2015 – Castle Rock, CO based marketing agency, Amazing Ideas, Inc., sets out to explore what makes a perfect website for a business. In a new article series launched today, Amazing Ideas, Inc. and marketing expert Mikkel Pitzner will dive deeper into answering the questions of how to get your business’s website to perform well for you.

“Taste of one design over another may vary in the eyes of one person to another. The look and feel of a website may be partially dictated by what the website is about and what is ultimately being sold or what message is conveyed from the website directly or indirectly. However, there are certain aspects that needs to be in place for businesses to actually really gain value from their websites. The article series will explore these, tools available and many other aspects of website design including how to actually derive business from a website,” commented Mikkel Pitzner, CEO of Amazing Ideas, Inc.

Via the series Mikkel Pitzner wishes to bring valuable and key insights into how businesses can perform better with the help of their websites and in the process, he is also hoping that people will chime in, bringing their insights as to what is working well in their businesses now and what is not.

“The world keeps evolving”, say Mikkel Pitzner. “That means we have to keep evolving too. I’m curious to see what insights we may all gain from the collective community of businesses from all industries. Personally I have worked a lot with marketing and I have studied the field intensively. But I’m sure we may just see some very interesting things as we go along.”

Via Amazing Ideas, Inc., Mikkel Pitzner and his team are designing websites, other online web presence and strategies for businesses as well as helping them grow their businesses using key insights and vast experience he has gained from running a multitude of companies.

The new article series that is sparked off today can be read on his website http://www.amazingideasinc.com

 

About Amazing Idea Inc.

Successful serial entrepreneur, Mikkel Pitzner, established Amazing Ideas Inc. in order to help businesses perform better with their marketing. The focus is on online marketing elements, optimized in such a way that customers come calling on you, rather than you having to chase customers.

Mikkel Pitzner has run numerous smaller and larger businesses spanning many varied and unrelated industries and even spanning countries, States and Continents. He quickly learned of the immense importance of good and sound marketing in order for a business to be successful and he especially since 2008 studied and worked with most of the top marketers of today and with a special focus on online marketing.

His marketing agency, Amazing Ideas Inc., seeks to incorporate these insights in a quest to help businesses grow their revenues and profit lines.

 

About Mikkel Pitzner

Originally from Denmark, Mikkel Pitzner used to run what turned into the fourth largest car rental company and a leasing company he lead to a doubling of size and a quadrupling of locations. He also owned and operated the largest limousine service company of Denmark for 14 years, increasing the profit line in his initial year alone an incredible 32 fold.

Mikkel is a partner of Freetrailer (which comprises of Freetrailer Denmark, Freetrailer Sweden, Freetrailer Norway and Freetrailer Germany) and of a very unique advertising and marketing bureau named Aksel & Ko in Denmark. He is also the founder of RetailWise USA that at roughly the same price you would typically pay for mystery shopping, offers ExitShopping® analyses that combine the very best from mystery shopping, customer satisfaction analyses, loyalty rates, competitor analyses, efficiency measurements and so on. In addition he is the founder of Pivot Point Enterprises, that offers a truly unique business platform for all your business processes. The platform is called Doc&Do and can be found at https://www.docanddo.com

Mikkel is a sought after professional board member and current sits on boards of companies spanning the US, Denmark, Sweden, Norway, Germany and Poland, including privately held as well as publicly traded companies.

Mikkel Pitzner has been featured on CNBC, abc, CNNMONEY.com, Entrepreneur, Fox News, CBS News, The Wall Street Journal, Fortune, Fast Company, SmartMoney, USA Today and NBC. Mikkel Pitzner was also a guest at the Brian Tracy TV Show. He is also a multiple best-selling author with books on marketing, success and entrepreneurship.

 

To learn more

To learn more about Amazing Ideas Inc., please visit www.amazingideasinc.com

or call 1-888-988-2489

 

 

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Contact:
Mikkel Pitzner

888-988-2489

info@amazingideasinc.com

 

 

The Perfect Website The Perfect Website Design - new article series from Amazing Ideas inc, Marketing Agency in Castle Rock Colorado

The Perfect Website

What would the perfect website be like?

For businesses I supposed the perfect website would be one that presents your business well and automates a lot of things for you, not least sales, deliveries and follow ups. In a perfect world it would work so well that sales just come in all by themselves on autopilot, are fulfilled and that subsequent follow through and customer care is carried out also automatically. Even more perfect, once set up, no more work would have to be done.

Sounds nice doesn’t it?

I would like one of those for each and every one of my businesses.

The truth is you can actually have a lot of these things in place for your website. The truth is also that, no, it will never be a set it and forget it.

Things move ahead and things change. You need to tweak and amend as it may become necessary. You may also need to feed your website with new and updated content, so that you keep bringing value into the market place, content relevant to what you are offering, value that your prospects can appreciate and that may help you and topics that may help your website get found in relevant searches and more.

But like I said. You can actually have a lot of the factors set in place and your website will perform wonderfully.

Is it easy?

Well, some of the parts are easy enough to set up. Some are a bit tricky or cumbersome and take some more time and work.

Getting it to work in unison and getting it to attract the right clients is a big challenge.

Often it comes down to what you are selling, how easily it is to specify what unique advantages you have and making a fantastically converting offer to a very highly targeted audience.

The more precise you have these points down, the more likely it is that you can make it happen and generate results from it.

We at Amazing Ideas, Inc., will be commencing a new series of posts and articles here on the topic of websites and website designs.

We hope that you will follow along and chime in with what you like and what you don’t like. We would also love to hear from you what is working for you right now and in fact what is not working for you.

Just enter your comments to each post as we move ahead or send us an email with your insights.

Should you be in need of assistance of getting a new website up, or of revamping an old website, or upgrading your current website to a mobile responsive and mobile friendly website, then we would love to help you out. Just call us or send us an email and we can get started on that.

Please follow along our series on Website Design.

 

This current series is relevant for all who is running a business and it will give you insights and points to ponder when deciding upon your website layout, look, feel and functionality. Current at Amazing Ideas, Inc. we are seeking to expand on the portfolio of websites that we create for customers and we specifically wish to expand on website for our local area of Castle Rock, Colorado. We welcome website design queries from all over though, so don’t let it hold you back, if we can help you.

As we talk with more and more clients about their websites, many of the same questions will arise and with this new series, we hope that we can provide even more answers and insights for you, our prospective clients and clients to go and review.

 

 

 

 

Success With Ranking High For Marketing Castle Rock Just Ahead

When SEO Becomes A Game – Ranking For Marketing Castle Rock Continued

We continue our saga on how we are getting ranked high in Google’s search results for the keywords: Marketing Castle Rock.

To review what has been going on till date, please visit these two posts: www.amazingideasinc.com/marketing-castle-rock-time-to-take-my-own-medicine/ and http://www.amazingideasinc.com/quick-follow-up-on-marketing-castle-rock/

The two posts explain why I’m doing this and why it’s important. They also explain why my chosen keywords in fact are not the presenting the smartest choice and why I may in fact never get to a really good ranking for them either. Indeed, you may wish to review these posts just to see what you really shouldn’t do and instead to learn more about what you should do, so that you can get decent results.

Anyways, I just want to make this post short and just give you another update to our ranking.

When doing this kind of work, SEO, which stands for Search Engine Optimization, can actually become fun. It almost becomes a game. For you are doing small implementations of things, waiting a bit for the search engines to follow up with them crawling the sites and then you check in again to see if what you did carried any weight and made any positive changes for what you are tying to achieve.

My efforts and if you will experiment started a couple of days ago. I put out the public announcement that I wanted to pay attention to some of the local businesses in the area in which I live and my business is located, Castle Rock. I made it known that I would lie to help more local Castle Rock businesses with their marketing and help them implement the right strategies, tools and marketing systems that will grow their businesses, revenues and ultimately their profits.

The following day, I kind of realized that I haven’t made any efforts at all into making my services nor my company’s presence rank in any search engines. I help businesses with marketing and love to see the positive outcomes the come about from my help, but in my eagerness of helping other businesses, I had completely forgotten to implement similar strategies that I recommend any business to do for my own business. In other words, I was a bad example of what I tell others to do.

So the day before yesterday and yesterday, I implemented the first few steps. I instantly moved from page 21 to page 15 (as well as actually had an appearance on page 1 of Google, via my Google Local Places, which hadn’t appeared earlier). Last night a quick search and I had moved to Page 14 and this morning, for the keywords Marketing Castle Rock, I was at page 13. see images below for clarification. Click on the images to be able to read them.

Ranking On Page 1 For Marketing Castle Rock Screen Shot 2015-06-07 at 11.18.10 AM

Ranking On Page 1 For Marketing Castle Rock Screen Shot 2015-06-07 at 11.18.10 AM

 

Ranking High For Keywords Marketing Castle Rock Screen Shot 2015-06-07 at 11.19.27 AM

Ranking High For Keywords Marketing Castle Rock Screen Shot 2015-06-07 at 11.19.27 AM

Again, if you read my book: Mikkel Pitzner’s Trade Secrets To Marketing Your Business Online, you will know, that a page 13 ranking isn’t gonna get you anywhere. In truth you really need to get to page 1 of Google.

However, we are moving forward and steadily improving our ranking. We will do more steps and see where it will take us. So far we have only done some very small types of steps and they are completely real as opposed to mischievous tricks just to fool Google and other search engines. I don’t go for the so called “Black Hat” tricks. Yes, they may help you out, and yes you may even get to page 1. But in due time, Google will find the loophole that you used and if your material isn’t of relevance nor helping people, then in all likelihood you will lose your ranking and possibly even for good. It’s really just a matter of time.

Therefore, only employ real efforts that makes real sense and provides real value.

Here, I’m aiming to get my ranking up for 3 simple words, Marketing Castle Rock. Marketing for that’s why we do and those are the kind of services we provide, and Castle Rock for that’s the town we are in and while we would like to help people from anywhere really, it just makes sense to help some of the businesses from the local community. In addition, go back and review the previous two posts for they reveal to you, why a local business may provide you with more business and more revenues than others. Again the two previous posts are:
www.amazingideasinc.com/marketing-castle-rock-time-to-take-my-own-medicine/
and
http://www.amazingideasinc.com/quick-follow-up-on-marketing-castle-rock/

Now in closing out this post and going back to the title of When SEO Becomes A Game, well, then I cannot help but getting excited about seeing positive results come from the steps you implement in order to get the ranking and positioning better. It’s almost a game. You implement a few things. Then you wait a bit. Then you go and test to see if you got anywhere with your efforts. It’s actually kinda fun.

If you didn’t get anywhere, then you will have to revisit what you did or even better think about what would have a better outcome for you. Then you try that and see if you got it right this time around. And so on. And so on.

So onwards towards a superb ranking for the 3 chosen keywords: Marketing Castle Rock.

In the next upcoming post, I shall tell you a bit more about the utilization of “White Hat” tricks versus “Black Hat” tricks, so be sure to come back and revisit us. Bookmark this link: Marketing Castle Rock it will automatically be updated as most future posts and updates are added to this particular story and as it evolves, or better yet, sign up (that’s right get this free report on 7 Secrets To Websites That Sell and I will get you notice of new information as we post it) to get your automatic update on these and other really awesome marketing insights.

 

Boom You Just Lost Nearly All Of Your Online Traffic

Boom!! You Just Lost Upwards To 80% Of All Your New Potential Customers

Incredibly, Most Businesses Are Still Slow To Amend Their Online Presence To Suit The Latest Important Algorithm Update From Google

 

On April 21 2015, the 800 pound gorilla of online searches, Google, changed once again their algorithm. This time the efforts of the algorithm change were directed towards giving users a better experience when searching on a mobile device.

More and more searches are carried out these days on mobile devices, so it only makes sense that Google would place some emphasis into making that experience better for people. Upwards of 60% of online searches are today done on a mobile device.

For local businesses the algorithm is possibly even more important. A Google search on mobile searches showed me reports stating numbers of upwards 80% of all searches for local businesses are done on a mobile device.

Again this makes a lot of sense. A lot of us look up things while on the go. More often than not, we look up the things on the go that we are interested right here, right now. In other words, we are “hot” buyers at that moment.

Perhaps we need to look up the nearest dry cleaner, find out what’s showing at the nearby cinema, look up a menu of a restaurant we are considering heading to, look up the opening hours of a certain store or perhaps even make an instant call to a vendor or service.

A lot of previous algorithm changes that we have seen from Google and that have been discussed heavily from time to time, seem to have been more directed at eliminating “holes” in the system that made way for “black hat” operators to optimize their sites for traffic.

In other words for the serious local business, these algorithm changes usually had little if any negative effect on the search results and ranking of ones business and thus most of us didn’t have to pay much attention to them.

No, it was mostly the marketers who had used certain ‘tricks’ to rank high, while in fact not really giving the visitor much value or relevance when they got there.

In other words, the ones who used to suffer from a Google algorithm update, typically were the black sheep. Most of us just try to run our businesses and run these with high integrity and no use of suspect “black hat” tricks up our sleeves, so we usually weren’t affected, but actually may even have gained better rankings while the tricksters lost theirs.

So all was good.

But this time it’s different.

Not that it’s bad, for in fact it’s actually really good.

You just have got to ensure that your website is mobile friendly and you are well on your way.

If your website is not mobile friendly, well, then you are not either making it a pleasant experience for a visitor to your site from a mobile device. And you do want to make it a pleasant experience for anyone coming to your place of business, right?

You would have thought a lot of businesses would have updated their sites up till the time the new Google algorithm came into place on April 21 2015, but an article on the subject actually, comparing with the status of websites two months prior, stated that only 4,7% more websites had done so.

Even today more than a month following the Google algorithm update and most businesses have still not made any changes.

What does that mean for you?

It means that you actually stand an even better chance of getting found IF you ensure that at least your website is mobile friendly. When the other businesses don’t wake up and get their act together, they are eliminated from the mobile searches and that reduces the competition, so now it’s actually easier for you to get some traction. Just be a little smart about it and you just might see yourself on the first page of Google when you search on a mobile device.

Again for local traffic it might just be about 80% of all the relevant searches.

Would you say that would be important?

I think we can all agree that’s pretty important.

 

 

If you need help, one of my companies, Amazing Ideas Inc., helps businesses get up to speed with their websites and turn them mobile-friendly so they have a fighting chance of getting found and get more new customers walking in their doors. In fact our service palette can get you onto the first page of Google and help you stay there. We would love to help you, so give us a call on 888-988-2489 and let’s talk.

Why Google's latest algorithm change is a blessing in disguise

Why Google’s Latest Algorithm Change Is A Great Blessing In Disguise

The latest algorithm change that Google rolled out April 21st this year could be a great opportunity and a blessing in disguise for a lot of businesses.

The algorithm, which has lovingly been nicknamed Mobilegeddon, now favors mobile-friendly websites for all searches carried out on mobile devices. The change only affects search results done on mobile devices and therefore you won’t find any changes affecting your searches done on your laptop or desktop.

But seeing that more than 60% of all searches these days are done on a mobile device the algorithm change is to be considered extremely important. In the extreme version, if your website is not mobile friendly, then you may just have lost 60% of all your online traffic (60% of all your new potential customers has just been eliminated from your business).

If your website is not mobile-friendly and you still have not noticed any changes in your inbound calls and connections from new potential customers, then it might just be a matter of time before you will. Google specifically has stated that crawling and re-indexing the websites may take a little time, but the effect will take place.

There’s a great post by Google that offers you more insights to the algorithm changes that I highly recommend you check out. You can find it here: http://googlewebmastercentral.blogspot.com/2015/04/faqs-april-21st-mobile-friendly.html

So why could this algorithm change potentially be a blessing in disguise for your business?

Well, although there’s been a lot of commotion for the past few years about recommendations for websites to be mobile friendly, there are still a huge amount of the websites out there that are not in fact mobile-friendly. In addition, an incredible number of businesses are still not paying attention to the algorithm change that now is a fact. In truth, I believe, it’s a bit of the Peter And The Wolf syndrome that is the cause of this.

For months if not years, we have probably all received a ton of uninvited spam emails in our inboxes that offers us website designs, improved traffic to our websites, SEO solutions and much more. We all hate the spam and yet they continue endlessly. I guess, it’s a numbers game and that whoever sends them out actually do pick up a little business here and there.

But I suspect most of us just discard them, delete them and move out. And rightly so. However, this time the urgency may be well worth your attention. Perhaps not by giving the spammers your business (I personally don’t wish to support any spammers, regardless of how great their offer sounds), but by finding a company that you would trust to handle your online business.

Just Google “Google April 21” and skim some of the articles and posts. Look at especially the posts from Google themselves to see that this is not just some scheme in order to sell new web designs or new solutions you don’t need.

No, the algorithm change is real and it already has been implemented.

I have written previously that the changes in the Google algorithm make perfect sense and really actually helps us all to a better search experience on our mobile device.

Personally, I don’t really love to look up stuff on my smart phone, but invariably I need to find some piece of information while on the go and will of course pull out my phone and tap in the key words. In fact, just like most of people, I guess I’m doing it more and more (even without really thinking about it).

The experience on the mobile device has up till now been less than sublime. How often have you not looked up a site on your smart phone only to find that it appeared as a regular website entirely, which requires of you to zoom in and out and pan around for you to actually read the content or find the information you are looking for seeing that you are looking at it from a very small screen?

We have all been there. Sucks doesn’t it.

No, a mobile-friendly website will make things very easily read on even your small smart phone screen and will offer you ease of navigation. Typically when on the go, you are just looking for some quick facts so you can move on (e.g. a phone, number, an address or a quick insight to the business or such).

When most of all web searches have moved to the mobile devices then Google must implement changes to improve user experiences and that’s exactly what their latest algorithm change is doing.

But when a huge amount of businesses are still not waking up to the fact of the algorithm change and to the fact that they really stand to lose a lot of new business if they don’t ensure that their websites are mobile-friendly, then it opens up for much greater opportunities to the businesses that do. In fact, it may actually offer a head start to small businesses with smaller budgets to improve their Google search rankings, when most resource rich businesses or your nearest competitors are still asleep at the wheel.

In other words, since a lot of businesses are not paying attention, it might actually be a lot easier to get good ranking for those who are paying attention as the competition now is lessened. You may not have this great of a chance to get found for the keywords that make sense for your business for ever though. At some point I suspect that all websites (or at least most) will have been converted to mobile-friendly sites, but for now, there’s a window open and it makes great sense to make use of it.

One of my companies, Amazing Ideas Inc., helps businesses get up to speed with their websites and turn them mobile-friendly so they have a fighting chance of getting found and get more new customers walking in their doors. If you would like to discuss how we can help your website conform to a mobile-friendly and ranking website, we will be happy to spend some time with you. Just go to www.amazingideasinc.com and reach out to us.

For sure, if you do not make use of us at Amazing Ideas Inc., then we would still highly recommend that you get your website in order for you to show up in the Google searches, including the 60% or so that are done on mobile devices. Not ensuring that your website is mobile-friendly is about the biggest mistake you can make these days online. It’s an easy fix (relatively speaking) and your investment in doing so will surely be showing a great return quickly by the extra new business you will be picking up.

 

To check whether your website is mobile-friendly, use this little tool from Google:

https://www.google.com/webmasters/tools/mobile-friendly/

Brilliant Solutions For Websites That Sell At Amazing Ideas Inc

Important Statistics You Must Know When It Comes To Your Website

Statistics You Need to Know

 

The following statistics give you a glimpse of how people are using the Internet to find the products and services they need:

 

• 64% of U.S. Gross Domestic Product comes from local businesses.

• 4.2 million local small businesses have sales in the $500,000 to $20,000,000 range.

• Over 1 billion local searches are performed monthly – a number that grows more than 50% each year.

• 98% of searchers choose a business that is on page 1 of the results they get. • 41% of clicks go to the #1 ranked site in a search.

• 12% of clicks go to the #2 ranked site in a search.

• 8.5% of clicks go to the #3 ranked site in a search.

 

These statistics show how important it is for your business to develop and implement an online marketing strategy to get your business to the top of the search engine results so when prospective customers go searching for you (without knowing your name or business name) they find you.

The above is an excerpt from our book called Mikkel Pitzner’s Trade Secrets To Marketing Your Business Online.

 

 

Remember also you can download for free our special report 7 Secrets To Websites That Sell. Just fill in the form below and we will send you the special report. 

Please know we will never spam you nor share your information with anyone outside Amazing Ideas Inc.

 

 

 

Free Report On Websites That Sell

7 Secrets To Websites That Sell

Websites That SellThere are secrets to websites that sell.

I have studied heavily why it is that some websites perform really well while others hardly make a dent. From the studies and our tried and tested experience building successful websites, I have identified a number of secrets that make websites perform better than most.

I have compiled 7 of these secrets in a small report called “7 Secrets To Websites That Sell” that you can get completely free of charge right here:

 

To request the 7 Secrets To Websites That Sell, please enter your name and email in the form below:

 

Please note we will never spam you nor share your information with anyone outside Amazing Ideas Inc.