The Third Thing Your Website Must DO

The Third Thing Your Website Must Do

We have come to the last thing that your website must do in our series of the 3 Things Your Website Must Do and so without further ado, here’s the third thing your website must do:

SELL.

Your website must sell.

If you really want your website to be truly useful for your business, it really should sell for you too.

For many types of businesses this could be specifically that it has a virtual shopping cart and a check out system accepting some means of payment, usually by way of accepting credit cards.

If your products are products that can be shipped off easily, then this is a no-brainer. If your products are electronic and be downloaded from your website it becomes even more of a no-brainer.

“Yeah, that all very fine, but my services are service services and require my physical presence,” you may say. Or, “But I’m a dentist and I need my customers to come and sit in my chair before I can charge then.”

Well, you are right. In such instances (and of course many of our businesses are like that) then your website won’t be selling as in handling the payment part and doing the check out per se. But that doesn’t mean your website shouldn’t be selling.

You see, your website should get the customers ready to buy from you once they then come into your dentist chair or when they do call on your plumbing service.

What I mean is, that your website must do a great job at convincing the potential customer that you are the right person for the job. That you are an authority in your area of expertise and that they will be in the best of hands with you for what they need.

In other words, if your website does a good job, the potential customers will already be pre-sold on you and on your business when they call you up. That way the rest are mere the details, whereas you now no longer will need to try to convince them that they should choose you.

Stated in another way, the website already sold them on you.

 

There are many things that go into ensuring that potential customers get sold on you and your business via the website, but certainly one of the elements is that you need to build a trust. A trust in you being a true expert in your area or that your products or services are truly to be preferred over those of competitors.

We won’t go into all of these aspects in this post here, but will probably come back at a later point in time to do so.

For now let’s just say that achieving the pre-sold stage is an outcome from all elements of your website, including the looks and feel, how effective it works and even how well and logically its navigation is. Choice of words and images play in, and any “celebrity” status that you bring in for yourself or for the exemplification of your business play a role. When you have brought great value via the website as we discussed in the first post in this series of the 3 Things Your Website Must Do, you may be a whole lot more likely that your potential customer is already sold on you.

Via your great content and possibly via your direct response marketing and the auto-responder email series (we have already talked about these in the previous posts) you have already build a Know, Like and Trust relationship with your customer and they already by now, know that you are a true expert and an authority in your field of expertise. The customer feels safe in their choice and the rest becomes more a thing of delivering the rest.

If you have not read the previous posts you may wish to go back and do so. The first post in this particular series spoke spoke about the essential element of bring value via your website. It’s what gives true purpose to your website’s existence and it’s also what helps the potential customer get to know, like and trust you, so that when they call you, they are already ready to buy from you.

Another earlier post spoke about your ideal avatar. Your ideal client. When you know who your ideal avatar is, then many of the elements become more easily apparent for your work that needs to go into your website. For instance you will better know what vocabulary you need to be using. You will know what pain points they have and how then you can demonstrate via your content that you have the solution for them etc. etc. You can go into more details on this subject by revisiting the post The Perfect Website – Session 1 – The Place To Start

 

Amazing Ideas, Inc. is a marketing agency that helps you get your website set up the correct way and installs the lead capture functions and helps you get set up for automated communication pieces to go out to the potential customers. The aim is to first capture the leads and then turn them into friends and ultimately turn them into paying customers. Call us at 888-988-2489 to discuss further or send us an email to info@amazingideasinc.com

To follow further along this series on the 3 Things Your Website Must do, just sign up in the box below for further updates.

 

 

The Second Thing Your Website Must Do

The Second Thing Your Website Must Do

The second thing your website must do, is to capture the visitors coming to your page.

What I mean by that is that you need to have functionality in place on your website that captures the information of your visitor so that you now have the extra lead to communicate to in your further efforts.

You want to turn as many of the visitors to your website into leads.

There are some great tools for this available.

A very simple one, but effective one (and inexpensive) is Aweber. A more advanced and also more expensive solution is InfusionSoft. In between are several others.

You have seen these lead capture devices on many a website I’m sure, and it is the ones that says, something like “Sign Up For My Newsletter” or similar. Even more effective though these days are sign up forms that are somewhat disguised via what we in the marketing world Ethical Bribes.

With an Ethical Bribe, you actually offer the recipient or the visitor something (usually for free) in exchange for their email address (sometimes you may be asking fr more than the email address, such as the name, telephone number and more).

Often the ethical bribe is a free Ebook. A free video or video series. A free report or something. Something that is aligned with the general or specific topic area of what your website is all about. Something that the audience probably has a reasonable interest or curiosity in.

The higher the curiosity or interest they have for your free offer, the higher the likelihood of them opting in to get it and thereby giving you their email address.

At the time of writing this post, you can find on our front page of our website an ethical bribe in the form of a free report that we have called 7 Secrets To Website That Sell. Since most visitors to our site probably found us via some sort of search for marketing or online services, or heard of us via their interest for services and expertise we offer here, then the report is probably a pretty good fit. If you have something to sell or market, then you probably want to have a website (or already have one). In addition you probably want that website to deliver high performance in the form of sales for you. So a free report on secret to websites that sell, should be of reasonable interest.

 

The reason that your website MUST CAPTURE THE LEADS is that we all pretty much have what I call ADHD when we are online. We come to a website and even when said website is of value to us and even if we actually like the website and the people behind it etc., then we invariably never come back and even more seldom, do we bring out our credit cards just like that to purchase whatever is being offered there.

Even in the cases, when we say to ourselves something like “Oh, this site is excellent, I’ll be sure to come back for more information and perhaps even buy something from it..” then way too often we never will be coming back. As soon as we are off the site, we are off and the site is almost as good as forgotten. Getting back to the site requires conscious efforts (if we even remember how to find the site again).

Life shows up and we are distracted. Facebook comes in front of us on screen and we get sidetracked with other things – often non-important things.

That’s just the way things are.

As marketers, we need to understand that that’s just how it is and we need to put in place efforts that can help us limit the loss of potential leads.

We do this by the great value we place in front of our visitors and we do it by luring the visitor to take of ethical bribe so we now have at least their email address and now can speak to them again via emails.

We also need to understand that it takes somewhere between 7-12 times or points of touches for people to get to feel comfortable enough for them to buy from us. People lie to buy from people they know, like and trust. Building that kind of relationship can take a bit of time.

Since people often will not be coming back to your website unprovoked then we need to be able to communicate with them so we get the chance of building the relationship. Emails are a great way of getting that initial relationship going, especially when they have opted in for your ethical bribe. Once they have opted in, you now have a chance to follow up and even referencing the ethical bribe the recipient has a good chance of remembering who in fact you are.

This brings me to the quality of the ethical bribe. And yes, you’ve guessed it: The quality really needs to be great. It needs to have relevance for the visitor and it needs to be great. If the quality sucks, people are just as soon off your list again and they have unsubscribed from you. When the quality is great, you have a chance they’ll appreciate what you gave them and they might be interested in more of the information you may have for them.

Email series can then follow up and build upon that very initial relationship until a time when it seems appropriate that you can take it one step further and actually offer them something they can buy from you.

 

The best thing about the ethical bribe set up, is that it can be set up so that it all takes place automatically. Once set up, the bribe is in place for the visitor to snap up and the system will add their email to your “list”. The system of auto-responders will then commence the communication via emails automatically and can even send out an entire string of emails of the course of time that you feel is appropriate. Testing and tweaking it over time, and you will land at something that seems to bring decent results.

Ideally, as I mentioned above, the leads eventually will turn into some sales. We will get back to that in future posts.

I hope that you understand the importance of such a lead capture. Again you can have a wonderful site, but even when that site resonates well with your ideal client who happens to visit your site, they invariably will not be back and you might be completely off their radar, possibly even for good. If you can capture a way to continue to communicate to and with them, you will now have a chance to convert them into paying customers in due time.

 

If you wish to see our current Ethical Bribe, the 7 Secrets To Websites That Sell, you can grab it here.

 

Amazing Ideas, Inc. is a marketing agency that helps you get your website set up the correct way and installs the lead capture functions and helps you get set up for automated communication pieces to go out to the potential customers. The aim is to first capture the leads and then turn them into friends and ultimately turn them into paying customers. Call us at 888-988-2489 to discuss further or send us an email to info@amazingideasinc.com

To follow further along this series on the 3 Things Your Website Must do and to learn of The Third Thing Your Website Must Do, just sign up in the box below for further updates.

 

 

 

 

Your Website Must Bring Value sm

First of 3 Things Your Website Must Do

OK, so if you followed along recently, I made a bummer. I commenced the series on the 3 Things Your Website Must Do, but in reality the posts that I presented were in fact more the 3 Questions Your Website Must Answer.

While I did set up a separate string of these posts subsequently, it might still create some confusion for which I apologize. You may call this a false start on the string.

Well, my mistake and I want to ensure you are getting what I promised. So here goes, I will commence the string on the subject of the 3 Things Your Website Must Do.

Here is the first thing your website must do:

Add Value.

That’s right.

Your website must add value to the recipient audience. If you add no value then they are not bound to hang around, share, like, make use of your ideas and certainly won’t come back for more.

When we post all these articles, posts and the series that we are, then we are at least aiming to bring you value.

You should find a lot of good value in some of these messages. In fact many of the insights I had to pay for expensively to acquire and they have been acquired over many years and from a multitude of experts and very cool people, who are highly regarded as some of the best in their fields.

Since Amazing Ideas, Inc. is a marketing agency, the ideas we bring you here are usually marketing related and since you are here, it’s probably because you have an interest in marketing or an interest in getting your business, products or services marketed somehow. In other words, there should be a fairly good fit between what we are bringing you here via our content and your interest.

As you will understand as we move along and as we will address more specifically in a future post, bringing the content can serve many, many purposes that can in fact help your website and ultimately help you sell your products, services, expertise, ideas or whatever it is that you wish to bring out there to the world.

For now and for in relation to this post, bringing value is equivalent to bringing reason to your website’s existence. In relation to marketing, if we have hopes of selling our products, services or expertise, we need to bring the market space value. More than that, we need to demonstrate that we bring value. Posts, articles, videos and similar can be great ways of demonstrating the value that you can bring.

On our website here, we add posts and articles quite a bit lately and even if we don’t sell to all visitors, there’s a good chance we have left them with value. Perhaps some key insights to what they need to do for their marketing or their website. While I would love to have all visitors pay me money, I ultimately believe it’s just good karma too to share in abundance and to share in this case the wealth of knowledge we have accumulated from our vast experience and our studies and work with other top marketing gurus.

When we share insights we also give a glimpse of the fact that we do know a thing or two about our topic area – in this case marketing , about the strategies that you need to think about in order to get the most out of your efforts. Over time, what should also be revealed and become apparent is that we are an authority in our field. And customers like to deal with authorities and experts in the field they need help with.

If you go to a dentist, you really want the dentist to be a real authority in his or her field. When you need a lawyer, you really want the lawyer to be an expert in the particular areas in which you seek out the lawyers help. If you have trouble with your car, you really want an expert mechanic to help fix the problem.

When you bring value, people quickly see why you are here, why they should listen to you and why they should consider buying from you etc.

Ultimately, if you bring no value, there really isn’t a very good reason you are here or in this case that you have a website up. You have probably once in a while been searching something online. Clicked a link and found that the content you arrived at brought no help whatsoever, nor any answers to the questions you needed answered. It might even have bothered or irritated you a little. In contrast you may then have clicked another link and all of a sudden landed on a site that gave you all the answers that you were looking for and now you are exceptionally happy.

Well, you want to make your site the site that will leave people exceptionally happy.

So you have to bring value. Again your website will not be for everyone, but within the field that your website is about, there exist an audience and you must ensure that you are bringing said audience good high value. When you do, you are also likely to end up being compensated somehow down the road, potentially even almost straight away from the purchase and dealings it will lead to with the visitors.

 

We will soon look at the second thing your website must do. To follow along this series, please bookmark 3 Things Your Website Must Do.

 

 

The third question your website must answer is the question of What Do I Get?

What Do I Get?

What Do I Get?

That’s right, the question “What Do I Get?” is the third question you must answer on your website, in other words the third thing your website must do.

It is that famous “What’s In It For Me?” Question that needs to answered.

We all want to know what’s in it for me? Why should I care? What are you offering? Is it valuable for me?

 Again for us here at Amazing Ideas, Inc. the reply is that you’ll find in us a marketing agency that will help your business get in front of the right hungry crowd of customers. We will help your website get found, ranked high and get to a point where it can dominate the search engine results for the relevant keywords of your industry and location. And if you truly listen to us, we will help you lead the pack to.

We will help you with capturing the visitors of your website into leads and turn the leads into friends and ultimately turn the friends into raving fan customers.

In addition we will help you get automated to the best extent possible so that your set up will work for you even when you are not. It will work for you at night when you are sound asleep and it will work for you when you are off on vacation or indeed handling other clients.

We also offer a ton of other marketing associated done for you services and strategies including, but not limited to direct response marketing, inbound marketing, search engine optimization and much, much more.

Via our website you will also learn everything that we have learned of great sound marketing that works as well as learn the key insights of lessons we have yet to learn or as things evolve. That’s right, sometimes what used to work no longer brings the right results, but is usually replaced with something new that then does. We will share with you what we learn from our business, from the results of our clients and from the best of the best within the marketing industry with whom we collaborate and study.

 

That’s what you will get with us.

Now, make sure you answer the same question of “What Do I Get?” for your business and on your website.

 

To Follow Along This Series of 3 Things Your Website Must Do, just bookmark this link: 3 Things Your Website Must Do

Actually as you will learn from our next upcoming post, the past few posts here on our website that make up our current series should probably have been entitled 3 Questions Your Website Must Answer. In light of this revelation and for the sake of future quick navigation, I will make it available under this new heading (the old heading will remain in function too, but this new title for the series would be a more correct one). In other words, if you wish later on to revisit the 3 Questions, then just go to 3 Questions Your Website Must Answer.

 

 

 

 

 

 

What is your website talking about? The 3 Things your website must do

Second Thing Your Website Must Do

Continuing our series on the 3 Things Your Website Must Do, we come to the second thing that you must ensure your website does.

This second thing is yet another question and it goes like this: “What Is It Talking About?”

You may find this is an extension of the first thing your website must do and in part it is, but there are times, when the separation between the two are bigger and where it just makes really good sense for you to stop up and ensure that you are clearly and quickly explaining to the audience, what it is that your website is talking about.

At a later point in time we will cover the point of content marketing and why this can be hugely important and hugely advantageous for you to engage in. When we are delivering content addressing the question of “What Is It Talking About?” becomes extremely relevant. So relevant in fact that I just decided that our own website here actually should spell it out specifically too. Who knows, it might also actually entice one or more people to actually sign up and follow us when we do updates and bring more stellar insights on marketing that works.

If you are new to our website here at Amazing Ideas, Inc. you may be interested to know that our posts and articles are about the various tools and steps you can utilize in creating great results for your marketing via especially your online presence.

With regular interval we are beginning new article series on specific topics that shows you how to do certain things or how to think about certain things related to your marketing. We also will be looking at tools that can help your business increase its results, leads, revenues and ultimately profits and not least how things can be set up so that most of it becomes automated and is working even when you are not.

When running a business, marketing becomes an extremely important activity. I have stated this before, that you can have the best product or service in the world, but if no-one knows about it, you won’t have much of a business out of it. In other words, when running a business, the topics we are bringing you should definitely be of interest to you. We aim to bring you high value content and insights from implementation that we know and have seen create awesome results.

It will please us greatly, if you come along our journey and we would love to learn about your activities and the insights you gain over time or indeed already have gained, so please comment  or connect with us and let us know what’s working for you and also what’s not working.

Looking forward to learning about your business.

 

Note: This not was written at the time we came to the end of the 3 Questions we are stating your website must answer. We had placed these posts in the series called 3 Things That Your Website Must Do, but it should more correctly be 3 Questions Your Website Must Answer. In light of this revelation and for the sake of future quick navigation, we have now made it available under this new heading too (the old heading will remain in function too, but this new title for the series would be a more correct one). In other words, if you wish later on to revisit the 3 Questions, then just go to 3 Questions Your Website Must Answer

 

 

 

Things Your Website Must Do

Press Release: New Article Series On 3 Things Your Website Must Do From Castle Rock Marketing Agency

Amazing Ideas, Inc. a local Castle Rock, CO based marketing agency, today commences a new series of articles and shares insights on 3 Things Your Website Must Do.

Castle Rock, CO – June 19 2015 –

Today Amazing Ideas, Inc. announced the commencement of a new articles series, this one titled: 3 Things Your Website Must Do. The Castle Rock, CO based marketing agency, Amazing Ideas, Inc., continuously offers valuable insights to marketing for free via various article series posted on its website http://www.amazingideasinc.com

“There are a number of things your website must do in order to produce any decent results”, says Mikkel Pitzner, CEO and Founder of Amazing Ideas, Inc. and continues: “This current series looks at a few of the most vital things your website must have and must do. While some of these insights will sound perfectly obvious, you’ll be surprised just how many websites do not fulfill these”.

Amazing Ideas, Inc. helps businesses with their marketing with a predominant focus on online marketing, helping with everything from web design to lead capture and direct response marketing. Along the way, Amazing Ideas, Inc. also freely offers vast insights to what marketing works, tools and strategies for free via articles series that are posted on its website.

In a quest to connect more with fellow local businesses, the company recently ran a special offer for local Castle Rock, CO businesses. The offer actually has its last day today.

The new article series title 3 Things Your Website Must Do is the fourth article series so far and is a part of the series on how to create The Perfect Website.

Mikkel Pitzner, who himself is actively running a multitude of businesses, including businesses that span Denmark, Sweden, Norway, Germany and the United States, is highly educated in the world of marketing having studied and worked with most of the best online marketers of today. He has already written or co-written 9 books, 8 of which instantly became best sellers and of which two were specifically on marketing. He continues to share his knowledge and experience via the website of Amazing Ideas, Inc.

 

About Amazing Idea Inc.

Successful serial entrepreneur, Mikkel Pitzner, established Amazing Ideas Inc. in order to help businesses perform better with their marketing. The focus is on online marketing elements, optimized in such a way that customers come calling on you, rather than you having to chase customers.

Mikkel Pitzner has run numerous smaller and larger businesses spanning many varied and unrelated industries and even spanning countries, States and Continents. He quickly learned of the immense importance of good and sound marketing in order for a business to be successful and he especially since 2008 studied and worked with most of the top marketers of today and with a special focus on online marketing.

His marketing agency, Amazing Ideas Inc., seeks to incorporate these insights in a quest to help businesses grow their revenues and profit lines.

About Mikkel Pitzner

Originally from Denmark, Mikkel Pitzner used to run what turned into the fourth largest car rental company and a leasing company he lead to a doubling of size and a quadrupling of locations. He also owned and operated the largest limousine service company of Denmark for 14 years, increasing the profit line in his initial year alone an incredible 32 fold.

Mikkel is a partner of Freetrailer (which comprises of Freetrailer Denmark, Freetrailer Sweden, Freetrailer Norway and Freetrailer Germany) and of a very unique advertising and marketing bureau named Aksel & Ko in Denmark. In addition he is the founder of Pivot Point Enterprises, that offers a truly unique business platform for all your business processes. The platform is called Doc&Do and can be found at https://www.docanddo.com. Doc&Do is actually what Mikkel Pitzner calls his secret weapon.

Mikkel is a sought after professional board member and current sits on boards of companies spanning the US, Denmark, Sweden, Norway, Germany and Poland, including privately held as well as publicly traded companies.

Mikkel Pitzner has been featured on CNBC, abc, CNNMONEY.com, Entrepreneur, Fox News, CBS News, The Wall Street Journal, Fortune, Fast Company, SmartMoney, USA Today and NBC. Mikkel Pitzner was also a guest at the Brian Tracy TV Show. He is also a multiple best-selling author with books on marketing, success and entrepreneurship.

To learn more

To learn more about Amazing Ideas Inc., please visit www.amazingideasinc.com

or call 1-888-988-2489

 

 

 

 

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Contact:
Mikkel Pitzner

888-988-2489

info@amazingideasinc.com

 

Note: This not was written at the time we came to the end of the 3 Questions we are stating your website must answer. We had placed these posts in the series called 3 Things That Your Website Must Do, but it should more correctly be 3 Questions Your Website Must Answer. In light of this revelation and for the sake of future quick navigation, we have now made it available under this new heading too (the old heading will remain in function too, but this new title for the series would be a more correct one). In other words, if you wish later on to revisit the 3 Questions, then just go to 3 Questions Your Website Must Answer

 

 

3 Things Your Website Must Do

3 Things Your Website Must Do

At the end of last post, I promised that the post would be about the first of three things that your website must do – for you and for your business.

Well, having slept on the matter I come to the conclusion that although this is in our series of The Perfect Website, we really should break it out into its own series. Why? Because these elements and insigts are so critial and vital for a successful website that you and others may wish to come back and revisit them once in a awhile, so that you can check in with these and see if you have ensured your website delivers on these.  Therefore I believe, they should be easily found again for that purpose. Also they are so important that they deserve their own little sub heading regardless of anything else.

So let’s break this out into its own headings. They will still be part of what makes for The Perfect Website and can thus be found under this series, but they will also be found under the new series of 3 Things Your Website Must Do For You.

This then leads us to the next thing. That next thing is the fact that, I will not just bring you 3 things, but in fact 2 times 3 things, so in all 6 things. They are all important as you will see.

So here we go, commencing on our new (sub-) series 3 Things Your Website Must Do:

The first thing your website needs to do lies in the question of: What Is It?

In other words, you need to answer the question about what is the website about.

For a lot of businesses this question becomes very easy to answer and also the answer becomes very clear as soon as you visit the website in question. For instance, here’s a plumber that provides plumbing services in the greater Denver area etc.

But you would be surprised how many websites actually fail at answering this question. Or at least fail at answering the question well.

Imagine for instance you are a business coach, perhaps with a keen specialty of helping with turn around businesses for the small local businesses. Imagine also that you have a prevailing expertise with certain industry of businesses, let’s say e.g. such as small manual labor providers and repair type of businesses.

If, however, you fail to clearly make it known that those are the areas you cater to and for, then you may invariably be met with inquiries from businesses of all other sorts that you cannot in fact help and you will provide a mismatch.

Even more often you will find website that even after you read through the website, you still don’t really know, what problems are being solved or what products or services are being offered.

The more clearly you can convey what your website is all about, who you are and what you offer, the more successful your website will be.

Therefore the message in this post is for you to ask yourself the question: Does my website clearly show and answer the question of: What Is It?

 It’s a good exercise to take a step back and check if your website clearly demonstrates what it’s all about. Make the message as clear as possible and if it isn’t clear at all, then stop up and look at how you can rewrite your content. Really what we are talking about here is the very first page of your website on which a visitor lands. It also means that you should be able to answer the question for a visitor right at onset of the website (i.e. near the very top of the website of its very first page).

 

To Follow Along This Series of 3 Things Your Website Must Do, just bookmark this link: 3 Things Your Website Must Do

 Note: This not was written at the time we came to the end of the 3 Questions we are stating your website must answer. We had placed these posts in the series called 3 Things That Your Website Must Do, but it should more correctly be 3 Questions Your Website Must Answer. In light of this revelation and for the sake of future quick navigation, we have now made it available under this new heading too (the old heading will remain in function too, but this new title for the series would be a more correct one). In other words, if you wish later on to revisit the 3 Questions, then just go to 3 Questions Your Website Must Answer

 

 

 

 

Web Design By Amazing Ideas Inc

Free Theme Or Paid Theme

When choosing your theme, you may quickly be faced with the question of whether to go for a Free theme or a premium theme that you would have to pay for.

Here are my 2 cents on that subject.

While there may be some great looking themes available for free I will suggest that you opt for a paid theme. Ordinarily speaking – at least most of those I have come by – the free themes comes with certain limitations or more often than not, come with a link to the web developer. This is usually a little link that will appear somewhere near or in the footer of your website and over which you have little or no control.

My feel is that you don’t want to have such an advertising in your footer, so choose paid themes that allow you to either change the footer or eliminate the link.

Most paid themes are actually also relatively inexpensive. So really there is not much excuse for going cheap here. If you just want a license for a single website of your own or for your business, you’ll often find a high quality theme come with a price tag of only $58 or so. Of course themes come at many different prices, but ordinarily speaking we are not talking about a great deal of money.

Some sites offer multiple theme licenses for you for a wide variety of themes. This can be a great choice if you are in need of several websites for different purposes or when you, like Amazing Ideas, Inc., may be offering web site designs for others. In my last post I offered some resources for where you can get themes. Some of these resources usually have some offer on all of their themes for a one time low price. It might be worth while considering for you.

 

The next post will look at the first of 3 things your website MUST do for you and for your business. These 3 things are super important and critical, so I believe you want to make sure that you follow along with the next 3 posts in this series.

 

To follow along this series, just bookmark The Perfect Website, or better yet, sign up using the box below to get notification of future posts in the series.

Thanks for coming along this far.

 

How do you choose the theme for your website?

Web Design: Choosing Your Theme For Your Website

Yesterday I mentioned that you just needed two more things for really getting started with your website and yesterday we looked at one of these being the question of where to host your website and I gave you a few possible suggestions of hosting services that I’m currently using myself and have been fairly pleased with. You can read yesterday’s post here: Where Do I Host My Website?

We are in the midst of the article series on the topic of How You Create The Perfect Website.

So following up on yesterday’s post, here is the last thing that you will need in order to really get going with your website: Choosing Your Theme.

Previously we discussed the platform to be used and I stated my personal preference and suggestion for opting for WordPress. One of the powers of WordPress is the abundance of themes (i.e. looks) available for you to choose from and the relative easy with which you can change the theme of your website and with (almost) one fell swoop change the entire look and feel of your website completely.

Here are a couple of resources that I have personally used in my work at Amazing Ideas, Inc. and that I would recommend that you have a look at for yourself:

StudioPress

ThemeForest

Elegant-Themes

Theme-Junkie

Disclaimer: At the current time of writing this I have no affiliation with any of these and am in no way compensated for recommending them. These are some of the resources that I use myself and have been fairly pleased with.

 

A great way of sometimes finding the theme that you want is when you come across someone else’s website that you really like. If that website happens to be on a WordPress platform, then you can actually easily find out what the theme is called and where you can acquire it. To find out what WordPress theme someone is using, you can use this website: WhatWPThemeIsThat

Should the website that you like happen to be a non-WordPress platform site, then of course the above website service won’t help you much. Should that be the case, I would just suggest to go to one of the above mentioned resources and see if one of the themes offered look somewhat like the one you like.

Since there’s so many to choose from and since more and more great looking themes are entering the market on a continuous basis, you’ll be sure to find something you like.

 

One of the things I like so much about the whole concept of themes is that when eventually, you feel there’s a need to update the look of your website, then you can do so usually fairly easily and fairly quickly. And the change can be dramatic, completely giving your site a brand new look and feel.

I do say “usually” for I have had a few experiences that gave me a few headaches and where I had to do quite a bit of adjustments from one theme to another in order for it to look right. But in most cases you won’t be having too many difficulties when you change out a theme.

Again, in the “old” days, pretty much all websites were custom built and coded from scratch pretty much. That also meant that to change the look and feel of a site would require quite probably considerable new coding and new work, basically building a new site from scratch. With platforms such as WordPress you are so much better off and can make changes quickly and make the changes beautifully too.

 

Your choice of looks and feel may at times be more or less dictated by what it is you are selling and what your profession is. We talked about that a little in the post called: http://www.amazingideasinc.com/the-perfect-website-session-1-the-place-to-start/.

You may wish to revisit the considerations I provided you with there to ponder.

 

 

Upcoming Post: There are a ton of themes available out there for you. Many are Free and even more are available at a price. The upcoming post will have a quick look at whether you should save some money and go with a free theme or whether you should spend a little money to get a premium/paid theme.

To follow along this series, just bookmark The Perfect Website, or better yet, sign up using the box below to get notification of future posts in the series.

Thanks for coming along this far.

 

 

 

 

 

 

Where To Host Your Website sm

Where Do I Host My Website?

In our series on The Perfect Website, we have now looked at Who It Is We Serve (our perfect avatar), What Problem We Solve, How To Dig Deeper Into Their Pain, The Need For Your Own Domain, How To Choose Your Domain Name and What Technical Platform We Should Use. We are thus making very good progress and at this point we just need one more element (actually two) to actually really get going.

This one element that we will look at briefly in this post is the simple question of where to host the website.

Before I provide a few suggestions, let me stress that what I might bring you here is based on my personal views and personal experiences. There may be better choices that I’m just not familiar with. Also there’s an option or two that I wouldn’t recommend only because I have had a so-so experience with them or quite possibly just because one or two other marketers that I trust have told me not to go that route.

When choosing your hosting service there are a number of concerns that you need to have satisfied.

In no particular order you want the hosting service to provide you with sound and decent up times. In other words you want to know that your website is up and running pretty much all the time. You would want them to provide you with a decent support just in case you’ll need their technical help once in a while.

You want to have a good back end. That means that you want to have decent tools arranged in an intuitive set up so that when you do perform functions behind the lines, such as setting up and email address, updating a theme (when sometimes this may be required via the hosting or an ftp account, that you will find it fairly easy for you to navigate around there. Believe, me, some of the hosting services have not made their back ends very approachable in my view.

Naturally there’s an element of getting used to finding your way around in a back end system, but I have found vast differences in levels of easy and intuitive from one hosting service to the next.

With your hosting service you will probably also want to have a glance at the costs and what you will be getting with that expenditure.

It can also be a good idea to check out what back up services are offered. To get a better service you may have to go for an upgrade offer, some call it a pro account and such, but the extra expense can often be well worth it, so that you can rest at ease that you valuable wok is not all of a sudden lost due to a mishap you may make at some point (yes, I have made a few mistakes once in a while that completely rendered my website off the grid).

In addition there can be several technical questions and options you may wish to dive into, but for most starts you just need the basics and you’ll be fine.

Here’s a couple of hosting services that I so far have been reasonably happy with and that I would currently recommend for you to check out:

Hostmonster

Dreamhost

Bluehost

(I am not absolutely positive, but I believe all of these 3 are in same ownership or such)

Inmotion

Disclaimer: At this point in writing I have no affiliation other than being a customer with these services, so at this point in writing I achieve no benefits or compensation from announcing them. That may change at a later point in time. However, also know that regardless of compensation or not, I will only recommend options that I have personal experience with (unless otherwise stated and in which case they would have to be recommended to me by someone I really trust and who knows them really well) and that I personally have been pleased with.

I have had some experience with Hostgator and GoDaddy and possibly one or two others, but these do not rank among my personal recommendations at this point in time.

If you find services that you really love, be sure to share these with me. But if you just want to cut to the chase and get going with your website, then I think you will be well off with one of the above recommendations.

 

 

Upcoming Post: I did say that there were actually two more things we needed to look at to really get going. I answered one above and in the next post we get to the other. That other is about the theme you will choose for your website.

To follow along this series, just bookmark The Perfect Website, or better yet, sign up using the box below to get notification of future posts in the series.

Thanks for coming along this far.

 

 

 

 

 

 

Amazing Ideas Inc Creates Web Design And Websites That Grow Businesses

Flash Interruption And Quick Introduction To Those New To Our Website

If you have landed here on our website and on this section of our navigation which we call Latest News, which basically is our blog, and not least if you are new to our website, then I thought it might make sense to give you a quick introduction to who we are and what we do.

This particular post is a bit of an interjection in the midst of the informational post that we usually bring (we are currently in our series on creating The Perfect Website), but once in a while I think it may make sense for those of you who are new here to interject with just a few words of where you have landed and how we might help you and how we provide value to the market place.

Amazing Ideas, Inc. is a marketing agency based in Castle Rock, CO. It is headed up by successful international serial entrepreneur, Mikkel Pitzner, who has businesses spanning Denmark, Sweden, Norway, Germany and the United States.

Using the business acumen acquired over several decades from all kinds of industries and cultures coupled with the latest knowledge gained especially in the online marketing industry, Amazing Idea, Inc. is focused on helping businesses with particularly their online marketing efforts

In the words of Mikkel Pitzner: “We help businesses and professionals with their web presence. We call it their digital DNA and we help them get it optimized so that great ranking under relevant search terms is achieved and so that visitors are turned into friends and friends into customers. We look at elements and strategies that can really grow the businesses. It’s not unusual for us to be looking into what can double or triple a business”

Some of the specific services that Amazing Ideas, Inc. provides are Web Design and along with incorporating Search Engine Optimization (SEO) elements and Lead Capture facilitation. When possible automation is implemented where it makes sense.

Everything is done with great eye for sound marketing and great strategic business decisions.

Currently we have a strong focus for the local market of Castle Rock in an effort to connect on a deeper level with the local community. In these efforts we are seeking more local clients and seeking to create more functional and professional websites and incorporate profitable web design solutions for local businesses.

If you are a local Castle Rock, CO business and are in need of a new web design or just need a revamp of an existing website, then we would love to hear from you. Should you not be a local business, then fear not, we would love to connect with you too and love to help providing you with the best of marketing services.

Again, we can assist with strong marketing strategies, website creation and web design, automation of lead captures, direct response marketing and much, much more.

Feel free to send us an email to info@amazingideasinc.com or give us a call to 888-988-2489. Mikkel Pitzner would love to connect personally with you and help you make it a successful endeavor for your online presence.

 

 

Which Platform Should I Use For My Website - The Perfect Website article series continued

Which Platform Do I Choose For My Perfect Website?

Alright, you have followed along this series on The Perfect Website and that means that by now you should have established who your ideal client is, or as we in the marketing world call it, who your ideal avatar is. Also you know specifically what problems you solve.

That means you know exactly who your audience is and how to talk to them and you know what you can solve for them and how to communicate that.

You also now have establish a great domain name, a great URL that possibly also will help you with your chances of getting a high ranking for one keyword that is important for your business.

Now comes then the time to make a decision on the subject of on which platform to house your website.

This post is not to become too technical, but by platform in this case I mean what technical platform to build your website on.

Do you go for a Drupal site, a Joomla, a WordPress or something else?

Here at Amazing Ideas, Inc. we exclusively use a WordPress platform. The reasons are many, but one of them is in fact that it is easy. It’s also a platform that thousands of people are writing code for, which means that more and more cool solutions are offered (in the form of e.g. plugins and themes). In addition what I really like, is that you can relatively easily and quickly change the look and feel of your website with a WordPress platform, just by changing out the theme you are using.

You may be able to find similar abilities and advantages on other technical platforms, but I’m pretty convinced that you are making no wrong decision by going the WordPress route.

Personally, I have had a little experience with a few other platforms. My first online website creation experience was via Apple’s own program. I cannot really remember what they called it, but I almost would think it was called iWeb (at least that seems somewhat logical following all of Apple’s i-something-programs).

I liked this program for it was so easy and that’s what I was looking for. I was not in the game to learn technical stuff at all. However, it came will many limitations among which was the lack of abilities for really optimizing for web searches.

As I have previous stated, you can have the best solution in the world for some problem, but if no one knows about it, it will do you no good (nor your target audience). If you cannot get found in search results, you are likely to get nowhere.

A further limitation is that I believe Apple subsequently killed the application off, which probably was a very sensible thing to do seeing these other platforms are so well functioning, relatively easy to grasp and use and seeing they probably each are more focused on providing such solutions, whereas Apple’s focus might have been too distracted on other products.

I have also for a brief time had some experience with the Joomla platform. Personally I found it to be cumbersome and “oldish” to work with. When the site that we worked on had to be upgraded because of security issues and concerns with the platform, we chose to build a brand new site on WordPress.

On occasion you will run into other platforms that promises easy build and drag and drop features. While I welcome ingenuity and intuitive platforms, I wish to make to sure that in the midst of things we are not losing abilities for awesome plugins en masse, as well as excellent tools for carrying out the necessary and important work of Search Engine Optimization (SEO) along the way. Platforms such as Wix and Weebly come to mind. People sometimes come and ask me; “But what about this site… and this site?” and without being a true expert of these sites, let me just say that, I have my personal doubts.

Some years back, a friend of mine got me into bike riding as a way to get fit and stay fit. I thought “great, why not?” and started looking into what bike to get.

He mentioned the brand Lightspeed which was aluminum based, but then also mentioned a few brands that were carbon based. Of course the bikes looked awesome and held promises for me to become the coolest bike rider in no time. Hmm.

I looked a bit further and before long I found that there were at least 10 or 12 very high end brands all with their own very cool bikes (expensive too). I also found that speaking with any bike sales guy or any bicyclist would result in a new opinion on what to get.

Long story short. I wanted a bike and needed to cut through the clutter. So I asked myself: “Who is the best bike rider out there?”

Well, this was probably 2004 or so and Lance Armstrong was winning one Tour De France race after the other, so I thought, “OK, Lance Armstrong must be the best”.

No concerns at this point on drug enhancement or not. That’s not the issue here, nor if indeed Lance was the best rider of them all. Point is, he was killing it and that meant he probably also was using a great bike.

I proceeded then, by asking the next question: “what bike does Lance ride?” Well, easy to find out, it was a Trek bike and at the time I entered into it was the Trek 5900 or something to that effect.

My conclusion was simple: If the Trek 5900 was good enough for Lance, it was probably good enough for me.

So off I went and bought a Trek 5900.

The power of marketing and exposure, huh?

I’m by no means a mean bike rider. In fact I get on my bike way too little, but I still enjoy having a great bike when I do venture out on it and I actually still have and use my Trek 5900.

My point is, when deciding on choices among a myriad of what seems to make for good solutions, you will often find a ton of so-called experts that each have their own opinions and recommendations about what you should go with. What I do, is to look at who is doing the best out there. Who is crushing it? Who is creating phenomenal results and who is dependable – in this case – on their web platform to be working and function able at all times?

When I looked around almost all that I found, who really depended on the web platform and web presence, were using the platform WordPress. If it was good enough for them, it would probably be good enough for me too.

Those who were not using WordPress typically had some custom made platform.

But custom made, while it can be powerful – also renders you in need of specialized knowledge and expertise to keep running. Want an upgrade to it and now you are more than likely suck facing yet another expense on developers and coders. So custom is not the route to go in my opinion.

 

So without mocking any other platform, let me just say, that I personally see no point in investigating (at least at this point in time) any other platform than WordPress. Indeed, if I get involved with a client that demands another platform to be used, I will either outsource that work or tell the client that we are not a good fit.

Truly, I don’t believe there is some need a client might have in these regards that can not be satisfied via the WordPress platform, so instead of thinning down our expertise, we will rather want to stick to this platform and thereby only get better and better and even more savvy than we currently are.

My conclusion and recommendation is thus simple: Just go with the WordPress platform and you’ll be fine. Could this recommendation change later on? Possibly, but I don’t foresee this for any foreseeable future.

 

Upcoming Post: Where to get your hosting service and a couple of things to look for.

To follow along this series, just bookmark The Perfect Website, or better yet, sign up using the box below to get notification of future posts in the series.

Thanks for coming along this far.

 

 

 

The importance of choosing the words that make up your URL

Choosing Your Domain

Choosing Your Domain

Continuing our series on creating The Perfect Website, we are moving forward and are coming to three further considerations you will need to make decisions on: Choosing your domain (name), which platform to make use of and where to host your website. In this post we will look at the importance of choosing your domain.

The domain name. It’s the URL – the ‘what comes after the www.’

This instantly leads to the question of having your own domain or using the domains of publicly accessible hosters like WordPress.com or something similar.

In my view there’s no doubt about that you want to have your OWN domain. No doubt and it doesn’t matter really what your website will be about.

By having your own domain you are ultimately in complete (or close to it) control of what you can do with it.

Also by having your own domain you can possibly get a unique or well descriptive name of your choice. I say possibly for it seems often difficult to get the domain names you want, because someone as smart of you already thought of the same domain name and now has it (let alone all the domains that seem to be purchased just for the sake of selling them back at a hefty premium).

If you were to host on WordPress.com, you might be able to get a name like (using us an example) www.amazingideasinc.wordpress.com but this is not as good as www.amazingideasinc.com is it?

Not only does a URL become even longer than might otherwise be the case, but you also typically run into limitations as to what you can do on your domain. There might be a cool solution with what’s called a plugin that you may not be allowed to use on a domain like WordPress.com or similar.

I also feel like it’s somewhat unprofessional to host anywhere else but on your own domain. In addition to getting your own domain, you also get the ability to establish email accounts with your own domain too.

Just like we have info@amazingideasinc.com – it just looks better than a amazingideasinc@hotmail.com or something along those lines. It makes you look more established and more like a real place of business. In other words it may even help you look more legitimate and trustworthy.

My views are not to mock these sites where you can get free hosting like WordPress.com and similar, for in fact I think it’s awesome that they even make it available and they are in fact very good sites and platforms. So if you absolutely didn’t have any money to make good for, then a website on such a platform would probably help you along fine and better than no website at all.

But in truth, having your own domain is a very small investment (a URl is typically less than $12 a year at time of writing this and sometimes you may even find better offers than that). A hosting can be anywhere from about $4 to $20 a month for decent and reliable service providers and then of course the price can go up depending on what more demands you might place with them or as you grow your needs.

OK, so so far, get your own domain!

Like I said, getting your own domain can be a challenge in terms of getting the URL you would really want. But play around with it and you may find something that is very useful and that makes sense for your website and your business.

I would have liked a more generic www.amazingideas.com rather than a www.amazingideasinc.com, but www.amazingideas.com was taken (actually at this point in time it looks like one of those domains that are just parked waiting to be sold at a premium, and quite frankly, it doesn’t mean enough for me to buy it at a premium – some are within a decent budget, while others are extremely expensive).

But if say your business has a very unique name, perhaps even one, that doesn’t mean anything, but just has a cool sound, you may be in luck that it’s available for you.

You may, however wish to look for something that’s descriptive of what it is you are selling. Taking this a step further and you could add your location too.

I’m currently based and located in Castle Rock, CO, so if I was a plumber, I might want to see if www.castlerockplumbing.com or www.castlerockplumber.com would be available or something to that effect.

If you can get a domain name that is descriptive for what it is that you are selling, it could even help you get a decent search engine ranking too, just because your domain name would fit with the search terms used. Search engines such as Google give high ranking for a domain with plumbing in its name when someone is searching for something that includes the word “plumbing”.

In addition, by including your local geographics into the domain name and you may achieve an increasingly good ranking for local searches for your area of profession. Going back to the example of www.castlerockplumbing.com and you are even likely to get a page 1 on Google’s search results, when someone types in the words ‘Castle Rock Plumbing’.

You might even get the number one spot on page one for such a search with such a domain name. Presumably this is due to the fact that Google gives high ranking for domain names that include the words people are searching for, and my take on that is, that Google expects that someone who has the domain www.casterockplumbing.com must be an authoritative figure for plumbing in Castle Rock. Makes sense too, doesn’t it?

If you followed our series that we called Marketing Castle Rock, in which we looked at how we could obtain a very high ranking with Google’s search search results for the words of ‘Marketing Castle Rock’. Before we began that series we had done absolutely no work in order for us to be ranked for these words and that also showed in the search results. In fact, you would have to dive into the search results and go all the way back to page 21 to find any mentioning of us.

Well, we did some work and it really helped. In one day, we managed to actually get page 1 listing. This particular listing was our Google Places spot and this is indeed a listing that can be extremely powerful. If you do not already have a spot here, you definitely will want to explore getting that. If you need help getting that, it would be our pleasure and honor to help you accomplish it. You may, however, wish to revisit the Marketing Castle Rock series to learn why you cannot obtain your Google Places results in one day unless you already have registered your business with Google though.

However, I was aiming to get a spot that would be our website, so either our website in general or a link towards an article that is on our website and well, that proved more tricky.

While we have not exhausted our options and possibilities yet, it took a few days to get us to page 2 of the results and we still invariably hold a position there. Invariably, for these things change all the time depending on your own activities and those of the ones who end up competing for the spots (knowingly or not).

In the series you would know also, that I mentioned the absolute first spot was occupied by a company that actually seems to auction cattle. Not very relevant really in comparison to our Marketing Agency and our efforts to be ranked for possibilities of such under Castle Rock, but seeing that this cattle auction business actually call themselves Castle Rock Marketing then we end up competing with them. More importantly and especially in terms of this post here, their website is www.castlerockmarketing.com

Google search results are the outcomes of an algorithm and while we can only guess at what goes into the decision makings of this algorithm, it seems apparent and seems to be agreed upon in general, that Google (and other search engines) like updated and relevant content and thus that websites that provide this will be favored.

Well, the cattle auctioning website seems to be producing very little of this and also seems to have little if any activity. Yet it ranks on the number one spot. Why?

Because, the keywords I’m aiming at actually make up its URL. In other words the relative importance of your keywords being part of your URL is emphasized and illustrated well by this example.

 

In other words, you may wish to see if you can find a domain that could fit into such criteria for your business. Having a cool website is awesome, but if no one finds it, it does little good for you or your business.

I hope that this post has given you food for thought on how you should choose your domain and the importance of said domain name for your chances of getting a good ranking that will help your business get found online.

Please let us hear about your success in your efforts and let us know how it goes for you. as I said, it can seem very difficult to obtain the domain you most want, but often with a little ingenuity and playing around with words, you can get something that will serve your business really well. Good luck in your hunt for your perfect domain.

In the next post we will look at which technical platform to use for your website. Don’t worry, I won’t go into too many technicalities in that post, but merely end at a conclusion of what I would suggest for you and state why those would be my suggestions. I hope to see you again when that post comes up later today or tomorrow (I suspect) and I encourage you to sign up for following along this series on The Perfect Website, by signing up using the box below.

 

 

 

 

 

 

 

Creating The Perfect Website - Knowing Their Pain _ Someone is searching for your brilliant solution

Knowing Their Pain

We are in our series on The Perfect Website, which is all to do with how you create your perfect website and how you get it to work for you and create the results you want.

You probably want your website to give a good presentation of you, your message or your products and services or the solutions that you provide. For businesses, personal or not, you probably want it to end up resulting in a provision of sales, either through the website itself or at least via the website.

This series should help you make some of your decisions and guide you through some of the questions you will need to answer for yourself, so that you will end up with a website that achieves what you are seeking.

In the previous post we looked predominantly at two main questions that you need to look at and how your answers to these questions may help bring about the answers to how you website should look. What color palette you might employ, the images that you will use and also the vocabulary that you will put in when you add text to your website.

 

The two key questions were:

  1. Who Is My Ideal Avatar?
  2. What Problem(s) Do I Solve?

 

As you may recall, your avatar is really as detailed a description as possible of the ideal client that you will like to have come calling you on and on again in your business.

I may in this series be focusing on a website that represents a business, but it really doesn’t matter what you are “selling” and the elements of my suggestions will still hold true.

Even if you aren’t selling anything per se, but just wish to convey your thoughts and musings, well, then ultimately, there are probably a certain set of people that you’ll rather want to attract than others. Probably you want to attract people that will resonate with your message and that will support your ideas.

By being as detailed as possible when you answer for yourself the question of Who Is My Ideal Avatar? Will help you greatly formulate outcomes that will eventually actually attract such persons while simultaneously repel people who don’t align with you, your products, your message or whatever you will put on your website.

This is good all around.

Sometimes, people are fearing they will repel others, but in truth, if the person coming to your website does not like you or resonate with your content, you will probably be better off if they are repelled and stay away altogether.

Instead you want to attract people who will love what you are bringing and who will support your quest and in case of a business, who will buy from you.

 

Question 2 continues and helps you get even more straight about how your website should look and how you might want to present your content.

People are usually looking for answers or solutions when online – outside of just wasting time and dillydallying from one website to another or hanging out on social media or watching videos endlessly.

What Problem Do I Solve?

A great instructor once told me that you have to camp out in their nightmare. It means that whatever problem you solve, someone has that problem and it is causing pain for that person. Paint this picture well for them and really dig into it, and then when you present your solution to them, they’ll pull out their wallet and buy from you.

It sounds a bit harsh and yes, it is in fact a bit of twisting the knife in the wound. But it can be very effective.

I’m a person who is choosing to stay as positive as possible and wishes to bring positive mindset, thoughts and actions into what I do and how I interact with the world (I wasn’t always like this, mind you). So in truth, I would rather wish to do some of this part differently.

But you need to remember that you are providing solutions of some sort and you will need to connect with your audience first. When you have shown and demonstrated that you know their pain and their struggle, then they may better trust you when you say that you have found a solution and now you are providing this to them (for pay of course).

Say you recount your story of having been debt ridden and suffered the consequences of having had a terrible credit score, but that you found your way out and now have a dream lifestyle. When you recount the story of all the struggles, of all the terrible moments when the gas, electricity and your phone were shut off. When you couldn’t get the loans you needed or the terms were such that they just dug you deeper into that hole. When your personal relationships went down the drain as a result of all the financial hardship and when you didn’t even have the few dollars for buying diapers for your newborn.

When you can recounts such stories with sincerity and real experiences, your audience who may be facing such troubles will see that you have been there and that you understand their pain.

So then when you present your solution of how you found a better way and how you pulled yourself out of your hole and how you can help them too getting back on foot and back on track to a steady financial state, then they will tune in and be interested in your solution.

OK, this particular problem-solution example might not be relevant to your business or to the problems you solve, but yet again it is. You just have to ask yourself again What Problems Do I Solve? Someone out there is searching for your brilliant solution.

A plumber for instance might be able to retell a story on how a burst water pipe led to massive water damage and all the pain that came along with that and how you have found a solution to prevent such before it ever even happens. So it’s basically the same thing as the horror story of the financially challenged person, you dig into the pain and then you offer your solution.

 

If you didn’t read the first session of this series, you can go back and read here: The Perfect Website – Session 1 – The Place To Start

I would love to learn more about what Problems You Solve and how you are making the world aware of your solutions. So please comment and let me and others know.

 

 

To follow along this series, just bookmark The Perfect Website, or better yet, sign up using the box below to get notification of future posts in the series.

Thanks for coming along this far.

 

 

 

 

 

 

Creating The Perfect Website with Amazing Ideas Inc

The Perfect Website – Session 1 – The Place To Start

 Session 1 – The Place To Start

 

Tastes varies from person to person. I might like the color Blue while you might favor the color Red. I’m very visually driven and inspired, whereas you might be leaning more something that has a flavor of technical sentiments.

Some people will love one thing while others will detest it. It’s part of our human nature that we are alike and yet also different and thank God for that. Wouldn’t it be boring if we all were exactly the same?

Because taste varies, I will not make this particular post extensive on how your website should look in order to be pretty and beautiful, for it might be in my mind and you might hate it. Instead what we will focus on are some more general aspects of creating a website that works.

We will expand upon this topic area in the course of this article series and honestly we may jump about a bit as things come to mind and as it may make sense to return to previous comments.

But here’s where we will start and this might actually surprise you a bit. We will start with a mental image of WHO it is we are serving.

 

It makes very good sense to take a step back and think a little about what we are all about. Or in this case, what are you about? What’s your business about?

Since we are diving into the topic area of the perfect website for your business, we need to pose the question: What is your business?

Better yet, you may really wish to start of with the questions of Who. Who are you serving? What problems do you solve? And not least, Who is your ideal client?

Who is your ideal client? In the marketing world we often call the ideal client for the Avatar. Or the perfect avatar. No, not the avatar of James Cameroun’s famous movie. But who is your avatar?

If you think about it you can probably picture in your mind your ideal client pretty well. If you are lost a bit, then just think of a moment when you engaged with a client who bought from you. Remember a moment when you really felt that you helped that person (e.g. find a perfect dress for her needs, help him make his car purchase come through, finance and all, help find that perfect house for the young family, help someone with their water damage in their home, etc.).

Remember how happy they were, even when they had to pay you and remember how good that made you feel. Not just that you were paid, but that you made a difference in someone’s life or just in someone’s day.

As you do this exercise you may actually get a pretty good sentiment about the type of person that makes for your ideal client.

You want the ideal client to be someone who actually pays you, so that you can not only sustain your business, but preferably sustain it well. You want this person to be happy when dealing with you, love your products or services and even be happy when they hand over their money to you.

When you have such a person in your business, you are more likely too to feel great not only about what you delivered and how you served, but you also had less trouble and hassle with it. It probably gave you a sense of fulfillment.

If you are lucky the relation is even so fruitful that not only will the ideal client come back for more from you, but the will also rave about you and your business to everybody else, spreading the good word on where to buy from. In this case, to buy from you.

Ok, so picturing this person, you may wish to actually put a name to he or she. Further, place and age for the person and then too drill down into all sorts of other characteristics, adjectives and facts about the person.

Let’s say you are a personal fitness trainer. Perhaps you have found that your happiest clients that seem to give you the most joy helping and that seems to give you the best business is a mom in her early 40s.

Let’s call her Jane. She is 43 years old. She has two children James of 12 and Helen of 10 and husband John who is 46.

They live in the local town where you work too. In fact they live in the little community in a 400,000 dollar home. They have lived there the past 12 years and seem very happy and engaged in the local area.

She works part time in the local hairdresser salon, while he works in a car dealership by the bigger neighboring town.

She drives red Toyota Sienna and he drives a newer black Toyota Avalon. That’s right they both drive cars that they bough from the husband’s place of work. They got a good deal on the previous demo Avalon model and a nice used Sienna.

Together they have a steady income and live their lives fairly moderately.

The children goes to the nearby school and mom is often the designated driver and does most of the household chores.

Children and busy housewife life along with part time job and over the years, Jane has gained a little too much weight. She’s unhappy about this and wishes to shed at least 40 pounds and get back into a better shape and wishes to feel better about herself and so she can fit her old favorite dress that is still hanging in her closet.

 

Let’s stop here.

The point is that you wish to be as specific as possible. The more specific the easier everything else comes along.

If you put your mind to it, you can probably be very specific about the character of your ideal client and if you get in doubt, perhaps you will just need to think about the client you have already helped who had a great experience with you and that left you with good money exchanged and a great felling of having helped someone. When you think of that person, model your ideal after he or she. Perhaps you’ll even actually use that person entirely in your exercise for this purpose.

You may wish never to let anyone – let alone this specific person – know about it. You just never know when someone might take it as a compliment or when they get really upset about it.

But drill into as many specific adjectives and characteristics of this person; gender, age, physical look, how they dress, what car do they drive, where do they live, how many children if any, family traits, nationality, convictions (of any sorts), interests and hobbies etc.,etc.

A good friend of mine, who also happens to be an excellent marketer, calls this exercise the Homer Simpson exercise. His favorite cartoon is that of the Simpsons and he knows it so well, that he can quickly pick out any character from that cartoon and describe it down in minute detail everything about this person and everything related to this person.

The Simpsons

Imagine you were to sell a cruise travel to Homer Simpson. If you know a bit about him, do you think you might be able to find the mental images that you would have to sell him on in order to get him to buy it? Perhaps it even would involve letting him know what this would do for his wife?

Do you see how powerful this exercise can be?

 

Alright. So far so good. You have all the intricate details of your character down. So here’s the reason you may wish to go through this exercise. When you know you you will be addressing and who it is that you will speak to, it becomes easier to find the words that will resonate too. Yes, this includes the actual vocabulary and choices of words. You may talk differently to the guy who paves the roads doing hard asphalt work in smelly fumes hot summers as well as cold winters, than you would to the more manicured banker who oversees the mortgage loans of your local bank.

But it’s much more than the vocabulary and the choice of words. It ‘s also about what their interest are and how your services or products match or relates to it.

This brings us to the next big question: What problem do you solve for your ideal client?

Regardless of what you are selling, the end outcome is that the buyer wishes to accomplish something.

There’s an old saying that goes something like this: People Do Not Buy The Drill, They Buy The Hole In The Wall!

That’s right. The drill is just the instrument that they will buy in order to get what they want, which is the hole, so they can hang that picture or whatever they need the hole for.

Similarly, they don’t buy the tree, they buy the shade the tree will give them.

You get the point.

So let’s go back to the beginning of this article. By answering these two very important points of Who Is My Ideal Client and What Problem Do I Solve, a lot of the choices that you will make when considering your website will come more naturally to you and will quite possibly also strike a better note with your ideal client recipient audience.

 

Fine, from above you have your vocabulary chosen and now you consider your choice of color scheme for your website.

For instance. You may like to have your site have a black background. Well, this can look pretty cool indeed (in the eyes of some). One of my earlier websites for my personal ego (I lovingly call it my personal ego-website) had an all black background while the text then would be white.

It looked pretty good, but there are two problems with this.

One, I might find it looking pretty good, but you might actually hate it. Usually it might in fact appeal better to the male audience whereas the female audience will not resonate with it.

Two, a white text on black background can be very tiring on the eyes, so I wouldn’t recommend too much use of this for most website purposes. Yes, you can make use of it for smaller sections, or for e.g. boxes to stand out and such, but just don’t overdo it without giving consideration for these two points I have just made about the color choice.

 

It’ funny to see when a website is appealing to the female gender and perhaps even more so when its by a female vendor and not least when they are relating to emotions and aiming to evoke feeling. You can probably picture this even without me pointing too far ahead with it.

Let’s say for instance it’s the website of an inspirational female instructor who wishes to empower females to step into their true self to release their real personal strength and who they really are and let go of every self doubt that has been holding them back till now, and go forth building their own business of helping others with say relationships.

This paragraph alone and you will probably have a ton of visual images and possibly word choices that come to you. I don’t even have to picture the image much more and you can probably take it very, very far in your mind how a website should look for this or how it might look.

Example of female characteristics of a website

Imagine instead, you are addressing gay men. How might this affect the imagery? Or let’s say you are a tomboyish lesbian female addressing other lesbians, how then would you imagine the website look?

Contrast that over to the look of the professional Toyota car dealership’s website referencing our good friend John, husband of Jane, from above. Or contrast in with websites befitting the local bank, the CPA or the lawyer.

 

Example of Car Website

 

Completely different images, sentiments and emotions, right?

 

 

So in closing, the two main questions and the exercises I gave you here make a lot of sense and can help direct you to the right choices for your website.

In upcoming articles, we will look at the choice of platform and my suggestion for what to go for. I will lay out my reason for doing so along with multiple examples of why I think you should go with my suggestions.

Make sure you follow along with this series and by all means let me have your questions and comment along the way too. I would love to learn what you feel is working well in your business now and perhaps what isn’t working so well.

To follow along this series, just bookmark The Perfect Website, or better yet, sign up using the box below to get notification of future posts in the series.

Thanks for coming along this far.

 

 

 

 

 

How To Design The Perfect Website

Castle Rock Marketing Agency Commences Article Series On The Perfect Website

Every business should have a website. But how should that website look and how should it be set up in order to actually perform? Marketing agency, Amazing Ideas, Inc. sets out to explore this topic in a new article series.

 

Castle Rock, CO. – June 10, 2015 – Castle Rock, CO based marketing agency, Amazing Ideas, Inc., sets out to explore what makes a perfect website for a business. In a new article series launched today, Amazing Ideas, Inc. and marketing expert Mikkel Pitzner will dive deeper into answering the questions of how to get your business’s website to perform well for you.

“Taste of one design over another may vary in the eyes of one person to another. The look and feel of a website may be partially dictated by what the website is about and what is ultimately being sold or what message is conveyed from the website directly or indirectly. However, there are certain aspects that needs to be in place for businesses to actually really gain value from their websites. The article series will explore these, tools available and many other aspects of website design including how to actually derive business from a website,” commented Mikkel Pitzner, CEO of Amazing Ideas, Inc.

Via the series Mikkel Pitzner wishes to bring valuable and key insights into how businesses can perform better with the help of their websites and in the process, he is also hoping that people will chime in, bringing their insights as to what is working well in their businesses now and what is not.

“The world keeps evolving”, say Mikkel Pitzner. “That means we have to keep evolving too. I’m curious to see what insights we may all gain from the collective community of businesses from all industries. Personally I have worked a lot with marketing and I have studied the field intensively. But I’m sure we may just see some very interesting things as we go along.”

Via Amazing Ideas, Inc., Mikkel Pitzner and his team are designing websites, other online web presence and strategies for businesses as well as helping them grow their businesses using key insights and vast experience he has gained from running a multitude of companies.

The new article series that is sparked off today can be read on his website http://www.amazingideasinc.com

 

About Amazing Idea Inc.

Successful serial entrepreneur, Mikkel Pitzner, established Amazing Ideas Inc. in order to help businesses perform better with their marketing. The focus is on online marketing elements, optimized in such a way that customers come calling on you, rather than you having to chase customers.

Mikkel Pitzner has run numerous smaller and larger businesses spanning many varied and unrelated industries and even spanning countries, States and Continents. He quickly learned of the immense importance of good and sound marketing in order for a business to be successful and he especially since 2008 studied and worked with most of the top marketers of today and with a special focus on online marketing.

His marketing agency, Amazing Ideas Inc., seeks to incorporate these insights in a quest to help businesses grow their revenues and profit lines.

 

About Mikkel Pitzner

Originally from Denmark, Mikkel Pitzner used to run what turned into the fourth largest car rental company and a leasing company he lead to a doubling of size and a quadrupling of locations. He also owned and operated the largest limousine service company of Denmark for 14 years, increasing the profit line in his initial year alone an incredible 32 fold.

Mikkel is a partner of Freetrailer (which comprises of Freetrailer Denmark, Freetrailer Sweden, Freetrailer Norway and Freetrailer Germany) and of a very unique advertising and marketing bureau named Aksel & Ko in Denmark. He is also the founder of RetailWise USA that at roughly the same price you would typically pay for mystery shopping, offers ExitShopping® analyses that combine the very best from mystery shopping, customer satisfaction analyses, loyalty rates, competitor analyses, efficiency measurements and so on. In addition he is the founder of Pivot Point Enterprises, that offers a truly unique business platform for all your business processes. The platform is called Doc&Do and can be found at https://www.docanddo.com

Mikkel is a sought after professional board member and current sits on boards of companies spanning the US, Denmark, Sweden, Norway, Germany and Poland, including privately held as well as publicly traded companies.

Mikkel Pitzner has been featured on CNBC, abc, CNNMONEY.com, Entrepreneur, Fox News, CBS News, The Wall Street Journal, Fortune, Fast Company, SmartMoney, USA Today and NBC. Mikkel Pitzner was also a guest at the Brian Tracy TV Show. He is also a multiple best-selling author with books on marketing, success and entrepreneurship.

 

To learn more

To learn more about Amazing Ideas Inc., please visit www.amazingideasinc.com

or call 1-888-988-2489

 

 

##

Contact:
Mikkel Pitzner

888-988-2489

info@amazingideasinc.com

 

 

The Perfect Website The Perfect Website Design - new article series from Amazing Ideas inc, Marketing Agency in Castle Rock Colorado

The Perfect Website

What would the perfect website be like?

For businesses I supposed the perfect website would be one that presents your business well and automates a lot of things for you, not least sales, deliveries and follow ups. In a perfect world it would work so well that sales just come in all by themselves on autopilot, are fulfilled and that subsequent follow through and customer care is carried out also automatically. Even more perfect, once set up, no more work would have to be done.

Sounds nice doesn’t it?

I would like one of those for each and every one of my businesses.

The truth is you can actually have a lot of these things in place for your website. The truth is also that, no, it will never be a set it and forget it.

Things move ahead and things change. You need to tweak and amend as it may become necessary. You may also need to feed your website with new and updated content, so that you keep bringing value into the market place, content relevant to what you are offering, value that your prospects can appreciate and that may help you and topics that may help your website get found in relevant searches and more.

But like I said. You can actually have a lot of the factors set in place and your website will perform wonderfully.

Is it easy?

Well, some of the parts are easy enough to set up. Some are a bit tricky or cumbersome and take some more time and work.

Getting it to work in unison and getting it to attract the right clients is a big challenge.

Often it comes down to what you are selling, how easily it is to specify what unique advantages you have and making a fantastically converting offer to a very highly targeted audience.

The more precise you have these points down, the more likely it is that you can make it happen and generate results from it.

We at Amazing Ideas, Inc., will be commencing a new series of posts and articles here on the topic of websites and website designs.

We hope that you will follow along and chime in with what you like and what you don’t like. We would also love to hear from you what is working for you right now and in fact what is not working for you.

Just enter your comments to each post as we move ahead or send us an email with your insights.

Should you be in need of assistance of getting a new website up, or of revamping an old website, or upgrading your current website to a mobile responsive and mobile friendly website, then we would love to help you out. Just call us or send us an email and we can get started on that.

Please follow along our series on Website Design.

 

This current series is relevant for all who is running a business and it will give you insights and points to ponder when deciding upon your website layout, look, feel and functionality. Current at Amazing Ideas, Inc. we are seeking to expand on the portfolio of websites that we create for customers and we specifically wish to expand on website for our local area of Castle Rock, Colorado. We welcome website design queries from all over though, so don’t let it hold you back, if we can help you.

As we talk with more and more clients about their websites, many of the same questions will arise and with this new series, we hope that we can provide even more answers and insights for you, our prospective clients and clients to go and review.