5 Star Ratings and Reviews - Reputation Marketing with Amazing Ideas Inc

The Power And Importance Of Online Reviews

Online reviews are getting increasingly important and play an increasingly bigger role in the consumers ‘ decision making process.

According to eTailing Group 92% of Internet users read product reviews and 89% of people say that reviews influence their purchasing decision.

This find is supported by a Bright Local 2014 study that found that almost 9 out of 10 consumers have looked at reviews in the last 12 months to help them make a decision on a local business and furthermore that 4 out of 10 consumers do so as a regular action. The same study also revealed that “67% of consumers say that they read up to 6 reviews when researching a buying decision (vs. 77% in 2013) and that 85% of consumers say they read up to 10 reviews (vs. 92% in 2013), in addition 7% of consumers say they read 20+ reviews (vs. 2% in 2013)”. In other words, a business really needs to have at least 6-10 reviews and that these reviews are predominantly great and have a high rating such as 4 or preferably 5 stars.

A 2013 study conducted by Dimensional Research also confirms it stating that “90% of online customers were influenced into buying a product or using a service based on their reading of positive reviews. Of the 1,046 respondents, up to 86% said a negative review would influence their decision. The study also demonstrated the effect of social media platforms on reviewing, with the most popular site for positive reviews being Facebook. The most common place to find negative reviews was revealed to be online review sites.

The online realm has made is possible for all to post, write and share their opinion about pretty much anything for all to see and the many different review and consumer sites including the social media platforms makes it all even more visible to the world.

Since according to the Bright Local survey 70% of Consumers Trust A Business With A Minimum of 6 Reviews as you conduct your business you will actually want to inspire your customers to post reviews on your business encouraging them of course that such reviews are positive. No reviews and many consumers just don’t trust you. Too many bad reviews and you can guess how that will affect your business.

If you have a business that provides a fairly identical service as two other businesses and you show up in an online search result together. If you have an average rating of say 3.5 stars, one of the other competitors has no reviews and the the second competitor has an average rating of 4,7 stars. Who do you believe the consumer is likely to call? A difference of 1 star rating could spell a difference in many thousands of dollars for your business. Amazon was perhaps one of the first places to incorporate reviews on their site and the impact was substantial leading to much more sales for books that had many positive reviews. Likewise Google has shown that those links that come with highest ratings (along with high number of reviews) receive more clicks than those with poorer ratings (and lower numbers of reviews).

A difference of ONE star in an online review profile can lead to a 5-9% difference in revenues. (Harvard Business Review)

and

Yelp Study Shows Extra Half-Star Nets Restaurants 19% More Reservations (Huffington Post)

The numbers are important too. The more reviews the better, as long as the reviews are good. If two businesses have good and similar star rating, but one business has only say 12 reviews and the other has 167 reviews, then most consumers will go for the business with the most reviews.

It’s OK that a few reviews are not top ratings. Even a 1 star review or just 2 or 3 star reviews can be OK for a business to have, as long as the overwhelming indication judging from reviews are 4 or 5 stars. The lesser star reviews adds to the credibility of the collective impression of the reviews. Hardly anybody buys into a review system, if all reviews are 5 stars. If you serve a lot of customers, chances are that one or more of them will have a bad experience and will rate your business accordingly. But if the ratings are mixed with different amounts of stars and the overwhelming amount of reviews are 4 and 5 stars, then your business will soon appear worthy of consumers spending.

You are building your reputation every day you are doing business. Conduct your business well, deliver great service, awesome quality and treat your customers well, and you will build a great reputation. On the flip side of that, you are really just one review away from a bad reputation and recency of reviews matter too, so basically you are never off the hook, but are continuously monitored by consumers and customers.

I take it as granted that you wish to build a great business and do well by your customers, so as mentioned as you build your business and your reputation you may want to instill and encourage your customers to give reviews. Do it right and you will have many reviews that have a high star rating average.

It is important that you keep monitoring your reputation, the ratings and reviews that people might give your business on various consumer oriented sites and elsewhere such as on various social media platforms. Address the negative reviews. Reach out to the customer who had a bad experience and see if you can do right by the customer. Perhaps it might even turn the negative review into a positive. Also as you receive a negative review, be sure to evaluate and review your service, product, quality, whatever was the cause of the negative experience. Make sure that it’s not an ongoing issue and that perhaps it was just a mishap or a glitch. If indeed you find that you do have a challenge in your delivery, service, quality or other standards, implement causes of action to correct it, so future customers can receive a positive experience.

Once you then have great and positive reviews and ratings, the Reputation Marketing comes into play to leverage these. Basically, you will want to emphasize the positive reviews and the positive ratings and comments that your customers have given your business. This is where we at Amazing Ideas, Inc. can help. We can basically make use of all the high star ratings and the raving reviews you have and market these so they become even more dominant and visible in online searches and in awareness of customers, present and future.

It also means that a seriously bad review could be overpowered and not appear so prominently any more. A seriously bad review could of course be a real one, but it could also be a disgruntled employee, a competitor or a troll or someone who just had a seriously bad day. Someone who is just out to cause your business harm. You never really know. While I suggest to you all reviews seriously and act accordingly, you don’t want a very bad review to be the first thing a potential customer sees. When we highlight your best reviews and highest star ratings, you will have a solid chance that that’s what your next potential customer will see instead.

We do not recommend nor engage in fake reviews. No, we use the real reviews you have received. We take the best ones and we ensure they get seen to greater extend and that they appear more in search results and higher in the ranking of the search engines. It’s basically about showing off your best sides and in such a way that this is what will prevail mostly in search results and along with first impressions.

We make this happen by combining your real and high star rated reviews with the power of video marketing, authority building, search engine optimization, syndication and a few other elements that all come together in one professional package.

You can call now (888-988-2489) or send us an email (info@amazingideasinc.com) to discuss how we can help you not only get a high search engine ranking, but also that this high ranking, the first impression, is an awesome one. It’s very convincing for a potential customer indeed, when they see your result pop up along with a 5 star ranking and review.

The Bright Local survey showed that 88% of consumers say they trust online reviews as much as personal recommendations. In other words, we believe in the reviews almost to the extend that we would had it come fro a trusted friend or relative. Imagine if one of the first things your next potential customer saw, was a high star rating and review that was overwhelmingly convincing. Do you think he or she would call you right away?

 

 

Here’s part of what Wikipedia writes on the subject of Reputation Marketing: “Increasing numbers of review websites such as Yelp, are gaining credibility and influence over consumer purchasing decisions. This has attracted the attention of Harvard Business School which conducted a study of online reviews and their effects on restaurants. The study found that a one star increase in Yelp rating led to a 5-7% increase in restaurant revenue, which was a major impact on local restaurants and very little on big chains. A similar study done at UC Berkeley reports that a half star improvement on a five star rating could make it 30-49% more likely that a restaurant will sell out its evening seats.”

At Amazing Ideas, Inc. we can help you rank high in the search engines along with your 5 star rated review prominently featured. Hardly anything else is more convincing to a potential new customer than that. You be sure to receive more clicks and more business. Call 888-988-2489 Now to discuss or send us an email to info@amazingideasinc.com.

 

 

The importance of choosing the words that make up your URL

Choosing Your Domain

Choosing Your Domain

Continuing our series on creating The Perfect Website, we are moving forward and are coming to three further considerations you will need to make decisions on: Choosing your domain (name), which platform to make use of and where to host your website. In this post we will look at the importance of choosing your domain.

The domain name. It’s the URL – the ‘what comes after the www.’

This instantly leads to the question of having your own domain or using the domains of publicly accessible hosters like WordPress.com or something similar.

In my view there’s no doubt about that you want to have your OWN domain. No doubt and it doesn’t matter really what your website will be about.

By having your own domain you are ultimately in complete (or close to it) control of what you can do with it.

Also by having your own domain you can possibly get a unique or well descriptive name of your choice. I say possibly for it seems often difficult to get the domain names you want, because someone as smart of you already thought of the same domain name and now has it (let alone all the domains that seem to be purchased just for the sake of selling them back at a hefty premium).

If you were to host on WordPress.com, you might be able to get a name like (using us an example) www.amazingideasinc.wordpress.com but this is not as good as www.amazingideasinc.com is it?

Not only does a URL become even longer than might otherwise be the case, but you also typically run into limitations as to what you can do on your domain. There might be a cool solution with what’s called a plugin that you may not be allowed to use on a domain like WordPress.com or similar.

I also feel like it’s somewhat unprofessional to host anywhere else but on your own domain. In addition to getting your own domain, you also get the ability to establish email accounts with your own domain too.

Just like we have info@amazingideasinc.com – it just looks better than a amazingideasinc@hotmail.com or something along those lines. It makes you look more established and more like a real place of business. In other words it may even help you look more legitimate and trustworthy.

My views are not to mock these sites where you can get free hosting like WordPress.com and similar, for in fact I think it’s awesome that they even make it available and they are in fact very good sites and platforms. So if you absolutely didn’t have any money to make good for, then a website on such a platform would probably help you along fine and better than no website at all.

But in truth, having your own domain is a very small investment (a URl is typically less than $12 a year at time of writing this and sometimes you may even find better offers than that). A hosting can be anywhere from about $4 to $20 a month for decent and reliable service providers and then of course the price can go up depending on what more demands you might place with them or as you grow your needs.

OK, so so far, get your own domain!

Like I said, getting your own domain can be a challenge in terms of getting the URL you would really want. But play around with it and you may find something that is very useful and that makes sense for your website and your business.

I would have liked a more generic www.amazingideas.com rather than a www.amazingideasinc.com, but www.amazingideas.com was taken (actually at this point in time it looks like one of those domains that are just parked waiting to be sold at a premium, and quite frankly, it doesn’t mean enough for me to buy it at a premium – some are within a decent budget, while others are extremely expensive).

But if say your business has a very unique name, perhaps even one, that doesn’t mean anything, but just has a cool sound, you may be in luck that it’s available for you.

You may, however wish to look for something that’s descriptive of what it is you are selling. Taking this a step further and you could add your location too.

I’m currently based and located in Castle Rock, CO, so if I was a plumber, I might want to see if www.castlerockplumbing.com or www.castlerockplumber.com would be available or something to that effect.

If you can get a domain name that is descriptive for what it is that you are selling, it could even help you get a decent search engine ranking too, just because your domain name would fit with the search terms used. Search engines such as Google give high ranking for a domain with plumbing in its name when someone is searching for something that includes the word “plumbing”.

In addition, by including your local geographics into the domain name and you may achieve an increasingly good ranking for local searches for your area of profession. Going back to the example of www.castlerockplumbing.com and you are even likely to get a page 1 on Google’s search results, when someone types in the words ‘Castle Rock Plumbing’.

You might even get the number one spot on page one for such a search with such a domain name. Presumably this is due to the fact that Google gives high ranking for domain names that include the words people are searching for, and my take on that is, that Google expects that someone who has the domain www.casterockplumbing.com must be an authoritative figure for plumbing in Castle Rock. Makes sense too, doesn’t it?

If you followed our series that we called Marketing Castle Rock, in which we looked at how we could obtain a very high ranking with Google’s search search results for the words of ‘Marketing Castle Rock’. Before we began that series we had done absolutely no work in order for us to be ranked for these words and that also showed in the search results. In fact, you would have to dive into the search results and go all the way back to page 21 to find any mentioning of us.

Well, we did some work and it really helped. In one day, we managed to actually get page 1 listing. This particular listing was our Google Places spot and this is indeed a listing that can be extremely powerful. If you do not already have a spot here, you definitely will want to explore getting that. If you need help getting that, it would be our pleasure and honor to help you accomplish it. You may, however, wish to revisit the Marketing Castle Rock series to learn why you cannot obtain your Google Places results in one day unless you already have registered your business with Google though.

However, I was aiming to get a spot that would be our website, so either our website in general or a link towards an article that is on our website and well, that proved more tricky.

While we have not exhausted our options and possibilities yet, it took a few days to get us to page 2 of the results and we still invariably hold a position there. Invariably, for these things change all the time depending on your own activities and those of the ones who end up competing for the spots (knowingly or not).

In the series you would know also, that I mentioned the absolute first spot was occupied by a company that actually seems to auction cattle. Not very relevant really in comparison to our Marketing Agency and our efforts to be ranked for possibilities of such under Castle Rock, but seeing that this cattle auction business actually call themselves Castle Rock Marketing then we end up competing with them. More importantly and especially in terms of this post here, their website is www.castlerockmarketing.com

Google search results are the outcomes of an algorithm and while we can only guess at what goes into the decision makings of this algorithm, it seems apparent and seems to be agreed upon in general, that Google (and other search engines) like updated and relevant content and thus that websites that provide this will be favored.

Well, the cattle auctioning website seems to be producing very little of this and also seems to have little if any activity. Yet it ranks on the number one spot. Why?

Because, the keywords I’m aiming at actually make up its URL. In other words the relative importance of your keywords being part of your URL is emphasized and illustrated well by this example.

 

In other words, you may wish to see if you can find a domain that could fit into such criteria for your business. Having a cool website is awesome, but if no one finds it, it does little good for you or your business.

I hope that this post has given you food for thought on how you should choose your domain and the importance of said domain name for your chances of getting a good ranking that will help your business get found online.

Please let us hear about your success in your efforts and let us know how it goes for you. as I said, it can seem very difficult to obtain the domain you most want, but often with a little ingenuity and playing around with words, you can get something that will serve your business really well. Good luck in your hunt for your perfect domain.

In the next post we will look at which technical platform to use for your website. Don’t worry, I won’t go into too many technicalities in that post, but merely end at a conclusion of what I would suggest for you and state why those would be my suggestions. I hope to see you again when that post comes up later today or tomorrow (I suspect) and I encourage you to sign up for following along this series on The Perfect Website, by signing up using the box below.

 

 

 

 

 

 

 

Dear Business Owner Wake Up, if your website is not mobile friendly then you are missing out of up to 80% of your new potential clients

Dear Business Owner Wake Up

Dear Business Owner, Wake UP!!

 

Dear Business Owner, I understand you. You are constantly bombarded by sales calls and uninvited spammy emails all trying to sell you this, that and the other. Really annoying indeed.

We all hate it, and despise it. Yet they keep coming at us.

I guess someone out there once in a while fall into the trap and the spammers make a sale. Why else would they keep annoying us all.

Ultimately, they are just playing a numbers game: Send enough emails out and in the end they’ll sell enough to have made it all worthwhile.

The problem with all of this is that when something we should perhaps tune into come our way, we tend to tune out and discard it all along with all the spam.

Currently, there are a huge amount of business owners who seem to completely miss the beat on new changes that has already take place with the search engines – most notably Google.

We probably all know that Google is the main search engine for anything online searches.

Well, as I have pointed out previously in previous articles and posts, Google introduced yet another algorithm update on April 21st 2015. This update effectively removed all non-mobile-friendly websites from searches that are done on any mobile devices.

What essentially this means is that if a website is non deemed mobile-friendly, then it just won’t show in the Google searches that are done on a mobile device.

Now, you may be wondering how big a deal this is. And the answer is: IT”S A GIGIANTIC DEAL!!!

More than 60% of all searches these days are done on a mobile device and for local relevant searches this even increases to about 80% of all searches.

In other words, if your website is not mobile friendly, you just might have lost about 80% of all new traffic – read: all new potential hungry to buy your products or services clients.

Now is that a big enough deal for you .

I think we can all agree that is indeed a pretty big deal.

But even today, more than a month after Google made this algorithm update, far too many websites are still not amended to being mobile-friendly.

In other words, far too many businesses are oblivious to what this could and quite possibly already means to their businesses.

In a previous article, I called this a case of a Peter And The Wolf syndrome.

When we are all bombarded every single day with spam – especially in our email inbox, but also in our physical mail, through phone calls and what not, we eventually tend to shut out all that comes our way, even the stuff that we should probably pay attention to.

In addition as previous algorithm updates that we may have paid attention to, really just had negative effects on the “black hat” and dubious marketers, then we as business owners are just not paying much attention to yet another Google update.

How do I know?

Cause I’ just like most other business owners.

I own and operate several small businesses and am in addition involved with several others in the form of being a consultant, board of directors, marketing advisor or other, so I have in excess of 20 email addresses that I need to monitor and thus I too receive more than a fair share of email spam, physical spam and telephone spam calls.

I too used to glance at the news of what a new Google algorithm update would mean for my business and invariably found that Google just tried to eliminate the very dubious efforts of some marketers to “con” Google into high ranking on Google’s Page 1 in searches for their websites, and since I never even wanted to contemplate any trickery or dubious marketing efforts for my businesses, well, then any of these Google algorithm updates, really didn’t have any negative effects on me or my business. In other words, I needn’t worry about it or waste any energy or resources on it. In fact, I was only too pleased that Google would hammer down on something dubious going on, for it would increase my real and true objectives of placing my relevant offerings in front of the right people, as the dubious characters were removed from Google’s search results.

But my point is, that after too many Google updates or rather too much news about yet another Google update that didn’t really affect me or my business negatively or require me to effect some actions, it has lead me to become numb and deaf to more new algorithm updates or news there of.

So that’s what I think is happening now too.

Articles have even demonstrated that even more than possibly 40% of Fortune 500 companies still till date have non-mobile-friendly websites.

Can you imagine the amount of relevant traffic and new customer potentials they might be missing out on now?

It has got to be substantial.

Yet, even if the fix to their situation might be relatively easy, they still haven’t fixed it. And we are already more than one month in following Google algorithm update that took place April 21st 2015.

In other words, it tells us these businesses are just oblivious to what the new algorithm update means for their business.

For small businesses, this is probably even worse. First off, small businesses even though they are often more nibble and can more effectively, they are often also suffering from smaller amounts of resources and thus often learn of certain needs later or may have to postpone implementing changes for longer due to lack of financial resources.

The result is that the problem for smaller businesses probably is way more problematic ad big than even the big companies. What makes it even worse is, that these smaller businesses often cannot withstand another negative blow to their businesses or certainly will feel the grunt of any business set backs to a higher extent.

But such is life. When we have gotten our earful or irrelevant sales calls or doomsday news, we tune out and eventually we may just completely overhear the many taps on our shoulders that here might be something we need to pay attention to.

So, as I said, I get you. I fully sympathize with you and understand why you have tuned out and why you may be pre-occupied with other aspects of your business. I’m there too and honestly, had I not been involved in helping people get their high ranking results on Google and obtaining vastly more sales via my efforts with their marketing and their positioning, then I probably too would completely have ignored any and all news of a Google algorithm update.

But this one, you might just want to actually pay attention to.

That’s why I say to you: Dear Business Owner – Wake Up!!

 

Call on your web developer today to get you and your business and website squared away or call on us to help you out. In many cases the fix is quick and easy, in others the work is a bit more extensive. Regardless, this is an important piece to get right and any day you are not getting it right and you just might have lost about 80% of all new potential clients coming in.

The sooner you get squared away the more you will benefit and regain your business, possibly even advancing in front of your worst competitors along the way.

So call us on 888-988-2489 or send us an email to info@amazingideasinc.com to get you and your online presence sorted, build more sales and make more profits. Mention this article and get an extra 10% off (only valid during the month of June 2015).

 

 

Black Hat Marketer Without The Hat

White Hat Tricks Versus Black Hat Tricks

White Hat Tricks Versus Black Hat Tricks

An introduction to White Hat and Black Hat terms as used in connection with marketing language

By Mikkel Pitzner, Marketing Expert and Serial Entrepreneur, CEO of Amazing Ideas, Inc.

Posted June 8, 2015

Follow up of recent post that promised to tell more about these two terms that are often used when marketers talk online. This is also a follow up to the Marketing Castle Rock series, that we have posted here recently.

 

A few posts back (in a post from yesterday), I mentioned the words of White Hat tricks and Black Hat tricks. These are words often used when discussing Search Engines Optimization efforts. I promised that I would give you more insights into these areas, but then I got all caught up in my efforts of getting this website here ranked for the keywords of Marketing Castle Rock.

Well, I do wish to live up to my promise, so here goes, let’s look a little at the White Hat versus Black Hat tricks.

Now, the entire series that I have had going on these past 2 or 3 days, which I call Marketing Castle Rock series, has all been about getting the ranking in Google’s search results for the words of Marketing Castle Rock, so that’s why we even encountered the terms White Hat and Black Hat. In short White Hat are true and real measures that you can engage in in order to seek your desired ranking results, while Black Hat take on a more dubious character.

The White Hat elements would be to actually bring real content that has real value for the ones who are looking for what you are bringing. That means you are bringing real posts or articles with really good content from which people will derive a real value. It could be entertainment content that’s really good or it could be for instance educational content, such as content on How To Get Ranked For Your Keywords.

White Hat also means that you are matching the keywords that you are seeking to get ranked for with words that are actually relevant for what people are searching for.

So for instance if I was to search for something on a new song from Taylor Swift and I end up with relevant material on such a song and that such material actually brought me real and preferably valuable content for my interest, then this would be entirely White Hat. If, however, you were a person of lesser integrity and you made use of tricks that could get you ranked for the same new song from Taylor Swift, but all you really wanted to show when I clicked your link was something you wanted to e.g. sell me, that had actually nothing to do with Taylor Swift or her new song, then you would term your use of efforts completely Black Hat.

When Google returns search results to you for whatever words you typed in, Google really wants to match up the results with something useful that will get you to something your wanted to get to. This does not preclude any sales, so pages that sell stuff are totally fine as long as what is being sold there (and provided it’s a legitimate seller) is what you were looking for. I might for instance soon need to go looking for a new bike for my little son who has outgrown his first bike, so if I typed in something like “best bike for a 5 year old”, then I might be perfectly happy about finding a review page that would tell me about the current top 4 or 5 models on the market, include a pro and con list or comparison of each, included the reviewer’s personal choices and reasons for same, along with a buy it here now button. That could still be highly valuable for me and would make up something that would make it easy and relevant for me.

If, however, the result in the same search got me to a page, where the content had little or nothing to do with “best bike for a 5 year old”, but that the person behind the landing page was really just scheming in order to get the traffic (me visiting as well as other searchers using similar search words) and trying to sell me something else (don’t really know what that would be in this case), well, then for sure this site would have implemented Black Hat elements in order to get a ranking for the searched keywords. In effect, such a search result would not have been what Google would have intended for you, but since Google is driven by machines (bots and algorithms), then results like this could potentially slip through if the culprit had employed techniques that made it pass through the net.

In my view there is something sinister about the Black Hat operations. That’s why I illustrated this article with the image of the sinister guy in the rain. Of course he lost his black hat in the image, but you get the point.

Google’s algorithms change and are updated from time to time.

Very often Google make changes to actually close loopholes that schemers have found and are using to pass their websites in front of innocent and unsuspecting people. If you have read a thing or two about such algorithm updates, you might often have heard the whining and crying of marketers who all of a sudden lost ranking and traffic after an update from Google had been implemented.

My personal take on most of such whining that I have encountered via the internet is that their losses were well deserved. Often they were using tricks just to get ranked, instead of actually seeking to provide real value to the end receiver. Perhaps whatever they were selling were good enough, but they hadn’t acquired the traffic in what I would term in appropriate ways.

Perhaps they were buying their ways to thousand of links to the websites from dubious websites all over. Websites that were just set up to provide these so-called backlinks. Or perhaps they utilized an array of scheming plots to get the ranking in place.

I have never studied the Black Tricks myself, so I’m actually not really well familiar with how you would do this or what works. It’s not for me. I find it dubious and scheming. Yes, I wish to get my ranking for whatever is really relevant to what my site or my customer’s site is about. But I wish to do so via the correct ways and most notably via actually providing real value and real content.

Is this hard work? and is it possibly harder work?

I think you can concluded a definite YES to both of these questions. However, the good thing is, that if you build your website and your website’s content up to become an authoritative site and a site that’s well worth visiting because you bring real value, real insights and real (and preferably original) content, then you will never be hurt from a Google algorithm update. That’s why you rarely hear whining from those who really bring you good content rich websites.

Employ good sound strategies which include a deliberate attempt to bring valuable articles, posts, videos, insights and such within the topic area that you are about on your website and you can slowly and steadily bring you up in the right positions with Google. It takes a bit more work and it may take quite a while before people actually become aware of it, but over time you may be able to create a following that like your content and will actually help share it among their friends and peers of own account and thereby help you grow your reach.

Employ Black Hat tricks and you will likely be looking over your shoulder for yet another Google algorithm update that will strip your of your achieved ranking. Heck, who knows, Google may even “bury” your site from searches more or less entirely.

A certain type of marketers have always been trying to scheme their way to get in front of people via the search results. As a business owner, you don’t want to be one of them, nor do you want to hire one of them. Use your efforts and money in a wiser way and know that it will be way worth it and be a solution that bears a whole different longevity with it too.

My current series that we are posting these days also here to our latest news has been all about our wish to get ranked for the words Marketing Castle Rock. While I have mentioned, I probably should have chosen some other words or other combination of words (or possibly more long tail search terms), these are the words we chose and have stuck to while we are providing you with an example. For our business, it would make sense to get in front of people who are interested in marketing. Either wanting to learn about how to do it or even better wanting to hire someone knowledgeable to do it for them (that would be us, Amazing Ideas, Inc. we hope). It also makes sense that we would wish to get in front of the businesses that are in our local area, Castle Rock. Not only because it would be nice to further strengthen our relations with the local community and also because sometimes it is just easier and makes for stronger connections when you can meet in person, but also because as I have mentioned previously in the Marketing Castle Rock series, that a local buyer may be much more likely to actually buy now as opposed to just be an information seeker.

As you may understand, in seeking the desired ranking for Marketing Castle Rock we have implemented some efforts, among which is in fact the article/post series in itself. So while this serve what you would call a self-serving purpose, we have also simultaneously brought real value to the series, by explaining to some degree what we are doing, why we are doing it, how we could do better and not least how you could do this with good results for your business. In other words, we are carrying out efforts that helps our ranking, while also bringing real insights and lessons to you along the way.

We even listed in some of the posts a brief list of the takeaways and points for you to consider. Learning points that for a lot of people may in fact entail real aha moments.

 

Our website and not least our efforts of bringing us forth as an authoritative site that adds value to the visitors are very new. Over time and when we keep up decent work and keep bringing sound content, lessons, updates etc., our ranking for relevant terms and words will come more naturally. All beginnings require extensive work. If you have ever tried to build a business from scratch, you know exactly what I mean. Lots of work and lots of moving parts. Often days are filled with set backs until you finally reach a point of decent momentum in a positive direction. Such is it with most websites too.

However, as you can see if you review our Marketing Castle Rock series, we managed to get from a page 21 ranking to a page 2 Google result. The last bit getting to a page 1 may require quite a bit more work, if we even ever get there for these particular 3 words.

I mentioned our chosen 3 words of Marketing Castle Rock may not have been particularly good and I have previously given part reasons to this, so I will not repeat to much of this now. But in short the word “Marketing” in itself, is possibly way too vague not being truly specific to us. It might be a great deal easier to add a few extra descriptive words to the search terms to up the relevancy for what really has to do with us and not the several million other search results you find. Marketing is also a word used in too man connections, so not only does it have a huge competition for that word, but it also can take you to too many unrelated results.

Castle Rock is the name of the town in which Amazing Ideas, Inc. is located so that makes a lot of sense. However, when you do not put quotation marks in your search words, then the three words can make up all sorts of combinations, so it may even include things that has nothing to do with the town of its name, but could have to do with the building “Castle” or with a stone or a “Rock”. Judging from the current search results that I see, it may not be so much be that they relate to the building or the stone, but that the town actually has relevance to the search results, so so far so good. There are also a number of marketing business, marketing companies or marketing agencies among the results, so that also makes the results relevant to what I am hoping to find – all of these would just be colleagues or competitors, depending on how you view it or how good you are at your business.

However, in the search results I see a whole lot of listings that are very little relevant to what I was hoping to see.

There’s the notorious first listing that even has a couple of extra listings on Google’s first page and whose business is actually about auctioning of cattle. Their result is however relevant to the search result only because they have chosen to call themselves CastleRockMarketing. They even have that particular URL/domain name and that counts highly with Google. On top of that they have similarly named Facebook fanpage and a twitter account. It makes complete sense for the Google bots can only see what the machine/bots see.

You might question if it makes sense for someone who auctions off cattle to name themselves CastleRockMarketing (even if they are from Castle Rock), but that’s another story. I suspect they might actually get in front of more relevant people to their particular business if their name indeed did include something about cattle, like e.g. CastleRockCattleMarketing. I know that does get a bit long, but ultimately, they will gain no business from all the searchers of marketing related stuff, who are not trying to sell cattle. So as I said, they may not gain anything at all, but in fact actually lose out to those who will be searching for something related to cattle and sale of same (or possibly buying of same).

Among a lot of the other search results, I see positions of Marketing managers and such listed. It may be very well relevant, just not for the intention I had in mind. Going deeper into the following pages of the Google search results and I see a bunch of properties for sale listings. The location may be highly relevant, but perhaps in my objective, the marketing words seems a miss. But these results are as I say poor in terms of what I intended to get ranked for and also for what I intended to search for when choosing and using the words. This is exactly the result of poorly chosen words and that’s my mistake.

The word marketing is too commonly used for too many things that may have little to do with people wishing to gain marketing insights or better yet hiring a marketing agency such as my Amazing Ideas, Inc. That is why my chosen word of marketing is poorly chosen and that’s what you should avoid. Later some day, we may look into specific research on keywords and how you should go about it, but we will leave that for some other day. For now, let me just repeat briefly that you wish to find somethings that may be even more specific to your business and something that narrows it down even further. Combine it further with longer tail search terms, which essentially are longer sentences to get ranked for.

My poorly chosen words, are likely to make it too tricky to get onto a first page search result and also put me in front of people who are in fact not looking for my offered services, but perhaps are looking for how to market their property or may be looking to obtain a marketing position or something else completely unrelated to my business, my website, my content and my aims.

I can do better than this by selecting better keywords to seek to get listed for. You can do better for your business, by making better choices too and avoiding my hasty mistakes.

 

I know this was a long article. If you have actually made it this far, I thank you kindly for your time and interest. I hope that it brought you value and insights. As you can see, I wish I might have paid a little more attention to my choosing of the keywords for me, but then again, it only helped to illustrates just as valuable a couple of points of what not to do. The full Marketing Castle Rock series hold a lot of insights so I believe it to be worth your while to review it all. I hope that you will and that you will let me know how it helped you in your business and with your marketing.

 

The entire Marketing Castle Rock series is an important series for you the business owner, who wish to get ranked for relevant keywords for your local marked, so that you can get right in front of the right buying customers.

To follow along the entire series, just bookmark this link Marketing Castle Rock as it will automatically be updated as most future posts and updates are added to this particular story and as it evolves. Or better yet, sign up (that’s right get this free report on 7 Secrets To Websites That Sell and I will get you notice of new information as we post it) to get your automatic update on these and other really awesome marketing insights.

Again the series is using the example of getting my marketing business, Amazing Ideas Inc., ranked for Marketing Castle Rock.

Of course, if you don’t really want to learn how to do this yourself, but rather want to fast track your results, then we would love to help you achieve your desired results, so send us an email or call us at 888-988-2489 and we will get to work!

 

 

Amazing Ideas Inc. is a Castle Rock, Colorado based marketing company that focuses on particularly your online marketing and web presence, helping businesses to reach more clients, build more revenues and grow more profits. Amazing Ideas, Inc. is spearheaded by successful serial entrepreneur and marketing expert, Mikkel Pitzner, who runs a number of small and larger businesses and who comes with a vast and experienced background of having run, operated and owned a multitude of businesses of varied and unrelated industries and spanning Countries, States and Continents.

 

 

MarketingCastleRock - Marketing Castle Rock Local Shoppers who are more likely to buy NOW!

How Do You Get Ranked In Google Searches For Your Local Business?

Getting ranked in Google searches for something relevant to your local business is extremely important.

By doing so, you will basically get in front of a lot of people who just may become your future customers. For any local searches, I have previously stressed that such a visitor may be even more highly likely to buy from you NOW compared to searches that are non-local, who may be more information seekers rather than buyers.

The reason is that when we do a local search it is even more often than not the case, that we are actually in need of something specific here and now. Perhaps we need to find a dry cleaner, or a local DIY store, or find the nearest paint store or for the women a place to get our nails done.

When we do the local searches we are oftentimes much closer to actually effecting a purchase.

That’s why as a business, you will really want to ensure that you pop up in searches for your local market for something relevant to what you are selling.

Amazing Ideas, Inc. is a Castle Rock based marketing company – or marketing agency if you will – that helps businesses get their online marketing in place, so that customers come calling them instead of their competitors. Our aim is to ensure your marketing works so well for you, that customers come calling you, rather than you needing to chase after customers.

Currently, we are demonstrating some of the ways that you can increase your ranking results. We are doing so with ourselves as an example, aiming to get ourselves ranked for the 3 words: Marketing Castle Rock.

Again these words are relevant for us since we are a marketing company and since we wish to get in front of our local community’s businesses and online searchers, and being located in Castle Rock, well then our words are Marketing Castle Rock for the purpose of this articles series (posts).

If you review the article series, you will find a lot of insights and valuable points. You will also learn why our chosen words are possible not the best and why they will make it even more difficult for us to get the coveted page 1 result.

The entire series is an important series for you the business owner, who wish to get ranked for relevant keywords for your local marked, so that you can get right in front of the right buying customers.

To follow along the entire series, just bookmark this link Marketing Castle Rock as it will automatically be updated as most future posts and updates are added to this particular story and as it evolves. Or better yet, sign up (that’s right get this free report on 7 Secrets To Websites That Sell and I will get you notice of new information as we post it) to get your automatic update on these and other really awesome marketing insights.

Again the series is using the example of getting my marketing business, Amazing Ideas Inc., ranked for Marketing Castle Rock.

 

Of course, if you don’t really want to learn how to do this yourself, but rather want to fast track your results, then we would love to help you achieve your desired results, so send us an email or call us at 888-988-2489 and we will get to work!

 

 

Marketing Castle Rock Ranking Took A Step Back

Two Steps Forward One Step Back

I finished the day last night enjoying the fact that we had moved our ranking for our 3 chosen keywords – those being Marketing Castle Rock – up from a page 21 three days ago to a spot on page 2. If you followed along you will see that one of our efforts alone moved us quickly from page 6 to page 2. On page 2 we had the number 4 spot, so page number 1 seemed to be within near reach.

Checking in this morning and out spot had taken a step back for a poorer ranking. OK, it’s actually only one position, so it really isn’t a big deal, but yet psychologically, it’s a step back from the high emotion of success to a set back of a full one position (not bad).

That’s what often happens, in marketing just as we often experience in life.

What happened here is kind of funny, but it also illustrates a point.

The number 1 spot on the Google Search results for Marketing Castle Rock has since we started about 3 days ago been held by a website that actually is called castlerockmarketing.com

It’s kind of funny, for said company has nothing to do with traditional marketing as such, but actually seems to be primarily an auction house for Cattle. That’s right they ones that say muuh. I guess that’s what I get for living in the West out in rural Colorado in the town of Castle Rock.

Now, first off, it proves a point that is worth for you to notice and that is, if you can obtain an URL (i.e. a domain name) that actually entails your keywords, then your rate of success for ranking for same words shoots straight to the top – even without you doing much of anything. Also as I noticed in this case, throughout all my searches for the 3 words of Marketing Castle Rock, these cattle auction guys held the number 1 position, so your position, just due to the right URL, is stronger than most of other efforts you can make (at least for now that seems to be the case).

This is an important point that goes towards how you choose your domain name and it should give you plenty of reason to think about what URL you could think of that might help you in your business.

As I said, these guys have held the number 1 spot throughout and today they even took up the number 3 spot and if we don’t count the Google Local Places results also the number 6 spot. Why?

Why you might ask, did they all of a sudden take up these extra spots, earning them a full 3 important and valuable spots on a page 1 on Google for MY chosen keywords of Marketing Castle Rock?

Beats me.

But they apparently have a Facebook page and a Twitter account and these two popped up and made an appearance this morning for the number 3 and number 6 spot.

Again, the names they have for these two accounts includes the words Castle Rock and Marketing or at least mkgt as short for marketing. Which gets back to the point I made before on the importance that Google places on your URL or Name. For you this means, that you should not only secure adequate account names for your business on the social media. Account names that clearly reference your business name or your URL name.

From a point of view of search engine results, it means finding something that’s descriptive of what it is you offer.

If you are a plumber and you call your company ABC, then it probably won’t help you much in any search results for plumbing services on its own. But change your name that you reference your business to throughout to ABC Plumbing and that changes straight away. Get a Facebook Fanpage called something like facebook.com/abcplumbing and perhaps a twitter account called twitter.com/abcplumbing and you have secured some pretty good real estate.

Now if you don’t post to these accounts once in a while, it’s probably not going to do you much good, yet, in checking in on the facebook and twitter accounts of my cattle competition guys, I found that they posted last on June 2nd 2015 and October 10 2014 on their accounts respectively. In other words not very recently and not very actively, but this only underlines the point of the relative strength that Google do place on the social media account (connected as said to the names of same accounts in relation to what you wish to be found under in a Google Search).

One may wonder, why the respective facebook and twitter accounts didn’t appear in my earlier search results, and when you ask me, my answer would be: Beats me.

Google sometimes works in mysterious ways.

That’s alright too. If it was easy to circumvent everybody would do so, and we would be left with little relevancy to what we found when we performed searches, I suspect.

The changes in the search results on and off, also proves a point I have made previously in this Marketing Castle Rock saga, which is that the internet is a live place. You can do your part to rank well, but others out there are doing things and especially when they are doing things that are relevant for the keywords that you are hoping to get ranked for, it will change the search results too, possibly pushing you back again.

Said in another way, it isn’t a constant.

It also goes back to what I have also posted previously in this continuing story about the fact that Search Engine Optimization (SEO) work is not a one time thing. You don’t just do the work once and get the results and leave it at that. If you do, it’s only a matter of time and your ranking is gone. The more competition for your chosen words, the quicker your ranking will be gone.

No, you will have to have some continuous efforts, but as I have stated previously, it might just be very well worth it.

Well, we will make a few more efforts and see where we will get with our quest to reach a page 1 spot in Google Search results for the words Marketing Castle Rock.

 

Bookmark this link: Marketing Castle Rock it will automatically be updated as most future posts and updates are added to this particular story and as it evolves, or better yet, sign up (that’s right get this free report on 7 Secrets To Websites That Sell and I will get you notice of new information as we post it) to get your automatic update on these and other really awesome marketing insights.

 

 

Marketing Castle Rock Now We Are At Page 2

We Are Now On Page 2 For Marketing Castle Rock

I spent the afternoon on the playground with my two small kids and my wife. I think we ended up there for about small 3 hours. Whew! That’s a lot for me to cope with, but the kids had fun and that was the important bit.

Following the playground we did some grocery shopping and returned home for some light dinner.

Curious as I am, I couldn’t help myself for checking where we were at.

And where were we?

On Page 2 of Google’s search results for the 3 chosen keywords: Marketing Castle Rock.

Yes, this is yet another follow up on the Get Ranked For Marketing Castle Rock saga, the work of which I commenced about 3 days ago. 3 days ago I was at page 21 and now I am at page 2. Not bad for just a few days with some effort put in place. On top of that some very low key efforts. Nothing terribly fancy. Nothing that cost me any money, only a little time and of course the implementation of some very key things that I know works.

Here are the results for current listing (click image to be able to read it):

Marketing Castle Rock Page 2 Screen Shot 2015-06-07 at 7.00.42 PM

Marketing Castle Rock Page 2 Screen Shot 2015-06-07 at 7.00.42 PM

Tomorrow we will do more follow up on this saga.

Also as promised I will tell you more about “White Hat” Tricks as opposed to “Black Hat” Tricks and I will expand on why you should never make use of the black hat tricks.

Meanwhile, let’s see if we can take our ranking for Marketing Castle Rock to Google’s page 1. I actually now believe there is a chance we will get there. So here’s to Marketing Castle Rock.

I am thrilled and stoked. You should be too. Not so much for what this means to me, but for what you should have learned in the process that I have actually shown you along the way and what this could mean for your business.

Some of you will want to do things yourself and now you have more insights collected in one place for free than I ever saw myself personally. Some of you don’t want to bother doing things of this nature yourselves, but wish to remain focused on doing the aspects that you do best yourselves, and so you should be. For this latter segment of you, I naturally offer my services to make things happen for you. Imagine what a Google high ranking for relevant search terms relevant to your business could do for you…!!

For you who would lie to discuss me possibly taking on your assignment, please send me an email to info@amazingideasinc.com or call me at 888-988-2489. I will handle cases on a first come first serve basis, but my team and I are eager to hep you grow your revenues and not least your profits.

Till then, here’s to getting onto Google’s first page for Marketing Castle Rock.

(I hope…)

 

Bookmark this link: Marketing Castle Rock it will automatically be updated as most future posts and updates are added to this particular story and as it evolves, or better yet, sign up (that’s right get this free report on 7 Secrets To Websites That Sell and I will get you notice of new information as we post it) to get your automatic update on these and other really awesome marketing insights.

 

 

 

Amazing Ideas Inc Marketing Castle Rock

Marketing Castle Rock – Time To Take My Own Medicine

I’m a little embarrassed to say this, but today I realized it was time for me to take my own medicine.

Lately, I have been so focused on getting other businesses results and helping them with their online web presence and what I call their online DNA. So focused in fact, that I completely forgot to take my own medicine and make it happen for myself.

My company, Amazing Ideas Inc., is a marketing company located in Castle Rock, Colorado. We specialize in online marketing and have a current focus for the local community’s businesses and a wish to help them rank better for relevant search terms for the local area.

Why? Cause it just makes sense.

Local searches typically hold the most promises for leads that are close to buying. Key phrase: Local.

If you are searching for a vendor or a service of some sort locally, then it’s more than likely because you actually have a need and are more than probably willing to actually buy now.

Looking for a plumber? Well, you probably have a plumbing issue that need tending to, right now.

So what do you do?

You Google for the nearest and best plumber in the area that can come and fix it.

In other words as I said, you are probably an eager buyer right now.

What does this mean for the local vendor?

Well, it is so much nicer to get leads in the door that are actually just about to pull the trigger and buy from you, rather than a browser, who is just kinda looking around a bit.

A local search for a local supplier of services, repairs or goods therefore holds good promise for the local vendor. That means, that as a local business you really should make sure that you hold a very sound focus on showing up in the Google searches (and in the other search engines) with a high ranking for the relevant keywords that are likely to be searched under relevant to what it is that you are selling.

Well, you get this already I’m sure.

But in my eagerness to serve others and to get results for other businesses, I just totally forgot to do this for myself, for my business.

So today, it dawned upon me. Since I’m selling (among other solutions) services that will get your business ranking high in the local searches on Google for relevant search terms for your business, well, then I had better show up early myself for something relevant to myself too.

Makes total sense, doesn’t it.

Ok, so first order of business in such regard is to Google yourself, Google for keywords that makes sense for your own business and own local area. In this case, Google myself.

OK, so far so good. Amazing Ideas, Inc. – what do we do? What are we?

Alright, we are a marketing company or a marketing consultancy or a marketing agency. OK, at least the keyword “marketing” should be important to us.

Second, where are we?

OK, we are in Castle Rock, Colorado.

In other words, “Marketing Castle Rock” might make up some of our keywords. We would like to be found under these keywords, so that when someone searches using these words, we will pop up.

Opening up for a Google search and I tap in “Marketing Castle Rock” (without quotation marks).

Guess what?

Nothing!!

Well, not quite true. I actually appeared but not until page 20. Ouch.

Now, how good is that for convincing other that I know something about what I’m selling?

Nobody looks all the way to page 20 of Google.

In fact by far the most clicks will happened among the first few listings on Google’s first page of the results for your relevant search.

Obviously, I need to do something about this and I had better do something about this now.

Off to work on this.

I made a couple of things and updated my website and made a couple of posts. Then I went for a run, came back took a shower and had a bite to eat and then returned to the desk top.

Excellent. Now at least I appeared on Google first page for these 3 keywords.

Still, it by far from good enough. I have a bit more work to do.

My first page listing now, was the Google Place listing (in which today I’m last).

Looking for the listing for my actual website for Amazing Ideas Inc. under these keywords and I now am all the way back at page 21.

Yup, actually pushed back one spot, but that’s also because I made sure that I now Google “incognito”. For the first search I forgot to log out of Google and search “incognito”. If I Google with Google knowing it’s me, it can affect the results to such an extend that my listings are favored, so that will skew the results and I will delude myself.

I want to appear on Google’s first page as if I was someone, who had no clue or premonition about Amazing Ideas Inc., but who was just looking for the types of services that I offer. Thus the need for searching “incognito”.

Now in truth, it would be a whole lot easier to get found with a better ranking for a longer keyword tail. E.g. it would be an easier task to get found on a better spot in Google results if I searched something longer like “Online Marketing Company Castle Rock Colorado”.

Why?

Because it becomes more specific and the chances are that it will match up better with the words you have on your website etc. Marketing is a very omnipresent word and there are marketing companies all over or other combinations in which marketing is a word, not even necessarily a descriptive for a company.

Castle Rock narrows it down, but what if there were several towns carrying the same name (lots of that around it seems, though perhaps not in case of Castle Rock)?

It will be a serious challenge to get placed on Google results page 1 for just the thre words: “Marketing Castle Rock”. But for sure I can get my listing much, much closer than that of page 21.

Well, as I told you, I did get to page 1 within a few hours, but we can do even better than that. It will just require a bit more work.

Let’s see where we can take it. Let’s see if indeed I can get myself on page one or at least onto the first couple of pages, just using the three keywords “Marketing Castle Rock”.

I will endeavor to make a few more things happen on my end to move up the ranks. The only 3 keywords we will be comparing will again be “Marketing Castle Rock”.

For sure I will rank better much sooner with longer tail keyword usage, but this will be a nice challenge and will serve a great purpose of showing you what can be done and perhaps convincing you, that if you are in more need of help getting your local business (not necessarily in Castle Rock) ranked well, that you might actually call upon my services. I would love to help you and get your business ranked well, so you too can have customers chasing you down in search of your products and services.

 

So here’s just a few takeaways:

  1. You definitely must show up in Google Results under relevant search terms
  2. You must strive to land on Google Result page 1 to have the best chance of people actually clicking on your link
  3. It’s easier to get ranked with more special and more long tail search terms
  4. You can move your ranking up, quickly if you implement the right things

 

And now: On to more work getting Amazing Ideas, Inc. ranked really, really well with Google Results for the 3 keywords: “Marketing Castle Rock” and only “Marketing Castle Rock”.

Wish me luck and check in later for more updates on this story or better yet, grab our free report of 7 Secrets to Websites That Sell. You will like the insights and can use them for your business and your online presence, and it will add you to my automatic update on this developing story.

Google “Marketing Castle Rock” – here we come.

Go Out There A Be Amazing With The Help Of Marketing Castle Rock

Why Google's latest algorithm change is a blessing in disguise

Why Google’s Latest Algorithm Change Is A Great Blessing In Disguise

The latest algorithm change that Google rolled out April 21st this year could be a great opportunity and a blessing in disguise for a lot of businesses.

The algorithm, which has lovingly been nicknamed Mobilegeddon, now favors mobile-friendly websites for all searches carried out on mobile devices. The change only affects search results done on mobile devices and therefore you won’t find any changes affecting your searches done on your laptop or desktop.

But seeing that more than 60% of all searches these days are done on a mobile device the algorithm change is to be considered extremely important. In the extreme version, if your website is not mobile friendly, then you may just have lost 60% of all your online traffic (60% of all your new potential customers has just been eliminated from your business).

If your website is not mobile-friendly and you still have not noticed any changes in your inbound calls and connections from new potential customers, then it might just be a matter of time before you will. Google specifically has stated that crawling and re-indexing the websites may take a little time, but the effect will take place.

There’s a great post by Google that offers you more insights to the algorithm changes that I highly recommend you check out. You can find it here: http://googlewebmastercentral.blogspot.com/2015/04/faqs-april-21st-mobile-friendly.html

So why could this algorithm change potentially be a blessing in disguise for your business?

Well, although there’s been a lot of commotion for the past few years about recommendations for websites to be mobile friendly, there are still a huge amount of the websites out there that are not in fact mobile-friendly. In addition, an incredible number of businesses are still not paying attention to the algorithm change that now is a fact. In truth, I believe, it’s a bit of the Peter And The Wolf syndrome that is the cause of this.

For months if not years, we have probably all received a ton of uninvited spam emails in our inboxes that offers us website designs, improved traffic to our websites, SEO solutions and much more. We all hate the spam and yet they continue endlessly. I guess, it’s a numbers game and that whoever sends them out actually do pick up a little business here and there.

But I suspect most of us just discard them, delete them and move out. And rightly so. However, this time the urgency may be well worth your attention. Perhaps not by giving the spammers your business (I personally don’t wish to support any spammers, regardless of how great their offer sounds), but by finding a company that you would trust to handle your online business.

Just Google “Google April 21” and skim some of the articles and posts. Look at especially the posts from Google themselves to see that this is not just some scheme in order to sell new web designs or new solutions you don’t need.

No, the algorithm change is real and it already has been implemented.

I have written previously that the changes in the Google algorithm make perfect sense and really actually helps us all to a better search experience on our mobile device.

Personally, I don’t really love to look up stuff on my smart phone, but invariably I need to find some piece of information while on the go and will of course pull out my phone and tap in the key words. In fact, just like most of people, I guess I’m doing it more and more (even without really thinking about it).

The experience on the mobile device has up till now been less than sublime. How often have you not looked up a site on your smart phone only to find that it appeared as a regular website entirely, which requires of you to zoom in and out and pan around for you to actually read the content or find the information you are looking for seeing that you are looking at it from a very small screen?

We have all been there. Sucks doesn’t it.

No, a mobile-friendly website will make things very easily read on even your small smart phone screen and will offer you ease of navigation. Typically when on the go, you are just looking for some quick facts so you can move on (e.g. a phone, number, an address or a quick insight to the business or such).

When most of all web searches have moved to the mobile devices then Google must implement changes to improve user experiences and that’s exactly what their latest algorithm change is doing.

But when a huge amount of businesses are still not waking up to the fact of the algorithm change and to the fact that they really stand to lose a lot of new business if they don’t ensure that their websites are mobile-friendly, then it opens up for much greater opportunities to the businesses that do. In fact, it may actually offer a head start to small businesses with smaller budgets to improve their Google search rankings, when most resource rich businesses or your nearest competitors are still asleep at the wheel.

In other words, since a lot of businesses are not paying attention, it might actually be a lot easier to get good ranking for those who are paying attention as the competition now is lessened. You may not have this great of a chance to get found for the keywords that make sense for your business for ever though. At some point I suspect that all websites (or at least most) will have been converted to mobile-friendly sites, but for now, there’s a window open and it makes great sense to make use of it.

One of my companies, Amazing Ideas Inc., helps businesses get up to speed with their websites and turn them mobile-friendly so they have a fighting chance of getting found and get more new customers walking in their doors. If you would like to discuss how we can help your website conform to a mobile-friendly and ranking website, we will be happy to spend some time with you. Just go to www.amazingideasinc.com and reach out to us.

For sure, if you do not make use of us at Amazing Ideas Inc., then we would still highly recommend that you get your website in order for you to show up in the Google searches, including the 60% or so that are done on mobile devices. Not ensuring that your website is mobile-friendly is about the biggest mistake you can make these days online. It’s an easy fix (relatively speaking) and your investment in doing so will surely be showing a great return quickly by the extra new business you will be picking up.

 

To check whether your website is mobile-friendly, use this little tool from Google:

https://www.google.com/webmasters/tools/mobile-friendly/