The importance of choosing the words that make up your URL

Choosing Your Domain

Choosing Your Domain

Continuing our series on creating The Perfect Website, we are moving forward and are coming to three further considerations you will need to make decisions on: Choosing your domain (name), which platform to make use of and where to host your website. In this post we will look at the importance of choosing your domain.

The domain name. It’s the URL – the ‘what comes after the www.’

This instantly leads to the question of having your own domain or using the domains of publicly accessible hosters like WordPress.com or something similar.

In my view there’s no doubt about that you want to have your OWN domain. No doubt and it doesn’t matter really what your website will be about.

By having your own domain you are ultimately in complete (or close to it) control of what you can do with it.

Also by having your own domain you can possibly get a unique or well descriptive name of your choice. I say possibly for it seems often difficult to get the domain names you want, because someone as smart of you already thought of the same domain name and now has it (let alone all the domains that seem to be purchased just for the sake of selling them back at a hefty premium).

If you were to host on WordPress.com, you might be able to get a name like (using us an example) www.amazingideasinc.wordpress.com but this is not as good as www.amazingideasinc.com is it?

Not only does a URL become even longer than might otherwise be the case, but you also typically run into limitations as to what you can do on your domain. There might be a cool solution with what’s called a plugin that you may not be allowed to use on a domain like WordPress.com or similar.

I also feel like it’s somewhat unprofessional to host anywhere else but on your own domain. In addition to getting your own domain, you also get the ability to establish email accounts with your own domain too.

Just like we have info@amazingideasinc.com – it just looks better than a amazingideasinc@hotmail.com or something along those lines. It makes you look more established and more like a real place of business. In other words it may even help you look more legitimate and trustworthy.

My views are not to mock these sites where you can get free hosting like WordPress.com and similar, for in fact I think it’s awesome that they even make it available and they are in fact very good sites and platforms. So if you absolutely didn’t have any money to make good for, then a website on such a platform would probably help you along fine and better than no website at all.

But in truth, having your own domain is a very small investment (a URl is typically less than $12 a year at time of writing this and sometimes you may even find better offers than that). A hosting can be anywhere from about $4 to $20 a month for decent and reliable service providers and then of course the price can go up depending on what more demands you might place with them or as you grow your needs.

OK, so so far, get your own domain!

Like I said, getting your own domain can be a challenge in terms of getting the URL you would really want. But play around with it and you may find something that is very useful and that makes sense for your website and your business.

I would have liked a more generic www.amazingideas.com rather than a www.amazingideasinc.com, but www.amazingideas.com was taken (actually at this point in time it looks like one of those domains that are just parked waiting to be sold at a premium, and quite frankly, it doesn’t mean enough for me to buy it at a premium – some are within a decent budget, while others are extremely expensive).

But if say your business has a very unique name, perhaps even one, that doesn’t mean anything, but just has a cool sound, you may be in luck that it’s available for you.

You may, however wish to look for something that’s descriptive of what it is you are selling. Taking this a step further and you could add your location too.

I’m currently based and located in Castle Rock, CO, so if I was a plumber, I might want to see if www.castlerockplumbing.com or www.castlerockplumber.com would be available or something to that effect.

If you can get a domain name that is descriptive for what it is that you are selling, it could even help you get a decent search engine ranking too, just because your domain name would fit with the search terms used. Search engines such as Google give high ranking for a domain with plumbing in its name when someone is searching for something that includes the word “plumbing”.

In addition, by including your local geographics into the domain name and you may achieve an increasingly good ranking for local searches for your area of profession. Going back to the example of www.castlerockplumbing.com and you are even likely to get a page 1 on Google’s search results, when someone types in the words ‘Castle Rock Plumbing’.

You might even get the number one spot on page one for such a search with such a domain name. Presumably this is due to the fact that Google gives high ranking for domain names that include the words people are searching for, and my take on that is, that Google expects that someone who has the domain www.casterockplumbing.com must be an authoritative figure for plumbing in Castle Rock. Makes sense too, doesn’t it?

If you followed our series that we called Marketing Castle Rock, in which we looked at how we could obtain a very high ranking with Google’s search search results for the words of ‘Marketing Castle Rock’. Before we began that series we had done absolutely no work in order for us to be ranked for these words and that also showed in the search results. In fact, you would have to dive into the search results and go all the way back to page 21 to find any mentioning of us.

Well, we did some work and it really helped. In one day, we managed to actually get page 1 listing. This particular listing was our Google Places spot and this is indeed a listing that can be extremely powerful. If you do not already have a spot here, you definitely will want to explore getting that. If you need help getting that, it would be our pleasure and honor to help you accomplish it. You may, however, wish to revisit the Marketing Castle Rock series to learn why you cannot obtain your Google Places results in one day unless you already have registered your business with Google though.

However, I was aiming to get a spot that would be our website, so either our website in general or a link towards an article that is on our website and well, that proved more tricky.

While we have not exhausted our options and possibilities yet, it took a few days to get us to page 2 of the results and we still invariably hold a position there. Invariably, for these things change all the time depending on your own activities and those of the ones who end up competing for the spots (knowingly or not).

In the series you would know also, that I mentioned the absolute first spot was occupied by a company that actually seems to auction cattle. Not very relevant really in comparison to our Marketing Agency and our efforts to be ranked for possibilities of such under Castle Rock, but seeing that this cattle auction business actually call themselves Castle Rock Marketing then we end up competing with them. More importantly and especially in terms of this post here, their website is www.castlerockmarketing.com

Google search results are the outcomes of an algorithm and while we can only guess at what goes into the decision makings of this algorithm, it seems apparent and seems to be agreed upon in general, that Google (and other search engines) like updated and relevant content and thus that websites that provide this will be favored.

Well, the cattle auctioning website seems to be producing very little of this and also seems to have little if any activity. Yet it ranks on the number one spot. Why?

Because, the keywords I’m aiming at actually make up its URL. In other words the relative importance of your keywords being part of your URL is emphasized and illustrated well by this example.

 

In other words, you may wish to see if you can find a domain that could fit into such criteria for your business. Having a cool website is awesome, but if no one finds it, it does little good for you or your business.

I hope that this post has given you food for thought on how you should choose your domain and the importance of said domain name for your chances of getting a good ranking that will help your business get found online.

Please let us hear about your success in your efforts and let us know how it goes for you. as I said, it can seem very difficult to obtain the domain you most want, but often with a little ingenuity and playing around with words, you can get something that will serve your business really well. Good luck in your hunt for your perfect domain.

In the next post we will look at which technical platform to use for your website. Don’t worry, I won’t go into too many technicalities in that post, but merely end at a conclusion of what I would suggest for you and state why those would be my suggestions. I hope to see you again when that post comes up later today or tomorrow (I suspect) and I encourage you to sign up for following along this series on The Perfect Website, by signing up using the box below.

 

 

 

 

 

 

 

Marketing Castle Rock Here We Come

Our Last Entry On Ranking For Marketing Castle Rock Moves Us To Page 6

In my previous post, that was post just about half an hour ago (depending on how fast I will type this entry here), I promised I would tell you about the utilization of “White Hat” tricks versus “Black Hat” tricks. However, I couldn’t help myself, but just ran another check to see how well we are doing for getting ranked under the keywords Marketing Castle Rock.

If you are following this series, which you can book mark from this link here: Marketing Castle Rock you will know that we set out just about 2 or 3 days ago to get ranked high with Google Search results under just the 3 words Marketing Castle Rock.

We started off on page 21 on Google and nobody goes that far into a search result really.

In my previous post from just this afternoon, we were at page 13, and now, our last entry titled When SEO Becomes A Game – Ranking For Marketing Castle Rock Continued less than an hour later and we have moved all the way to page 6!!!

Wait a little longer and I bet we are even further ahead by one or more pages.

Now, these results keep changing, so if you check in later, the results may be completely something else. That’s why your SEO work is never done and why you must keep at it.

However, it also proves that you can advance very rapidly.

Funny enough, a friend of mine saw my post yesterday and it incurred a conversation. She said to me, remember that “Google is slow”. I couldn’t agree more and I think my previous post’s placement proved that point entirely.

Anyway, here’s the result for now, still less than an hour after the previous post. Ranking us on page 6 for Marketing Castle Rock. (Click on image to be able to read the list)

 

Marketing Castle Rock Screen Shot 2015-06-07 at 2.11.19 PM

Marketing Castle Rock Screen Shot 2015-06-07 at 2.11.19 PM

Isn’t this fun? Think what this can do for you and your business.

Again we would love to help you achieve your results, so send us an email or call us at 888-988-2489 and we will get to work!

Bookmark this link: Marketing Castle Rock it will automatically be updated as most future posts and updates are added to this particular story and as it evolves, or better yet, sign up (that’s right get this free report on 7 Secrets To Websites That Sell and I will get you notice of new information as we post it) to get your automatic update on these and other really awesome marketing insights.

 

 

Local Marketing, advertising and website creation company in Castle Rock is helping other local Castle Rock businesses flourish online

Local Castle Rock marketing company is helping local Castle Rock businesses flourish online

Thankfully, the economy today is way better than what we saw in the aftermath of the last major financial crisis that set in especially in 2008, but every business is ever still facing challenges, competition and obstacles.

To help overcome some of the struggles, local Castle Rock marketing agency, Amazing Ideas Inc., is helping local businesses with their online marketing, so that they will appear in relevant searches and so that they stand a better chance of capturing the customers that actually are looking for them and their products and services.

Mikkel Pitzner at work at Amazing Ideas Inc “When you put in place the right online marketing so you show up in relevant searches online, you will see an increase of buying customers actually calling you or coming into your store. In other words, the customers are now chasing you instead of you chasing your customers”, says Mikkel Pitzner, CEO of Amazing Ideas, Inc.

With more customers coming in the door, your revenues grow and you will have less wasteful energy going towards chasing customers and less sleepless nights about how you will meet the next bills and other obligations you have.

A business that is thriving offers a better opportunity to focus on the important parts of delivering the right products, services and customer experience. A business that struggles is often too busy putting out fires, instead of focusing on elements that will improve how the customer sees the company and improve results. 

“I have been there myself”, says Mikkel Pitzner, who has run a number of small and larger businesses spanning many varied industries. “I’ve had both successes and failures and I recall how it was when you were struggling in a business and you were just trying to keep afloat. In truth, you were so busy dealing with elements of crisis and trying to keep up with next bill coming in, that you just couldn’t seem to shake loose and actually get the business up and running on all cylinders.”

Every business is in need of some marketing. Rarely was there a product or a service that just sold all the time without someone making sure the world knew about it.

“You can have the best product or the best service in the world, but if no one knows about it, you are likely to end up broke”, says Mikkel Pitzner.

Having run several businesses, Mikkel Pitzner soon learned the need and importance of good marketing. In the first many years he did, what most business owners did; went out and hired a traditional marketing company to do his ads and other marketing for him.

However, the world has changed and continues to evolve. That means what used to work best, may in fact not be what works the best now.

So commencing especially in 2008 and ever since, Mikkel Pitzner has feverishly studied marketing and marketing tools and he has studied the best and with the best.

Especially, Mikkel Pitzner studied the area of online marketing. He states: “Although, I love a good print ad or an intelligent TV ad, I believe the online marketing is what holds the most promise for businesses, not least smaller businesses that have a limited budget.”

With the right elements in place and doing the right efforts a small business can actually get placed extremely well in the relevant searches online – and can do so, even within a doable budget.

That’s why, when Mikkel Pitzner set out establishing his marketing company, Amazing Ideas Inc., he decided the focus would be on online marketing.

“We can do other things too and of course we have our list of resources and experts in other marketing areas that we will call upon if necessary. But if your online marketing sucks or is seriously lacking, well, then you are likely to be throwing out a lot of money on any other area of marketing.

Why?

Because we all Google everything these days. If we get enticed by an ad, we invariably look up the product, service or company online. If we find nothing or if we don’t like what we find there, then there is no sale. We are validating our purchase before we purchase.

I often see a yellow page ad or other piece of advertising. Then I go and look up the advertisers online presence and see hugely lacking efforts. In my objective that means that that advertiser just completely wasted his or her marketing spend.” 

Amazing Ideas, Inc. moved to Castle Rock last year as Mikkel Pitzner and his family moved to Castle Rock. Currently, Mikkel Pitzner and Amazing Ideas Inc., are focused on helping other local Castle Rock businesses get their online presence up to par, so that they will show up in relevant searches online, so that they will increase their revenues and bottom lines. They can help your business too. Perhaps it’s time you give them a ring.

 

Amazing Ideas, Inc. can be contacted at 888-988-2489 or via email to info@amazingideasinc.com. Amazing Ideas Inc.’s website is www.amazingideasinc.com

Boom You Just Lost Nearly All Of Your Online Traffic

Boom!! You Just Lost Upwards To 80% Of All Your New Potential Customers

Incredibly, Most Businesses Are Still Slow To Amend Their Online Presence To Suit The Latest Important Algorithm Update From Google

 

On April 21 2015, the 800 pound gorilla of online searches, Google, changed once again their algorithm. This time the efforts of the algorithm change were directed towards giving users a better experience when searching on a mobile device.

More and more searches are carried out these days on mobile devices, so it only makes sense that Google would place some emphasis into making that experience better for people. Upwards of 60% of online searches are today done on a mobile device.

For local businesses the algorithm is possibly even more important. A Google search on mobile searches showed me reports stating numbers of upwards 80% of all searches for local businesses are done on a mobile device.

Again this makes a lot of sense. A lot of us look up things while on the go. More often than not, we look up the things on the go that we are interested right here, right now. In other words, we are “hot” buyers at that moment.

Perhaps we need to look up the nearest dry cleaner, find out what’s showing at the nearby cinema, look up a menu of a restaurant we are considering heading to, look up the opening hours of a certain store or perhaps even make an instant call to a vendor or service.

A lot of previous algorithm changes that we have seen from Google and that have been discussed heavily from time to time, seem to have been more directed at eliminating “holes” in the system that made way for “black hat” operators to optimize their sites for traffic.

In other words for the serious local business, these algorithm changes usually had little if any negative effect on the search results and ranking of ones business and thus most of us didn’t have to pay much attention to them.

No, it was mostly the marketers who had used certain ‘tricks’ to rank high, while in fact not really giving the visitor much value or relevance when they got there.

In other words, the ones who used to suffer from a Google algorithm update, typically were the black sheep. Most of us just try to run our businesses and run these with high integrity and no use of suspect “black hat” tricks up our sleeves, so we usually weren’t affected, but actually may even have gained better rankings while the tricksters lost theirs.

So all was good.

But this time it’s different.

Not that it’s bad, for in fact it’s actually really good.

You just have got to ensure that your website is mobile friendly and you are well on your way.

If your website is not mobile friendly, well, then you are not either making it a pleasant experience for a visitor to your site from a mobile device. And you do want to make it a pleasant experience for anyone coming to your place of business, right?

You would have thought a lot of businesses would have updated their sites up till the time the new Google algorithm came into place on April 21 2015, but an article on the subject actually, comparing with the status of websites two months prior, stated that only 4,7% more websites had done so.

Even today more than a month following the Google algorithm update and most businesses have still not made any changes.

What does that mean for you?

It means that you actually stand an even better chance of getting found IF you ensure that at least your website is mobile friendly. When the other businesses don’t wake up and get their act together, they are eliminated from the mobile searches and that reduces the competition, so now it’s actually easier for you to get some traction. Just be a little smart about it and you just might see yourself on the first page of Google when you search on a mobile device.

Again for local traffic it might just be about 80% of all the relevant searches.

Would you say that would be important?

I think we can all agree that’s pretty important.

 

 

If you need help, one of my companies, Amazing Ideas Inc., helps businesses get up to speed with their websites and turn them mobile-friendly so they have a fighting chance of getting found and get more new customers walking in their doors. In fact our service palette can get you onto the first page of Google and help you stay there. We would love to help you, so give us a call on 888-988-2489 and let’s talk.

Why Google's latest algorithm change is a blessing in disguise

Why Google’s Latest Algorithm Change Is A Great Blessing In Disguise

The latest algorithm change that Google rolled out April 21st this year could be a great opportunity and a blessing in disguise for a lot of businesses.

The algorithm, which has lovingly been nicknamed Mobilegeddon, now favors mobile-friendly websites for all searches carried out on mobile devices. The change only affects search results done on mobile devices and therefore you won’t find any changes affecting your searches done on your laptop or desktop.

But seeing that more than 60% of all searches these days are done on a mobile device the algorithm change is to be considered extremely important. In the extreme version, if your website is not mobile friendly, then you may just have lost 60% of all your online traffic (60% of all your new potential customers has just been eliminated from your business).

If your website is not mobile-friendly and you still have not noticed any changes in your inbound calls and connections from new potential customers, then it might just be a matter of time before you will. Google specifically has stated that crawling and re-indexing the websites may take a little time, but the effect will take place.

There’s a great post by Google that offers you more insights to the algorithm changes that I highly recommend you check out. You can find it here: http://googlewebmastercentral.blogspot.com/2015/04/faqs-april-21st-mobile-friendly.html

So why could this algorithm change potentially be a blessing in disguise for your business?

Well, although there’s been a lot of commotion for the past few years about recommendations for websites to be mobile friendly, there are still a huge amount of the websites out there that are not in fact mobile-friendly. In addition, an incredible number of businesses are still not paying attention to the algorithm change that now is a fact. In truth, I believe, it’s a bit of the Peter And The Wolf syndrome that is the cause of this.

For months if not years, we have probably all received a ton of uninvited spam emails in our inboxes that offers us website designs, improved traffic to our websites, SEO solutions and much more. We all hate the spam and yet they continue endlessly. I guess, it’s a numbers game and that whoever sends them out actually do pick up a little business here and there.

But I suspect most of us just discard them, delete them and move out. And rightly so. However, this time the urgency may be well worth your attention. Perhaps not by giving the spammers your business (I personally don’t wish to support any spammers, regardless of how great their offer sounds), but by finding a company that you would trust to handle your online business.

Just Google “Google April 21” and skim some of the articles and posts. Look at especially the posts from Google themselves to see that this is not just some scheme in order to sell new web designs or new solutions you don’t need.

No, the algorithm change is real and it already has been implemented.

I have written previously that the changes in the Google algorithm make perfect sense and really actually helps us all to a better search experience on our mobile device.

Personally, I don’t really love to look up stuff on my smart phone, but invariably I need to find some piece of information while on the go and will of course pull out my phone and tap in the key words. In fact, just like most of people, I guess I’m doing it more and more (even without really thinking about it).

The experience on the mobile device has up till now been less than sublime. How often have you not looked up a site on your smart phone only to find that it appeared as a regular website entirely, which requires of you to zoom in and out and pan around for you to actually read the content or find the information you are looking for seeing that you are looking at it from a very small screen?

We have all been there. Sucks doesn’t it.

No, a mobile-friendly website will make things very easily read on even your small smart phone screen and will offer you ease of navigation. Typically when on the go, you are just looking for some quick facts so you can move on (e.g. a phone, number, an address or a quick insight to the business or such).

When most of all web searches have moved to the mobile devices then Google must implement changes to improve user experiences and that’s exactly what their latest algorithm change is doing.

But when a huge amount of businesses are still not waking up to the fact of the algorithm change and to the fact that they really stand to lose a lot of new business if they don’t ensure that their websites are mobile-friendly, then it opens up for much greater opportunities to the businesses that do. In fact, it may actually offer a head start to small businesses with smaller budgets to improve their Google search rankings, when most resource rich businesses or your nearest competitors are still asleep at the wheel.

In other words, since a lot of businesses are not paying attention, it might actually be a lot easier to get good ranking for those who are paying attention as the competition now is lessened. You may not have this great of a chance to get found for the keywords that make sense for your business for ever though. At some point I suspect that all websites (or at least most) will have been converted to mobile-friendly sites, but for now, there’s a window open and it makes great sense to make use of it.

One of my companies, Amazing Ideas Inc., helps businesses get up to speed with their websites and turn them mobile-friendly so they have a fighting chance of getting found and get more new customers walking in their doors. If you would like to discuss how we can help your website conform to a mobile-friendly and ranking website, we will be happy to spend some time with you. Just go to www.amazingideasinc.com and reach out to us.

For sure, if you do not make use of us at Amazing Ideas Inc., then we would still highly recommend that you get your website in order for you to show up in the Google searches, including the 60% or so that are done on mobile devices. Not ensuring that your website is mobile-friendly is about the biggest mistake you can make these days online. It’s an easy fix (relatively speaking) and your investment in doing so will surely be showing a great return quickly by the extra new business you will be picking up.

 

To check whether your website is mobile-friendly, use this little tool from Google:

https://www.google.com/webmasters/tools/mobile-friendly/

The Route To Online Domination And High Google Ranking with Amazing Ideas Inc.

Online Local Domination

Online Local Domination

While it sounds rather ominous, online local domination is exactly what you want for your business in order to be a huge success. Online local domination means that you are the number one authority online for your local market. You get that distinction by taking your business from hard-to-find online to literally being everywhere online. You will be in the top 10 of the local search, natural search and pay-per-click (PPC) campaigns. Your content will show up in top results and you will have more consumer reviews than any other local business in your market.

Once your business is consistently the most popular one found in any type of online search, and you are absolutely everywhere your local customers look, potential new customers quickly come to recognize that you are the authority in your field. They will want to do business with you because they will recognize you as the best. And who doesn’t want to do business with the best?

Online local domination is simply being the most readily found business of its type in a given local area. If your business is consistently at the top of local search results, normal search results and geo-targeted generic results, you have achieved online local domination. If your business is at the top of normal search results not including an indicator of area, it is even better. 

You can make yourself the master of local results by understanding how searches work. You need to understand the different keywords that are used as individuals search for businesses of your type. This will help you employ different online marketing techniques to help you effectively get to the top of the search engine results, exactly where you want to be.

Page 1 results are what you need and ultimately what matter most because 98% of people searching choose from those page 1 results, no matter what search engine they use. In fact, you want to be in the top three results for your keywords in order to get potential customers to your site. If you are not in those results, you are losing out on a lot of business.

Professional online marketers can get most businesses to number one in the search results for local keywords on Google within one week. This is because most local keywords have very little competition and are therefore ripe for someone with knowledge to come around.

At Amazing Ideas Inc. we have a list of elements that we implement that all and in connection helps us bring our websites – or rather our clients’ websites to dominate the search engines. If you would like to discuss your website and online marketing needs, please do not hesitate to contact us by phone at 888-988-2489 or via email at info@amazingideasinc.com