Amazing Ideas, Inc. recently moved from Colorado down to Florida

We Are Back At It Again In Full Force

We are back at it again in full force.

Yes, we admit that we were away for a little bit (serving just existing clients) while we were in the midst of moving across States from Colorado to Florida.

If you have ever moved (especially over long distance) you’ll recognize this is a lot of work. It takes a bit to go through first the sale process and get your house sold, pack it all down, move it, find your new house and then the purchase process and then actually move in and get settled.

It took us a bit longer than I anticipated, but we are now back in full force and ready to take on new clients and new challenges. We have moved to the small town of Jupiter in South Florida. The town has great ambiance, life and nice people and a number of local businesses.

As always, I wish to connect with a lot of the locals and the local businesses, hopefully gain a few new clients, but also just to extend my reach and network and meet more awesome people.

So in the weeks to come, I will be deeply engaged in reaching out to people, businesses and organizations. If you are among these here for the local area, you might also be hearing from me soon. If it takes too long or if I by some chance overlook you, then I’m of course still interested and my absent outreach is no sign of dis-interest. So if that be the case, be sure to drop me a line of call me up – I would love to hear from you.

We have just entered a new year, so I can hardly think of a better way to get started than by putting in full force and renewed energy in our business and not less in helping more businesses and professionals grow their revenues, outreach and not least profits, by ensuring their online presence is set up for success and not there, but with no traffic or response.

With this, allow me to wish you all a Happy New Year and a Prosperous 2016.

Now, let’s get started.

 

Amazing Ideas, Inc. recently moved from Colorado down to Florida

5 Star Ratings and Reviews - Reputation Marketing with Amazing Ideas Inc

The Power And Importance Of Online Reviews

Online reviews are getting increasingly important and play an increasingly bigger role in the consumers ‘ decision making process.

According to eTailing Group 92% of Internet users read product reviews and 89% of people say that reviews influence their purchasing decision.

This find is supported by a Bright Local 2014 study that found that almost 9 out of 10 consumers have looked at reviews in the last 12 months to help them make a decision on a local business and furthermore that 4 out of 10 consumers do so as a regular action. The same study also revealed that “67% of consumers say that they read up to 6 reviews when researching a buying decision (vs. 77% in 2013) and that 85% of consumers say they read up to 10 reviews (vs. 92% in 2013), in addition 7% of consumers say they read 20+ reviews (vs. 2% in 2013)”. In other words, a business really needs to have at least 6-10 reviews and that these reviews are predominantly great and have a high rating such as 4 or preferably 5 stars.

A 2013 study conducted by Dimensional Research also confirms it stating that “90% of online customers were influenced into buying a product or using a service based on their reading of positive reviews. Of the 1,046 respondents, up to 86% said a negative review would influence their decision. The study also demonstrated the effect of social media platforms on reviewing, with the most popular site for positive reviews being Facebook. The most common place to find negative reviews was revealed to be online review sites.

The online realm has made is possible for all to post, write and share their opinion about pretty much anything for all to see and the many different review and consumer sites including the social media platforms makes it all even more visible to the world.

Since according to the Bright Local survey 70% of Consumers Trust A Business With A Minimum of 6 Reviews as you conduct your business you will actually want to inspire your customers to post reviews on your business encouraging them of course that such reviews are positive. No reviews and many consumers just don’t trust you. Too many bad reviews and you can guess how that will affect your business.

If you have a business that provides a fairly identical service as two other businesses and you show up in an online search result together. If you have an average rating of say 3.5 stars, one of the other competitors has no reviews and the the second competitor has an average rating of 4,7 stars. Who do you believe the consumer is likely to call? A difference of 1 star rating could spell a difference in many thousands of dollars for your business. Amazon was perhaps one of the first places to incorporate reviews on their site and the impact was substantial leading to much more sales for books that had many positive reviews. Likewise Google has shown that those links that come with highest ratings (along with high number of reviews) receive more clicks than those with poorer ratings (and lower numbers of reviews).

A difference of ONE star in an online review profile can lead to a 5-9% difference in revenues. (Harvard Business Review)

and

Yelp Study Shows Extra Half-Star Nets Restaurants 19% More Reservations (Huffington Post)

The numbers are important too. The more reviews the better, as long as the reviews are good. If two businesses have good and similar star rating, but one business has only say 12 reviews and the other has 167 reviews, then most consumers will go for the business with the most reviews.

It’s OK that a few reviews are not top ratings. Even a 1 star review or just 2 or 3 star reviews can be OK for a business to have, as long as the overwhelming indication judging from reviews are 4 or 5 stars. The lesser star reviews adds to the credibility of the collective impression of the reviews. Hardly anybody buys into a review system, if all reviews are 5 stars. If you serve a lot of customers, chances are that one or more of them will have a bad experience and will rate your business accordingly. But if the ratings are mixed with different amounts of stars and the overwhelming amount of reviews are 4 and 5 stars, then your business will soon appear worthy of consumers spending.

You are building your reputation every day you are doing business. Conduct your business well, deliver great service, awesome quality and treat your customers well, and you will build a great reputation. On the flip side of that, you are really just one review away from a bad reputation and recency of reviews matter too, so basically you are never off the hook, but are continuously monitored by consumers and customers.

I take it as granted that you wish to build a great business and do well by your customers, so as mentioned as you build your business and your reputation you may want to instill and encourage your customers to give reviews. Do it right and you will have many reviews that have a high star rating average.

It is important that you keep monitoring your reputation, the ratings and reviews that people might give your business on various consumer oriented sites and elsewhere such as on various social media platforms. Address the negative reviews. Reach out to the customer who had a bad experience and see if you can do right by the customer. Perhaps it might even turn the negative review into a positive. Also as you receive a negative review, be sure to evaluate and review your service, product, quality, whatever was the cause of the negative experience. Make sure that it’s not an ongoing issue and that perhaps it was just a mishap or a glitch. If indeed you find that you do have a challenge in your delivery, service, quality or other standards, implement causes of action to correct it, so future customers can receive a positive experience.

Once you then have great and positive reviews and ratings, the Reputation Marketing comes into play to leverage these. Basically, you will want to emphasize the positive reviews and the positive ratings and comments that your customers have given your business. This is where we at Amazing Ideas, Inc. can help. We can basically make use of all the high star ratings and the raving reviews you have and market these so they become even more dominant and visible in online searches and in awareness of customers, present and future.

It also means that a seriously bad review could be overpowered and not appear so prominently any more. A seriously bad review could of course be a real one, but it could also be a disgruntled employee, a competitor or a troll or someone who just had a seriously bad day. Someone who is just out to cause your business harm. You never really know. While I suggest to you all reviews seriously and act accordingly, you don’t want a very bad review to be the first thing a potential customer sees. When we highlight your best reviews and highest star ratings, you will have a solid chance that that’s what your next potential customer will see instead.

We do not recommend nor engage in fake reviews. No, we use the real reviews you have received. We take the best ones and we ensure they get seen to greater extend and that they appear more in search results and higher in the ranking of the search engines. It’s basically about showing off your best sides and in such a way that this is what will prevail mostly in search results and along with first impressions.

We make this happen by combining your real and high star rated reviews with the power of video marketing, authority building, search engine optimization, syndication and a few other elements that all come together in one professional package.

You can call now (888-988-2489) or send us an email (info@amazingideasinc.com) to discuss how we can help you not only get a high search engine ranking, but also that this high ranking, the first impression, is an awesome one. It’s very convincing for a potential customer indeed, when they see your result pop up along with a 5 star ranking and review.

The Bright Local survey showed that 88% of consumers say they trust online reviews as much as personal recommendations. In other words, we believe in the reviews almost to the extend that we would had it come fro a trusted friend or relative. Imagine if one of the first things your next potential customer saw, was a high star rating and review that was overwhelmingly convincing. Do you think he or she would call you right away?

 

 

Here’s part of what Wikipedia writes on the subject of Reputation Marketing: “Increasing numbers of review websites such as Yelp, are gaining credibility and influence over consumer purchasing decisions. This has attracted the attention of Harvard Business School which conducted a study of online reviews and their effects on restaurants. The study found that a one star increase in Yelp rating led to a 5-7% increase in restaurant revenue, which was a major impact on local restaurants and very little on big chains. A similar study done at UC Berkeley reports that a half star improvement on a five star rating could make it 30-49% more likely that a restaurant will sell out its evening seats.”

At Amazing Ideas, Inc. we can help you rank high in the search engines along with your 5 star rated review prominently featured. Hardly anything else is more convincing to a potential new customer than that. You be sure to receive more clicks and more business. Call 888-988-2489 Now to discuss or send us an email to info@amazingideasinc.com.

 

 

Free awesome Marketing Book

Free Book Give Away

If you saw our Press Release from today, you would see that we have decided to give away the book “Mikkel Pitzner’s Trade Secrets To Marketing Your Business Online”.

The current inventory is just about 50 books and they will be given away to all interested on a first come, first serve basis. Once inventory is gone, the free give away will either have to be terminated or we will have to order a new batch (something that will delay the delivery).

The book has already helped a lot of businesses and professionals an contains tips, tricks and insights, that we use in Amazing Ideas, Inc. and in our work for our clients on a daily basis.

Again the book is given away fro FREE. All we ask in return is for you to help us out with a small $7 pay towards our expenditure on shipping & handling.

To make avail of the offer, just click the button below:





Please feel free to share this give away offer with others that you think it may benefit.

 

 

What is your website about and what problems do you solve

What Is It?

Our previous entry told you to ensure that your website clearly spells out What It Is – meaning what is your website about, what do you offer, what problem do you solve.

Here at Amazing Ideas, Inc., at least currently, we hit the visitor straight away with a few important points on how people are using searches and what you need to be aware of for your website and for your business in order to stand a chance of success via your website directly or indirectly. We then quickly proceed to offer a couple of our solutions to solve the challenges that we have just outlined.

Amazing Ideas, Inc. offers a huge variety of services, but to offer all of these on the first page of our website would cause a complete overwhelm and we would probably lose many potential clients.

Instead, when you scroll down just a tad more on the first page of our website, you will see that we have a predominant focus on 4 things that actually all have to do with the main issue we raised right at the beginning.

The four things are:

1. Get Listed

2. Move Up

3. Dominate

and

4. Lead The Pack

In other words, we raised the problem or challenge of a business such as yours to get onto results with the search engines and to achieve such a great ranking that you get in way at the top. You will need to dominate the search results for what it is you offer or for the problems to which you bring solutions.

Then when you dominate here, you can move on to leading the pack.

The leading the pack part is something we will come back to more later on. It might involve showing your true leadership and leadership abilities and it could even in some instances be personifying you as a real authority. When such an authority position is taken on via personification of say YOU, then we are pretty much also talking about establishing you as more or less a celebrity in your field.

For some this celebrity status may at first feel uncomfortable or possibly weird. But you have to remember that ultimately we all like to do business with people and more so than doing buying from just faceless businesses.

Now in truth, sometimes you don’t necessarily want to present you business with you as a front figure, for it can also limit what you can do with the business later on or possibly even put too much demand on you personally rather than on the business. this is a subject matter for a different time, but just to illustrate what I mean, then imagine that down the road you wish to exit your business and retire or do something else.

In such a situation it may not be in your best interest if the entire business is solely associated with you as a person to produce the results. For that would mean that it would be difficult or challenging to transfer the perception over to someone else or just to come with the business.

When in a sale situation of a business, you would like the value of the business to be transferable to those who buy it. Not only because they should get value out of the purchase, but also because that will be the only way for you to achieve a good compensation for your business.

I mentioned that personifying it with you personally could also lead to too much demand on you. Say e.g. your business is that of plumbing services. If you are the only person who can be trusted to deliver qualifying service in your business, then as your business grows, more demand for you personally will grow too and you will be limited by the time you have available. In other words, you will limit your scalability.

Ultimately, I believe there are ways to achieve both. Way to make you as a lead figure for the business a celebrity that helps your business grow, while also making the business a celebrity and authority in its field. But these are certainly things to consider along the way. In some instances you might not have much of a choice, such as if you are a public speaker and if that is your business. Then you are IT. But could you potentially create your speaking topics into such proprietary material that people would flock to it even if it was delivered by other professional speakers? I would venture that you might be able to make it happen to some extent. This is kinda the case when you were to license out your material for instance.

 

I have what I endearingly call my personal ego-website. Because I do so many things, and because at lot of them are not related to each other it often becomes a challenge when I meet people at events and such that are not related to any specific of the businesses that I’m involved in. When asked the typical question: So, what do you do? Then I’m challenged for choosing an appropriate answer. So long ago I decided that I would have my personal ego website that I could basically refer people to.

The problem with the site was though, that the content of it would jump from one topic to another without any necessary other, rhyme or reason other than what I just had felt like at a certain point in time. Also the site doesn’t deliver ONE thing in particular nor try to sell ONE thing in particular (actually not really aiming to sell anything from the site at the moment, even if there is a link or two). So ordinarily this confuses people and to overcome this, I basically actually asked the three important questions on the site and provided the answers too. The questions that would help people along with what the site was all about and why it existed in the first place.

You can go and see what I mean by visiting http://www.mikkelpitzner.com

 

Upcoming post will move onwards in this series on the 3 Things Your Website Must Do and will look at the second thing your website must do.

I hope to see you there and you can bookmark this link for your future revisits: 3 Things Your Website Must Do

 Note: This not was written at the time we came to the end of the 3 Questions we are stating your website must answer. We had placed these posts in the series called 3 Things That Your Website Must Do, but it should more correctly be 3 Questions Your Website Must Answer. In light of this revelation and for the sake of future quick navigation, we have now made it available under this new heading too (the old heading will remain in function too, but this new title for the series would be a more correct one). In other words, if you wish later on to revisit the 3 Questions, then just go to 3 Questions Your Website Must Answer

 

 

Things Your Website Must Do

Press Release: New Article Series On 3 Things Your Website Must Do From Castle Rock Marketing Agency

Amazing Ideas, Inc. a local Castle Rock, CO based marketing agency, today commences a new series of articles and shares insights on 3 Things Your Website Must Do.

Castle Rock, CO – June 19 2015 –

Today Amazing Ideas, Inc. announced the commencement of a new articles series, this one titled: 3 Things Your Website Must Do. The Castle Rock, CO based marketing agency, Amazing Ideas, Inc., continuously offers valuable insights to marketing for free via various article series posted on its website http://www.amazingideasinc.com

“There are a number of things your website must do in order to produce any decent results”, says Mikkel Pitzner, CEO and Founder of Amazing Ideas, Inc. and continues: “This current series looks at a few of the most vital things your website must have and must do. While some of these insights will sound perfectly obvious, you’ll be surprised just how many websites do not fulfill these”.

Amazing Ideas, Inc. helps businesses with their marketing with a predominant focus on online marketing, helping with everything from web design to lead capture and direct response marketing. Along the way, Amazing Ideas, Inc. also freely offers vast insights to what marketing works, tools and strategies for free via articles series that are posted on its website.

In a quest to connect more with fellow local businesses, the company recently ran a special offer for local Castle Rock, CO businesses. The offer actually has its last day today.

The new article series title 3 Things Your Website Must Do is the fourth article series so far and is a part of the series on how to create The Perfect Website.

Mikkel Pitzner, who himself is actively running a multitude of businesses, including businesses that span Denmark, Sweden, Norway, Germany and the United States, is highly educated in the world of marketing having studied and worked with most of the best online marketers of today. He has already written or co-written 9 books, 8 of which instantly became best sellers and of which two were specifically on marketing. He continues to share his knowledge and experience via the website of Amazing Ideas, Inc.

 

About Amazing Idea Inc.

Successful serial entrepreneur, Mikkel Pitzner, established Amazing Ideas Inc. in order to help businesses perform better with their marketing. The focus is on online marketing elements, optimized in such a way that customers come calling on you, rather than you having to chase customers.

Mikkel Pitzner has run numerous smaller and larger businesses spanning many varied and unrelated industries and even spanning countries, States and Continents. He quickly learned of the immense importance of good and sound marketing in order for a business to be successful and he especially since 2008 studied and worked with most of the top marketers of today and with a special focus on online marketing.

His marketing agency, Amazing Ideas Inc., seeks to incorporate these insights in a quest to help businesses grow their revenues and profit lines.

About Mikkel Pitzner

Originally from Denmark, Mikkel Pitzner used to run what turned into the fourth largest car rental company and a leasing company he lead to a doubling of size and a quadrupling of locations. He also owned and operated the largest limousine service company of Denmark for 14 years, increasing the profit line in his initial year alone an incredible 32 fold.

Mikkel is a partner of Freetrailer (which comprises of Freetrailer Denmark, Freetrailer Sweden, Freetrailer Norway and Freetrailer Germany) and of a very unique advertising and marketing bureau named Aksel & Ko in Denmark. In addition he is the founder of Pivot Point Enterprises, that offers a truly unique business platform for all your business processes. The platform is called Doc&Do and can be found at https://www.docanddo.com. Doc&Do is actually what Mikkel Pitzner calls his secret weapon.

Mikkel is a sought after professional board member and current sits on boards of companies spanning the US, Denmark, Sweden, Norway, Germany and Poland, including privately held as well as publicly traded companies.

Mikkel Pitzner has been featured on CNBC, abc, CNNMONEY.com, Entrepreneur, Fox News, CBS News, The Wall Street Journal, Fortune, Fast Company, SmartMoney, USA Today and NBC. Mikkel Pitzner was also a guest at the Brian Tracy TV Show. He is also a multiple best-selling author with books on marketing, success and entrepreneurship.

To learn more

To learn more about Amazing Ideas Inc., please visit www.amazingideasinc.com

or call 1-888-988-2489

 

 

 

 

##

Contact:
Mikkel Pitzner

888-988-2489

info@amazingideasinc.com

 

Note: This not was written at the time we came to the end of the 3 Questions we are stating your website must answer. We had placed these posts in the series called 3 Things That Your Website Must Do, but it should more correctly be 3 Questions Your Website Must Answer. In light of this revelation and for the sake of future quick navigation, we have now made it available under this new heading too (the old heading will remain in function too, but this new title for the series would be a more correct one). In other words, if you wish later on to revisit the 3 Questions, then just go to 3 Questions Your Website Must Answer

 

 

3 Things Your Website Must Do

3 Things Your Website Must Do

At the end of last post, I promised that the post would be about the first of three things that your website must do – for you and for your business.

Well, having slept on the matter I come to the conclusion that although this is in our series of The Perfect Website, we really should break it out into its own series. Why? Because these elements and insigts are so critial and vital for a successful website that you and others may wish to come back and revisit them once in a awhile, so that you can check in with these and see if you have ensured your website delivers on these.  Therefore I believe, they should be easily found again for that purpose. Also they are so important that they deserve their own little sub heading regardless of anything else.

So let’s break this out into its own headings. They will still be part of what makes for The Perfect Website and can thus be found under this series, but they will also be found under the new series of 3 Things Your Website Must Do For You.

This then leads us to the next thing. That next thing is the fact that, I will not just bring you 3 things, but in fact 2 times 3 things, so in all 6 things. They are all important as you will see.

So here we go, commencing on our new (sub-) series 3 Things Your Website Must Do:

The first thing your website needs to do lies in the question of: What Is It?

In other words, you need to answer the question about what is the website about.

For a lot of businesses this question becomes very easy to answer and also the answer becomes very clear as soon as you visit the website in question. For instance, here’s a plumber that provides plumbing services in the greater Denver area etc.

But you would be surprised how many websites actually fail at answering this question. Or at least fail at answering the question well.

Imagine for instance you are a business coach, perhaps with a keen specialty of helping with turn around businesses for the small local businesses. Imagine also that you have a prevailing expertise with certain industry of businesses, let’s say e.g. such as small manual labor providers and repair type of businesses.

If, however, you fail to clearly make it known that those are the areas you cater to and for, then you may invariably be met with inquiries from businesses of all other sorts that you cannot in fact help and you will provide a mismatch.

Even more often you will find website that even after you read through the website, you still don’t really know, what problems are being solved or what products or services are being offered.

The more clearly you can convey what your website is all about, who you are and what you offer, the more successful your website will be.

Therefore the message in this post is for you to ask yourself the question: Does my website clearly show and answer the question of: What Is It?

 It’s a good exercise to take a step back and check if your website clearly demonstrates what it’s all about. Make the message as clear as possible and if it isn’t clear at all, then stop up and look at how you can rewrite your content. Really what we are talking about here is the very first page of your website on which a visitor lands. It also means that you should be able to answer the question for a visitor right at onset of the website (i.e. near the very top of the website of its very first page).

 

To Follow Along This Series of 3 Things Your Website Must Do, just bookmark this link: 3 Things Your Website Must Do

 Note: This not was written at the time we came to the end of the 3 Questions we are stating your website must answer. We had placed these posts in the series called 3 Things That Your Website Must Do, but it should more correctly be 3 Questions Your Website Must Answer. In light of this revelation and for the sake of future quick navigation, we have now made it available under this new heading too (the old heading will remain in function too, but this new title for the series would be a more correct one). In other words, if you wish later on to revisit the 3 Questions, then just go to 3 Questions Your Website Must Answer

 

 

 

 

Amazing Ideas Inc Creates Web Design And Websites That Grow Businesses

Flash Interruption And Quick Introduction To Those New To Our Website

If you have landed here on our website and on this section of our navigation which we call Latest News, which basically is our blog, and not least if you are new to our website, then I thought it might make sense to give you a quick introduction to who we are and what we do.

This particular post is a bit of an interjection in the midst of the informational post that we usually bring (we are currently in our series on creating The Perfect Website), but once in a while I think it may make sense for those of you who are new here to interject with just a few words of where you have landed and how we might help you and how we provide value to the market place.

Amazing Ideas, Inc. is a marketing agency based in Castle Rock, CO. It is headed up by successful international serial entrepreneur, Mikkel Pitzner, who has businesses spanning Denmark, Sweden, Norway, Germany and the United States.

Using the business acumen acquired over several decades from all kinds of industries and cultures coupled with the latest knowledge gained especially in the online marketing industry, Amazing Idea, Inc. is focused on helping businesses with particularly their online marketing efforts

In the words of Mikkel Pitzner: “We help businesses and professionals with their web presence. We call it their digital DNA and we help them get it optimized so that great ranking under relevant search terms is achieved and so that visitors are turned into friends and friends into customers. We look at elements and strategies that can really grow the businesses. It’s not unusual for us to be looking into what can double or triple a business”

Some of the specific services that Amazing Ideas, Inc. provides are Web Design and along with incorporating Search Engine Optimization (SEO) elements and Lead Capture facilitation. When possible automation is implemented where it makes sense.

Everything is done with great eye for sound marketing and great strategic business decisions.

Currently we have a strong focus for the local market of Castle Rock in an effort to connect on a deeper level with the local community. In these efforts we are seeking more local clients and seeking to create more functional and professional websites and incorporate profitable web design solutions for local businesses.

If you are a local Castle Rock, CO business and are in need of a new web design or just need a revamp of an existing website, then we would love to hear from you. Should you not be a local business, then fear not, we would love to connect with you too and love to help providing you with the best of marketing services.

Again, we can assist with strong marketing strategies, website creation and web design, automation of lead captures, direct response marketing and much, much more.

Feel free to send us an email to info@amazingideasinc.com or give us a call to 888-988-2489. Mikkel Pitzner would love to connect personally with you and help you make it a successful endeavor for your online presence.

 

 

Which Platform Should I Use For My Website - The Perfect Website article series continued

Which Platform Do I Choose For My Perfect Website?

Alright, you have followed along this series on The Perfect Website and that means that by now you should have established who your ideal client is, or as we in the marketing world call it, who your ideal avatar is. Also you know specifically what problems you solve.

That means you know exactly who your audience is and how to talk to them and you know what you can solve for them and how to communicate that.

You also now have establish a great domain name, a great URL that possibly also will help you with your chances of getting a high ranking for one keyword that is important for your business.

Now comes then the time to make a decision on the subject of on which platform to house your website.

This post is not to become too technical, but by platform in this case I mean what technical platform to build your website on.

Do you go for a Drupal site, a Joomla, a WordPress or something else?

Here at Amazing Ideas, Inc. we exclusively use a WordPress platform. The reasons are many, but one of them is in fact that it is easy. It’s also a platform that thousands of people are writing code for, which means that more and more cool solutions are offered (in the form of e.g. plugins and themes). In addition what I really like, is that you can relatively easily and quickly change the look and feel of your website with a WordPress platform, just by changing out the theme you are using.

You may be able to find similar abilities and advantages on other technical platforms, but I’m pretty convinced that you are making no wrong decision by going the WordPress route.

Personally, I have had a little experience with a few other platforms. My first online website creation experience was via Apple’s own program. I cannot really remember what they called it, but I almost would think it was called iWeb (at least that seems somewhat logical following all of Apple’s i-something-programs).

I liked this program for it was so easy and that’s what I was looking for. I was not in the game to learn technical stuff at all. However, it came will many limitations among which was the lack of abilities for really optimizing for web searches.

As I have previous stated, you can have the best solution in the world for some problem, but if no one knows about it, it will do you no good (nor your target audience). If you cannot get found in search results, you are likely to get nowhere.

A further limitation is that I believe Apple subsequently killed the application off, which probably was a very sensible thing to do seeing these other platforms are so well functioning, relatively easy to grasp and use and seeing they probably each are more focused on providing such solutions, whereas Apple’s focus might have been too distracted on other products.

I have also for a brief time had some experience with the Joomla platform. Personally I found it to be cumbersome and “oldish” to work with. When the site that we worked on had to be upgraded because of security issues and concerns with the platform, we chose to build a brand new site on WordPress.

On occasion you will run into other platforms that promises easy build and drag and drop features. While I welcome ingenuity and intuitive platforms, I wish to make to sure that in the midst of things we are not losing abilities for awesome plugins en masse, as well as excellent tools for carrying out the necessary and important work of Search Engine Optimization (SEO) along the way. Platforms such as Wix and Weebly come to mind. People sometimes come and ask me; “But what about this site… and this site?” and without being a true expert of these sites, let me just say that, I have my personal doubts.

Some years back, a friend of mine got me into bike riding as a way to get fit and stay fit. I thought “great, why not?” and started looking into what bike to get.

He mentioned the brand Lightspeed which was aluminum based, but then also mentioned a few brands that were carbon based. Of course the bikes looked awesome and held promises for me to become the coolest bike rider in no time. Hmm.

I looked a bit further and before long I found that there were at least 10 or 12 very high end brands all with their own very cool bikes (expensive too). I also found that speaking with any bike sales guy or any bicyclist would result in a new opinion on what to get.

Long story short. I wanted a bike and needed to cut through the clutter. So I asked myself: “Who is the best bike rider out there?”

Well, this was probably 2004 or so and Lance Armstrong was winning one Tour De France race after the other, so I thought, “OK, Lance Armstrong must be the best”.

No concerns at this point on drug enhancement or not. That’s not the issue here, nor if indeed Lance was the best rider of them all. Point is, he was killing it and that meant he probably also was using a great bike.

I proceeded then, by asking the next question: “what bike does Lance ride?” Well, easy to find out, it was a Trek bike and at the time I entered into it was the Trek 5900 or something to that effect.

My conclusion was simple: If the Trek 5900 was good enough for Lance, it was probably good enough for me.

So off I went and bought a Trek 5900.

The power of marketing and exposure, huh?

I’m by no means a mean bike rider. In fact I get on my bike way too little, but I still enjoy having a great bike when I do venture out on it and I actually still have and use my Trek 5900.

My point is, when deciding on choices among a myriad of what seems to make for good solutions, you will often find a ton of so-called experts that each have their own opinions and recommendations about what you should go with. What I do, is to look at who is doing the best out there. Who is crushing it? Who is creating phenomenal results and who is dependable – in this case – on their web platform to be working and function able at all times?

When I looked around almost all that I found, who really depended on the web platform and web presence, were using the platform WordPress. If it was good enough for them, it would probably be good enough for me too.

Those who were not using WordPress typically had some custom made platform.

But custom made, while it can be powerful – also renders you in need of specialized knowledge and expertise to keep running. Want an upgrade to it and now you are more than likely suck facing yet another expense on developers and coders. So custom is not the route to go in my opinion.

 

So without mocking any other platform, let me just say, that I personally see no point in investigating (at least at this point in time) any other platform than WordPress. Indeed, if I get involved with a client that demands another platform to be used, I will either outsource that work or tell the client that we are not a good fit.

Truly, I don’t believe there is some need a client might have in these regards that can not be satisfied via the WordPress platform, so instead of thinning down our expertise, we will rather want to stick to this platform and thereby only get better and better and even more savvy than we currently are.

My conclusion and recommendation is thus simple: Just go with the WordPress platform and you’ll be fine. Could this recommendation change later on? Possibly, but I don’t foresee this for any foreseeable future.

 

Upcoming Post: Where to get your hosting service and a couple of things to look for.

To follow along this series, just bookmark The Perfect Website, or better yet, sign up using the box below to get notification of future posts in the series.

Thanks for coming along this far.

 

 

 

Special $500 Off web design work from Amazing Ideas, Inc, Catle Rock Marketing Agency during 2 weeks of June 2015

Castle Rock Businesses In Need Of New Website Are In Luck

Local Castle Rock, CO based marketing agency, Amazing Ideas, Inc. is seeking more local Castle Rock clients for its portfolio and is currently offering a special discount of $500 off all web design work. Offer starts today and runs till next Friday

 

Castle Rock, CO based marketing agency, Amazing Ideas, Inc., is looking to connect even more with the local business community and in an effort to grow its portfolio of web design work for local businesses is making a special time bound offer of $500 off of any web design work. The offer is extended to local Castle Rock based businesses and the offer commences today and ends next Friday, June 19, 2015.

The price for web design work varies greatly from one business to the next because their needs differ and because the complexity of each website differ. However, most web design work commences around $6,500 while some goes all the way up to $25,000 or even much, much higher.

However, Amazing Ideas, Ideas, are also offering some great “starter” packaged web designs that look awesome, but are less complex to create, yet still have all the flexibility you could wish for. These are currently priced at a special price of just $ 2,495 (price to increase soon) and the $500 special discount can even be used towards these packages.

That means you can get a professional website for the low price of just $1,995 – but only these next 7 days.

All websites are mobile-friendly and pre-set up for Search Engine Optimation (SEO). Looks and feel will be determined in collaboration with client. Turn around time is agreed is 30 days, but is often less. Offer expires Friday June 19, 2015 and other restrictions apply.

Interested businesses should contact Amazing Ideas, Inc. by calling 888-988-2489 or sending an email to info@amazingideasinc.com and refer to the special code of Castle Rock 500.

 

About Amazing Idea Inc.

Successful serial entrepreneur, Mikkel Pitzner, established Amazing Ideas Inc. in order to help businesses perform better with their marketing. The focus is on online marketing elements, optimized in such a way that customers come calling on you, rather than you having to chase customers.

Mikkel Pitzner has run numerous smaller and larger businesses spanning many varied and unrelated industries and even spanning countries, States and Continents. He quickly learned of the immense importance of good and sound marketing in order for a business to be successful and he especially since 2008 studied and worked with most of the top marketers of today and with a special focus on online marketing.

His marketing agency, Amazing Ideas Inc., seeks to incorporate these insights in a quest to help businesses grow their revenues and profit lines.

 

About Mikkel Pitzner

Originally from Denmark, Mikkel Pitzner used to run what turned into the fourth largest car rental company and a leasing company he lead to a doubling of size and a quadrupling of locations. He also owned and operated the largest limousine service company of Denmark for 14 years, increasing the profit line in his initial year alone an incredible 32 fold.

Mikkel is a partner of Freetrailer (which comprises of Freetrailer Denmark, Freetrailer Sweden, Freetrailer Norway and Freetrailer Germany) and of a very unique advertising and marketing bureau named Aksel & Ko in Denmark. He is also the founder of RetailWise USA that at roughly the same price you would typically pay for mystery shopping, offers ExitShopping® analyses that combine the very best from mystery shopping, customer satisfaction analyses, loyalty rates, competitor analyses, efficiency measurements and so on. In addition he is the founder of Pivot Point Enterprises, that offers a truly unique business platform for all your business processes. The platform is called Doc&Do and can be found at https://www.docanddo.com

Mikkel is a sought after professional board member and current sits on boards of companies spanning the US, Denmark, Sweden, Norway, Germany and Poland, including privately held as well as publicly traded companies.

Mikkel Pitzner has been featured on CNBC, abc, CNNMONEY.com, Entrepreneur, Fox News, CBS News, The Wall Street Journal, Fortune, Fast Company, SmartMoney, USA Today and NBC. Mikkel Pitzner was also a guest at the Brian Tracy TV Show. He is also a multiple best-selling author with books on marketing, success and entrepreneurship.

To learn more

To learn more about Amazing Ideas Inc., please visit www.amazingideasinc.com

or call 1-888-988-2489

 

##

Contact:
Mikkel Pitzner

888-988-2489

info@amazingideasinc.com

 

How To Design The Perfect Website

Castle Rock Marketing Agency Commences Article Series On The Perfect Website

Every business should have a website. But how should that website look and how should it be set up in order to actually perform? Marketing agency, Amazing Ideas, Inc. sets out to explore this topic in a new article series.

 

Castle Rock, CO. – June 10, 2015 – Castle Rock, CO based marketing agency, Amazing Ideas, Inc., sets out to explore what makes a perfect website for a business. In a new article series launched today, Amazing Ideas, Inc. and marketing expert Mikkel Pitzner will dive deeper into answering the questions of how to get your business’s website to perform well for you.

“Taste of one design over another may vary in the eyes of one person to another. The look and feel of a website may be partially dictated by what the website is about and what is ultimately being sold or what message is conveyed from the website directly or indirectly. However, there are certain aspects that needs to be in place for businesses to actually really gain value from their websites. The article series will explore these, tools available and many other aspects of website design including how to actually derive business from a website,” commented Mikkel Pitzner, CEO of Amazing Ideas, Inc.

Via the series Mikkel Pitzner wishes to bring valuable and key insights into how businesses can perform better with the help of their websites and in the process, he is also hoping that people will chime in, bringing their insights as to what is working well in their businesses now and what is not.

“The world keeps evolving”, say Mikkel Pitzner. “That means we have to keep evolving too. I’m curious to see what insights we may all gain from the collective community of businesses from all industries. Personally I have worked a lot with marketing and I have studied the field intensively. But I’m sure we may just see some very interesting things as we go along.”

Via Amazing Ideas, Inc., Mikkel Pitzner and his team are designing websites, other online web presence and strategies for businesses as well as helping them grow their businesses using key insights and vast experience he has gained from running a multitude of companies.

The new article series that is sparked off today can be read on his website http://www.amazingideasinc.com

 

About Amazing Idea Inc.

Successful serial entrepreneur, Mikkel Pitzner, established Amazing Ideas Inc. in order to help businesses perform better with their marketing. The focus is on online marketing elements, optimized in such a way that customers come calling on you, rather than you having to chase customers.

Mikkel Pitzner has run numerous smaller and larger businesses spanning many varied and unrelated industries and even spanning countries, States and Continents. He quickly learned of the immense importance of good and sound marketing in order for a business to be successful and he especially since 2008 studied and worked with most of the top marketers of today and with a special focus on online marketing.

His marketing agency, Amazing Ideas Inc., seeks to incorporate these insights in a quest to help businesses grow their revenues and profit lines.

 

About Mikkel Pitzner

Originally from Denmark, Mikkel Pitzner used to run what turned into the fourth largest car rental company and a leasing company he lead to a doubling of size and a quadrupling of locations. He also owned and operated the largest limousine service company of Denmark for 14 years, increasing the profit line in his initial year alone an incredible 32 fold.

Mikkel is a partner of Freetrailer (which comprises of Freetrailer Denmark, Freetrailer Sweden, Freetrailer Norway and Freetrailer Germany) and of a very unique advertising and marketing bureau named Aksel & Ko in Denmark. He is also the founder of RetailWise USA that at roughly the same price you would typically pay for mystery shopping, offers ExitShopping® analyses that combine the very best from mystery shopping, customer satisfaction analyses, loyalty rates, competitor analyses, efficiency measurements and so on. In addition he is the founder of Pivot Point Enterprises, that offers a truly unique business platform for all your business processes. The platform is called Doc&Do and can be found at https://www.docanddo.com

Mikkel is a sought after professional board member and current sits on boards of companies spanning the US, Denmark, Sweden, Norway, Germany and Poland, including privately held as well as publicly traded companies.

Mikkel Pitzner has been featured on CNBC, abc, CNNMONEY.com, Entrepreneur, Fox News, CBS News, The Wall Street Journal, Fortune, Fast Company, SmartMoney, USA Today and NBC. Mikkel Pitzner was also a guest at the Brian Tracy TV Show. He is also a multiple best-selling author with books on marketing, success and entrepreneurship.

 

To learn more

To learn more about Amazing Ideas Inc., please visit www.amazingideasinc.com

or call 1-888-988-2489

 

 

##

Contact:
Mikkel Pitzner

888-988-2489

info@amazingideasinc.com

 

 

The Perfect Website The Perfect Website Design - new article series from Amazing Ideas inc, Marketing Agency in Castle Rock Colorado

The Perfect Website

What would the perfect website be like?

For businesses I supposed the perfect website would be one that presents your business well and automates a lot of things for you, not least sales, deliveries and follow ups. In a perfect world it would work so well that sales just come in all by themselves on autopilot, are fulfilled and that subsequent follow through and customer care is carried out also automatically. Even more perfect, once set up, no more work would have to be done.

Sounds nice doesn’t it?

I would like one of those for each and every one of my businesses.

The truth is you can actually have a lot of these things in place for your website. The truth is also that, no, it will never be a set it and forget it.

Things move ahead and things change. You need to tweak and amend as it may become necessary. You may also need to feed your website with new and updated content, so that you keep bringing value into the market place, content relevant to what you are offering, value that your prospects can appreciate and that may help you and topics that may help your website get found in relevant searches and more.

But like I said. You can actually have a lot of the factors set in place and your website will perform wonderfully.

Is it easy?

Well, some of the parts are easy enough to set up. Some are a bit tricky or cumbersome and take some more time and work.

Getting it to work in unison and getting it to attract the right clients is a big challenge.

Often it comes down to what you are selling, how easily it is to specify what unique advantages you have and making a fantastically converting offer to a very highly targeted audience.

The more precise you have these points down, the more likely it is that you can make it happen and generate results from it.

We at Amazing Ideas, Inc., will be commencing a new series of posts and articles here on the topic of websites and website designs.

We hope that you will follow along and chime in with what you like and what you don’t like. We would also love to hear from you what is working for you right now and in fact what is not working for you.

Just enter your comments to each post as we move ahead or send us an email with your insights.

Should you be in need of assistance of getting a new website up, or of revamping an old website, or upgrading your current website to a mobile responsive and mobile friendly website, then we would love to help you out. Just call us or send us an email and we can get started on that.

Please follow along our series on Website Design.

 

This current series is relevant for all who is running a business and it will give you insights and points to ponder when deciding upon your website layout, look, feel and functionality. Current at Amazing Ideas, Inc. we are seeking to expand on the portfolio of websites that we create for customers and we specifically wish to expand on website for our local area of Castle Rock, Colorado. We welcome website design queries from all over though, so don’t let it hold you back, if we can help you.

As we talk with more and more clients about their websites, many of the same questions will arise and with this new series, we hope that we can provide even more answers and insights for you, our prospective clients and clients to go and review.

 

 

 

 

Amazing Ideas, Inc. Castle Rock Marketing Company

Castle Rock Marketing Expert Warns Business Owners Of Complacency

Business owners still don’t seem to grasp the importance of getting their website mobile-friendly. Every day these businesses are losing tons of business as their websites will not appear in searches performed on mobile devices.

Castle Rock, CO. – June 10, 2015 – Marketing expert and successful international serial entrepreneur Mikkel Pitzner warns business owners of not paying attention to their online web presence.

Mikkel Pitzner, who among other businesses runs the local Castle Rock based marketing company, Amazing Ideas Inc., notes that still far too many businesses have not yet updated their website to be mobile-friendly and are therefore missing out on a lot of traffic and ultimately business.

He is referring to the latest Google algorithm update that was effected on April 21 2015, which basically discards all non-mobile-friendly websites from search results that are performed on mobile devices. Mikkel Pitzner also points out that more searches today are done on mobile devices, so in essence businesses that haven’t ensured their websites will perform on a mobile device will lose up to 60 of their traffic.

In fact, Mikkel Pitzner, stresses that for local searches, businesses might lose up 80% of the traffic. According to Mikkel Pitzner, local traffic may even hold the most potential sales, as this traffic often represents buyers who are ready to make their purchases now.

“I have had the pleasure of speaking to numerous businesses about the importance of them ensuring their websites are up to date, but it has been surprising how many of them are yet still so lackadaisical about it and not doing anything about it”, says Mikkel Pitzner and continues, “I believe, they just don’t understand what this actually means for their business and just how much they are throwing away from their businesses. It’s rather incredible, especially when you consider how little an investment is required to fix their problem and how that investment will work for them 24-7 all year round for years to come”

Via Amazing Ideas, Inc. Mikkel Pitzner and his team are helping businesses getting their websites upgraded to mobile responsive and mobile friendly website that will ensure they will show up and perform well across all platforms, including all the mobile devices.

 

 

About Amazing Idea Inc.

Successful serial entrepreneur, Mikkel Pitzner, established Amazing Ideas Inc. in order to help businesses perform better with their marketing. The focus is on online marketing elements, optimized in such a way that customers come calling on you, rather than you having to chase customers.

Mikkel Pitzner has run numerous smaller and larger businesses spanning many varied and unrelated industries and even spanning countries, States and Continents. He quickly learned of the immense importance of good and sound marketing in order for a business to be successful and he especially since 2008 studied and worked with most of the top marketers of today and with a special focus on online marketing.

 

About Mikkel Pitzner

Originally from Denmark, Mikkel Pitzner he used to run what turned into the fourth largest car rental company and a leasing company he lead to a doubling of size and a quadrupling of locations. He also owned and operated the largest limousine service company of Denmark for 14 years, increasing the profit line in his initial year an incredible 32 fold.

Mikkel is a partner of Freetrailer (which comprises of Freetrailer Denmark, Freetrailer Sweden, Freetrailer Norway and Freetrailer Germany) and of a very unique advertising and marketing bureau named Aksel & Ko in Denmark. He is also the founder of RetailWise USA that at roughly the same price you would typically pay for mystery shopping, offers ExitShopping® analyses that combine the very best from mystery shopping, customer satisfaction analyses, loyalty rates, competitor analyses, efficiency measurements and so on. In addition he is the founder of Pivot Point Enterprises, that offers a truly unique business platform for all your business processes. The platform is called Doc&Do and can be found at https://www.docanddo.com

Mikkel is a sought after professional board member and current sits on boards of companies spanning the US, Denmark, Sweden, Norway, Germany and Poland, including privately held as well as publicly traded companies.

Mikkel Pitzner has been featured on CNBC, abc, CNNMONEY.com, Entrepreneur, Fox News, CBS News, The Wall Street Journal, Fortune, Fast Company, SmartMoney, USA Today and NBC. Mikkel Pitzner was also a guest at the Brian Tracy TV Show. He is also a multiple best-selling author with books on marketing, success and entrepreneurship.

 

To learn more

To learn more about Amazing Ideas Inc., please visit www.amazingideasinc.com

or call 1-888-988-2489

 

 

##

Contact:
Mikkel Pitzner

888-988-2489

info@amazingideasinc.com

Dear Business Owner Wake Up, if your website is not mobile friendly then you are missing out of up to 80% of your new potential clients

Dear Business Owner Wake Up

Dear Business Owner, Wake UP!!

 

Dear Business Owner, I understand you. You are constantly bombarded by sales calls and uninvited spammy emails all trying to sell you this, that and the other. Really annoying indeed.

We all hate it, and despise it. Yet they keep coming at us.

I guess someone out there once in a while fall into the trap and the spammers make a sale. Why else would they keep annoying us all.

Ultimately, they are just playing a numbers game: Send enough emails out and in the end they’ll sell enough to have made it all worthwhile.

The problem with all of this is that when something we should perhaps tune into come our way, we tend to tune out and discard it all along with all the spam.

Currently, there are a huge amount of business owners who seem to completely miss the beat on new changes that has already take place with the search engines – most notably Google.

We probably all know that Google is the main search engine for anything online searches.

Well, as I have pointed out previously in previous articles and posts, Google introduced yet another algorithm update on April 21st 2015. This update effectively removed all non-mobile-friendly websites from searches that are done on any mobile devices.

What essentially this means is that if a website is non deemed mobile-friendly, then it just won’t show in the Google searches that are done on a mobile device.

Now, you may be wondering how big a deal this is. And the answer is: IT”S A GIGIANTIC DEAL!!!

More than 60% of all searches these days are done on a mobile device and for local relevant searches this even increases to about 80% of all searches.

In other words, if your website is not mobile friendly, you just might have lost about 80% of all new traffic – read: all new potential hungry to buy your products or services clients.

Now is that a big enough deal for you .

I think we can all agree that is indeed a pretty big deal.

But even today, more than a month after Google made this algorithm update, far too many websites are still not amended to being mobile-friendly.

In other words, far too many businesses are oblivious to what this could and quite possibly already means to their businesses.

In a previous article, I called this a case of a Peter And The Wolf syndrome.

When we are all bombarded every single day with spam – especially in our email inbox, but also in our physical mail, through phone calls and what not, we eventually tend to shut out all that comes our way, even the stuff that we should probably pay attention to.

In addition as previous algorithm updates that we may have paid attention to, really just had negative effects on the “black hat” and dubious marketers, then we as business owners are just not paying much attention to yet another Google update.

How do I know?

Cause I’ just like most other business owners.

I own and operate several small businesses and am in addition involved with several others in the form of being a consultant, board of directors, marketing advisor or other, so I have in excess of 20 email addresses that I need to monitor and thus I too receive more than a fair share of email spam, physical spam and telephone spam calls.

I too used to glance at the news of what a new Google algorithm update would mean for my business and invariably found that Google just tried to eliminate the very dubious efforts of some marketers to “con” Google into high ranking on Google’s Page 1 in searches for their websites, and since I never even wanted to contemplate any trickery or dubious marketing efforts for my businesses, well, then any of these Google algorithm updates, really didn’t have any negative effects on me or my business. In other words, I needn’t worry about it or waste any energy or resources on it. In fact, I was only too pleased that Google would hammer down on something dubious going on, for it would increase my real and true objectives of placing my relevant offerings in front of the right people, as the dubious characters were removed from Google’s search results.

But my point is, that after too many Google updates or rather too much news about yet another Google update that didn’t really affect me or my business negatively or require me to effect some actions, it has lead me to become numb and deaf to more new algorithm updates or news there of.

So that’s what I think is happening now too.

Articles have even demonstrated that even more than possibly 40% of Fortune 500 companies still till date have non-mobile-friendly websites.

Can you imagine the amount of relevant traffic and new customer potentials they might be missing out on now?

It has got to be substantial.

Yet, even if the fix to their situation might be relatively easy, they still haven’t fixed it. And we are already more than one month in following Google algorithm update that took place April 21st 2015.

In other words, it tells us these businesses are just oblivious to what the new algorithm update means for their business.

For small businesses, this is probably even worse. First off, small businesses even though they are often more nibble and can more effectively, they are often also suffering from smaller amounts of resources and thus often learn of certain needs later or may have to postpone implementing changes for longer due to lack of financial resources.

The result is that the problem for smaller businesses probably is way more problematic ad big than even the big companies. What makes it even worse is, that these smaller businesses often cannot withstand another negative blow to their businesses or certainly will feel the grunt of any business set backs to a higher extent.

But such is life. When we have gotten our earful or irrelevant sales calls or doomsday news, we tune out and eventually we may just completely overhear the many taps on our shoulders that here might be something we need to pay attention to.

So, as I said, I get you. I fully sympathize with you and understand why you have tuned out and why you may be pre-occupied with other aspects of your business. I’m there too and honestly, had I not been involved in helping people get their high ranking results on Google and obtaining vastly more sales via my efforts with their marketing and their positioning, then I probably too would completely have ignored any and all news of a Google algorithm update.

But this one, you might just want to actually pay attention to.

That’s why I say to you: Dear Business Owner – Wake Up!!

 

Call on your web developer today to get you and your business and website squared away or call on us to help you out. In many cases the fix is quick and easy, in others the work is a bit more extensive. Regardless, this is an important piece to get right and any day you are not getting it right and you just might have lost about 80% of all new potential clients coming in.

The sooner you get squared away the more you will benefit and regain your business, possibly even advancing in front of your worst competitors along the way.

So call us on 888-988-2489 or send us an email to info@amazingideasinc.com to get you and your online presence sorted, build more sales and make more profits. Mention this article and get an extra 10% off (only valid during the month of June 2015).

 

 

MarketingCastleRock - Marketing Castle Rock Local Shoppers who are more likely to buy NOW!

How Do You Get Ranked In Google Searches For Your Local Business?

Getting ranked in Google searches for something relevant to your local business is extremely important.

By doing so, you will basically get in front of a lot of people who just may become your future customers. For any local searches, I have previously stressed that such a visitor may be even more highly likely to buy from you NOW compared to searches that are non-local, who may be more information seekers rather than buyers.

The reason is that when we do a local search it is even more often than not the case, that we are actually in need of something specific here and now. Perhaps we need to find a dry cleaner, or a local DIY store, or find the nearest paint store or for the women a place to get our nails done.

When we do the local searches we are oftentimes much closer to actually effecting a purchase.

That’s why as a business, you will really want to ensure that you pop up in searches for your local market for something relevant to what you are selling.

Amazing Ideas, Inc. is a Castle Rock based marketing company – or marketing agency if you will – that helps businesses get their online marketing in place, so that customers come calling them instead of their competitors. Our aim is to ensure your marketing works so well for you, that customers come calling you, rather than you needing to chase after customers.

Currently, we are demonstrating some of the ways that you can increase your ranking results. We are doing so with ourselves as an example, aiming to get ourselves ranked for the 3 words: Marketing Castle Rock.

Again these words are relevant for us since we are a marketing company and since we wish to get in front of our local community’s businesses and online searchers, and being located in Castle Rock, well then our words are Marketing Castle Rock for the purpose of this articles series (posts).

If you review the article series, you will find a lot of insights and valuable points. You will also learn why our chosen words are possible not the best and why they will make it even more difficult for us to get the coveted page 1 result.

The entire series is an important series for you the business owner, who wish to get ranked for relevant keywords for your local marked, so that you can get right in front of the right buying customers.

To follow along the entire series, just bookmark this link Marketing Castle Rock as it will automatically be updated as most future posts and updates are added to this particular story and as it evolves. Or better yet, sign up (that’s right get this free report on 7 Secrets To Websites That Sell and I will get you notice of new information as we post it) to get your automatic update on these and other really awesome marketing insights.

Again the series is using the example of getting my marketing business, Amazing Ideas Inc., ranked for Marketing Castle Rock.

 

Of course, if you don’t really want to learn how to do this yourself, but rather want to fast track your results, then we would love to help you achieve your desired results, so send us an email or call us at 888-988-2489 and we will get to work!

 

 

Marketing Castle Rock Ranking Took A Step Back

Two Steps Forward One Step Back

I finished the day last night enjoying the fact that we had moved our ranking for our 3 chosen keywords – those being Marketing Castle Rock – up from a page 21 three days ago to a spot on page 2. If you followed along you will see that one of our efforts alone moved us quickly from page 6 to page 2. On page 2 we had the number 4 spot, so page number 1 seemed to be within near reach.

Checking in this morning and out spot had taken a step back for a poorer ranking. OK, it’s actually only one position, so it really isn’t a big deal, but yet psychologically, it’s a step back from the high emotion of success to a set back of a full one position (not bad).

That’s what often happens, in marketing just as we often experience in life.

What happened here is kind of funny, but it also illustrates a point.

The number 1 spot on the Google Search results for Marketing Castle Rock has since we started about 3 days ago been held by a website that actually is called castlerockmarketing.com

It’s kind of funny, for said company has nothing to do with traditional marketing as such, but actually seems to be primarily an auction house for Cattle. That’s right they ones that say muuh. I guess that’s what I get for living in the West out in rural Colorado in the town of Castle Rock.

Now, first off, it proves a point that is worth for you to notice and that is, if you can obtain an URL (i.e. a domain name) that actually entails your keywords, then your rate of success for ranking for same words shoots straight to the top – even without you doing much of anything. Also as I noticed in this case, throughout all my searches for the 3 words of Marketing Castle Rock, these cattle auction guys held the number 1 position, so your position, just due to the right URL, is stronger than most of other efforts you can make (at least for now that seems to be the case).

This is an important point that goes towards how you choose your domain name and it should give you plenty of reason to think about what URL you could think of that might help you in your business.

As I said, these guys have held the number 1 spot throughout and today they even took up the number 3 spot and if we don’t count the Google Local Places results also the number 6 spot. Why?

Why you might ask, did they all of a sudden take up these extra spots, earning them a full 3 important and valuable spots on a page 1 on Google for MY chosen keywords of Marketing Castle Rock?

Beats me.

But they apparently have a Facebook page and a Twitter account and these two popped up and made an appearance this morning for the number 3 and number 6 spot.

Again, the names they have for these two accounts includes the words Castle Rock and Marketing or at least mkgt as short for marketing. Which gets back to the point I made before on the importance that Google places on your URL or Name. For you this means, that you should not only secure adequate account names for your business on the social media. Account names that clearly reference your business name or your URL name.

From a point of view of search engine results, it means finding something that’s descriptive of what it is you offer.

If you are a plumber and you call your company ABC, then it probably won’t help you much in any search results for plumbing services on its own. But change your name that you reference your business to throughout to ABC Plumbing and that changes straight away. Get a Facebook Fanpage called something like facebook.com/abcplumbing and perhaps a twitter account called twitter.com/abcplumbing and you have secured some pretty good real estate.

Now if you don’t post to these accounts once in a while, it’s probably not going to do you much good, yet, in checking in on the facebook and twitter accounts of my cattle competition guys, I found that they posted last on June 2nd 2015 and October 10 2014 on their accounts respectively. In other words not very recently and not very actively, but this only underlines the point of the relative strength that Google do place on the social media account (connected as said to the names of same accounts in relation to what you wish to be found under in a Google Search).

One may wonder, why the respective facebook and twitter accounts didn’t appear in my earlier search results, and when you ask me, my answer would be: Beats me.

Google sometimes works in mysterious ways.

That’s alright too. If it was easy to circumvent everybody would do so, and we would be left with little relevancy to what we found when we performed searches, I suspect.

The changes in the search results on and off, also proves a point I have made previously in this Marketing Castle Rock saga, which is that the internet is a live place. You can do your part to rank well, but others out there are doing things and especially when they are doing things that are relevant for the keywords that you are hoping to get ranked for, it will change the search results too, possibly pushing you back again.

Said in another way, it isn’t a constant.

It also goes back to what I have also posted previously in this continuing story about the fact that Search Engine Optimization (SEO) work is not a one time thing. You don’t just do the work once and get the results and leave it at that. If you do, it’s only a matter of time and your ranking is gone. The more competition for your chosen words, the quicker your ranking will be gone.

No, you will have to have some continuous efforts, but as I have stated previously, it might just be very well worth it.

Well, we will make a few more efforts and see where we will get with our quest to reach a page 1 spot in Google Search results for the words Marketing Castle Rock.

 

Bookmark this link: Marketing Castle Rock it will automatically be updated as most future posts and updates are added to this particular story and as it evolves, or better yet, sign up (that’s right get this free report on 7 Secrets To Websites That Sell and I will get you notice of new information as we post it) to get your automatic update on these and other really awesome marketing insights.

 

 

Marketing Castle Rock Now We Are At Page 2

We Are Now On Page 2 For Marketing Castle Rock

I spent the afternoon on the playground with my two small kids and my wife. I think we ended up there for about small 3 hours. Whew! That’s a lot for me to cope with, but the kids had fun and that was the important bit.

Following the playground we did some grocery shopping and returned home for some light dinner.

Curious as I am, I couldn’t help myself for checking where we were at.

And where were we?

On Page 2 of Google’s search results for the 3 chosen keywords: Marketing Castle Rock.

Yes, this is yet another follow up on the Get Ranked For Marketing Castle Rock saga, the work of which I commenced about 3 days ago. 3 days ago I was at page 21 and now I am at page 2. Not bad for just a few days with some effort put in place. On top of that some very low key efforts. Nothing terribly fancy. Nothing that cost me any money, only a little time and of course the implementation of some very key things that I know works.

Here are the results for current listing (click image to be able to read it):

Marketing Castle Rock Page 2 Screen Shot 2015-06-07 at 7.00.42 PM

Marketing Castle Rock Page 2 Screen Shot 2015-06-07 at 7.00.42 PM

Tomorrow we will do more follow up on this saga.

Also as promised I will tell you more about “White Hat” Tricks as opposed to “Black Hat” Tricks and I will expand on why you should never make use of the black hat tricks.

Meanwhile, let’s see if we can take our ranking for Marketing Castle Rock to Google’s page 1. I actually now believe there is a chance we will get there. So here’s to Marketing Castle Rock.

I am thrilled and stoked. You should be too. Not so much for what this means to me, but for what you should have learned in the process that I have actually shown you along the way and what this could mean for your business.

Some of you will want to do things yourself and now you have more insights collected in one place for free than I ever saw myself personally. Some of you don’t want to bother doing things of this nature yourselves, but wish to remain focused on doing the aspects that you do best yourselves, and so you should be. For this latter segment of you, I naturally offer my services to make things happen for you. Imagine what a Google high ranking for relevant search terms relevant to your business could do for you…!!

For you who would lie to discuss me possibly taking on your assignment, please send me an email to info@amazingideasinc.com or call me at 888-988-2489. I will handle cases on a first come first serve basis, but my team and I are eager to hep you grow your revenues and not least your profits.

Till then, here’s to getting onto Google’s first page for Marketing Castle Rock.

(I hope…)

 

Bookmark this link: Marketing Castle Rock it will automatically be updated as most future posts and updates are added to this particular story and as it evolves, or better yet, sign up (that’s right get this free report on 7 Secrets To Websites That Sell and I will get you notice of new information as we post it) to get your automatic update on these and other really awesome marketing insights.

 

 

 

Marketing Castle Rock Here We Come

Our Last Entry On Ranking For Marketing Castle Rock Moves Us To Page 6

In my previous post, that was post just about half an hour ago (depending on how fast I will type this entry here), I promised I would tell you about the utilization of “White Hat” tricks versus “Black Hat” tricks. However, I couldn’t help myself, but just ran another check to see how well we are doing for getting ranked under the keywords Marketing Castle Rock.

If you are following this series, which you can book mark from this link here: Marketing Castle Rock you will know that we set out just about 2 or 3 days ago to get ranked high with Google Search results under just the 3 words Marketing Castle Rock.

We started off on page 21 on Google and nobody goes that far into a search result really.

In my previous post from just this afternoon, we were at page 13, and now, our last entry titled When SEO Becomes A Game – Ranking For Marketing Castle Rock Continued less than an hour later and we have moved all the way to page 6!!!

Wait a little longer and I bet we are even further ahead by one or more pages.

Now, these results keep changing, so if you check in later, the results may be completely something else. That’s why your SEO work is never done and why you must keep at it.

However, it also proves that you can advance very rapidly.

Funny enough, a friend of mine saw my post yesterday and it incurred a conversation. She said to me, remember that “Google is slow”. I couldn’t agree more and I think my previous post’s placement proved that point entirely.

Anyway, here’s the result for now, still less than an hour after the previous post. Ranking us on page 6 for Marketing Castle Rock. (Click on image to be able to read the list)

 

Marketing Castle Rock Screen Shot 2015-06-07 at 2.11.19 PM

Marketing Castle Rock Screen Shot 2015-06-07 at 2.11.19 PM

Isn’t this fun? Think what this can do for you and your business.

Again we would love to help you achieve your results, so send us an email or call us at 888-988-2489 and we will get to work!

Bookmark this link: Marketing Castle Rock it will automatically be updated as most future posts and updates are added to this particular story and as it evolves, or better yet, sign up (that’s right get this free report on 7 Secrets To Websites That Sell and I will get you notice of new information as we post it) to get your automatic update on these and other really awesome marketing insights.

 

 

Success With Ranking High For Marketing Castle Rock Just Ahead

When SEO Becomes A Game – Ranking For Marketing Castle Rock Continued

We continue our saga on how we are getting ranked high in Google’s search results for the keywords: Marketing Castle Rock.

To review what has been going on till date, please visit these two posts: www.amazingideasinc.com/marketing-castle-rock-time-to-take-my-own-medicine/ and http://www.amazingideasinc.com/quick-follow-up-on-marketing-castle-rock/

The two posts explain why I’m doing this and why it’s important. They also explain why my chosen keywords in fact are not the presenting the smartest choice and why I may in fact never get to a really good ranking for them either. Indeed, you may wish to review these posts just to see what you really shouldn’t do and instead to learn more about what you should do, so that you can get decent results.

Anyways, I just want to make this post short and just give you another update to our ranking.

When doing this kind of work, SEO, which stands for Search Engine Optimization, can actually become fun. It almost becomes a game. For you are doing small implementations of things, waiting a bit for the search engines to follow up with them crawling the sites and then you check in again to see if what you did carried any weight and made any positive changes for what you are tying to achieve.

My efforts and if you will experiment started a couple of days ago. I put out the public announcement that I wanted to pay attention to some of the local businesses in the area in which I live and my business is located, Castle Rock. I made it known that I would lie to help more local Castle Rock businesses with their marketing and help them implement the right strategies, tools and marketing systems that will grow their businesses, revenues and ultimately their profits.

The following day, I kind of realized that I haven’t made any efforts at all into making my services nor my company’s presence rank in any search engines. I help businesses with marketing and love to see the positive outcomes the come about from my help, but in my eagerness of helping other businesses, I had completely forgotten to implement similar strategies that I recommend any business to do for my own business. In other words, I was a bad example of what I tell others to do.

So the day before yesterday and yesterday, I implemented the first few steps. I instantly moved from page 21 to page 15 (as well as actually had an appearance on page 1 of Google, via my Google Local Places, which hadn’t appeared earlier). Last night a quick search and I had moved to Page 14 and this morning, for the keywords Marketing Castle Rock, I was at page 13. see images below for clarification. Click on the images to be able to read them.

Ranking On Page 1 For Marketing Castle Rock Screen Shot 2015-06-07 at 11.18.10 AM

Ranking On Page 1 For Marketing Castle Rock Screen Shot 2015-06-07 at 11.18.10 AM

 

Ranking High For Keywords Marketing Castle Rock Screen Shot 2015-06-07 at 11.19.27 AM

Ranking High For Keywords Marketing Castle Rock Screen Shot 2015-06-07 at 11.19.27 AM

Again, if you read my book: Mikkel Pitzner’s Trade Secrets To Marketing Your Business Online, you will know, that a page 13 ranking isn’t gonna get you anywhere. In truth you really need to get to page 1 of Google.

However, we are moving forward and steadily improving our ranking. We will do more steps and see where it will take us. So far we have only done some very small types of steps and they are completely real as opposed to mischievous tricks just to fool Google and other search engines. I don’t go for the so called “Black Hat” tricks. Yes, they may help you out, and yes you may even get to page 1. But in due time, Google will find the loophole that you used and if your material isn’t of relevance nor helping people, then in all likelihood you will lose your ranking and possibly even for good. It’s really just a matter of time.

Therefore, only employ real efforts that makes real sense and provides real value.

Here, I’m aiming to get my ranking up for 3 simple words, Marketing Castle Rock. Marketing for that’s why we do and those are the kind of services we provide, and Castle Rock for that’s the town we are in and while we would like to help people from anywhere really, it just makes sense to help some of the businesses from the local community. In addition, go back and review the previous two posts for they reveal to you, why a local business may provide you with more business and more revenues than others. Again the two previous posts are:
www.amazingideasinc.com/marketing-castle-rock-time-to-take-my-own-medicine/
and
http://www.amazingideasinc.com/quick-follow-up-on-marketing-castle-rock/

Now in closing out this post and going back to the title of When SEO Becomes A Game, well, then I cannot help but getting excited about seeing positive results come from the steps you implement in order to get the ranking and positioning better. It’s almost a game. You implement a few things. Then you wait a bit. Then you go and test to see if you got anywhere with your efforts. It’s actually kinda fun.

If you didn’t get anywhere, then you will have to revisit what you did or even better think about what would have a better outcome for you. Then you try that and see if you got it right this time around. And so on. And so on.

So onwards towards a superb ranking for the 3 chosen keywords: Marketing Castle Rock.

In the next upcoming post, I shall tell you a bit more about the utilization of “White Hat” tricks versus “Black Hat” tricks, so be sure to come back and revisit us. Bookmark this link: Marketing Castle Rock it will automatically be updated as most future posts and updates are added to this particular story and as it evolves, or better yet, sign up (that’s right get this free report on 7 Secrets To Websites That Sell and I will get you notice of new information as we post it) to get your automatic update on these and other really awesome marketing insights.

 

Making It Happen Getting Ranked For Marketing Castle Rock

Quick Follow Up On Marketing Castle Rock

What a difference a night can make. Had a good night’s sleep after having posted the post of yesterday titled: Marketing Castle Rock – Time To Take My Own Medicine.

If you didn’t read it, you can click the link to do so, but in a quick recap, I kind of realized that while I preach what others should do with their online marketing, is to set in motion processes that will make them and their businesses rank well in the search engines for relevant search terms, so that they will have customers come chase them instead of them having to chase customers, then I admittedly found, I wasn’t actually doing so for myself for the Castle Rock Marketing company of Amazing Ideas, Inc.

In other words, I wasn’t being a good example for myself or for the products and services that I sell via my marketing company.

So on to work.

I decided that I would ensure that my ranking with Google for the keywords: “Marketing Castle Rock” would be significant. In other words, I have now started to do the necessary work that I show my clients to do in their businesses (or rather that I will do for them) and I made the first part of the work yesterday evening.

If you review the Marketing Castle Rock – Time To Take My Own Medicine post of yesterday, you will learn that my very first work actually got me from Google’s page 21 to Google’s page 1 in a matter of about 3 hours. You will also, learn that the page 1 listing in fact was my Google Local Places position that popped up on page 1.

Now in truth, you cannot make this happen in 3 hours unless you already have registered your business with Google Local Places, for to do so, Google requires you to verify your local address via a couple of further steps such as via a postcard being sent to you. In other words that takes a few days to get activated and finalized. But in my case I had already done this registering part quite some time ago, but then I hadn’t done anything with it and that meant that I did not pop up anywhere in Google’s page 1 when you searched for Marketing Castle Rock.

Well, as mentioned I did a few things yesterday and that made all the difference. As mentioned, in about 3 hours and from the couple of steps I took, I achieved a Google Local Places position on Google’s page 1 for the keywords “Marketing Castle Rock”.

Here’s the after image when I got my Google Local Place’s listing for my Castle Rock located Marketing company: Amazing Ideas, Inc. (You will have to click the image in order for you to be able to read it):

 

Getting Ranked For Marketing Castle Rock

Screen Shot 2015-06-05 at 6.46.33 PM- Getting Ranked For Marketing Castle Rock

Again, if you read yesterday’s post Marketing Castle Rock – Time To Take My Own Medicine you will understand why popping up for a local search of relevant terms is critically important for your business and why a local search may have particular interest for you.

You will also see, why my 3 chosen keywords of Marketing Castle Rock, actually has set me up for quite a challenge, since the words are possibly a bit too generic and unspecific. If you make the search for yourself, you will see that the results that come up are for services, product and what not that are all over the place, many of which has little to do with marketing services like the ones I provide. Basically, it proves the point that when you go looking for keywords or for things you wish to rank for, specificity makes a lot of sense. What you really want to be looking for is that you (or rather your website) will pop up when people are searching for the types of products or services you offer specifically. Not only will this have a better chance of leading to sales, but from a user perspective, you will also become much more relevant.

Going back to a search of Marketing Castle Rock, if I was searching for someone to help me marketing my business well and I happened to be in Castle Rock and thus wanted a local company to help me out, well, then the keywords of Marketing Castle Rock might make perfect sense. However, as you can see from the results that are listed, they are all over the place and gives some but still little relevancy to my query. The reason for this is as I have indicated that my search terms are not specific enough.

To stress the point, make your keywords a bit more specific and you will also likely have a better result of how far up you will rank with the search engines. It will also make the search results more relevant and have a much improved chance of actually leading to business for your business. As I mentioned in yesterday’s post Marketing Castle Rock – Time To Take My Own Medicine you can make your keywords more specific by adding a few more descriptive words so that your search term becomes a bit more long tail. Just as an example, you could search Marketing Company Castle Rock.  Or perhaps Online Marketing Company Castle Rock. It narrows things down a bit and makes it a little more specific, but then it’s still very vague.

I just performed such a search and although my company would in fact be a very relevant result to come up, it didn’t do anything for me, meaning I didn’t pop up for the search in the results. The reason is that Google’s search is for the individual words (and again these are a bit too broad – meaning the word marketing probably pops up in way too many writings all over the place from websites and publications). Now if you wish to make your search even more specific, you can just add quotation marks. When I add quotation marks to “Marketing Castle Rock” I now appeared on page 3 of Google (at time of writing this) and when I searched “Marketing Company Castle Rock” I was on page 1. Click the images to review:

 

Screen Shot 2015-06-06 at 10.50.18 AM - Searching For Marketing Castle Rock

Screen Shot 2015-06-06 at 10.50.18 AM – Searching For Marketing Castle Rock

Screen Shot 2015-06-06 at 10.50.43 AM - Searching For Marketing Company Castle Rock

Screen Shot 2015-06-06 at 10.50.43 AM – Searching For Marketing Company Castle Rock

The trouble is, I rarely put quotation marks on my searches. Do You?

I suspect you rarely put quotation marks in your searches either. We are too quick online off to the next thing and don’t wish to waste time on technicalities (or we are too lazy..).

 

Well, back to the beginning of this post. The night was good to me. My rank results improved over the night while I was sleeping so that this morning when searching just Marketing Castle Rock, we are now on page 15 instead of page 21 of the Google search results. Still, nobody will go to page 15, so it’s of little use. But when it comes to search results and optimizing for these it’s not just a matter of throwing up a website and one little post and then miraculously you have arrived. No, it will take a bit more to get there. But is it worth it? You bet!

We will keep at it, and post you the results as we go along. Just remember and review the key lessons from yesterday’s post along with the key points from today’s post (below).

 

Anyways, I think it illustrates a few points:

1. When choosing your keywords, specificity matters

2. Long tail helps you

3. Both 1 and 2 makes you more relevant for those who are searching and there’s a better fit between you and the one who is searching

4. By all means do the work. It all improves your ranking.

 

Want to get to Page 1 Today?

This can totally happen. Just give me a call on 888-988-2489 or send me an email and we can make it happen.

 

 

If you wish to follow along this sequence of getting ranked, you can bookmark this link: Marketing Castle Rock it will automatically be updated as most future posts and updates are added to this particular story and as it evolves.

 

 

 

Amazing Ideas Inc Marketing Castle Rock

Marketing Castle Rock – Time To Take My Own Medicine

I’m a little embarrassed to say this, but today I realized it was time for me to take my own medicine.

Lately, I have been so focused on getting other businesses results and helping them with their online web presence and what I call their online DNA. So focused in fact, that I completely forgot to take my own medicine and make it happen for myself.

My company, Amazing Ideas Inc., is a marketing company located in Castle Rock, Colorado. We specialize in online marketing and have a current focus for the local community’s businesses and a wish to help them rank better for relevant search terms for the local area.

Why? Cause it just makes sense.

Local searches typically hold the most promises for leads that are close to buying. Key phrase: Local.

If you are searching for a vendor or a service of some sort locally, then it’s more than likely because you actually have a need and are more than probably willing to actually buy now.

Looking for a plumber? Well, you probably have a plumbing issue that need tending to, right now.

So what do you do?

You Google for the nearest and best plumber in the area that can come and fix it.

In other words as I said, you are probably an eager buyer right now.

What does this mean for the local vendor?

Well, it is so much nicer to get leads in the door that are actually just about to pull the trigger and buy from you, rather than a browser, who is just kinda looking around a bit.

A local search for a local supplier of services, repairs or goods therefore holds good promise for the local vendor. That means, that as a local business you really should make sure that you hold a very sound focus on showing up in the Google searches (and in the other search engines) with a high ranking for the relevant keywords that are likely to be searched under relevant to what it is that you are selling.

Well, you get this already I’m sure.

But in my eagerness to serve others and to get results for other businesses, I just totally forgot to do this for myself, for my business.

So today, it dawned upon me. Since I’m selling (among other solutions) services that will get your business ranking high in the local searches on Google for relevant search terms for your business, well, then I had better show up early myself for something relevant to myself too.

Makes total sense, doesn’t it.

Ok, so first order of business in such regard is to Google yourself, Google for keywords that makes sense for your own business and own local area. In this case, Google myself.

OK, so far so good. Amazing Ideas, Inc. – what do we do? What are we?

Alright, we are a marketing company or a marketing consultancy or a marketing agency. OK, at least the keyword “marketing” should be important to us.

Second, where are we?

OK, we are in Castle Rock, Colorado.

In other words, “Marketing Castle Rock” might make up some of our keywords. We would like to be found under these keywords, so that when someone searches using these words, we will pop up.

Opening up for a Google search and I tap in “Marketing Castle Rock” (without quotation marks).

Guess what?

Nothing!!

Well, not quite true. I actually appeared but not until page 20. Ouch.

Now, how good is that for convincing other that I know something about what I’m selling?

Nobody looks all the way to page 20 of Google.

In fact by far the most clicks will happened among the first few listings on Google’s first page of the results for your relevant search.

Obviously, I need to do something about this and I had better do something about this now.

Off to work on this.

I made a couple of things and updated my website and made a couple of posts. Then I went for a run, came back took a shower and had a bite to eat and then returned to the desk top.

Excellent. Now at least I appeared on Google first page for these 3 keywords.

Still, it by far from good enough. I have a bit more work to do.

My first page listing now, was the Google Place listing (in which today I’m last).

Looking for the listing for my actual website for Amazing Ideas Inc. under these keywords and I now am all the way back at page 21.

Yup, actually pushed back one spot, but that’s also because I made sure that I now Google “incognito”. For the first search I forgot to log out of Google and search “incognito”. If I Google with Google knowing it’s me, it can affect the results to such an extend that my listings are favored, so that will skew the results and I will delude myself.

I want to appear on Google’s first page as if I was someone, who had no clue or premonition about Amazing Ideas Inc., but who was just looking for the types of services that I offer. Thus the need for searching “incognito”.

Now in truth, it would be a whole lot easier to get found with a better ranking for a longer keyword tail. E.g. it would be an easier task to get found on a better spot in Google results if I searched something longer like “Online Marketing Company Castle Rock Colorado”.

Why?

Because it becomes more specific and the chances are that it will match up better with the words you have on your website etc. Marketing is a very omnipresent word and there are marketing companies all over or other combinations in which marketing is a word, not even necessarily a descriptive for a company.

Castle Rock narrows it down, but what if there were several towns carrying the same name (lots of that around it seems, though perhaps not in case of Castle Rock)?

It will be a serious challenge to get placed on Google results page 1 for just the thre words: “Marketing Castle Rock”. But for sure I can get my listing much, much closer than that of page 21.

Well, as I told you, I did get to page 1 within a few hours, but we can do even better than that. It will just require a bit more work.

Let’s see where we can take it. Let’s see if indeed I can get myself on page one or at least onto the first couple of pages, just using the three keywords “Marketing Castle Rock”.

I will endeavor to make a few more things happen on my end to move up the ranks. The only 3 keywords we will be comparing will again be “Marketing Castle Rock”.

For sure I will rank better much sooner with longer tail keyword usage, but this will be a nice challenge and will serve a great purpose of showing you what can be done and perhaps convincing you, that if you are in more need of help getting your local business (not necessarily in Castle Rock) ranked well, that you might actually call upon my services. I would love to help you and get your business ranked well, so you too can have customers chasing you down in search of your products and services.

 

So here’s just a few takeaways:

  1. You definitely must show up in Google Results under relevant search terms
  2. You must strive to land on Google Result page 1 to have the best chance of people actually clicking on your link
  3. It’s easier to get ranked with more special and more long tail search terms
  4. You can move your ranking up, quickly if you implement the right things

 

And now: On to more work getting Amazing Ideas, Inc. ranked really, really well with Google Results for the 3 keywords: “Marketing Castle Rock” and only “Marketing Castle Rock”.

Wish me luck and check in later for more updates on this story or better yet, grab our free report of 7 Secrets to Websites That Sell. You will like the insights and can use them for your business and your online presence, and it will add you to my automatic update on this developing story.

Google “Marketing Castle Rock” – here we come.

Go Out There A Be Amazing With The Help Of Marketing Castle Rock

Castle Rock Marketing Company Amazing Ideas Inc

Castle Rock Marketing Company Focused On Helping local Businesses With Successful Online Marketing

Castle Rock, CO. – June 5, 2015 – Local marketing company, Amazing Ideas Inc. is currently focusing on helping local Castle Rock businesses flourish with their online presence.

Marketing Consultant Mikkel Pitzner“Far too many businesses are wasting money with their advertising, spending too much in certain areas, while not paying the right focus on areas that produce more return on the investment”, states Mikkel Pitzner and continues: “If you get your online presence right, you can achieve far more return on your money and on your efforts. You’ll have customers chasing you instead of you chasing customers”.

According to Mikkel Pitzner, everything today is Googled. Even if we see an ad somewhere, we invariably look it up on the internet. “We validate our purchases before we buy. If we don’t like what we see online, then we don’t buy”, Mikkel Pitzner points out.

Via his marketing company, he is currently focused on local Castle Rock businesses helping them improve their online marketing and as he calls it, helping them with their online “DNA”. He states that it’s not about having a very fancy website, but about having a website that works, that retains the visitor, obtains the lead and then with the right marketing in place converts the lead to a customer.

By getting the online marketing right, a business will have revenues flowing in almost on auto pilot. The website and many additional functions can be automated and can work even when the business owner and employees are not working.

Although Amazing Ideas Inc is a marketing company, Mikkel Pitzner is often known for having made use of his extensive business experience and acumen to view a grander picture of the businesses he helps and will often help by consulting on how to structure the organizations and businesses in such a way to make the most out of the marketing and of the businesses.

 

 

About Amazing Idea Inc.

Successful serial entrepreneur, Mikkel Pitzner, established Amazing Ideas Inc. in order to help businesses perform better with their marketing. The focus is on online marketing elements, optimized in such a way that customers come calling on you, rather than you having to chase customers.

Mikkel Pitzner has run numerous small and larger businesses spanning many varied and unrelated industries and even spanning countries and States. He quickly learned of the immense importance of good and sound marketing in order for a business to be successful.

 

About Mikkel Pitzner

Originally from Denmark, Mikkel Pitzner he used to run what turned into the fourth largest car rental company and a leasing company he lead to a doubling of size and a quadrupling of locations.

Up until end of 2010 he owned and operated the largest limousine service company in Denmark which profits he managed to grow 3200% during the first year of ownership alone. The company served the most discerned clientele including no less than 3 recent US presidents, being George Bush, President Clinton and President O’Bama, the latter during the World Climate Summit meetings during 2009, servicing more than 200 limousines to the US Embassy of Copenhagen along with numerous other embassies, countries, royalties, celebrities, multi-conglomerates etc.

Mikkel is a partner of Freetrailer (which comprises of Freetrailer Denmark, Freetrailer Sweden, Freetrailer Norway and soon Freetrailer Germany) and of a very unique advertising and marketing bureau named Aksel & Ko in Denmark. He is also the founder of RetailWise USA that at roughly the same price you would typically pay for mystery shopping, offers ExitShopping® analyses that combine the very best from mystery shopping, customer satisfaction analyses, loyalty rates, competitor analyses, efficiency measurements and so on. In addition his company, Amazing Ideas Inc, is a marketing agency that helps clients especially with their online presence and finally, he is the founder of Pivot Point Enterprises, that has launch a truly unique business platform for all your business processes. The platform is called Doc&Do and can be found at https://www.docanddo.com

Mikkel is a sought after professional board member and current sits on boards of companies spanning the US, Denmark, Sweden, Norway, Germany and Poland, including privately held as well as publicly traded companies.

Mikkel Pitzner has been featured on CNBC, abc, CNNMONEY.com, Entrepreneur, Fox News, CBS News, The Wall Street Journal, Fortune, Fast Company, SmartMoney, USA Today and NBC. Mikkel Pitzner was also a guest at the Brian Tracy TV Show. He is also a multiple best-selling author with books on marketing, success and entrepreneurship.

Mikkel is the proud father of son Gabriel and daughter Angelica, husband to Olga, and resides in Castle Rock, Colorado.

 

To learn more

To learn more about Amazing Ideas Inc., please visit www.amazingideasinc.com

or call 1-888-988-2489

 

 

##

Contact:
Mikkel Pitzner

888-988-2489

info@amazingideasinc.com

 

Local Marketing, advertising and website creation company in Castle Rock is helping other local Castle Rock businesses flourish online

Local Castle Rock marketing company is helping local Castle Rock businesses flourish online

Thankfully, the economy today is way better than what we saw in the aftermath of the last major financial crisis that set in especially in 2008, but every business is ever still facing challenges, competition and obstacles.

To help overcome some of the struggles, local Castle Rock marketing agency, Amazing Ideas Inc., is helping local businesses with their online marketing, so that they will appear in relevant searches and so that they stand a better chance of capturing the customers that actually are looking for them and their products and services.

Mikkel Pitzner at work at Amazing Ideas Inc “When you put in place the right online marketing so you show up in relevant searches online, you will see an increase of buying customers actually calling you or coming into your store. In other words, the customers are now chasing you instead of you chasing your customers”, says Mikkel Pitzner, CEO of Amazing Ideas, Inc.

With more customers coming in the door, your revenues grow and you will have less wasteful energy going towards chasing customers and less sleepless nights about how you will meet the next bills and other obligations you have.

A business that is thriving offers a better opportunity to focus on the important parts of delivering the right products, services and customer experience. A business that struggles is often too busy putting out fires, instead of focusing on elements that will improve how the customer sees the company and improve results. 

“I have been there myself”, says Mikkel Pitzner, who has run a number of small and larger businesses spanning many varied industries. “I’ve had both successes and failures and I recall how it was when you were struggling in a business and you were just trying to keep afloat. In truth, you were so busy dealing with elements of crisis and trying to keep up with next bill coming in, that you just couldn’t seem to shake loose and actually get the business up and running on all cylinders.”

Every business is in need of some marketing. Rarely was there a product or a service that just sold all the time without someone making sure the world knew about it.

“You can have the best product or the best service in the world, but if no one knows about it, you are likely to end up broke”, says Mikkel Pitzner.

Having run several businesses, Mikkel Pitzner soon learned the need and importance of good marketing. In the first many years he did, what most business owners did; went out and hired a traditional marketing company to do his ads and other marketing for him.

However, the world has changed and continues to evolve. That means what used to work best, may in fact not be what works the best now.

So commencing especially in 2008 and ever since, Mikkel Pitzner has feverishly studied marketing and marketing tools and he has studied the best and with the best.

Especially, Mikkel Pitzner studied the area of online marketing. He states: “Although, I love a good print ad or an intelligent TV ad, I believe the online marketing is what holds the most promise for businesses, not least smaller businesses that have a limited budget.”

With the right elements in place and doing the right efforts a small business can actually get placed extremely well in the relevant searches online – and can do so, even within a doable budget.

That’s why, when Mikkel Pitzner set out establishing his marketing company, Amazing Ideas Inc., he decided the focus would be on online marketing.

“We can do other things too and of course we have our list of resources and experts in other marketing areas that we will call upon if necessary. But if your online marketing sucks or is seriously lacking, well, then you are likely to be throwing out a lot of money on any other area of marketing.

Why?

Because we all Google everything these days. If we get enticed by an ad, we invariably look up the product, service or company online. If we find nothing or if we don’t like what we find there, then there is no sale. We are validating our purchase before we purchase.

I often see a yellow page ad or other piece of advertising. Then I go and look up the advertisers online presence and see hugely lacking efforts. In my objective that means that that advertiser just completely wasted his or her marketing spend.” 

Amazing Ideas, Inc. moved to Castle Rock last year as Mikkel Pitzner and his family moved to Castle Rock. Currently, Mikkel Pitzner and Amazing Ideas Inc., are focused on helping other local Castle Rock businesses get their online presence up to par, so that they will show up in relevant searches online, so that they will increase their revenues and bottom lines. They can help your business too. Perhaps it’s time you give them a ring.

 

Amazing Ideas, Inc. can be contacted at 888-988-2489 or via email to info@amazingideasinc.com. Amazing Ideas Inc.’s website is www.amazingideasinc.com

Your Customers Are Looking For You

Your Customers Are Looking For You Online – Can They Find You?

Your Customers Are Looking For you Online – Can They Find You? So reads the tag line of one of my books, the book entitled: Mikkel Pitzner’s Trade Secrets For Marketing Your Business Online.

The book was written a few years ago and it was relevant then. But since the last major algorithm update from the biggest search engine Google, the tag line has become even more highly relevant for most businesses.

I have previously written on the subject of the algorithm update – the one that has also been nicknamed Mobilegeddon. With the algorithm update, Google now favors mobile-friendly websites over non-mobile-friendly websites and they do it in such a way that you non-mobile-friendly website quite simply won’t show up in relevant searches when the searches are carried out on mobile devices.

This is a big deal.

Yes, it’s a big deal, for upwards to 60% of all search traffic is done on a mobile device and when it comes to searches relevant to local searches, the number may been up to 80%.

In other words, if your website is not mobile-friendly, you may just have lost up to 80% of all your new traffic and thus upwards of 80% of all new potential customers.

That is definitely not only just likely to be felt at some time in your business – it will be felt! So, if you haven’t already sensed it in your business or felt a smaller number of calls coming in or seen a decline in new business, then it’s only a matter of time and you will suffer the consequences.

The fix is easy.

Yes, solving the problem is easy enough. All you need is for you to ensure that your website is changed to a mobile-friendly website.

A lot of websites today are already utilizing the popular WordPress platform (which I recommend), and if your website is one of these, then all you need to do, is to find a new theme – one that is mobile-friendly – and then update or change if you will that theme to a mobile responsive theme.

As you change the theme you may have to update certain functions and looks in order to ensure everything looks nice and neat after your theme update, but it’s relatively simple and you will quickly be on your way to gain Google’s liking again.

Indeed the fact that you can change out a look or a theme so easily is one of the major benefits to the WordPress platform and is one of the reasons I recommend the use of that platform over other solutions.

Alternatively, you can have a specific mobile website solution set up. Such a mobile website will be recognized by the mobile devices and you should thus be good to go, however the pain of this can be that you will have to remember going forward that you will need to keep two websites updated instead of just one.

There are more pros and cons to having a website specially dedicated for mobile devices and a website for the laptops and desktops, but these are beyond the scope of this article. Here, what is still the most important take away for you the reader is that you ensure your website is mobile-friendly, so that you will not be lost from the Google searches that are done on mobile devices.

If your current website is not on the WordPress platform, then whatever platform you are on, may have a solution for you with which you can convert your site to a mobile-friendly site. Alternatively, you really should consider converting over to the WordPress platform and then find a beautiful mobile responsive theme and have your website updated to that.

Again, the purpose of this article is not to promote the WordPress per se, but to hammer in the point of ensuring you are not losing out on important web searches.

So to underline the point again: Up to 80% of all online searches for local businesses are done on a mobile device. With its latest algorithm update at Google, non-mobile-friendly websites will not appear in the searches! I have already written two or three articles on the subject, but it seems the business owners are still not quite aware of what the algorithm change means for their businesses. Even among the Fortune 500 companies, an article run in TechCrunch stated that over 40% of their websites are still not Mobile-Friendly. I suspect the number for small business owners is even worse.

The importance as stated many times over is hugely important, so that’s why I’m repeating myself and posting more articles on the subject again and again. Forgive me for this, but business can be tough enough already and I believe far too many business owners are simply not aware of the changes nor what it means for their businesses. I’m hoping that my articles and posts may help some of them become aware so they can implement actions to correct their situation.

Basically it means:

No mobile-friendly website – no appearance!

 

Contact your web developer today to ensure your website will be found on the mobile searches or contact us at Amazing Ideas, Inc. and we will get you set up for great results and great ranking on Google. Send us an email to info@amazingideasinc.com or call at 888-988-2489 and let’s get you the results you deserve.

 

 

Boom You Just Lost Nearly All Of Your Online Traffic

Boom!! You Just Lost Upwards To 80% Of All Your New Potential Customers

Incredibly, Most Businesses Are Still Slow To Amend Their Online Presence To Suit The Latest Important Algorithm Update From Google

 

On April 21 2015, the 800 pound gorilla of online searches, Google, changed once again their algorithm. This time the efforts of the algorithm change were directed towards giving users a better experience when searching on a mobile device.

More and more searches are carried out these days on mobile devices, so it only makes sense that Google would place some emphasis into making that experience better for people. Upwards of 60% of online searches are today done on a mobile device.

For local businesses the algorithm is possibly even more important. A Google search on mobile searches showed me reports stating numbers of upwards 80% of all searches for local businesses are done on a mobile device.

Again this makes a lot of sense. A lot of us look up things while on the go. More often than not, we look up the things on the go that we are interested right here, right now. In other words, we are “hot” buyers at that moment.

Perhaps we need to look up the nearest dry cleaner, find out what’s showing at the nearby cinema, look up a menu of a restaurant we are considering heading to, look up the opening hours of a certain store or perhaps even make an instant call to a vendor or service.

A lot of previous algorithm changes that we have seen from Google and that have been discussed heavily from time to time, seem to have been more directed at eliminating “holes” in the system that made way for “black hat” operators to optimize their sites for traffic.

In other words for the serious local business, these algorithm changes usually had little if any negative effect on the search results and ranking of ones business and thus most of us didn’t have to pay much attention to them.

No, it was mostly the marketers who had used certain ‘tricks’ to rank high, while in fact not really giving the visitor much value or relevance when they got there.

In other words, the ones who used to suffer from a Google algorithm update, typically were the black sheep. Most of us just try to run our businesses and run these with high integrity and no use of suspect “black hat” tricks up our sleeves, so we usually weren’t affected, but actually may even have gained better rankings while the tricksters lost theirs.

So all was good.

But this time it’s different.

Not that it’s bad, for in fact it’s actually really good.

You just have got to ensure that your website is mobile friendly and you are well on your way.

If your website is not mobile friendly, well, then you are not either making it a pleasant experience for a visitor to your site from a mobile device. And you do want to make it a pleasant experience for anyone coming to your place of business, right?

You would have thought a lot of businesses would have updated their sites up till the time the new Google algorithm came into place on April 21 2015, but an article on the subject actually, comparing with the status of websites two months prior, stated that only 4,7% more websites had done so.

Even today more than a month following the Google algorithm update and most businesses have still not made any changes.

What does that mean for you?

It means that you actually stand an even better chance of getting found IF you ensure that at least your website is mobile friendly. When the other businesses don’t wake up and get their act together, they are eliminated from the mobile searches and that reduces the competition, so now it’s actually easier for you to get some traction. Just be a little smart about it and you just might see yourself on the first page of Google when you search on a mobile device.

Again for local traffic it might just be about 80% of all the relevant searches.

Would you say that would be important?

I think we can all agree that’s pretty important.

 

 

If you need help, one of my companies, Amazing Ideas Inc., helps businesses get up to speed with their websites and turn them mobile-friendly so they have a fighting chance of getting found and get more new customers walking in their doors. In fact our service palette can get you onto the first page of Google and help you stay there. We would love to help you, so give us a call on 888-988-2489 and let’s talk.

Why Google's latest algorithm change is a blessing in disguise

Why Google’s Latest Algorithm Change Is A Great Blessing In Disguise

The latest algorithm change that Google rolled out April 21st this year could be a great opportunity and a blessing in disguise for a lot of businesses.

The algorithm, which has lovingly been nicknamed Mobilegeddon, now favors mobile-friendly websites for all searches carried out on mobile devices. The change only affects search results done on mobile devices and therefore you won’t find any changes affecting your searches done on your laptop or desktop.

But seeing that more than 60% of all searches these days are done on a mobile device the algorithm change is to be considered extremely important. In the extreme version, if your website is not mobile friendly, then you may just have lost 60% of all your online traffic (60% of all your new potential customers has just been eliminated from your business).

If your website is not mobile-friendly and you still have not noticed any changes in your inbound calls and connections from new potential customers, then it might just be a matter of time before you will. Google specifically has stated that crawling and re-indexing the websites may take a little time, but the effect will take place.

There’s a great post by Google that offers you more insights to the algorithm changes that I highly recommend you check out. You can find it here: http://googlewebmastercentral.blogspot.com/2015/04/faqs-april-21st-mobile-friendly.html

So why could this algorithm change potentially be a blessing in disguise for your business?

Well, although there’s been a lot of commotion for the past few years about recommendations for websites to be mobile friendly, there are still a huge amount of the websites out there that are not in fact mobile-friendly. In addition, an incredible number of businesses are still not paying attention to the algorithm change that now is a fact. In truth, I believe, it’s a bit of the Peter And The Wolf syndrome that is the cause of this.

For months if not years, we have probably all received a ton of uninvited spam emails in our inboxes that offers us website designs, improved traffic to our websites, SEO solutions and much more. We all hate the spam and yet they continue endlessly. I guess, it’s a numbers game and that whoever sends them out actually do pick up a little business here and there.

But I suspect most of us just discard them, delete them and move out. And rightly so. However, this time the urgency may be well worth your attention. Perhaps not by giving the spammers your business (I personally don’t wish to support any spammers, regardless of how great their offer sounds), but by finding a company that you would trust to handle your online business.

Just Google “Google April 21” and skim some of the articles and posts. Look at especially the posts from Google themselves to see that this is not just some scheme in order to sell new web designs or new solutions you don’t need.

No, the algorithm change is real and it already has been implemented.

I have written previously that the changes in the Google algorithm make perfect sense and really actually helps us all to a better search experience on our mobile device.

Personally, I don’t really love to look up stuff on my smart phone, but invariably I need to find some piece of information while on the go and will of course pull out my phone and tap in the key words. In fact, just like most of people, I guess I’m doing it more and more (even without really thinking about it).

The experience on the mobile device has up till now been less than sublime. How often have you not looked up a site on your smart phone only to find that it appeared as a regular website entirely, which requires of you to zoom in and out and pan around for you to actually read the content or find the information you are looking for seeing that you are looking at it from a very small screen?

We have all been there. Sucks doesn’t it.

No, a mobile-friendly website will make things very easily read on even your small smart phone screen and will offer you ease of navigation. Typically when on the go, you are just looking for some quick facts so you can move on (e.g. a phone, number, an address or a quick insight to the business or such).

When most of all web searches have moved to the mobile devices then Google must implement changes to improve user experiences and that’s exactly what their latest algorithm change is doing.

But when a huge amount of businesses are still not waking up to the fact of the algorithm change and to the fact that they really stand to lose a lot of new business if they don’t ensure that their websites are mobile-friendly, then it opens up for much greater opportunities to the businesses that do. In fact, it may actually offer a head start to small businesses with smaller budgets to improve their Google search rankings, when most resource rich businesses or your nearest competitors are still asleep at the wheel.

In other words, since a lot of businesses are not paying attention, it might actually be a lot easier to get good ranking for those who are paying attention as the competition now is lessened. You may not have this great of a chance to get found for the keywords that make sense for your business for ever though. At some point I suspect that all websites (or at least most) will have been converted to mobile-friendly sites, but for now, there’s a window open and it makes great sense to make use of it.

One of my companies, Amazing Ideas Inc., helps businesses get up to speed with their websites and turn them mobile-friendly so they have a fighting chance of getting found and get more new customers walking in their doors. If you would like to discuss how we can help your website conform to a mobile-friendly and ranking website, we will be happy to spend some time with you. Just go to www.amazingideasinc.com and reach out to us.

For sure, if you do not make use of us at Amazing Ideas Inc., then we would still highly recommend that you get your website in order for you to show up in the Google searches, including the 60% or so that are done on mobile devices. Not ensuring that your website is mobile-friendly is about the biggest mistake you can make these days online. It’s an easy fix (relatively speaking) and your investment in doing so will surely be showing a great return quickly by the extra new business you will be picking up.

 

To check whether your website is mobile-friendly, use this little tool from Google:

https://www.google.com/webmasters/tools/mobile-friendly/

Make the most of Google's latest algorithm update Mobilegeddon

Successful International Entrepreneur Warns Business Owners Of Ignorance of Google’s Latest Algorithm Update

Castle Rock, CO. – May 6, 2015 – Successful international serial entrepreneur, Mikkel Pitzner, warns business owners of ignoring the latest algorithm update from Google. The algorithm in concern was implemented on April 21st this year by Google and has been nicknamed by many as “Mobilegeddon”.

With the new algorithm Google will now favor mobile-friendly website when searches are performed on mobile devices. The move has been implemented by Google to optimize user experience and makes perfect sense according to Mikkel Pitzner, who welcomes the change.

“The non-mobile friendly websites always presented a horrible experience when you looked them up on say a smartphone. You would have to constantly zoom in and out and pan around. With a mobile-friendly website the experience is altogether different and also gives you a faster result for what it is you wish to accomplish with your search,” says Mikkel Pitzner about the new algorithm choice.

But he also warns business owners to pay attention to this change for it means that if their websites are not mobile-friendly, then their sites will just not appear in searches on mobile devices. It is relevant to note that more than 60% of all searches today are performed on mobile devices. “That means, you are basically cutting yourself off from more than half of all potential visitors to your website, your products and services. That’s just really bad for business”, continued Mikkel Pitzner.

Mikkel Pitzner has just published an article concerning this matter, which can be found at http://www.amazingideasinc.com/articles

 

About Mikkel Pitzner

Originally from Denmark, Mikkel Pitzner he used to run what turned into the fourth largest car rental company and a leasing company he lead to a doubling of size and a quadrupling of locations.

Up until end of 2010 he owned and operated the largest limousine service company in Denmark which profits he managed to grow 3200% during the first year of ownership alone. The company served the most discerned clientele including no less than 3 recent US presidents, being George Bush, President Clinton and President O’Bama, the latter during the World Climate Summit meetings during 2009, servicing more than 200 limousines to the US Embassy of Copenhagen along with numerous other embassies, countries, royalties, celebrities, multi-conglomerates etc.

Mikkel is a partner of Freetrailer (which comprises of Freetrailer Denmark, Freetrailer Sweden, Freetrailer Norway and soon Freetrailer Germany) and of a very unique advertising and marketing bureau named Aksel & Ko in Denmark. He is also the founder of RetailWise USA that at roughly the same price you would typically pay for mystery shopping, offers ExitShopping® analyses that combine the very best from mystery shopping, customer satisfaction analyses, loyalty rates, competitor analyses, efficiency measurements and so on. In addition his company, Amazing Ideas Inc, is a marketing agency that helps clients especially with their online presence and finally, he is the founder of Pivot Point Enterprises, that has launch a truly unique business platform for all your business processes. The platform is called Doc&Do and can be found at https://www.docanddo.com

Mikkel is a sought after professional board member and current sits on boards of companies spanning the US, Denmark, Sweden, Norway, Germany and Poland, including privately held as well as publicly traded companies.

Mikkel Pitzner has been featured on CNBC, abc, CNNMONEY.com, Entrepreneur, Fox News, CBS News, The Wall Street Journal, Fortune, Fast Company, SmartMoney, USA Today and NBC. Mikkel Pitzner was also a guest at the Brian Tracy TV Show. He is also a multiple best-selling author with books on marketing, success and entrepreneurship.

Mikkel is the proud father of son Gabriel and daughter Angelica, husband to Olga, and resides in Colorado.

 

To learn more

To learn more about Amazing Ideas Inc, please visit www.amazingideasinc.com

or call 1-888-988-2489

 

 

##

Contact:
Mikkel Pitzner

888-988-2489

info@amazingideasinc.com

 

Marketing Roadmap with Amazing Ideas, Inc.

Marketing Agency, Amazing Ideas Inc., Now Offers Special Marketing Roadmap For Their Clients

Amazing Ideas Inc. now offers a special Marketing Roadmap program for its clients. The Marketing Roadmap helps clients get their marketing message right, rids the overwhelm and achieve results

 

Castle Rock, CO – February 3, 2012 – Amazing Ideas Inc., a Colorado based marketing company founded by serial entrepreneur Mikkel Pitzner, now offers a special service called “Marketing Roadmap”. The program that was created by top marketer Pam Hendrickson and top survey expert Jeanne Hurlbert helps businesses eliminate the overwhelm of all the marketing needs a lot of business owners have by not being clear on an effective marketing plan and help businesses achieve much greater results from their efforts.

By getting clear on the target audience and the marketing message, and by the creation of a specific Marketing Roadmap, the random acts of marketing that is often witnessed in businesses of any industry is eliminated. “When the marketing message is more clear and the efforts are better coordinated, improved results will soon come about”, says Mikkel Pitzner and continues: “It’s nothing new, but the Marketing Roadmap is a specific program that makes the needed elements come nicely into place.”

Marketing Roadmap is a special 4-step marketing program aimed for businesses helping them organize their marketing around their customers. “By delivering the right message to the right people at the right time, you’ll discover how to get better results from your content, product creation and marketing — with less effort. You’ll have a simple, organized marketing plan (that we’ll help you create, step by step)! You’ll spend less time in the “got-to”s and guilt — and discover what owning your business should be like: Fun, financial freedom, family, and friends,” says the website of Amazing Ideas Inc. about the program.

Marketing Roadmap with Marketing Agency Amazing Ideas Inc

More about the Marketing Roadmap program:

“All too often, business owners don’t have a solid plan for their marketing and products and instead run their businesses by the seat of their pants, based on the idea, flavor, or shiny object of the moment or swayed by what happens to be right in front of them at any specific point in time or by what fire they are required to put out. Worse yet, they often feel guilty or overwhelmed because they’ve been told what they need to do — write daily Facebook posts, manage their Twitter feed, maximize YouTube, do Google hangouts, publish a blog, write articles, conduct webinars, create a podcast, speak, sell and manage their businesses — but they have difficulty getting it all done.

Marketing Roadmap is your solution to cure overwhelm and open up the door for more freedom and fun in business.”

If you wish to hear more about the Marketing Roadmap program or other services, Amazing Ideas, Inc. offers a free 30 minute consultation on businesses’ marketing needs. Just call 888-988-2489

About Amazing Ideas, Inc.:

Amazing Ideas, Inc. is a Colorado based marketing that predominantly focuses on the online presence of its customers – on what Amazing Ideas, Inc. call – the digital DNA of its clients. The company was founded relatively recently (about a year ago), but the expertise in the company goes far beyond that and comprises of very vast marketing as well as entrepreneurial experience.

Founder and CEO of Amazing Ideas, Inc., Mikkel Pitzner, is already a highly accomplished marketer and has throughout a number of years helped several businesses – privately held as well as publicly traded companies – with their marketing needs and has helped them with more traffic, leads and growing sales – more recently via his marketing company Amazing Ideas, Inc. He has written a number of best-selling books, including two books on marketing:

Marketing Miracles

Mikkel Pitzner’s Trade Secrets For Marketing Your Business Online

In other words, Amazing Ideas, Inc.’s clients receive the added benefit of Mikkel Pitzner’s extensive experience from running a multitude of businesses so that the marketing needs of the clients is paired with sound business sense and strategy derived from Mikkel Pitzner’s substantial business acumen.

Mikkel Pitzner has been featured on CNBC, ABC, CNNMONEY.com, Entrepreneur, Fox News, CBS News, The Wall Street Journal, Fortune, Fast Company, SmartMoney, USA Today and NBC, America’s PremierExperts, Børsen, Berlingske Tidende, Erhvervsbladet and Näringsliv. Mikkel Pitzner was also a guest at the Brian Tracy TV Show, Amino TV, The Secret Entourage and radio program Money for Lunch.

To learn more about Mikkel Pitzner, visit his personal website at http://www.mikkelpitzner.com

For more on the Marketing Roadmap offered please visit

http://www.amazingideasinc.com/services/marketing-roadmap/

 

Learn more at http://www.amazingideasinc.com

 

###

 

Contact:

Mikkel Pitzner

888 988 2489

www.Amazingideasinc.com

 

Yellow Pages Traditional Marketing Doesn't Work Anymore 1030

Traditional Marketing Doesn’t Work Anymore

The fact of the matter is the marketing techniques that were solid and reliable for local businesses to use to reach their market in the past are no longer working. This means Yellow Pages ads, newspapers and other types of hard copy advertising are simply not bringing in business. That’s because people simply don’t use them anymore.

Businesses that are still using such outdated forms of advertising are throwing away thousands and thousands of dollars on ineffective marketing every month. If you are one of those people still investing in such ads, ask 10 people where their copy of the Yellow Pages is. Most can’t tell you or will tell you they put it in the recycling bin shortly after it arrived. What does that tell you about the money you’re spending?

Consumers are looking more and more to the Internet to find information about the services and products they are seeking, even locally. Therefore, if businesses want to reach new customers they simply must have a quality Internet presence. And that does not mean just a lame website that a kid could have put together! 

Today’s most effective websites are well thought out, interesting, personable and informative. They utilize a variety of savvy online marketing techniques in order to stand out from their competitors. If you have a site with no keywords in it and almost no backlinks, you are missing the boat and will never get to the top of the search engine results.

 

We will be exploring what does work over the course of future posts here on our website. If you wish to be notified of new posts, please sign up for our newsletter and we will send you a little note when it is being posted. To sign up, just fill in the form below and we will send you in addition a free chapter of the book: Mikkel Pitzner’s Trade Secrets To Marketing Your Business Online. If you wish to make avail of a free phone consultation about your marketing efforts for your business, then please just send us a note via email or call us on 888-988-2489.

 

 

Brilliant Solutions For Websites That Sell At Amazing Ideas Inc

Important Statistics You Must Know When It Comes To Your Website

Statistics You Need to Know

 

The following statistics give you a glimpse of how people are using the Internet to find the products and services they need:

 

• 64% of U.S. Gross Domestic Product comes from local businesses.

• 4.2 million local small businesses have sales in the $500,000 to $20,000,000 range.

• Over 1 billion local searches are performed monthly – a number that grows more than 50% each year.

• 98% of searchers choose a business that is on page 1 of the results they get. • 41% of clicks go to the #1 ranked site in a search.

• 12% of clicks go to the #2 ranked site in a search.

• 8.5% of clicks go to the #3 ranked site in a search.

 

These statistics show how important it is for your business to develop and implement an online marketing strategy to get your business to the top of the search engine results so when prospective customers go searching for you (without knowing your name or business name) they find you.

The above is an excerpt from our book called Mikkel Pitzner’s Trade Secrets To Marketing Your Business Online.

 

 

Remember also you can download for free our special report 7 Secrets To Websites That Sell. Just fill in the form below and we will send you the special report. 

Please know we will never spam you nor share your information with anyone outside Amazing Ideas Inc.

 

 

 

The Route To Online Domination And High Google Ranking with Amazing Ideas Inc.

Online Local Domination

Online Local Domination

While it sounds rather ominous, online local domination is exactly what you want for your business in order to be a huge success. Online local domination means that you are the number one authority online for your local market. You get that distinction by taking your business from hard-to-find online to literally being everywhere online. You will be in the top 10 of the local search, natural search and pay-per-click (PPC) campaigns. Your content will show up in top results and you will have more consumer reviews than any other local business in your market.

Once your business is consistently the most popular one found in any type of online search, and you are absolutely everywhere your local customers look, potential new customers quickly come to recognize that you are the authority in your field. They will want to do business with you because they will recognize you as the best. And who doesn’t want to do business with the best?

Online local domination is simply being the most readily found business of its type in a given local area. If your business is consistently at the top of local search results, normal search results and geo-targeted generic results, you have achieved online local domination. If your business is at the top of normal search results not including an indicator of area, it is even better. 

You can make yourself the master of local results by understanding how searches work. You need to understand the different keywords that are used as individuals search for businesses of your type. This will help you employ different online marketing techniques to help you effectively get to the top of the search engine results, exactly where you want to be.

Page 1 results are what you need and ultimately what matter most because 98% of people searching choose from those page 1 results, no matter what search engine they use. In fact, you want to be in the top three results for your keywords in order to get potential customers to your site. If you are not in those results, you are losing out on a lot of business.

Professional online marketers can get most businesses to number one in the search results for local keywords on Google within one week. This is because most local keywords have very little competition and are therefore ripe for someone with knowledge to come around.

At Amazing Ideas Inc. we have a list of elements that we implement that all and in connection helps us bring our websites – or rather our clients’ websites to dominate the search engines. If you would like to discuss your website and online marketing needs, please do not hesitate to contact us by phone at 888-988-2489 or via email at info@amazingideasinc.com

Free Report On Websites That Sell

7 Secrets To Websites That Sell

Websites That SellThere are secrets to websites that sell.

I have studied heavily why it is that some websites perform really well while others hardly make a dent. From the studies and our tried and tested experience building successful websites, I have identified a number of secrets that make websites perform better than most.

I have compiled 7 of these secrets in a small report called “7 Secrets To Websites That Sell” that you can get completely free of charge right here:

 

To request the 7 Secrets To Websites That Sell, please enter your name and email in the form below:

 

Please note we will never spam you nor share your information with anyone outside Amazing Ideas Inc.

Amazing Ideas Inc Trade Secrets Book Gears

Amazing Ideas Inc. Under Construction

Dear visitor and friend,

Amazing Ideas Inc. has carried out most of its work for a very select few clients for a number of years, but is now opening up the possibilities for other to make avail of the great insights and knowledge that we have acquired over the years. The insights that we have learned and tested are known to get real results fast. All are completely “white hat” as opposed to “black hat” operations. In other words we only use good sound elements into our marketing and avoid nifty latest tricks that might fool the search engines, but only temporarily and thus will leave you at risk for being “found out” and being obliterated from the search results later down the road.

As we move our services and expertise into a field of offering to a larger audience we will be building out our website further to match what it is we are doing. In other words, if you are visiting our site at the time of writing this, you should known and consider that the site is still under construction.

Time permitting we will bring you some of our key insights in the form of videos and articles. In other words, some of the best insights that we have gained will be published freely to you so that you may gain more knowledge of what it will take to make your services, products and information found by a larger audience so that your business can grow further and grow more profitable. Naturally, we will love to serve you and your business, but even if you decide after reading our highly valuable insights to go ahead and implement on your own or with an agency you may be happily working with already, then you are completely free to do so. We believe in good karma and are happy to serve you – even with a lot of cool free stuff.

In order to not lose out on some of the great insights that we will publish in future – and to receive your first free key insights – we strongly suggest that you sign up for more updates from us. You can do so from the “Promo-bar” that you find toward the bottom of our website or use this link here. That’s right, it’s the one that currently gives you Chapter 1 of the book “Mikkel Pitzner’s Trade Secrets To Marketing Your Business Online”. And please, do not worry. We hate spam as much as anyone and will only endeavor to send you real and valuable information. Also we respect your privacy and will not share nor sell any of your information to any third part entity.

But as mentioned, for now, go ahead and sign up for the first free stuff by getting Chapter 1 of Mikkel Pitzner’s Trade Secrets book.

 

 

Trade Secrets For Marketing Your Business Online

Just Released!

New book from Mikkel Pitzner, founder of Amazing Ideas, Inc. has just been released. The book, Mikkel Pitzner Pitzner’s Trade Secrets For Marketing Your Business Online, is a result Mikkel Pitzner’s wish to help local businesses that may be struggling in today’s challenging economy.

“The economy may be challenging and certainly you hear it everywhere you go that the economy is bad. But it doesn’t have to be that way. Sometimes when the world is struggling you also see the greatest opportunities. But you have to be savvy in order to gain any benefit from it and that often comes down to your marketing. If you are not found and if you do not direct your marketing efforts and not least your message, then you may not prosper from these opportunities, but may in fact just be one of the many businesses that are struggling for survival”, says Mikkel Pitzner and continues,

“This little book, that I might actually nick name, My Little Black Book, helps business owners gain a perspective of what they must do in the marketing efforts with emphasis on their online presence. Many of the traditional marketing avenues do not work anymore and you as a business owner must make sure that you are found in online searches for your relevant products and services.”

Mikkel Pitzner’s Trade Secrets For Marketing Your Business Online is available from Amazon or from Amazing Ideas, Inc. directly.

 

A website has been established for the book and the efforts of aiding local business owners with their marketing efforts. Please visit http://www.tradesecretsformarketing.com