The Third Thing Your Website Must DO

The Third Thing Your Website Must Do

We have come to the last thing that your website must do in our series of the 3 Things Your Website Must Do and so without further ado, here’s the third thing your website must do:

SELL.

Your website must sell.

If you really want your website to be truly useful for your business, it really should sell for you too.

For many types of businesses this could be specifically that it has a virtual shopping cart and a check out system accepting some means of payment, usually by way of accepting credit cards.

If your products are products that can be shipped off easily, then this is a no-brainer. If your products are electronic and be downloaded from your website it becomes even more of a no-brainer.

“Yeah, that all very fine, but my services are service services and require my physical presence,” you may say. Or, “But I’m a dentist and I need my customers to come and sit in my chair before I can charge then.”

Well, you are right. In such instances (and of course many of our businesses are like that) then your website won’t be selling as in handling the payment part and doing the check out per se. But that doesn’t mean your website shouldn’t be selling.

You see, your website should get the customers ready to buy from you once they then come into your dentist chair or when they do call on your plumbing service.

What I mean is, that your website must do a great job at convincing the potential customer that you are the right person for the job. That you are an authority in your area of expertise and that they will be in the best of hands with you for what they need.

In other words, if your website does a good job, the potential customers will already be pre-sold on you and on your business when they call you up. That way the rest are mere the details, whereas you now no longer will need to try to convince them that they should choose you.

Stated in another way, the website already sold them on you.

 

There are many things that go into ensuring that potential customers get sold on you and your business via the website, but certainly one of the elements is that you need to build a trust. A trust in you being a true expert in your area or that your products or services are truly to be preferred over those of competitors.

We won’t go into all of these aspects in this post here, but will probably come back at a later point in time to do so.

For now let’s just say that achieving the pre-sold stage is an outcome from all elements of your website, including the looks and feel, how effective it works and even how well and logically its navigation is. Choice of words and images play in, and any “celebrity” status that you bring in for yourself or for the exemplification of your business play a role. When you have brought great value via the website as we discussed in the first post in this series of the 3 Things Your Website Must Do, you may be a whole lot more likely that your potential customer is already sold on you.

Via your great content and possibly via your direct response marketing and the auto-responder email series (we have already talked about these in the previous posts) you have already build a Know, Like and Trust relationship with your customer and they already by now, know that you are a true expert and an authority in your field of expertise. The customer feels safe in their choice and the rest becomes more a thing of delivering the rest.

If you have not read the previous posts you may wish to go back and do so. The first post in this particular series spoke spoke about the essential element of bring value via your website. It’s what gives true purpose to your website’s existence and it’s also what helps the potential customer get to know, like and trust you, so that when they call you, they are already ready to buy from you.

Another earlier post spoke about your ideal avatar. Your ideal client. When you know who your ideal avatar is, then many of the elements become more easily apparent for your work that needs to go into your website. For instance you will better know what vocabulary you need to be using. You will know what pain points they have and how then you can demonstrate via your content that you have the solution for them etc. etc. You can go into more details on this subject by revisiting the post The Perfect Website – Session 1 – The Place To Start

 

Amazing Ideas, Inc. is a marketing agency that helps you get your website set up the correct way and installs the lead capture functions and helps you get set up for automated communication pieces to go out to the potential customers. The aim is to first capture the leads and then turn them into friends and ultimately turn them into paying customers. Call us at 888-988-2489 to discuss further or send us an email to info@amazingideasinc.com

To follow further along this series on the 3 Things Your Website Must do, just sign up in the box below for further updates.

 

 

The Second Thing Your Website Must Do

The Second Thing Your Website Must Do

The second thing your website must do, is to capture the visitors coming to your page.

What I mean by that is that you need to have functionality in place on your website that captures the information of your visitor so that you now have the extra lead to communicate to in your further efforts.

You want to turn as many of the visitors to your website into leads.

There are some great tools for this available.

A very simple one, but effective one (and inexpensive) is Aweber. A more advanced and also more expensive solution is InfusionSoft. In between are several others.

You have seen these lead capture devices on many a website I’m sure, and it is the ones that says, something like “Sign Up For My Newsletter” or similar. Even more effective though these days are sign up forms that are somewhat disguised via what we in the marketing world Ethical Bribes.

With an Ethical Bribe, you actually offer the recipient or the visitor something (usually for free) in exchange for their email address (sometimes you may be asking fr more than the email address, such as the name, telephone number and more).

Often the ethical bribe is a free Ebook. A free video or video series. A free report or something. Something that is aligned with the general or specific topic area of what your website is all about. Something that the audience probably has a reasonable interest or curiosity in.

The higher the curiosity or interest they have for your free offer, the higher the likelihood of them opting in to get it and thereby giving you their email address.

At the time of writing this post, you can find on our front page of our website an ethical bribe in the form of a free report that we have called 7 Secrets To Website That Sell. Since most visitors to our site probably found us via some sort of search for marketing or online services, or heard of us via their interest for services and expertise we offer here, then the report is probably a pretty good fit. If you have something to sell or market, then you probably want to have a website (or already have one). In addition you probably want that website to deliver high performance in the form of sales for you. So a free report on secret to websites that sell, should be of reasonable interest.

 

The reason that your website MUST CAPTURE THE LEADS is that we all pretty much have what I call ADHD when we are online. We come to a website and even when said website is of value to us and even if we actually like the website and the people behind it etc., then we invariably never come back and even more seldom, do we bring out our credit cards just like that to purchase whatever is being offered there.

Even in the cases, when we say to ourselves something like “Oh, this site is excellent, I’ll be sure to come back for more information and perhaps even buy something from it..” then way too often we never will be coming back. As soon as we are off the site, we are off and the site is almost as good as forgotten. Getting back to the site requires conscious efforts (if we even remember how to find the site again).

Life shows up and we are distracted. Facebook comes in front of us on screen and we get sidetracked with other things – often non-important things.

That’s just the way things are.

As marketers, we need to understand that that’s just how it is and we need to put in place efforts that can help us limit the loss of potential leads.

We do this by the great value we place in front of our visitors and we do it by luring the visitor to take of ethical bribe so we now have at least their email address and now can speak to them again via emails.

We also need to understand that it takes somewhere between 7-12 times or points of touches for people to get to feel comfortable enough for them to buy from us. People lie to buy from people they know, like and trust. Building that kind of relationship can take a bit of time.

Since people often will not be coming back to your website unprovoked then we need to be able to communicate with them so we get the chance of building the relationship. Emails are a great way of getting that initial relationship going, especially when they have opted in for your ethical bribe. Once they have opted in, you now have a chance to follow up and even referencing the ethical bribe the recipient has a good chance of remembering who in fact you are.

This brings me to the quality of the ethical bribe. And yes, you’ve guessed it: The quality really needs to be great. It needs to have relevance for the visitor and it needs to be great. If the quality sucks, people are just as soon off your list again and they have unsubscribed from you. When the quality is great, you have a chance they’ll appreciate what you gave them and they might be interested in more of the information you may have for them.

Email series can then follow up and build upon that very initial relationship until a time when it seems appropriate that you can take it one step further and actually offer them something they can buy from you.

 

The best thing about the ethical bribe set up, is that it can be set up so that it all takes place automatically. Once set up, the bribe is in place for the visitor to snap up and the system will add their email to your “list”. The system of auto-responders will then commence the communication via emails automatically and can even send out an entire string of emails of the course of time that you feel is appropriate. Testing and tweaking it over time, and you will land at something that seems to bring decent results.

Ideally, as I mentioned above, the leads eventually will turn into some sales. We will get back to that in future posts.

I hope that you understand the importance of such a lead capture. Again you can have a wonderful site, but even when that site resonates well with your ideal client who happens to visit your site, they invariably will not be back and you might be completely off their radar, possibly even for good. If you can capture a way to continue to communicate to and with them, you will now have a chance to convert them into paying customers in due time.

 

If you wish to see our current Ethical Bribe, the 7 Secrets To Websites That Sell, you can grab it here.

 

Amazing Ideas, Inc. is a marketing agency that helps you get your website set up the correct way and installs the lead capture functions and helps you get set up for automated communication pieces to go out to the potential customers. The aim is to first capture the leads and then turn them into friends and ultimately turn them into paying customers. Call us at 888-988-2489 to discuss further or send us an email to info@amazingideasinc.com

To follow further along this series on the 3 Things Your Website Must do and to learn of The Third Thing Your Website Must Do, just sign up in the box below for further updates.

 

 

 

 

Your Website Must Bring Value sm

First of 3 Things Your Website Must Do

OK, so if you followed along recently, I made a bummer. I commenced the series on the 3 Things Your Website Must Do, but in reality the posts that I presented were in fact more the 3 Questions Your Website Must Answer.

While I did set up a separate string of these posts subsequently, it might still create some confusion for which I apologize. You may call this a false start on the string.

Well, my mistake and I want to ensure you are getting what I promised. So here goes, I will commence the string on the subject of the 3 Things Your Website Must Do.

Here is the first thing your website must do:

Add Value.

That’s right.

Your website must add value to the recipient audience. If you add no value then they are not bound to hang around, share, like, make use of your ideas and certainly won’t come back for more.

When we post all these articles, posts and the series that we are, then we are at least aiming to bring you value.

You should find a lot of good value in some of these messages. In fact many of the insights I had to pay for expensively to acquire and they have been acquired over many years and from a multitude of experts and very cool people, who are highly regarded as some of the best in their fields.

Since Amazing Ideas, Inc. is a marketing agency, the ideas we bring you here are usually marketing related and since you are here, it’s probably because you have an interest in marketing or an interest in getting your business, products or services marketed somehow. In other words, there should be a fairly good fit between what we are bringing you here via our content and your interest.

As you will understand as we move along and as we will address more specifically in a future post, bringing the content can serve many, many purposes that can in fact help your website and ultimately help you sell your products, services, expertise, ideas or whatever it is that you wish to bring out there to the world.

For now and for in relation to this post, bringing value is equivalent to bringing reason to your website’s existence. In relation to marketing, if we have hopes of selling our products, services or expertise, we need to bring the market space value. More than that, we need to demonstrate that we bring value. Posts, articles, videos and similar can be great ways of demonstrating the value that you can bring.

On our website here, we add posts and articles quite a bit lately and even if we don’t sell to all visitors, there’s a good chance we have left them with value. Perhaps some key insights to what they need to do for their marketing or their website. While I would love to have all visitors pay me money, I ultimately believe it’s just good karma too to share in abundance and to share in this case the wealth of knowledge we have accumulated from our vast experience and our studies and work with other top marketing gurus.

When we share insights we also give a glimpse of the fact that we do know a thing or two about our topic area – in this case marketing , about the strategies that you need to think about in order to get the most out of your efforts. Over time, what should also be revealed and become apparent is that we are an authority in our field. And customers like to deal with authorities and experts in the field they need help with.

If you go to a dentist, you really want the dentist to be a real authority in his or her field. When you need a lawyer, you really want the lawyer to be an expert in the particular areas in which you seek out the lawyers help. If you have trouble with your car, you really want an expert mechanic to help fix the problem.

When you bring value, people quickly see why you are here, why they should listen to you and why they should consider buying from you etc.

Ultimately, if you bring no value, there really isn’t a very good reason you are here or in this case that you have a website up. You have probably once in a while been searching something online. Clicked a link and found that the content you arrived at brought no help whatsoever, nor any answers to the questions you needed answered. It might even have bothered or irritated you a little. In contrast you may then have clicked another link and all of a sudden landed on a site that gave you all the answers that you were looking for and now you are exceptionally happy.

Well, you want to make your site the site that will leave people exceptionally happy.

So you have to bring value. Again your website will not be for everyone, but within the field that your website is about, there exist an audience and you must ensure that you are bringing said audience good high value. When you do, you are also likely to end up being compensated somehow down the road, potentially even almost straight away from the purchase and dealings it will lead to with the visitors.

 

We will soon look at the second thing your website must do. To follow along this series, please bookmark 3 Things Your Website Must Do.

 

 

The third question your website must answer is the question of What Do I Get?

What Do I Get?

What Do I Get?

That’s right, the question “What Do I Get?” is the third question you must answer on your website, in other words the third thing your website must do.

It is that famous “What’s In It For Me?” Question that needs to answered.

We all want to know what’s in it for me? Why should I care? What are you offering? Is it valuable for me?

 Again for us here at Amazing Ideas, Inc. the reply is that you’ll find in us a marketing agency that will help your business get in front of the right hungry crowd of customers. We will help your website get found, ranked high and get to a point where it can dominate the search engine results for the relevant keywords of your industry and location. And if you truly listen to us, we will help you lead the pack to.

We will help you with capturing the visitors of your website into leads and turn the leads into friends and ultimately turn the friends into raving fan customers.

In addition we will help you get automated to the best extent possible so that your set up will work for you even when you are not. It will work for you at night when you are sound asleep and it will work for you when you are off on vacation or indeed handling other clients.

We also offer a ton of other marketing associated done for you services and strategies including, but not limited to direct response marketing, inbound marketing, search engine optimization and much, much more.

Via our website you will also learn everything that we have learned of great sound marketing that works as well as learn the key insights of lessons we have yet to learn or as things evolve. That’s right, sometimes what used to work no longer brings the right results, but is usually replaced with something new that then does. We will share with you what we learn from our business, from the results of our clients and from the best of the best within the marketing industry with whom we collaborate and study.

 

That’s what you will get with us.

Now, make sure you answer the same question of “What Do I Get?” for your business and on your website.

 

To Follow Along This Series of 3 Things Your Website Must Do, just bookmark this link: 3 Things Your Website Must Do

Actually as you will learn from our next upcoming post, the past few posts here on our website that make up our current series should probably have been entitled 3 Questions Your Website Must Answer. In light of this revelation and for the sake of future quick navigation, I will make it available under this new heading (the old heading will remain in function too, but this new title for the series would be a more correct one). In other words, if you wish later on to revisit the 3 Questions, then just go to 3 Questions Your Website Must Answer.

 

 

 

 

 

 

What is your website talking about? The 3 Things your website must do

Second Thing Your Website Must Do

Continuing our series on the 3 Things Your Website Must Do, we come to the second thing that you must ensure your website does.

This second thing is yet another question and it goes like this: “What Is It Talking About?”

You may find this is an extension of the first thing your website must do and in part it is, but there are times, when the separation between the two are bigger and where it just makes really good sense for you to stop up and ensure that you are clearly and quickly explaining to the audience, what it is that your website is talking about.

At a later point in time we will cover the point of content marketing and why this can be hugely important and hugely advantageous for you to engage in. When we are delivering content addressing the question of “What Is It Talking About?” becomes extremely relevant. So relevant in fact that I just decided that our own website here actually should spell it out specifically too. Who knows, it might also actually entice one or more people to actually sign up and follow us when we do updates and bring more stellar insights on marketing that works.

If you are new to our website here at Amazing Ideas, Inc. you may be interested to know that our posts and articles are about the various tools and steps you can utilize in creating great results for your marketing via especially your online presence.

With regular interval we are beginning new article series on specific topics that shows you how to do certain things or how to think about certain things related to your marketing. We also will be looking at tools that can help your business increase its results, leads, revenues and ultimately profits and not least how things can be set up so that most of it becomes automated and is working even when you are not.

When running a business, marketing becomes an extremely important activity. I have stated this before, that you can have the best product or service in the world, but if no-one knows about it, you won’t have much of a business out of it. In other words, when running a business, the topics we are bringing you should definitely be of interest to you. We aim to bring you high value content and insights from implementation that we know and have seen create awesome results.

It will please us greatly, if you come along our journey and we would love to learn about your activities and the insights you gain over time or indeed already have gained, so please comment  or connect with us and let us know what’s working for you and also what’s not working.

Looking forward to learning about your business.

 

Note: This not was written at the time we came to the end of the 3 Questions we are stating your website must answer. We had placed these posts in the series called 3 Things That Your Website Must Do, but it should more correctly be 3 Questions Your Website Must Answer. In light of this revelation and for the sake of future quick navigation, we have now made it available under this new heading too (the old heading will remain in function too, but this new title for the series would be a more correct one). In other words, if you wish later on to revisit the 3 Questions, then just go to 3 Questions Your Website Must Answer

 

 

 

What is your website about and what problems do you solve

What Is It?

Our previous entry told you to ensure that your website clearly spells out What It Is – meaning what is your website about, what do you offer, what problem do you solve.

Here at Amazing Ideas, Inc., at least currently, we hit the visitor straight away with a few important points on how people are using searches and what you need to be aware of for your website and for your business in order to stand a chance of success via your website directly or indirectly. We then quickly proceed to offer a couple of our solutions to solve the challenges that we have just outlined.

Amazing Ideas, Inc. offers a huge variety of services, but to offer all of these on the first page of our website would cause a complete overwhelm and we would probably lose many potential clients.

Instead, when you scroll down just a tad more on the first page of our website, you will see that we have a predominant focus on 4 things that actually all have to do with the main issue we raised right at the beginning.

The four things are:

1. Get Listed

2. Move Up

3. Dominate

and

4. Lead The Pack

In other words, we raised the problem or challenge of a business such as yours to get onto results with the search engines and to achieve such a great ranking that you get in way at the top. You will need to dominate the search results for what it is you offer or for the problems to which you bring solutions.

Then when you dominate here, you can move on to leading the pack.

The leading the pack part is something we will come back to more later on. It might involve showing your true leadership and leadership abilities and it could even in some instances be personifying you as a real authority. When such an authority position is taken on via personification of say YOU, then we are pretty much also talking about establishing you as more or less a celebrity in your field.

For some this celebrity status may at first feel uncomfortable or possibly weird. But you have to remember that ultimately we all like to do business with people and more so than doing buying from just faceless businesses.

Now in truth, sometimes you don’t necessarily want to present you business with you as a front figure, for it can also limit what you can do with the business later on or possibly even put too much demand on you personally rather than on the business. this is a subject matter for a different time, but just to illustrate what I mean, then imagine that down the road you wish to exit your business and retire or do something else.

In such a situation it may not be in your best interest if the entire business is solely associated with you as a person to produce the results. For that would mean that it would be difficult or challenging to transfer the perception over to someone else or just to come with the business.

When in a sale situation of a business, you would like the value of the business to be transferable to those who buy it. Not only because they should get value out of the purchase, but also because that will be the only way for you to achieve a good compensation for your business.

I mentioned that personifying it with you personally could also lead to too much demand on you. Say e.g. your business is that of plumbing services. If you are the only person who can be trusted to deliver qualifying service in your business, then as your business grows, more demand for you personally will grow too and you will be limited by the time you have available. In other words, you will limit your scalability.

Ultimately, I believe there are ways to achieve both. Way to make you as a lead figure for the business a celebrity that helps your business grow, while also making the business a celebrity and authority in its field. But these are certainly things to consider along the way. In some instances you might not have much of a choice, such as if you are a public speaker and if that is your business. Then you are IT. But could you potentially create your speaking topics into such proprietary material that people would flock to it even if it was delivered by other professional speakers? I would venture that you might be able to make it happen to some extent. This is kinda the case when you were to license out your material for instance.

 

I have what I endearingly call my personal ego-website. Because I do so many things, and because at lot of them are not related to each other it often becomes a challenge when I meet people at events and such that are not related to any specific of the businesses that I’m involved in. When asked the typical question: So, what do you do? Then I’m challenged for choosing an appropriate answer. So long ago I decided that I would have my personal ego website that I could basically refer people to.

The problem with the site was though, that the content of it would jump from one topic to another without any necessary other, rhyme or reason other than what I just had felt like at a certain point in time. Also the site doesn’t deliver ONE thing in particular nor try to sell ONE thing in particular (actually not really aiming to sell anything from the site at the moment, even if there is a link or two). So ordinarily this confuses people and to overcome this, I basically actually asked the three important questions on the site and provided the answers too. The questions that would help people along with what the site was all about and why it existed in the first place.

You can go and see what I mean by visiting http://www.mikkelpitzner.com

 

Upcoming post will move onwards in this series on the 3 Things Your Website Must Do and will look at the second thing your website must do.

I hope to see you there and you can bookmark this link for your future revisits: 3 Things Your Website Must Do

 Note: This not was written at the time we came to the end of the 3 Questions we are stating your website must answer. We had placed these posts in the series called 3 Things That Your Website Must Do, but it should more correctly be 3 Questions Your Website Must Answer. In light of this revelation and for the sake of future quick navigation, we have now made it available under this new heading too (the old heading will remain in function too, but this new title for the series would be a more correct one). In other words, if you wish later on to revisit the 3 Questions, then just go to 3 Questions Your Website Must Answer

 

 

Things Your Website Must Do

Press Release: New Article Series On 3 Things Your Website Must Do From Castle Rock Marketing Agency

Amazing Ideas, Inc. a local Castle Rock, CO based marketing agency, today commences a new series of articles and shares insights on 3 Things Your Website Must Do.

Castle Rock, CO – June 19 2015 –

Today Amazing Ideas, Inc. announced the commencement of a new articles series, this one titled: 3 Things Your Website Must Do. The Castle Rock, CO based marketing agency, Amazing Ideas, Inc., continuously offers valuable insights to marketing for free via various article series posted on its website http://www.amazingideasinc.com

“There are a number of things your website must do in order to produce any decent results”, says Mikkel Pitzner, CEO and Founder of Amazing Ideas, Inc. and continues: “This current series looks at a few of the most vital things your website must have and must do. While some of these insights will sound perfectly obvious, you’ll be surprised just how many websites do not fulfill these”.

Amazing Ideas, Inc. helps businesses with their marketing with a predominant focus on online marketing, helping with everything from web design to lead capture and direct response marketing. Along the way, Amazing Ideas, Inc. also freely offers vast insights to what marketing works, tools and strategies for free via articles series that are posted on its website.

In a quest to connect more with fellow local businesses, the company recently ran a special offer for local Castle Rock, CO businesses. The offer actually has its last day today.

The new article series title 3 Things Your Website Must Do is the fourth article series so far and is a part of the series on how to create The Perfect Website.

Mikkel Pitzner, who himself is actively running a multitude of businesses, including businesses that span Denmark, Sweden, Norway, Germany and the United States, is highly educated in the world of marketing having studied and worked with most of the best online marketers of today. He has already written or co-written 9 books, 8 of which instantly became best sellers and of which two were specifically on marketing. He continues to share his knowledge and experience via the website of Amazing Ideas, Inc.

 

About Amazing Idea Inc.

Successful serial entrepreneur, Mikkel Pitzner, established Amazing Ideas Inc. in order to help businesses perform better with their marketing. The focus is on online marketing elements, optimized in such a way that customers come calling on you, rather than you having to chase customers.

Mikkel Pitzner has run numerous smaller and larger businesses spanning many varied and unrelated industries and even spanning countries, States and Continents. He quickly learned of the immense importance of good and sound marketing in order for a business to be successful and he especially since 2008 studied and worked with most of the top marketers of today and with a special focus on online marketing.

His marketing agency, Amazing Ideas Inc., seeks to incorporate these insights in a quest to help businesses grow their revenues and profit lines.

About Mikkel Pitzner

Originally from Denmark, Mikkel Pitzner used to run what turned into the fourth largest car rental company and a leasing company he lead to a doubling of size and a quadrupling of locations. He also owned and operated the largest limousine service company of Denmark for 14 years, increasing the profit line in his initial year alone an incredible 32 fold.

Mikkel is a partner of Freetrailer (which comprises of Freetrailer Denmark, Freetrailer Sweden, Freetrailer Norway and Freetrailer Germany) and of a very unique advertising and marketing bureau named Aksel & Ko in Denmark. In addition he is the founder of Pivot Point Enterprises, that offers a truly unique business platform for all your business processes. The platform is called Doc&Do and can be found at https://www.docanddo.com. Doc&Do is actually what Mikkel Pitzner calls his secret weapon.

Mikkel is a sought after professional board member and current sits on boards of companies spanning the US, Denmark, Sweden, Norway, Germany and Poland, including privately held as well as publicly traded companies.

Mikkel Pitzner has been featured on CNBC, abc, CNNMONEY.com, Entrepreneur, Fox News, CBS News, The Wall Street Journal, Fortune, Fast Company, SmartMoney, USA Today and NBC. Mikkel Pitzner was also a guest at the Brian Tracy TV Show. He is also a multiple best-selling author with books on marketing, success and entrepreneurship.

To learn more

To learn more about Amazing Ideas Inc., please visit www.amazingideasinc.com

or call 1-888-988-2489

 

 

 

 

##

Contact:
Mikkel Pitzner

888-988-2489

info@amazingideasinc.com

 

Note: This not was written at the time we came to the end of the 3 Questions we are stating your website must answer. We had placed these posts in the series called 3 Things That Your Website Must Do, but it should more correctly be 3 Questions Your Website Must Answer. In light of this revelation and for the sake of future quick navigation, we have now made it available under this new heading too (the old heading will remain in function too, but this new title for the series would be a more correct one). In other words, if you wish later on to revisit the 3 Questions, then just go to 3 Questions Your Website Must Answer

 

 

3 Things Your Website Must Do

3 Things Your Website Must Do

At the end of last post, I promised that the post would be about the first of three things that your website must do – for you and for your business.

Well, having slept on the matter I come to the conclusion that although this is in our series of The Perfect Website, we really should break it out into its own series. Why? Because these elements and insigts are so critial and vital for a successful website that you and others may wish to come back and revisit them once in a awhile, so that you can check in with these and see if you have ensured your website delivers on these.  Therefore I believe, they should be easily found again for that purpose. Also they are so important that they deserve their own little sub heading regardless of anything else.

So let’s break this out into its own headings. They will still be part of what makes for The Perfect Website and can thus be found under this series, but they will also be found under the new series of 3 Things Your Website Must Do For You.

This then leads us to the next thing. That next thing is the fact that, I will not just bring you 3 things, but in fact 2 times 3 things, so in all 6 things. They are all important as you will see.

So here we go, commencing on our new (sub-) series 3 Things Your Website Must Do:

The first thing your website needs to do lies in the question of: What Is It?

In other words, you need to answer the question about what is the website about.

For a lot of businesses this question becomes very easy to answer and also the answer becomes very clear as soon as you visit the website in question. For instance, here’s a plumber that provides plumbing services in the greater Denver area etc.

But you would be surprised how many websites actually fail at answering this question. Or at least fail at answering the question well.

Imagine for instance you are a business coach, perhaps with a keen specialty of helping with turn around businesses for the small local businesses. Imagine also that you have a prevailing expertise with certain industry of businesses, let’s say e.g. such as small manual labor providers and repair type of businesses.

If, however, you fail to clearly make it known that those are the areas you cater to and for, then you may invariably be met with inquiries from businesses of all other sorts that you cannot in fact help and you will provide a mismatch.

Even more often you will find website that even after you read through the website, you still don’t really know, what problems are being solved or what products or services are being offered.

The more clearly you can convey what your website is all about, who you are and what you offer, the more successful your website will be.

Therefore the message in this post is for you to ask yourself the question: Does my website clearly show and answer the question of: What Is It?

 It’s a good exercise to take a step back and check if your website clearly demonstrates what it’s all about. Make the message as clear as possible and if it isn’t clear at all, then stop up and look at how you can rewrite your content. Really what we are talking about here is the very first page of your website on which a visitor lands. It also means that you should be able to answer the question for a visitor right at onset of the website (i.e. near the very top of the website of its very first page).

 

To Follow Along This Series of 3 Things Your Website Must Do, just bookmark this link: 3 Things Your Website Must Do

 Note: This not was written at the time we came to the end of the 3 Questions we are stating your website must answer. We had placed these posts in the series called 3 Things That Your Website Must Do, but it should more correctly be 3 Questions Your Website Must Answer. In light of this revelation and for the sake of future quick navigation, we have now made it available under this new heading too (the old heading will remain in function too, but this new title for the series would be a more correct one). In other words, if you wish later on to revisit the 3 Questions, then just go to 3 Questions Your Website Must Answer