3 Questions Your Website Must Answer

The 3 Questions Your Website Must Answer

I have just finished the last post that gives you the knowledge of the 3 questions that your website must answer. I had placed these under the series of the 3 Things Your Website Must Do, but I realized that I should actually have placed it separately under the  3 Questions Your Website Must Answer

Since I don’t wish to go back and disturb any already published information and for those who may have bookmarked something, I have instead now added that extra navigation and Series Heading (good for future navigation too), while keeping also the original.

The reason that I wish to keep this series separate is that I actually do have a series coming up on the 3 Things Your Website Must Do. If you recall and if you read the very first of the posts in this series here, then you know that I actually had 2×3 things. Well, in retrospect it should as I say have been 3 Questions Your Website Must Answer and then 3 Things Your Website Must Do – that would have been the correct avenue.

Both series are actually also still sub series to The Perfect Website series – all posts that make up for what you will need to ensure that you have the perfect website and that your website will provide you with a chance of real success.

Sorry for any confusion this might have brought.

Again if you wish to review the 3 Questions That Your Website Must Answer, you can just click this link: 3 Questions That Your Website Must Answer

 

I also would like to make a shout out here, to a top marketer, who shared with me the importance of these 3 Questions That Your Website Must Answer. That marketer is Eben Pagan, whom I have had the pleasure of studying and working with in his workshops. Thanks for sharing these valuable insights. I am pleased to bring them forth to more people who can benefit from the knowledge.

 

 

 

 

 

 

 

The third question your website must answer is the question of What Do I Get?

What Do I Get?

What Do I Get?

That’s right, the question “What Do I Get?” is the third question you must answer on your website, in other words the third thing your website must do.

It is that famous “What’s In It For Me?” Question that needs to answered.

We all want to know what’s in it for me? Why should I care? What are you offering? Is it valuable for me?

 Again for us here at Amazing Ideas, Inc. the reply is that you’ll find in us a marketing agency that will help your business get in front of the right hungry crowd of customers. We will help your website get found, ranked high and get to a point where it can dominate the search engine results for the relevant keywords of your industry and location. And if you truly listen to us, we will help you lead the pack to.

We will help you with capturing the visitors of your website into leads and turn the leads into friends and ultimately turn the friends into raving fan customers.

In addition we will help you get automated to the best extent possible so that your set up will work for you even when you are not. It will work for you at night when you are sound asleep and it will work for you when you are off on vacation or indeed handling other clients.

We also offer a ton of other marketing associated done for you services and strategies including, but not limited to direct response marketing, inbound marketing, search engine optimization and much, much more.

Via our website you will also learn everything that we have learned of great sound marketing that works as well as learn the key insights of lessons we have yet to learn or as things evolve. That’s right, sometimes what used to work no longer brings the right results, but is usually replaced with something new that then does. We will share with you what we learn from our business, from the results of our clients and from the best of the best within the marketing industry with whom we collaborate and study.

 

That’s what you will get with us.

Now, make sure you answer the same question of “What Do I Get?” for your business and on your website.

 

To Follow Along This Series of 3 Things Your Website Must Do, just bookmark this link: 3 Things Your Website Must Do

Actually as you will learn from our next upcoming post, the past few posts here on our website that make up our current series should probably have been entitled 3 Questions Your Website Must Answer. In light of this revelation and for the sake of future quick navigation, I will make it available under this new heading (the old heading will remain in function too, but this new title for the series would be a more correct one). In other words, if you wish later on to revisit the 3 Questions, then just go to 3 Questions Your Website Must Answer.

 

 

 

 

 

 

What is your website about and what problems do you solve

What Is It?

Our previous entry told you to ensure that your website clearly spells out What It Is – meaning what is your website about, what do you offer, what problem do you solve.

Here at Amazing Ideas, Inc., at least currently, we hit the visitor straight away with a few important points on how people are using searches and what you need to be aware of for your website and for your business in order to stand a chance of success via your website directly or indirectly. We then quickly proceed to offer a couple of our solutions to solve the challenges that we have just outlined.

Amazing Ideas, Inc. offers a huge variety of services, but to offer all of these on the first page of our website would cause a complete overwhelm and we would probably lose many potential clients.

Instead, when you scroll down just a tad more on the first page of our website, you will see that we have a predominant focus on 4 things that actually all have to do with the main issue we raised right at the beginning.

The four things are:

1. Get Listed

2. Move Up

3. Dominate

and

4. Lead The Pack

In other words, we raised the problem or challenge of a business such as yours to get onto results with the search engines and to achieve such a great ranking that you get in way at the top. You will need to dominate the search results for what it is you offer or for the problems to which you bring solutions.

Then when you dominate here, you can move on to leading the pack.

The leading the pack part is something we will come back to more later on. It might involve showing your true leadership and leadership abilities and it could even in some instances be personifying you as a real authority. When such an authority position is taken on via personification of say YOU, then we are pretty much also talking about establishing you as more or less a celebrity in your field.

For some this celebrity status may at first feel uncomfortable or possibly weird. But you have to remember that ultimately we all like to do business with people and more so than doing buying from just faceless businesses.

Now in truth, sometimes you don’t necessarily want to present you business with you as a front figure, for it can also limit what you can do with the business later on or possibly even put too much demand on you personally rather than on the business. this is a subject matter for a different time, but just to illustrate what I mean, then imagine that down the road you wish to exit your business and retire or do something else.

In such a situation it may not be in your best interest if the entire business is solely associated with you as a person to produce the results. For that would mean that it would be difficult or challenging to transfer the perception over to someone else or just to come with the business.

When in a sale situation of a business, you would like the value of the business to be transferable to those who buy it. Not only because they should get value out of the purchase, but also because that will be the only way for you to achieve a good compensation for your business.

I mentioned that personifying it with you personally could also lead to too much demand on you. Say e.g. your business is that of plumbing services. If you are the only person who can be trusted to deliver qualifying service in your business, then as your business grows, more demand for you personally will grow too and you will be limited by the time you have available. In other words, you will limit your scalability.

Ultimately, I believe there are ways to achieve both. Way to make you as a lead figure for the business a celebrity that helps your business grow, while also making the business a celebrity and authority in its field. But these are certainly things to consider along the way. In some instances you might not have much of a choice, such as if you are a public speaker and if that is your business. Then you are IT. But could you potentially create your speaking topics into such proprietary material that people would flock to it even if it was delivered by other professional speakers? I would venture that you might be able to make it happen to some extent. This is kinda the case when you were to license out your material for instance.

 

I have what I endearingly call my personal ego-website. Because I do so many things, and because at lot of them are not related to each other it often becomes a challenge when I meet people at events and such that are not related to any specific of the businesses that I’m involved in. When asked the typical question: So, what do you do? Then I’m challenged for choosing an appropriate answer. So long ago I decided that I would have my personal ego website that I could basically refer people to.

The problem with the site was though, that the content of it would jump from one topic to another without any necessary other, rhyme or reason other than what I just had felt like at a certain point in time. Also the site doesn’t deliver ONE thing in particular nor try to sell ONE thing in particular (actually not really aiming to sell anything from the site at the moment, even if there is a link or two). So ordinarily this confuses people and to overcome this, I basically actually asked the three important questions on the site and provided the answers too. The questions that would help people along with what the site was all about and why it existed in the first place.

You can go and see what I mean by visiting http://www.mikkelpitzner.com

 

Upcoming post will move onwards in this series on the 3 Things Your Website Must Do and will look at the second thing your website must do.

I hope to see you there and you can bookmark this link for your future revisits: 3 Things Your Website Must Do

 Note: This not was written at the time we came to the end of the 3 Questions we are stating your website must answer. We had placed these posts in the series called 3 Things That Your Website Must Do, but it should more correctly be 3 Questions Your Website Must Answer. In light of this revelation and for the sake of future quick navigation, we have now made it available under this new heading too (the old heading will remain in function too, but this new title for the series would be a more correct one). In other words, if you wish later on to revisit the 3 Questions, then just go to 3 Questions Your Website Must Answer

 

 

Things Your Website Must Do

Press Release: New Article Series On 3 Things Your Website Must Do From Castle Rock Marketing Agency

Amazing Ideas, Inc. a local Castle Rock, CO based marketing agency, today commences a new series of articles and shares insights on 3 Things Your Website Must Do.

Castle Rock, CO – June 19 2015 –

Today Amazing Ideas, Inc. announced the commencement of a new articles series, this one titled: 3 Things Your Website Must Do. The Castle Rock, CO based marketing agency, Amazing Ideas, Inc., continuously offers valuable insights to marketing for free via various article series posted on its website http://www.amazingideasinc.com

“There are a number of things your website must do in order to produce any decent results”, says Mikkel Pitzner, CEO and Founder of Amazing Ideas, Inc. and continues: “This current series looks at a few of the most vital things your website must have and must do. While some of these insights will sound perfectly obvious, you’ll be surprised just how many websites do not fulfill these”.

Amazing Ideas, Inc. helps businesses with their marketing with a predominant focus on online marketing, helping with everything from web design to lead capture and direct response marketing. Along the way, Amazing Ideas, Inc. also freely offers vast insights to what marketing works, tools and strategies for free via articles series that are posted on its website.

In a quest to connect more with fellow local businesses, the company recently ran a special offer for local Castle Rock, CO businesses. The offer actually has its last day today.

The new article series title 3 Things Your Website Must Do is the fourth article series so far and is a part of the series on how to create The Perfect Website.

Mikkel Pitzner, who himself is actively running a multitude of businesses, including businesses that span Denmark, Sweden, Norway, Germany and the United States, is highly educated in the world of marketing having studied and worked with most of the best online marketers of today. He has already written or co-written 9 books, 8 of which instantly became best sellers and of which two were specifically on marketing. He continues to share his knowledge and experience via the website of Amazing Ideas, Inc.

 

About Amazing Idea Inc.

Successful serial entrepreneur, Mikkel Pitzner, established Amazing Ideas Inc. in order to help businesses perform better with their marketing. The focus is on online marketing elements, optimized in such a way that customers come calling on you, rather than you having to chase customers.

Mikkel Pitzner has run numerous smaller and larger businesses spanning many varied and unrelated industries and even spanning countries, States and Continents. He quickly learned of the immense importance of good and sound marketing in order for a business to be successful and he especially since 2008 studied and worked with most of the top marketers of today and with a special focus on online marketing.

His marketing agency, Amazing Ideas Inc., seeks to incorporate these insights in a quest to help businesses grow their revenues and profit lines.

About Mikkel Pitzner

Originally from Denmark, Mikkel Pitzner used to run what turned into the fourth largest car rental company and a leasing company he lead to a doubling of size and a quadrupling of locations. He also owned and operated the largest limousine service company of Denmark for 14 years, increasing the profit line in his initial year alone an incredible 32 fold.

Mikkel is a partner of Freetrailer (which comprises of Freetrailer Denmark, Freetrailer Sweden, Freetrailer Norway and Freetrailer Germany) and of a very unique advertising and marketing bureau named Aksel & Ko in Denmark. In addition he is the founder of Pivot Point Enterprises, that offers a truly unique business platform for all your business processes. The platform is called Doc&Do and can be found at https://www.docanddo.com. Doc&Do is actually what Mikkel Pitzner calls his secret weapon.

Mikkel is a sought after professional board member and current sits on boards of companies spanning the US, Denmark, Sweden, Norway, Germany and Poland, including privately held as well as publicly traded companies.

Mikkel Pitzner has been featured on CNBC, abc, CNNMONEY.com, Entrepreneur, Fox News, CBS News, The Wall Street Journal, Fortune, Fast Company, SmartMoney, USA Today and NBC. Mikkel Pitzner was also a guest at the Brian Tracy TV Show. He is also a multiple best-selling author with books on marketing, success and entrepreneurship.

To learn more

To learn more about Amazing Ideas Inc., please visit www.amazingideasinc.com

or call 1-888-988-2489

 

 

 

 

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Contact:
Mikkel Pitzner

888-988-2489

info@amazingideasinc.com

 

Note: This not was written at the time we came to the end of the 3 Questions we are stating your website must answer. We had placed these posts in the series called 3 Things That Your Website Must Do, but it should more correctly be 3 Questions Your Website Must Answer. In light of this revelation and for the sake of future quick navigation, we have now made it available under this new heading too (the old heading will remain in function too, but this new title for the series would be a more correct one). In other words, if you wish later on to revisit the 3 Questions, then just go to 3 Questions Your Website Must Answer

 

 

3 Things Your Website Must Do

3 Things Your Website Must Do

At the end of last post, I promised that the post would be about the first of three things that your website must do – for you and for your business.

Well, having slept on the matter I come to the conclusion that although this is in our series of The Perfect Website, we really should break it out into its own series. Why? Because these elements and insigts are so critial and vital for a successful website that you and others may wish to come back and revisit them once in a awhile, so that you can check in with these and see if you have ensured your website delivers on these.  Therefore I believe, they should be easily found again for that purpose. Also they are so important that they deserve their own little sub heading regardless of anything else.

So let’s break this out into its own headings. They will still be part of what makes for The Perfect Website and can thus be found under this series, but they will also be found under the new series of 3 Things Your Website Must Do For You.

This then leads us to the next thing. That next thing is the fact that, I will not just bring you 3 things, but in fact 2 times 3 things, so in all 6 things. They are all important as you will see.

So here we go, commencing on our new (sub-) series 3 Things Your Website Must Do:

The first thing your website needs to do lies in the question of: What Is It?

In other words, you need to answer the question about what is the website about.

For a lot of businesses this question becomes very easy to answer and also the answer becomes very clear as soon as you visit the website in question. For instance, here’s a plumber that provides plumbing services in the greater Denver area etc.

But you would be surprised how many websites actually fail at answering this question. Or at least fail at answering the question well.

Imagine for instance you are a business coach, perhaps with a keen specialty of helping with turn around businesses for the small local businesses. Imagine also that you have a prevailing expertise with certain industry of businesses, let’s say e.g. such as small manual labor providers and repair type of businesses.

If, however, you fail to clearly make it known that those are the areas you cater to and for, then you may invariably be met with inquiries from businesses of all other sorts that you cannot in fact help and you will provide a mismatch.

Even more often you will find website that even after you read through the website, you still don’t really know, what problems are being solved or what products or services are being offered.

The more clearly you can convey what your website is all about, who you are and what you offer, the more successful your website will be.

Therefore the message in this post is for you to ask yourself the question: Does my website clearly show and answer the question of: What Is It?

 It’s a good exercise to take a step back and check if your website clearly demonstrates what it’s all about. Make the message as clear as possible and if it isn’t clear at all, then stop up and look at how you can rewrite your content. Really what we are talking about here is the very first page of your website on which a visitor lands. It also means that you should be able to answer the question for a visitor right at onset of the website (i.e. near the very top of the website of its very first page).

 

To Follow Along This Series of 3 Things Your Website Must Do, just bookmark this link: 3 Things Your Website Must Do

 Note: This not was written at the time we came to the end of the 3 Questions we are stating your website must answer. We had placed these posts in the series called 3 Things That Your Website Must Do, but it should more correctly be 3 Questions Your Website Must Answer. In light of this revelation and for the sake of future quick navigation, we have now made it available under this new heading too (the old heading will remain in function too, but this new title for the series would be a more correct one). In other words, if you wish later on to revisit the 3 Questions, then just go to 3 Questions Your Website Must Answer